hampton court palace 2014 304

Tower of London to take smarter digital approach to expand globally

Charity responsible for royal palaces hires first digital boss as it embarks on transformation plan.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.


What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

Top Jobs

Job of the Week

Latest news


RB to centralise marketing in efficiency drive

Mon, 28 Jul 2014

FMCG company to shift from country marketing to one regional brand team for North America and Europe.

malaysia arlines

Malaysia Airlines mulls rebrand after MH370 and MH17 disasters

Mon, 28 Jul 2014

Beleaguered carrier considers name change after recent plane disappearance and alleged shooting down of another.


Virgin Holidays counters Three’s 'Holiday Spam’ apology ads with witty reply Video

Mon, 28 Jul 2014

Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.

Cara Delevigne Topshop

Topshop unveils Cara Delevingne as face of Autumn/Winter campaign

Mon, 28 Jul 2014

Model adds Topshop to her list of endorsements, which also includes Mulberry, DKNY, Chanel and Burberry.


Unilever aims to ‘reinvent ecommerce’

Fri, 25 Jul 2014

Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.

Britvic brands

Britvic moves GB marketing chief to global role

Fri, 25 Jul 2014

Jonathan Gatward to take on newly created global category and capability director role. 


Sky Bet kicks off Football League push to inject ‘Skyness’ into brand

Fri, 25 Jul 2014

Jim White and Jeff Stelling to star in the gambling firm’s first major campaign for the League.


McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014

Campaign introduces the strapline ‘Here’s to what matters’.

Marketers training

Demand for marketers on the rise

Fri, 25 Jul 2014

Job ads for marketing professionals increased 8% in the second quarter, says report.

Amazon Prime Instant Video

Amazon’s losses widen as it ups marketing investment Video

Fri, 25 Jul 2014

Marketing spend rose 40% in the second quarter as Amazon promoted new services and content.


Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.


‘Avoid management babble and think like a customer if you want to be a CEO’

Fri, 25 Jul 2014

Marketer turned CEO Allan Leighton offers his tips for success.  

Pepsi 304

Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

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