Kronenbourg recruits celebrity ‘men of character’ for online lifestyle series

Brewer recruits celebrities including Alex James and Colin Murray to front content charge.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

Tesco Express Twitter parody account

Twitter suspends parody Tesco account

Tue, 2 Sep 2014

The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.

Tesco Clubcard

Should Tesco ditch Clubcard?

Tue, 2 Sep 2014

Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.


HP launches biggest brand campaign in 12 years Video

Tue, 2 Sep 2014

Company hopes ‘new style of IT’ push will lead to business decision makers and other consumers reappraising the brand.


Mars strikes partnership with (RED) to make ‘real impact’ on HIV awareness Video

Tue, 2 Sep 2014

Galaxy to launch special edition packs to promote charity tie-up.

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Burberry in personalisation push for launch of new fragrance

Tue, 2 Sep 2014

Luxury fashion brand to allow customers to make the marketing campaign ‘entirely their own’.

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Fitness First looks to prove fitness credentials with Team GB tie-up

Mon, 1 Sep 2014

Gym chain aims to inspire people with workouts based on athletes’ training.


General Mills switches from volume-driven to brand-equity marketing Video

Mon, 1 Sep 2014

General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.

Tesco Express Twitter parody account

Tesco in discussions with Twitter to tackle parody account

Mon, 1 Sep 2014

’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.

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ALS Association withdraws attempt to trademark ‘ice bucket challenge’

Mon, 1 Sep 2014

Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.


KFC launches pulled chicken to exploit ‘fashionable’ street food trend

Mon, 1 Sep 2014

KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years.

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M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.


Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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