McdsApp-Product-2014_304

McDonald’s to launch online music, loyalty and mobile ordering services

McDonald’s staffing senior digital global team to lead changes.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

bpay

Barclaycard to push wearable payment brand bPay as data insight tool

Thu, 21 Aug 2014

Payment firm developing customer relationship tool for sports and leisure brands. 

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Whitbread launches Whitbread Inns gastro pub brand

Thu, 21 Aug 2014

Whitbread Inns gastro pub brand the first to adopt the company’s corporate name.

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Arsenal promotes marketing director to top commercial role

Thu, 21 Aug 2014

Vinai Venkatesham promoted to chief commercial officer as Tom Fox leaves to become Aston Villa’s chief executive.

On SoundCloud

SoundCloud introduces ads

Thu, 21 Aug 2014

Music streaming service signs up Red Bull, Jaguar and Comedy Central as first advertisers and introduces content creator subscriptions.

Regus

Former Lloyds marketing boss Eisenschimmel joins Regus

Thu, 21 Aug 2014

She will lead workspace provider’s global marketing efforts.

ryanair

Ryanair hires first chief technology officer to plot digital charge

Wed, 20 Aug 2014

Ryanair names John Hurley to lead its Ryanair Labs innovation hub.

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Hovis marketing chief departs amid push to strengthen the brand

Wed, 20 Aug 2014

Move comes just five months after the business was spun off from Premier Foods.

Facebook

Facebook increasing ad frequency risks kickback from marketers

Wed, 20 Aug 2014

Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.

Lidl clothes 2

Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014

Discount retailer to stock women’s fashion for the first time.

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

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Heineken to increase marketing to quicken ‘strong’ Western Europe growth

Wed, 20 Aug 2014

Current fiscal year marketing spend to beat last. 

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Snapchat to expand app into content and ads

Wed, 20 Aug 2014

Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

Runkeeper

RunKeeper to reward users as they reach their fitness goals with gifts from brands

Tue, 19 Aug 2014

P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.

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