Profile: Jeremy Gilley

The man marketing world peace

John Lewis

John Lewis details 150th anniversary campaign

Activity will include brand partnerships as well as a experiential and television campaign.

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Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Online shoppers can take a virtual tour around Start London's store

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

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Beckham’s scored an own goal in Haig Club signing

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

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Marketing Week TV

Evian baby suits up as Spider-Man in online ad Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Evian partners with upcoming Spider-Man movie to introduce ‘The Amazing Baby’.

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Marketoonist 9-3-14

Tom Fishburne - The Marketoonist 9/04/14

Wed, 9 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne

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Blackberry on how it plans to take on Facebook and Twitter for ad revenue with BBM

Thu, 17 Apr 2014

‘By no means is there enough social and mobile inventory to buy just yet,’ Blackberry asserts.

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

Coop Bank

Co-op claims its brand is ‘resilient’ despite series of crises

Thu, 17 Apr 2014

Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence.

The Co-op

Co-op Food provides a glimmer of hope amid ‘disastrous’ 2013

Thu, 17 Apr 2014

’Successful’ marketing campaigns for revamped own brand range helps supermarket post sales growth in second half, but group reports £2.5bn loss.


Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.


Diageo pins hopes on 6-point marketing plan after sales dip

Thu, 17 Apr 2014

Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia.


Marketing budgets rise at record levels as confidence increases

Thu, 17 Apr 2014

Bellwether report finds bullish brands spending extra funds on traditional media channels.

Sun Bets

The Sun preps launch of own-branded betting service

Wed, 16 Apr 2014

News UK moots launch of Sun Bets.


MasterCard strikes Rugby World Cup deal to accelerate global expansion

Wed, 16 Apr 2014

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.

Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.

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