Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
A better deal is no comparison to good service
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money - but not at the expense of a good customer experience.
Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Top Jobs
Ritson
The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
-
Global Brand Director
Ball & Hoolahan -
Head of UK Marketing
Michael Page Marketing -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
CUSTOMER RELATIONSHIP MARKETING (CRM) MANAGER
SSE
Marketing Week TV
Video: The Marketing Academy 2012 Video
Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.







