Our editor's selection of the most exciting articles and opinions from Marketing Week
Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.
What's in a logo? Video
A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?
Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Content helps consumers understand complex markets such as financial services, but it must focus on brand and not sales objectives.