-
Allianz readies Champions League campaign
German bank ramps up marketing to combat UEFA blackout of non-sponsors for Champions League final.
-
Coca-Cola to put mobile first
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
-
Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince marketers of its long-term worth.
Allianz readies Champions League campaign
German bank ramps up marketing to combat UEFA blackout of non-sponsors for Champions League final.
- pause slideshow
Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
A better deal is no comparison to good service
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money - but not at the expense of a good customer experience.
Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Top Jobs
Ritson
The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
-
Global Brand Director
Ball & Hoolahan -
Head of UK Marketing
Michael Page Marketing -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
CUSTOMER RELATIONSHIP MARKETING (CRM) MANAGER
SSE
Marketing Week TV
Video: The Marketing Academy 2012 Video
Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
- Previous
- Next
-
Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
-
Brand heads must not ignore mid-market consumers
The ‘prize’ audience for brands has been thought of as the ABC1 demographic, the people with…
-
The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
-
Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
-
The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
-
RSPCA Mobile needs to know its customers
RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
-
DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
-
Time is right for publishers to tackle digital piracy
The PPA’s rallying cry for the UK consumer magazine industry to band together to tackle digital piracy at…
-
Speed is of the essence for Clinton’s
Clinton Cards’ slide into administration ignited amusing Twitter jokes about “sorry you’ve gone into administration” cards…
-
Brands must make consumers feel safe on the web
Marketers who want to sell their products via the internet on smart phones should be focusing on…
-
The Secret Marketer: are spelling and grammar no longer seen as important business skills?
‘This feedback was from younger team members who feel quite at at ease…
-
Look inside for ways to quell these rebellions
‘There’s a new set of protesters and this time it isn’t a bunch of guys living in tents… these critics are corporate shareholders’
-
Social media myth doesn’t measure up
‘Headlines scream aboout the shift from traditional to social media but the data does not support it’
-
Consumers need trust in data protection
The marketing industry has already failed to ward the EU’s ePrivacy Directive, but it seems determined not to be pinned down further by EU officials.
-
Galaxy S III is Samsung’s iPhone moment
Samsung’s latest smartphone, the third iteration in its Galaxy series, looks set to be the Korean company’s iPhone moment.
-
Mobile is more geared towards personal than purchase
M-commerce may be well on the way to becoming mainstream, as Marketing Week’s trends analysis…
-
Being helpful to mums will pay off
Retailers and brands must think carefully about how to be helpful to mothers, according to research seen by Marketing Week.
-
Taxi brand's message takes a wrong turn
‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
-
Peripheral visionaries who can inspire your marketing strategy
The work of a long-dead ad genius is a reminder that radical innovation rarely comes from workshops…
-
The Secret Marketer: who represents the customer in product development decisions?
‘Imagine my annoyance when I discovered that all the overhead lockers…
