Lily Allen, Samsung

The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Staff christmas parties

How to use the Christmas bash for smarter staff engagement

Wed, 17 Sep 2014 | By Morag Cuddeford-Jones

Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

Top Jobs

Job of the Week

Latest news

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Boots looks to make Christmas 'special' in biggest festive push

Fri, 19 Sep 2014

Investment in store experience aimed at getting customers to reappraise the Boots offer.

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Land Rover plots campaign extension after ‘huge engagement’ Video

Fri, 19 Sep 2014

Marketing director says there may be a role for ‘Can and Will’ message in future campaigns. 

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John Lewis sales hit as fashion retailers step back from promotions

Fri, 19 Sep 2014

Retailer blames ‘restricted’ footfall caused by a lack of promotions by rivals for 3.5% sales fall.

Samsung Galaxy Alpha

Samsung looks to link with youth culture with £10m Galaxy Alpha push

Fri, 19 Sep 2014

Samsung calls on Lily Allen and London fashion lingo to promote new premium handset.

Facebook

Facebook updates News Feed algorithm to favour trending topics

Fri, 19 Sep 2014

Brands creating posts related to topical trends likely to get more fans seeing their updates.

Formula 1

Johnnie Walker deepens relationship with F1

Thu, 18 Sep 2014

Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.

The Sun

News UK creates native advertising division

Thu, 18 Sep 2014

The Sun and Times publisher follows Guardian and Metro in creating a dedicated branded content division.

Just Eat ad

Just Eat looks to reach more females with £5m brand campaign Video

Thu, 18 Sep 2014

Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.

Apple privacy website

Apple seeks to quell privacy concerns with open letter from Tim Cook

Thu, 18 Sep 2014

Apple creates privacy website in attempt to uphold its brand reputation following celebrity nude photo leak.

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Sony Mobile switches focus to premium handsets as profit hit

Wed, 17 Sep 2014

Sony says it will reduce the models in its mid-range portfolio as it forecasts deep losses for the current financial year.

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De Beers pushes design credentials in first brand campaign for five years

Wed, 17 Sep 2014

Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.

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Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014

Thomas Cook names new marketing chief and makes other key appointments.

Copycat sites

Ad watchdog cracks down on copycat websites

Wed, 17 Sep 2014

Three sites rapped for passing themselves off as official Government providers.  

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Ryanair customer service offensive fails to boost perception

Wed, 17 Sep 2014

Airline still falls into the bottom three in annual Which? survey on customer service.

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