Saturday, 28 January 2012

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Key Murdoch adviser to leave News Corp

Fri, 27 Jan 2012 5:12 pm | By Lara O'Reilly

Former BSkyB marketer Matthew Anderson to leave the media organisation in March.

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Kraft creams Cadbury for new Philadelphia spread

Fri, 27 Jan 2012 4:54 pm | By Sebastian Joseph

Kraft to combine two of its most popular brands for a new chocolate cheese spread.

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Variety Club drops ‘club’ name Video

Fri, 27 Jan 2012 9:45 am | By Rosie Baker

The 60-year-old children’s charity is rebranding to engage younger audiences ahead of a Star Wars campaign later this year.

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Profile: Christa Carone, CMO, Xerox

26 January 2012 | By Laura Snoad

Spread your wings: How Xerox has transformed itself into a $22bn business - could you do the same?

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Quick pint in Starbucks?

Thu, 26 Jan 2012 | By Rosie Baker

This might sound a bit weird to UK consumers, but if you live in downtown Chicago or Southern California, you could be sitting down to enjoy a glass of wine or beer in Starbucks.

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Why would women want the Lynx Effect?

Mon, 23 Jan 2012

Rosie Baker is unconvinced about the brand’s appeal to women.

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