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Game loses marketing director just a month after going public

Ailsa McKnight had been at the retailer for less than a year.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

Top Jobs

Job of the Week

Latest news

EON-Logo-2014_304

E.ON sharpens digital strategy to gain customer-focused edge

Wed, 23 Jul 2014

User experience, mobile, data and social media at the core of strategy.

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

McDMyBurger-Logo-2014_304

McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

Captain Morgan

Captain Morgan Facebook ad banned for implying alcohol can overcome boredom

Wed, 23 Jul 2014

Diageo rapped for implying alcohol is capable of changing mood.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

Marketing meeting

‘CMOs and CIOs collaborating better than ever before’

Tue, 22 Jul 2014

But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.

RitzBiscuits-Logo-2014_304

Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

kipling

Premier Foods to double marketing spend to spur sales

Tue, 22 Jul 2014

Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.

McLarenMercedez-Product-2014_304

McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

Orange is the New Black

Netflix’s ‘biggest content marketing push to date’ spurs revenues

Tue, 22 Jul 2014

Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%.

Unilever

Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

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Lacoste takes stores digital with AR app for new trainer range Video

Mon, 21 Jul 2014

App lets shoppers virtually try on trainers in store, share images and make purchases.

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