Latest Marketing News RSS 13 May 2008

Publicis set for redundancies

Publicis is reviewing the London agency as its starts a consultation with the staff that could lead to redundancies. It is expected to lead to at least ten redundancies.

Sky "value" offer suffers new delay

BSkyB's proposed "value" channel package, Picnic, has suffered another knockback after Ofcom decided to examine the launch as part of its ongoing investigation into the the wider pay-TV market. Picnic was due to launch on digital terrestrial TV this summer.

TfL trials online sponsorship strategy

Transport for London is trialing limited sponsorship on its website for the first time. It is also believed to be the first time a public sector organisation has used sponsorship online.

Channel 4 reviews £20m media account

Channel 4 is reviewing its £20m media planning and buying account for the first time in the broadcaster’s 25 year history. It is understood to be looking to consolidate the business into one agency.

Euro RSCG wins global Chivas Regal business

Chivas Regal, the Scotch whisky brand, has appointed Euro RSCG to handle its global advertising business, bringing an end to its 14-year relationship with TBWA.

3 chief marketer leaves amid reshuffle

John Penberthy-Smith, the chief marketer at mobile operator 3, is leaving the company following a restructure of its sales and marketing teams. It is not known if he has a job to go to.

Reckitt Benckiser marketers reveal the secrets of their success

Reckitt Benckiser (RB) has only one small request prior to its top UK marketers embarking on their first-ever interview: could we please not use the headline “Reckitt Benckiser Cleans Up”?

Tesco spring cleans its online offering

Failure is not something that comes easily to Tesco. For a supermarket giant that accounts for £1 of every £8 spent by UK shoppers, succeeding online should have been a matter of course. However, the past few weeks have revealed a few glitches, suggesting that, if anything, Tesco is having a fresh look at its online strategy.

How the digital revolution is changing the advertising industry

Business readily acknowledges that the digital revolution of the last decade has transformed trading practices and commercial models. In many cases, it has revolutionised the buyer-seller relationship – especially when putting the end consumer (buyer) directly in touch with the producer (seller). .