Our editor's selection of the most exciting articles and opinions from Marketing Week
Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.
Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation can do the same for their online efforts.
Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.
Brand activity that doesn’t breakthrough the clutter is a waste of resources, according to L’Oréal UK managing director Michel Brousset.