Site Name
Latest News & Analysis
Sky reveals first 3D programming
BSkyB will launch Sky 3D, Europe’s first 3D TV channel, with the Barclays Premier League match between Manchester United and Chelsea on Easter Saturday (3 April).
Manchester United completes sponsorship hat-trick
Manchester United has signed its third sponsorship deal with an overseas firm in two weeks after agreeing a partnership with African mobile phone operator MTN Group.
Energizer batteries set to relaunch
Energizer, the battery brand, is relaunching its portfolio with a new brand identity to ramp up the competition with leading brand Duracell.
In This Issue
Bringing your brand back from the brink
The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Events & Conferences
Opinion
Is couture a step too far for Tesco?
Another week and another supermarket strides confidently into a new market. This time Tesco is taking on the catwalks with the launch of a couture clothing collection.
The entire event should be renamed brand idol, sponsored by our agencies
I took the team off site this week to get them thinking about our 2011 brand plans. It might seem a long way off, but our business planning process requires more sign-offs than I care to mention.
Marketing moves up the financial agenda
Marketing investment was always seen by those on the finance side of business as a cost - and not one that could be measured easily enough.
AD SHOWCASE
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
Opinion
So many ways to make Britain more ingenious
It may not be as gripping as a Dyson-style invention, but co-creation will do more for innovation than any amount of cuts to tax and red tape
Is the search over for first real challenger to Google?
Advances in monetising social networks could turn top dog Google’s fortunes, especially as search has become so expensive
