tesco 2014 304

Tesco slashes profit forecast again as brand battered

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

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Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

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Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

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Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

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The Marketing Society honours top marketers for 'bold' leadership Video

Wed, 27 Aug 2014

Marketers from brands including Mars, British Airways and Paddy Power honoured for promoting ‘bolder’ leadership.

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Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

Lastminute ad

Lastminute.com owner considers sale of ‘iconic brand’ Video

Wed, 27 Aug 2014

Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.

Brother ad

Brother cages ad featuring circus tiger after protests Video

Wed, 27 Aug 2014

Consumer electronics company ‘pauses’ ad after animal exploitation concerns.

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Ryanair preps campaign to shout about new ‘business class’

Wed, 27 Aug 2014

Ads will promote ‘business plus’ fares that offer flexible tickets and ‘premium’ seats.

TalkTalk

TalkTalk unveils more ‘emotive’ brand identity

Wed, 27 Aug 2014

TalkTalk updates its marketing look and feel to better reflect its maturity and expanded range of services.

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British Heart Foundation kicks off research-focused marketing

Wed, 27 Aug 2014

Campaign asks people to raise money to fund research into congenital heart defects.

Aldi

Aldi pledges to ban sweets from checkouts

Wed, 27 Aug 2014

Discount grocer to swap so-called ‘guilt aisle’ for healthier tills displaying dried fruit and water.

TNT post banned 2014

Royal Mail accuses TNT Post of misleading public

Wed, 27 Aug 2014

TNT Post ad banned for implying it operates a nationwide service. 

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