Tuesday, 09 February 2010

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American Idol judges with Coke

Government confirms legislation to allow product placement

Tue, 9 Feb 2010 12:25 pm | By Branwell Johnson

The Government is to allow product placement on TV in a way that will “provide meaningful commercial benefits to commercial television.”

Trinity Mirror to acquire GMG Regional Media’s newspapers

Tue, 9 Feb 2010 10:13 am | By Branwell Johnson

Trinity Mirror is buying GMG Regional Media, from Guardian Media Group (GMG) for a total consideration of £44.8m.

Tim Lefroy

UK advertising recession predicted to end

Tue, 9 Feb 2010 8:53 am | By Russell Parsons

UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the Advertising Association (AA).

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Mobilise the people to shape your brand Subscription Required

04 February 2010 | By Jo Roberts

The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts

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Act now or pay later

Mon, 8 Feb 2010 | By Russell Parsons

Wastefulness and inefficiency are the bane of all direct marketers’ lives.

There are now more than 15,000 geeks starring in a worldwide blockbuster

04 February 2010

Our ‘man on the inside’ provides a view from the top of the marketing tree

AD SHOWCASE

Unilever launches first ad for Dove+Men Video

Mon, 8 Feb 2010 | By Rosie Baker

Unilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.

Stuart Smith's Blog
Ruth Mortimer's Blog

Kevin Slatter

Knowledge is power if used in the right way

Mon, 8 Feb 2010

Kevin Slatter, managing director of G2 Data Dynamics, discusses how detailed and timely CRM can improve relationships and service.

O2 brand is in the right place to extend reach beyond telecoms

04 February 2010 | By Stuart Smith

Losing its crown as the UK’s number one mobile provider should not cause a brand in such good shape as O2 undue concern

Sponsors turn blind eye to moral crimes

04 February 2010 | By Ruth Mortimer

It isn’t often marketing lies at the heart of a story about celebrity scandal. But the allegations that England and Chelsea captain John Terry has been having an affair - and failed to keep this out of the press through a super-injunction - may have entered the public arena due to the player’s profile as a sponsorship vehicle, rather than a husband.

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