Monday, 08 February 2010

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Dannii Minogue

Minogue and Snowdon star in M&S ad

Mon, 8 Feb 2010 4:00 pm | By Rosie Baker

Marks & Spencer is to launch a TV and print campaign with a new line up of celebrities including Dannii Minogue and Lisa Snowdon, for its spring fashion range.

Nectar trumps Clubcard

Mon, 8 Feb 2010 1:19 pm | By Rosie Baker

Nectar, the loyalty card endorsed by Sainsbury’s and Homebase, has overtaken Tesco’s Clubcard with more cardholders than its rivals.

Coca-Cola brings back Open Happiness push

Mon, 8 Feb 2010 12:04 pm | By Joe Fernandez

Coca-Cola Great Britain is bringing back its “Open Happiness” campaign, as part of its latest multi-million pound marketing push for 2010.

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Mobilise the people to shape your brand Subscription Required

04 February 2010 | By Jo Roberts

The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts

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Act now or pay later

Mon, 8 Feb 2010 | By Russell Parsons

Wastefulness and inefficiency are the bane of all direct marketers’ lives.

There are now more than 15,000 geeks starring in a worldwide blockbuster

04 February 2010

Our ‘man on the inside’ provides a view from the top of the marketing tree

AD SHOWCASE

Unilever launches first ad for Dove+Men Video

Mon, 8 Feb 2010 | By Rosie Baker

Unilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.

Stuart Smith's Blog
Ruth Mortimer's Blog

Kevin Slatter

Knowledge is power if used in the right way

Mon, 8 Feb 2010

Kevin Slatter, managing director of G2 Data Dynamics, discusses how detailed and timely CRM can improve relationships and service.

O2 brand is in the right place to extend reach beyond telecoms

04 February 2010 | By Stuart Smith

Losing its crown as the UK’s number one mobile provider should not cause a brand in such good shape as O2 undue concern

Sponsors turn blind eye to moral crimes

04 February 2010 | By Ruth Mortimer

It isn’t often marketing lies at the heart of a story about celebrity scandal. But the allegations that England and Chelsea captain John Terry has been having an affair - and failed to keep this out of the press through a super-injunction - may have entered the public arena due to the player’s profile as a sponsorship vehicle, rather than a husband.

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