Adidas-Logo-2013_304

Adidas revamps global brand structure and tops €2bn marketing spend

Adidas to increase marketing spend as it scales back its sales projections for 2014.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

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McVitie’s masterbrand campaign generates 87% ROI spike Video

Thu, 31 Jul 2014

Success provides confidence to be more experimental in marketing McVitie’s brands. 

Budweiser

AB Inbev credits World Cup and Wimbledon campaigns for sales gains

Thu, 31 Jul 2014

13.5 per cent UK sales increase attributed to promotions and ads around the two events.   

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British Heart Foundation hires first marketing and engagement director Video

Thu, 31 Jul 2014

Carolan Davidge joins BHF from Cancer Research UK as it gears up for strategy relaunch.

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Diageo says marketing effectiveness boosted by £72m efficiency drive

Thu, 31 Jul 2014

Drinks maker hails procurement success for more efficient media and mix.  

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British Gas to energise marketing after customer churn stablises

Thu, 31 Jul 2014

British Gas says new services, tariffs and products are on the way in the third quarter.

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BMI Regional plans October relaunch

Thu, 31 Jul 2014

BMI Regional airline seeking agency to help with 50th anniversary to relaunch.

Alastair Campbell

Alastair Campbell to take the stage at the Festival of Marketing

Wed, 30 Jul 2014

Former Labour comms chief to tackle change management at Festival of Marketing.

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Jaguar aims to ‘conquer’ new segment with celebrity-fuelled campaign

Wed, 30 Jul 2014

Car marque hopes to portray ‘exhilaration’ of driving a Jaguar as it launches first sports saloon.

Medium

Medium launches advertising

Wed, 30 Jul 2014

Twitter co-founders’ blogging platform signs up BMW as first advertiser and is ‘having discussions’ with UK-based agencies.

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Johnnie Walker ties with Mr Porter for ecommerce video with Jude Law Video

Wed, 30 Jul 2014

Diageo lets viewers purchase the clothes worn by the actor when watching the video.

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Diageo appoints Nicola Mendelsohn to board to boost digital marketing expertise

Wed, 30 Jul 2014

Facebook’s EMEA boss will become a non-executive director of the Guinness maker. 

Germany win World Cup

ITV hits 13% World Cup ad revenue growth target

Wed, 30 Jul 2014

But broadcaster ‘disappointed’ with its share of viewing in the first six months of 2014.

Nationwide ad

Nationwide splashes £10m on brand building drive Video

Wed, 30 Jul 2014

Building society aims to be the “major, credible, trusted, full service rival to the established bank brands”.  

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