ryanair

Ryanair hires first chief technology officer to plot digital charge

Ryanair names John Hurley to lead its Ryanair Labs innovation hub.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

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Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014

Discount retailer to stock women’s fashion for the first time.

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

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Heineken to increase marketing to quicken ‘strong’ Western Europe growth

Wed, 20 Aug 2014

Current fiscal year marketing spend to beat last. 

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Snapchat to expand app into content and ads

Wed, 20 Aug 2014

Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

Runkeeper

RunKeeper to reward users as they reach their fitness goals with gifts from brands

Tue, 19 Aug 2014

P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.

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Gap asks consumers to ‘dress normal’ in marketing push

Tue, 19 Aug 2014

Celebrity-fuelled campaign aims to celebrate individuality and people who dress normally.

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014

Everyday Low Prices move comes as data shows value rating slipping. 

Tumblr

Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.

Unilever

FMCG prices pick up as shift away from promotions starts to pay off

Tue, 19 Aug 2014

But FMCG sales growth is slowest since 2009.

RBS

Royal Bank of Scotland drops RBS branding

Tue, 19 Aug 2014

Move an attempt to “reconnect with heritage” in Scotland.   

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Groupon hopes to win over brands with profile pages launch

Tue, 19 Aug 2014

Plans part of ‘transformation’ to ‘pull’ people to its site rather than rely on email blasts.

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Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.

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Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.

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