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The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

Top Jobs

Job of the Week

Latest news

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Sky Bet kicks off Football League push to inject ‘Skyness’ into brand

Fri, 25 Jul 2014

Jim White and Jeff Stelling to star in the gambling firm’s first major campaign for the League.

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McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014

Campaign introduces the strapline ‘Here’s to what matters’.

Marketers training

Demand for marketers on the rise

Fri, 25 Jul 2014

Job ads for marketing professionals increased 8% in the second quarter, says report.

Amazon Prime Instant Video

Amazon’s losses widen as it ups marketing investment Video

Fri, 25 Jul 2014

Marketing spend rose 40% in the second quarter as Amazon promoted new services and content.

StarbuckBeans-Product-2014_304

Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.

AllanLeighton

‘Avoid management babble and think like a customer if you want to be a CEO’

Fri, 25 Jul 2014

Marketer turned CEO Allan Leighton offers his tips for success.  

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Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

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Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

cmo salary 304

‘The highest paid CMOs are the best digital performers’

Thu, 24 Jul 2014

Survey finds marketers’ salaries increase as digital marketing performance improves. 

Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Facebook logo

Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

game 304

Game loses marketing director just a month after going public

Wed, 23 Jul 2014

Ailsa McKnight had been at the retailer for less than a year.

WhoCanFixMyCar

Trinity Mirror invests in marketing support for its ‘start-up’ businesses

Wed, 23 Jul 2014

Publisher seeks marketing director responsible for its ‘early stage’ brands.

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