Our editor's selection of the most exciting articles and opinions from Marketing Week
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.
New technology is enabling brands to make their online content more immersive.