Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman


Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept

Flagship Milan store introduces experiential concept that will roll out to other markets.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

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Marketoonist 9-3-14

Tom Fishburne - The Marketoonist 9/04/14

Wed, 9 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne

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Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.

Wally Olins

Wally Olins dies aged 83

Tue, 15 Apr 2014

Wally Olins, who co-founded consultancies Wolff Olins and Saffron, has died at the age of 83.

Coke bottles

Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.


Debenhams overhauls promotions strategy as discounting cuts margins

Tue, 15 Apr 2014

Fewer promotion days and ‘clearly defined’ sale periods promised. 

Oasis Mighty Drops

Coca-Cola's Oasis takes on Robinsons with squash drink

Tue, 15 Apr 2014

Coke pumps ‘significant’ marketing investment into new product Oasis Mighty Drops.


McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014

McDonald’s has been testing an app that serves up mobile-only offers.

Computer Mouse

IAB sets out ‘baseline standard’ for display ad impressions

Tue, 15 Apr 2014

Viewability guidelines aim to create standard for dekstop ads actually seen, not just served.


Virgin Galactic names Land Rover as first sponsor

Tue, 15 Apr 2014

Virgin Galactic hunts for further partners that can help fund the operation of the business.


British Gas details content marketing shift

Mon, 14 Apr 2014

British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.

Andrew Morley

Motorola’s UK vice president to leave Video

Mon, 14 Apr 2014

Marketing veteran Andrew Morley to leave the business as company prepares for takeover deal from Lenovo to close.

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