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Latest News & Analysis
Government confirms legislation to allow product placement
The Government is to allow product placement on TV in a way that will “provide meaningful commercial benefits to commercial television.”
Trinity Mirror to acquire GMG Regional Media’s newspapers
Trinity Mirror is buying GMG Regional Media, from Guardian Media Group (GMG) for a total consideration of £44.8m.
UK advertising recession predicted to end
UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the Advertising Association (AA).
In This Issue
Mobilise the people to shape your brand
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
Events & Conferences
Opinion
There are now more than 15,000 geeks starring in a worldwide blockbuster
Our ‘man on the inside’ provides a view from the top of the marketing tree
AD SHOWCASE
Unilever launches first ad for Dove+Men
Unilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.
Opinion
Knowledge is power if used in the right way
Kevin Slatter, managing director of G2 Data Dynamics, discusses how detailed and timely CRM can improve relationships and service.
O2 brand is in the right place to extend reach beyond telecoms
Losing its crown as the UK’s number one mobile provider should not cause a brand in such good shape as O2 undue concern
Sponsors turn blind eye to moral crimes
It isn’t often marketing lies at the heart of a story about celebrity scandal. But the allegations that England and Chelsea captain John Terry has been having an affair - and failed to keep this out of the press through a super-injunction - may have entered the public arena due to the player’s profile as a sponsorship vehicle, rather than a husband.
