Our editor's selection of the most exciting articles and opinions from Marketing Week
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.
As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.
Marketing Week TV
Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.