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Champions League brands bid to break with tradition

Advertisers adopt emerging platforms to give fans a reason to share content in fresh ways.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

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The top 100 most valuable global brands 2013

Tue, 21 May 2013 | By Lou Cooper

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

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Playing it safe

Wed, 15 May 2013 | By Mindi Chahal

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

Heineken

CSR: Making business personal

Wed, 15 May 2013 | By Lucy Tesseras

Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.

Top Jobs

Ritson

Mark Ritson

Pointless slogans are a waste of time

I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.

> Click here for more Ritson

Marketing Week TV

Army launches TV push for young recruits Video

Mon, 20 May 2013 | By Sebastian Joseph

Government says campaign aims to dispel the misconception that the Army is not hiring.

> Click here for more Marketing Week TV

> Click here for more Opinion

Job of the Week

Latest news

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BT and Visa debut in most valuable BrandZ lists

Tue, 21 May 2013

And Apple holds firm in top spot,according to BrandZ.

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M&S marketing chief Sharp to step down

Tue, 21 May 2013

Former Estee Lauder president Patrick Bousquet- Chavanne promoted to lead marketing.

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M&S hopes Estee Lauder man will bring 'feminine-style' to marketing

Tue, 21 May 2013

Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.

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PZ Cussons readies digital push across brand portfolio

Mon, 20 May 2013

Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.

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Nike reveals debut England kit on Twitter

Mon, 20 May 2013

Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.

Nokia

Nokia names new UK marketing head

Mon, 20 May 2013

Adam Johnson appointed amid reshuffle following Steve Overman exit.

Skype Specsavers

Skype and Specsavers partner for 'groundbreaking media first'

Mon, 20 May 2013

New display ad format allows users to take photos using their Skype webcam.

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Top marketers on what makes a modern marketer Video

Mon, 20 May 2013

Senior marketers from Aviva, Microsoft and Sainsbury’s share their experiences.

Yahoo

UPDATE: Yahoo confirms Tumblr purchase

Mon, 20 May 2013

Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.

Ben and Jerry's

Ben & Jerry’s launches social media hub

Mon, 20 May 2013

Unilever looks to attract more brand advocates for its ice-cream brand.

> Click here for more News

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