Saturday, 04 July 2009

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Ryanair agrees voluntary actions with OFT

Fri, 3 Jul 2009 3:51 pm | By Branwell Johnson

Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.

Government considers role in Vauxhall bail out

Fri, 3 Jul 2009 1:50 pm | By Camille Alarcon

The Government says it would consider underwriting the planned takeover of General Motors’ European operations in a bid to save jobs in the UK’s Vauxhall plants.

VW Passat

Volkswagen ad looks on the bright side of life

Fri, 3 Jul 2009 12:00 pm | By Camille Alarcon

Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.

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Brand ties that bind Subscription Required

02 July 2009 | By Joe Fernandez

Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.

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Drink Aware ad

Analysis: Alcohol industry under fire

Fri, 3 Jul 2009 | By Russell Parsons

As an industry, alcoholic drinks makers and its marketers are fast becoming among the most demonised groups in the country, responsible for some of society’s worst ills - binge drinking, anti social behaviour and a growing public health crisis.

Ruth Mortimer's Blog

Stuart Smith's Blog

Marketing week live meets expectations

02 July 2009 | By Mark Choueke

I am writing this on the run. I’m down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don’t know what I’m talking about check out marketingweeklive.co.uk).

Stuart Smith

Kotler provides seat belts for the bumpy ride ahead

02 July 2009 | By Stuart Smith

According to marketing guru Philip Kotler, long periods of prosperity are a thing of the past. Turbulent times are the new order

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