Our editor's selection of the most exciting articles and opinions from Marketing Week
The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.
Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.
A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.