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Key Murdoch adviser to leave News Corp

Fri, 27 Jan 2012 5:12 pm | By Lara O'Reilly

Former BSkyB marketer Matthew Anderson to leave the media organisation in March.

Profile: Christa Carone, CMO, Xerox

26 January 2012 | By Laura Snoad

Spread your wings: How Xerox has transformed itself into a $22bn business - could you do the same?

Q&A: Steve Wing, business director for mobile, The Guardian

Thu, 26 Jan 2012

Watch the video here

Brands can’t afford to #fail when it comes to social media crisis comms

Fri, 27 Jan 2012 | By Lara O'Reilly

Social commerce. What does it mean?

Thu, 26 Jan 2012 | By Rosie Baker

Bereft of stars, Premier Foods' plan will flop

26 January 2012 | By Mark Ritson

Are you investing enough in brand trust?

26 January 2012 | By Branwell Johnson

Can the pub be a student hub ever again?

Wed, 25 Jan 2012 | By Ruth Mortimer

The Secret Marketer on career management

26 January 2012

Quick pint in Starbucks?

Thu, 26 Jan 2012 | By Rosie Baker

This might sound a bit weird to UK consumers, but if you live in downtown Chicago or Southern California, you could be sitting down to enjoy a glass of wine or beer in Starbucks.

Why would women want the Lynx Effect?

Mon, 23 Jan 2012

Rosie Baker is unconvinced about the brand’s appeal to women.