Samsung Rainbow

Samsung launches tablet art installation

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Malaysia Airlines logo

Can a brand survive a crisis long term?

Wed, 13 Aug 2014 | By Lucy Tesseras

While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?

Top Jobs

Job of the Week

Latest news

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

Runkeeper

RunKeeper to reward users as they reach their fitness goals with gifts from brands

Tue, 19 Aug 2014

P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.

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Gap asks consumers to ‘dress normal’ in marketing push

Tue, 19 Aug 2014

Celebrity-fuelled campaign aims to celebrate individuality and people who dress normally.

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014

Everyday Low Prices move comes as data shows value rating slipping. 

Tumblr

Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.

Unilever

FMCG prices pick up as shift away from promotions starts to pay off

Tue, 19 Aug 2014

But FMCG sales growth is slowest since 2009.

RBS

Royal Bank of Scotland drops RBS branding

Tue, 19 Aug 2014

Move an attempt to “reconnect with heritage” in Scotland.   

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Groupon hopes to win over brands with profile pages launch

Tue, 19 Aug 2014

Plans part of ‘transformation’ to ‘pull’ people to its site rather than rely on email blasts.

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Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.

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Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.

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Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.

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Morrisons steps back from ‘I’m Cheaper’ positioning

Mon, 18 Aug 2014

Supermarket follows Asda with ‘everyday low prices’ messaging.

LG Lifeband Touch

Sales of wearables set to rocket despite current ‘chaotic’ stage of development

Mon, 18 Aug 2014

Wearable device shipments to grow from 9.7m last year to 135m in 2018, analysts predict.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.

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