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Latest News & Analysis
NCP splits marketing team as part of brand refresh
Car park provider NCP has boosted its marketing team and split it into two divisions, as part of its brand refresh project.
O2 unveils new CSR drive called Think Big
O2 is investing £5m over three years in a new corporate social responsibility drive called Think Big, aiming to encourage young people to help make a difference in their communities.
FT partners with law firm for supplements
The Financial Times is to launch ’Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.
John Lewis pushes digital switchover via DM
John Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.
In This Issue
No longer the dumb waiter
A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.
Events & Conferences
Opinion
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
I reckon you'll never truly let go. Entrepreneurial marketing directors never do.
As I strolled through the marketing department earlier this week, my team was busy gossiping in a group huddle. They were acting very strangely and rushed to hide whatever it was they were all looking at.
AD SHOWCASE
Nissan plots integrated campaign for new Qashqai push
Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.
Opinion
A turning of the tide for commercial broadcasters
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
Manual over-ride must be an automatic option
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
Ruth Mortimer on going Fairtrade
Watching TV the other night, I noticed an interesting phenomenon. An ad for Galaxy chocolate proclaimed that people could feel great eating it, not only for the taste but also the fact that it had joined up with the Rainforest Alliance (RA). For those of you unclear on the significance of this, the RA is a scheme that aims to make businesses more sustainable and fair. In other words, it’s a logo that Galaxy can use to show it is trying to act in a sustainable way.
