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Marketer Patterson takes BT Group CEO role
Gavin Patterson promoted to head up BT Group as Ian Livingston takes government role.
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'Google's Enhanced Campaigns increasing online campaign costs'
Adobe study shows Google’s AdWords overhaul is driving up the cost of mobile ads.
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Topshop CMO lined up for MWL session
Topshop CMO Justin Cooke to appear in Q&A on Centre Stage at MWL.
Marketer Patterson takes BT Group CEO role
Gavin Patterson promoted to head up BT Group as Ian Livingston takes government role.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
Find your feminine side
Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
Adidas: aiming to score in Brazil
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Making its marque
Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
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Coke sparkles with the power of innovation Video
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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Senior Brand Manager - Corporate Affairs
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Marketing Week TV
Myspace returns with star-studied TV ad Video
Myspace has marked its relaunch with a star-studied TV advert featuring music artists including Pharrell, Ciara and Robin Thicke.
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Sticking with the stereotype is one of the surest guarantees of failure
Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
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Are we failing to make brands that stand the test of time by a focus on short-term success?
Has the desire for success eroded investment in the core brand?
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Coke sparkles with the power of innovation
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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ICO fighting a losing battle over spam calls and texts
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.
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Influence: Difficult to obtain, easy to lose
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
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Is your brand 'safe' enough for Snapchat?
In fact, what brands do have a place in a ‘sexting app?’
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Will consumerism as we know it become obsolete?
Retail, and consumerism itself, is built on the premise that companies make products and consumers buy them. It won’t be like this forever. Alternative models of consumerism will have to evolve.
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Little Chef suitors should do their research
Market research suggests the restaurant brand isn’t necessarily doomed.
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Tackle the ‘invading my space’ dissent or be permanently shut out
Don’t call me, I’ll call you. No, seriously, don’t call me. Or knock on my door. Or make any unauthorised…
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Variety is the spice of a good CRM system
If only I had a pound for every time I’ve heard it: the aim of every successful marketer should be to deliver the right offer to…
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Marketers: the trophy hunters
‘We as marketers have to accept that the ultimate measure of success may not be apparent until long after we have gone’
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The Hermès way is just not Mulberry's bag
That Bruno Guillon has managed to lose his greatest asset – Hill – so quickly is a massive blow for Mulberry and his leadership.
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NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
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Charities cutting costs at the expense of quality marketing are doomed to fail
Third sector brands are facing a huge economic challenge but cutting corners on marketing and analytics is counter-productive.
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The time is ripe to consider trigger happy online TV
Branded prank videos are becoming the new LOLcats of the internet but brands must not forget they are there to communicate a message not just entertain.
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Using research and intuition is a balancing act for brands
Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.
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Marketers could do more to create engaging anti-alcohol abuse messages
Imagine a scenario where all alcohol advertising and promotion is banned – removed from outdoor…
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The biggest obstacle to my brand’s success is internal politics
Like many of you, I regularly get approached by marketing agencies and management…
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The ivory tower of marketing will fall in a connected world
Are you a Pygmalion or a Mercator? Are you focused on finding the perfect sales motivation tool or are you…
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CEO supremo Lafley is back, P&G will be too
Lafley liberated the act of innovation from the isolation of P&G’s Cincinnati labs and put it into the world of the consumer.
