Festival of marketing

10 speakers not to miss at our Festival of Marketing

Our guide to some of the talent you need to see at this year’s Festival of Marketing.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 


What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

Top Jobs

Job of the Week

Latest news

Procter Gamble

P&G to axe up to 100 brands

Fri, 1 Aug 2014

FMCG giant to focus on just 70 to 80 top performing brands as it looks to drive growth and cut costs.

Channel 4 Short Shorts campaign

Channel 4 gets behind Shorts launch with marketing push Video

Fri, 1 Aug 2014

Broadcaster launches short-form content platform - featuring videos from Rimmel, British Gas and Alfa Romeo - with cheeky campaign.

lisa wood

First Direct’s top marketer Lisa Wood exits

Fri, 1 Aug 2014

Head of customer communications Zoe Shore replaces Wood on an interim basis. 


Waitrose warns on profit after ‘unprecedented investment’ in marketing

Fri, 1 Aug 2014

Investments in price, promotions, online, content and MyWaitrose.


William Hill overhauls digital presence in personalisation push Video

Fri, 1 Aug 2014

William Hill credits marketing for successfully exploiting World Cup betting opportunity.


UK retailers lagging behind in omnichannel

Fri, 1 Aug 2014

Retailers’ ‘narrow’ focus on click and collect holding back ecommerce growth, finds report.

Kia ad

Kia makes big push into experiential to ‘fight’ for people’s consideration Video

Fri, 1 Aug 2014

Car marque hopes to reveal ‘irreverent and fun’ side with 10-day event at Westfield in London for Soul model.


Adidas revamps global brand structure and tops €2bn marketing spend

Thu, 31 Jul 2014

Adidas to increase marketing spend as it scales back its sales projections for 2014.


Mondelez scraps CMO role and installs chief growth officer

Thu, 31 Jul 2014

Mary Beth West’s marketing responsibilities will be passed to Mark Clouse. 

Fizzy drinks

‘Cross-industry campaign required to stop fizzy drink sales falling flat’

Thu, 31 Jul 2014

Study finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago.


McVitie’s masterbrand campaign generates 87% ROI spike Video

Thu, 31 Jul 2014

Success provides confidence to be more experimental in marketing McVitie’s brands. 


AB Inbev credits World Cup and Wimbledon campaigns for sales gains

Thu, 31 Jul 2014

13.5 per cent UK sales increase attributed to promotions and ads around the two events.   

bhf logo 304

British Heart Foundation hires first marketing and engagement director Video

Thu, 31 Jul 2014

Carolan Davidge joins BHF from Cancer Research UK as it gears up for strategy relaunch.

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