Site Name
Latest News
Heinz revolutionizes beanz
Heinz is adding a new “fridge pack” variant to its baked beans range to help consumers reduce waste.
Channel 4 overhauls sales team for greater focus
Channel 4 is restructuring and organising its sales force into multi-disciplinary agency teams to offer deeper knowledge of the broadcaster’s product portfolio.
Kellogg beefs up its marketing teams
Kellogg is beefing up its marketing operations in Europe by recruiting 50 top-level marketing, sales and finance positions at its headquarters in Ireland, increasing its headcount by 25%.
In This Issue
British brand power still has strength in depth
Vodafone tops this year’s Brand Finance list of the 50 most valuable brands of British origin, which paints a generally positive picture for the telecoms, retail and banking sectors.
Events & Conferences
Analysis
P&G aiming for gold with Olympic partnership
Procter & Gamble CMO Marc Pritchard talks to Marketing Week about the FMCG company’s Olympic partnership.
Opinion
Stuff you know, but don't know you know
By Neil Perkin, former IPC director, marketing, digital and strategy and now running consultancy Only Dead Fish.
VIDEO
Coke brings back Calvin Harris advert
Coca-Cola’s ’Yeah Yeah Yeah, La La La’ TV advert starring DJ Calvin Harris is making a return to the screens.
