Medium

Medium launches advertising

Twitter co-founders’ blogging platform signs up BMW as first advertiser and is ‘having discussions’ with UK-based agencies.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

Top Jobs

Job of the Week

Latest news

Germany win World Cup

ITV hits 13% World Cup ad revenue growth target

Wed, 30 Jul 2014

But broadcaster ‘disappointed’ with its share of viewing in the first six months of 2014.

Nationwide ad

Nationwide splashes £10m on brand building drive

Wed, 30 Jul 2014

Building society aims to be the “major, credible, trusted, full service rival to the established bank brands”.  

Twitter logo

Twitter sees logged-out audiences as its next ‘big opportunity’

Wed, 30 Jul 2014

Company to explore ways it can monetise the ‘hundreds of millions’ of visitors that are not logged-in.

NHS Smoke Free ad

Pro-smoking group fails to stub out NHS smoke free ad Video

Wed, 30 Jul 2014

Ad watchdog rejects complaint that smoke free campaign was ‘misleading’.

Jagersurfingfriends-Campaign-2014_304

Jägermeister ad banned for toasting ‘irresponsible’ behaviour Video

Wed, 30 Jul 2014

Jägermeister’s plan to build the brand around friendship handed setback following decision.

CF Trust policeman

Cystic Fibrosis Trust aims to inspire as it shifts focus to engagement

Tue, 29 Jul 2014

Charity hires first engagement director as it redoubles marketing efforts for 50th anniversary.

DominosBox-PRoduct-2014_304

Domino’s personalises site to be ‘true digital retailer of food’

Tue, 29 Jul 2014

Domino’s to focus upcoming marketing plans on increasing order size.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

People around computer

Advertisers bid to wrestle control of campaign data from agency trading desks

Tue, 29 Jul 2014

ISBA to tell advertisers how they can tighten contracts to allay transparency concerns around trading desk data.

PumaWC-Campaign-2014_304

Puma hails low-key World Cup marketing for ‘excellent’ football sales

Tue, 29 Jul 2014

Puma says social media efforts around the event helped ‘exceed’ sales forecasts.

pipcu

Brand ads on ‘piracy’ websites replaced with police banners

Tue, 29 Jul 2014

City of London police force aims to slash the revenue sites suspected of copyright infringement earn through advertising.

hampton court palace 2014 304

Tower of London owner to take smarter digital approach to expand globally

Mon, 28 Jul 2014

Charity responsible for royal palaces hires first digital boss as it embarks on transformation plan.

ryanair 2014 304

Ryanair plans €25m marketing blitz to build on rising profits

Mon, 28 Jul 2014

Airline says customer service push helped profits rise 152% in the first quarter.

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