Wednesday, 10 March 2010

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NCP Car Park

NCP splits marketing team as part of brand refresh

Wed, 10 Mar 2010 11:55 am | By Joe Fernandez

Car park provider NCP has boosted its marketing team and split it into two divisions, as part of its brand refresh project.

Jamie Coley

O2 unveils new CSR drive called Think Big

Wed, 10 Mar 2010 0:01 am | By Joe Fernandez

O2 is investing £5m over three years in a new corporate social responsibility drive called Think Big, aiming to encourage young people to help make a difference in their communities.

Financial Times

FT partners with law firm for supplements

Wed, 10 Mar 2010 12:40 pm | By Branwell Johnson

The Financial Times is to launch ’Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.

John Lewis campaign

John Lewis pushes digital switchover via DM

Wed, 10 Mar 2010 11:15 am | By Rosie Baker

John Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.

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No longer the dumb waiter

11 March 2010 | By MaryLou Costa

A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.

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Mark Choueke

Tools of engagement in hands of customer

11 March 2010 | By Mark Choueke

Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.

I reckon you'll never truly let go. Entrepreneurial marketing directors never do.

11 March 2010

As I strolled through the marketing department earlier this week, my team was busy gossiping in a group huddle. They were acting very strangely and rushed to hide whatever it was they were all looking at.

AD SHOWCASE

Nissan plots integrated campaign for new Qashqai push Video

Fri, 5 Mar 2010 | By Joe Fernandez

Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.

Ruth Mortimer's Blog

Stuart Smith's Blog

A turning of the tide for commercial broadcasters

11 March 2010 | By Stuart Smith

Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.

Manual over-ride must be an automatic option

11 March 2010 | By Richard Madden

Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.

Ruth Mortimer on going Fairtrade

11 March 2010 | By Ruth Mortimer

Watching TV the other night, I noticed an interesting phenomenon. An ad for Galaxy chocolate proclaimed that people could feel great eating it, not only for the taste but also the fact that it had joined up with the Rainforest Alliance (RA). For those of you unclear on the significance of this, the RA is a scheme that aims to make businesses more sustainable and fair. In other words, it’s a logo that Galaxy can use to show it is trying to act in a sustainable way.

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