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The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

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Playing it safe

Wed, 15 May 2013 | By Mindi Chahal

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

Heineken

CSR: Making business personal

Wed, 15 May 2013 | By Lucy Tesseras

Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.

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Masters of their own destiny

Wed, 15 May 2013 | By Jonathan Bacon

This year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.

Top Jobs

Ritson

Mark Ritson

Pointless slogans are a waste of time

I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.

> Click here for more Ritson

Marketing Week TV

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Marketing Academy Scholars reveal best advice Video

Fri, 17 May 2013

Watch the new scholars at The Marketing Academy share the best marketing advice they’ve been given.

> Click here for more Marketing Week TV

> Click here for more Opinion

Job of the Week

Latest news

Facebook Pages Mobile

Facebook clocks 26m monthly mobile users in UK

Fri, 17 May 2013

And claims 23 per cent of all time spent using smartphones is on the social network.

Morrisons

Morrisons promises distinct 'look and feel' for online food site as Ocado deal confirmed

Fri, 17 May 2013

Ocado insists tie-up has no impact on Waitrose partnership.

RBS

RBS axes 1,400 marcomms and analytics jobs

Fri, 17 May 2013

Banking group says job losses help it focus on ‘things that matter to customers’.

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Beckham brand tipped to soar as sponsors pay tribute

Thu, 16 May 2013

Sponsorship experts predict Beckham brand to grow following his retirement from football.

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National Lottery to up good causes marketing

Thu, 16 May 2013

Camelot MD Andy Duncan admits it can ‘do a far better job’ communicating good cause funding.

New eBay logo

eBay eyes mobile as route to the high street

Thu, 16 May 2013

Auction site, Morrisons and Google share their thoughts on mobile’s future at IAB event.

Asda

Asda credits 'gimmick' free price cuts for improved performance

Thu, 16 May 2013

Supermarket says strategy of passing on operational savings to customers has accelerated growth.

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Telefonica mulls outdoor insight offering

Thu, 16 May 2013

O2-owner eyes further revenue streams powered by ‘big data’. 

knowhow

Currys and PC World owner credits service overhaul for sales boost

Thu, 16 May 2013

Double digit sales gains mean customer service initiatives ‘paying off’, company claims.

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Google introduces ‘conversational search’

Thu, 16 May 2013

‘OK Google’ anticipates users’ next requests in voice search update.

> Click here for more News

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