Our editor's selection of the most exciting articles and opinions from Marketing Week
Consumers cite cost and lack of usefulness as barriers to adoption.
As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.
While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?
The contests between the red-branded house and a blue house of brands has kicked off.