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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Heineken readies first-ever global ecommerce hub
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
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P&G's new, old boss has the skills P&G needs to face its demons
A.G. Lafley has a reputation for focusing on innovation and putting the consumer first.
The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Wired for sound
Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
Top Jobs
Ritson
The gloves are off: the rise of anti-marketing Video
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Marketing Week TV
Volvo teams up with Swedish House Mafia Video
Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.
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Sainsbury's deserves brand of the year but must keep its foot on the gas
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
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Facebook's domestic violence row highlights many problems
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
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Are automated phonelines and self-service the tills the best we can do for customers?
Having been stood up for lunch by a media colleague, I have been musing on…
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Brands could gain insight from experiential marketing
New research reveals the power of connecting social media with experiential marketing.
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The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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The gloves are off: the rise of anti-marketing
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Is privacy the next public health problem?
This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity.
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RBS's decision to cut marketing is counter-productive
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.
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Digital and data will give Channel 4 a new lease of life
Innovation around advertising, data and programming will turn Channel 4 into the new kid on the block again - despite being in its thirties.
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Digital marketing is about people, not devices, it’s an adage that’s often forgotten
Techno-philes shouldn’t mistake the means for the ends.
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M&S needs to stick to what it does best
Retailer needs to stop chasing bright young things and speak to those that love its clothes.
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Turn here for your career ‘satnav’ to navigate the twists and turns of modern marketing
Two intertwining strands are currently preoccupying many marketers…
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Troubled countries should think more like brands do
Why is it so outrageous for a country in financial crisis to be acquired by a neighbour? Think of the operatinal savings.
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Market research doesn't always signal the end of creativity
Research and creativity don’t have to be at opposite ends of the advertising spectrum.
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Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
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Ignorance of EU data reforms will cost you dear
Companies lack understanding of the proposed regulations, but the penalties for a breach could be huge.
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Data insight the new battleground for credit cards
The launch of Barclaycard’s bespoke deals site should prove a fillip for DM.
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BT Sport digital exclusives could help it boot Sky out the park
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
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High street retailers are riding the digital wave but I can't see much innovation
Let’s not mistake basic service levels for innovation.
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News brands and advertisers must get round the table
With the right insight, print media groups could lead the way in digital advertising.
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The top 100 most valuable global brands 2013
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Coke puts consumers' names on pack
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Digital marketing is about people, not devices, it’s an adage that’s often forgotten
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Skype and Specsavers partner for 'groundbreaking media first'
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Unofficial Nutella fan site shut down by brand could turn into 'nightmare'
