Site Name
Latest News & Analysis
FSA to toughen consumer protection over mis-selling of financial products
The head of the Financial Services Authority is to announce plans for the regulator to toughen up protection for consumers over financial products, ensuring that marketing materials and branch communications do not mis-sell products.
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
BBC opts for Proximity London to handle TV Licensing
BBC has re-appointed Proximity London to handle TV Licensing’s direct marketing, printing and fulfilment services for the next five years.
In This Issue
No longer the dumb waiter
A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.
Events & Conferences
Analysis
Alcohol industry goes on offensive over call to ban social media marketing
The Institute of Social Marketing (ISM) has come under fire from the alcohol industry again after a report by one of its doctors led to calls for a ban on alcohol promotion on social media sites.
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
AD SHOWCASE
Diet Coke targets fashionistas with Asos and Bauer Media link
Diet Coke is launching a new UK brand campaign focused around fashion to coincide with London Fashion Week, in partnership with Asos.com and Bauer Media.
Opinion
A turning of the tide for commercial broadcasters
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
Take a chance on wheel of online chat fortune
The random nature of fast-growing online chat site Chatroulette can help marketers understand just what consumers want.
