Thomson bear 5 index

Thomson launches new brand aimed at stylish youth

Thomson Scene to try to capture customers for life.

  • pause slideshow

Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Staff christmas parties

How to use the Christmas bash for smarter staff engagement

Wed, 17 Sep 2014 | By Morag Cuddeford-Jones

Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

Top Jobs

Job of the Week

Latest news

tesco 2014 304

Tesco online boss to temporarily replace MD after it emerges company overstated profit

Mon, 22 Sep 2014

Robin Terrell to become interim UK MD, replacing suspended Chris Bush.

Hoseasons logo index

Hoseasons debuts new identity to bolster mid-market appeal

Mon, 22 Sep 2014

Self-catering holiday company wants to sit alongside M&S as mid-market brand.

Junkfood2

Food and drink giants commit to further ad restrictions as WHO ramps up pressure

Mon, 22 Sep 2014

Global alliance of world’s biggest food and drink brands extend voluntary commitments. 

Instagram

Instagram ‘cooler’ than Twitter

Mon, 22 Sep 2014

Facebook-owned photo app enters the annual CoolBrands list for the first time, while Twitter drops out.

homepride 2014 304

Homepride returns to TV to launch £2.3m ad push Video

Fri, 19 Sep 2014

Campaign celebrates brand’s 50th anniversary with new strapline ‘Everybody loves Homepride’.

boots christmas 2014 304

Boots looks to make Christmas 'special' in biggest festive push

Fri, 19 Sep 2014

Investment in store experience aimed at getting customers to reappraise the Boots offer.

land rover can and will 304

Land Rover plots campaign extension after ‘huge engagement’ Video

Fri, 19 Sep 2014

Marketing director says there may be a role for ‘Can and Will’ message in future campaigns. 

john-lewis-high-street-2014-304

John Lewis sales hit as fashion retailers step back from promotions

Fri, 19 Sep 2014

Retailer blames ‘restricted’ footfall caused by a lack of promotions by rivals for 3.5% sales fall.

Samsung Galaxy Alpha

Samsung looks to link with youth culture with £10m Galaxy Alpha push

Fri, 19 Sep 2014

Samsung calls on Lily Allen and London fashion lingo to promote new premium handset.

Facebook

Facebook updates News Feed algorithm to favour trending topics

Fri, 19 Sep 2014

Brands creating posts related to topical trends likely to get more fans seeing their updates.

Formula 1

Johnnie Walker deepens relationship with F1

Thu, 18 Sep 2014

Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.

The Sun

News UK creates native advertising division

Thu, 18 Sep 2014

The Sun and Times publisher follows Guardian and Metro in creating a dedicated branded content division.

Just Eat ad

Just Eat looks to reach more females with £5m brand campaign Video

Thu, 18 Sep 2014

Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.

> Click here for more News