Oreo

Mondelez pens ‘biggest’ global video ad deal with Google

Mondelez makes ’substantial global advertising” commitment to increase ROI.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

Johnnie Walker event

Getting permanent value out of temporary spaces

Wed, 1 Oct 2014 | By Lucy Tesseras

Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.

L'Oreal Q and A

L’Oreal UK’s new marketing philosophy: Q&A, Michel Brousset

Wed, 1 Oct 2014 | By Mindi Chahal

Brand activity that doesn’t breakthrough the clutter is a waste of resources, according to L’Oréal UK managing director Michel Brousset.

Logo change

What's in a logo? Video

Wed, 24 Sep 2014 | By Jonathan Bacon

A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?

Top Jobs

Job of the Week

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LadyonSmartphone-Person-2013

The price of personal data to brands? £140

Wed, 1 Oct 2014

Consumers are more ‘acutely’ aware of the value of personal data, placing a lower value when dealing with brands they trust, study finds.

HeinzTomato-Campaign-2014_304

Heinz switches from local to pan-European Facebook strategy

Wed, 1 Oct 2014

Heinz says overhaul will accelerate “content-led activation’ on the social network.

Sainsburys deal low prices

Sainsbury's marketing challenge laid bare as sales worsen

Wed, 1 Oct 2014

Same store sales fell 2.8% in the latest quarter. 

Starbucks-Logo-2014_304

Starbucks EMEA marketing boss on deepening engagement with the brand Video

Tue, 30 Sep 2014

Marketing boss outlines plan to harness the power of user-generated content to boost customer engagement.

PayPal ad

Brand strength and flexibility behind eBay and PayPal split

Tue, 30 Sep 2014

Separation will create ‘more agile’ businesses positioned to capitalise on future growth.

shopping-2013-304

Consumers ready to make big purchases despite confidence knock

Tue, 30 Sep 2014

Consumers increasingly think it is the ‘right time’ to make a big purchase, says GfK.

google-mobile-formats-2014-304

Google aims to make mobile advertising more appealing to brands

Tue, 30 Sep 2014

Google admits some brands have struggled with mobile as it releases new mobile ad formats.

ShoppingBAsket-Product-2013_304

Health and taste to shape snacking trends for food marketers

Tue, 30 Sep 2014

Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.

peugeot-gti-2014-304

Peugeot returns to ‘more thrilling’ ads Video

Tue, 30 Sep 2014

Car marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals.

HeinekenMobile-Campaign-2014_304

Heineken primes native mobile ads after 23% brand awareness spike

Tue, 30 Sep 2014

Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump

MondelezPic

Mondelez names former PepsiCo marketer as Northern European boss

Mon, 29 Sep 2014

Appointment is the latest move in the company’s transition to a region-led operating model.

LadyGagaMusic-Camapign-2014_304

Universal strikes native ad deal for music videos

Mon, 29 Sep 2014

Universal to let different brands appear in different versions of the same video.

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