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Champions League brands bid to break with tradition
Advertisers adopt emerging platforms to give fans a reason to share content in fresh ways.
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'Vodafone Red' to form crux of operator's messaging
UK operator group eyes smartphone and 4G messaging to boost revenues.
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Marketing Academy graduates 2013 on what makes the modern marketer
And striking the right balance between data and creativity.
Champions League brands bid to break with tradition
Advertisers adopt emerging platforms to give fans a reason to share content in fresh ways.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Playing it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
CSR: Making business personal
Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
Top Jobs
Ritson
Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
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Goals Soccer Centres
Marketing Week TV
Army launches TV push for young recruits Video
Government says campaign aims to dispel the misconception that the Army is not hiring.
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Is privacy the next public health problem?
This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity.
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RBS's decision to cut marketing is counter-productive
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.
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Digital and data will give Channel 4 a new lease of life
Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties.
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Digital marketing is about people, not devices, it’s an adage that’s often forgotten
Techno-philes shouldn’t mistake the means for the ends.
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M&S needs to stick to what it does best
Retailer needs to stop chasing bright young things and speak to those that love its clothes.
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Turn here for your career ‘satnav’ to navigate the twists and turns of modern marketing
Two intertwining strands are currently preoccupying many marketers…
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Troubled countries should think more like brands do
Why is it so outrageous for a country in financial crisis to be acquired by a neighbour? Think of the operatinal savings.
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Market research doesn't always signal the end of creativity
Research and creativity don’t have to be at opposite ends of the advertising spectrum.
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Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
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Ignorance of EU data reforms will cost you dear
Companies lack understanding of the proposed regulations, but the penalties for a breach could be huge.
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Data insight the new battleground for credit cards
The launch of Barclaycard’s bespoke deals site should prove a fillip for DM.
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BT Sport digital exclusives could help it boot Sky out the park
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
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High street retailers are riding the digital wave but I can't see much innovation
Let’s not mistake basic service levels for innovation.
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News brands and advertisers must get round the table
With the right insight, print media groups could lead the way in digital advertising.
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There is a difference between bribery and corporate hospitality
Last week my lead agency kindly took one of my team and me out for dinner and a show. It was very…
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Apple's brand mission signified it is a company 'Built to Last'
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…
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LaFerrari shows LeWayForward
‘Ferrari is doing the right thing and it offers a fruitful lesson to every marketer - irrespective of their business’
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UKIP's rise from nowhere is a textbook case of the challenger brand
Whether the UK Independence Party (UKIP) turns out to be a fourth force in the political landscape…
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Facebook is now the barometer for mobile
The social network’s usage figures and ad revenues suggest mobile barriers are gradually breaking down.
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YouTube has won the battle with TV? 'B*llocks'!
YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place.
