Friday, 19 March 2010

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Chelsea FC

Sky reveals first 3D programming

Fri, 19 Mar 2010 10:32 am | By Branwell Johnson

BSkyB will launch Sky 3D, Europe’s first 3D TV channel, with the Barclays Premier League match between Manchester United and Chelsea on Easter Saturday (3 April).

Manchester United win Premier League Cup

Manchester United completes sponsorship hat-trick

Fri, 19 Mar 2010 10:03 am | By Russell Parsons

Manchester United has signed its third sponsorship deal with an overseas firm in two weeks after agreeing a partnership with African mobile phone operator MTN Group.

Energizer batteries

Energizer batteries set to relaunch

Fri, 19 Mar 2010 8:30 am | By Rosie Baker

Energizer, the battery brand, is relaunching its portfolio with a new brand identity to ramp up the competition with leading brand Duracell.

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Bringing your brand back from the brink

18 March 2010 | By Jo Roberts

The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.

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Rosie Baker

Is couture a step too far for Tesco?

Wed, 17 Mar 2010 | By Rosie Baker

Another week and another supermarket strides confidently into a new market. This time Tesco is taking on the catwalks with the launch of a couture clothing collection.

The entire event should be renamed brand idol, sponsored by our agencies

Wed, 17 Mar 2010

I took the team off site this week to get them thinking about our 2011 brand plans. It might seem a long way off, but our business planning process requires more sign-offs than I care to mention.

Marketing moves up the financial agenda

Wed, 17 Mar 2010 | Updated: Wed, 17 Mar 2010 | By Mark Choueke

Marketing investment was always seen by those on the finance side of business as a cost - and not one that could be measured easily enough.

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The Simpsons

Microsoft's Bing to sponsor The Simpsons on Channel 4 Video

Fri, 12 Mar 2010 | By Joe Fernandez

Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.

Ruth Mortimer's Blog

Stuart Smith's Blog

Stuart Smith

So many ways to make Britain more ingenious

Wed, 17 Mar 2010

It may not be as gripping as a Dyson-style invention, but co-creation will do more for innovation than any amount of cuts to tax and red tape

Is the search over for first real challenger to Google?

Wed, 17 Mar 2010

Advances in monetising social networks could turn top dog Google’s fortunes, especially as search has become so expensive

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