London Eye Coca Cola story

Coca-Cola signs up with London Eye to dominate the skyline

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

What your mobile phone brand says about you

What does a consumer’s mobile brand say about them?

Wed, 10 Sep 2014 | By Lucy Tesseras

Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.

Tata Steel

Too many metrics: the perils of training marketers to calculate ROI

Wed, 10 Sep 2014 | By David Burrows

Fewer than one in six are confident measuring and evaluating campaign performance. 

Top Jobs

Job of the Week

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Marketers training

Marketers, are you a ‘chief, champion or coach’?

Mon, 15 Sep 2014

Research finds ‘huge skew’ in personality type, with marketers likely to be more extroverted. 

whistl 2014 304

TNT Post changes name to whistl Video

Mon, 15 Sep 2014

Rebrand comes as whistl looks to expand rapidly in the UK and prove its innovation credentials with an electric unicycle trial.

Ladbrokes ad

Gambling giants promise ad restrictions as pressure grows

Mon, 15 Sep 2014

William Hill, Ladbrokes, Coral and Paddy Power launch self-regulatory body to promote responsible gambling.

Oxfam

Brands looking for fewer, bigger NGO partnerships

Mon, 15 Sep 2014

Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.

Thomson bear 4 index

Thomson aims for stronger branding in new campaign

Mon, 15 Sep 2014

Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.

Phones 4U projectupgrade

Phones 4U brand at risk as administrators called in

Mon, 15 Sep 2014

Marketing jobs at risk as analysts question long-term viability of brand. 

Apple IPhone 6 Fallon and Timberlake

The Marketing Week Video

Fri, 12 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

noths 2014 304

Notonthehighstreet repositions as lifestyle brand Video

Fri, 12 Sep 2014

Online marketplace aims to expand customers base and increase sales.

ebay

Ebay performs u-turn on in-app ads

Fri, 12 Sep 2014

UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.

Easyjet rabbit waiting lounge index

EasyJet launches TV campaign to grab business flyers Video

Fri, 12 Sep 2014

EasyJet’s new ads target business travellers as competition for the market hots up.

sales-2013-304

Downward price pressure at ‘unprecedented’ levels

Fri, 12 Sep 2014

Study finds just a third of planned price increases are implemented.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Apple Watch

Apple poaches senior Gap marketer Video

Fri, 12 Sep 2014

Marcela Aguilar to become director of global marketing communications as it prepares to launch Watch.

next-store-2013-304

Next returns to DM after seeing profit boost

Thu, 11 Sep 2014

Retailer says it found a drop in DM by rivals meant its marketing stood out more.

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