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Latest News & Analysis
Liberal Democrats unveils election slogan
The Liberal Democrats election slogan will be “Change that works for you, building a fairer Britain”, the party has confirmed today.
Toy Story teams up with Albert Bartlett potatoes
The Walt Disney Company UK is partnering with potato brand Albert Bartlett for the launch of Disney Pixar’s Toy Story 3.
Sony Ericsson unveils ad campaign for HD handset
Sony Ericsson is unveiling an integrated campaign to support the launch of its HD-enabled handset, Vivaz, this weekend.
In This Issue
No longer the dumb waiter
A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.
Events & Conferences
Opinion
Will further regulation help kill off digital fears?
After much discussion, the Advertising Association (AA) finally submitted its recommendations to the Committee of Advertising Practice, for the extension of the non-broadcast advertising code in digital media. But negative headlines surrounding a murder orchestrated on Facebook means the risks of the internet are still as inherent as ever.
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
AD SHOWCASE
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
Opinion
Augmented Reality: worth the buzz?
Guy Bradbury, creative director at Touch DDB, gives his take on why augmented reality is growing at a rapid pace.
A turning of the tide for commercial broadcasters
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
