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Pret aims to replicate in-store service with mobile site
Site to deliver contextual experience based on device, location and time of day.
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Subway targets families to broaden brand appeal
Tie-up with Monsters University and overhaul of menu to highlight healthy options.
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Brands turn to 3D printing for more personalised marketing
Brands are preparing for a future beyond screens and billboards.
Pret aims to replicate in-store service with mobile site
Site to deliver contextual experience based on device, location and time of day.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
Adidas: aiming to score in Brazil
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.
Personalisation: Walk the line
Marketers have a range of targeting tools at their disposal, but while these techniques offer great potential there’s a risk of reputation damage unless they are employed with caution.
CSR: How to get youth on your side
Corporate social responsibility is key to the young generation of shoppers, who are fully engaged with what brands are doing, both positive and negative.
Top Jobs
Ritson
The Hermès way is just not Mulberry's bag
That Bruno Guillon has managed to lose his greatest asset – Hill – so quickly is a massive blow for Mulberry and his leadership.
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CRM Manager
Ball & Hoolahan -
Senior Brand Manager - Corporate Affairs
Michael Page Marketing -
Marketing Executive
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Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
Marketing Week TV
Myspace returns with star-studied TV ad Video
Myspace has marked its relaunch with a star-studied TV advert featuring music artists including Pharrell, Ciara and Robin Thicke.
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Influence: Difficult to obtain, easy to lose
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
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Is your brand 'safe' enough for Snapchat?
In fact, what brands do have a place in a ‘sexting app?’
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Will consumerism as we know it become obsolete?
Retail, and consumerism itself, is built on the premise that companies make products and consumers buy them. It won’t be like this forever. Alternative models of consumerism will have to evolve.
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Little Chef suitors should do their research
Market research suggests the restaurant brand isn’t necessarily doomed.
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Tackle the ‘invading my space’ dissent or be permanently shut out
Don’t call me, I’ll call you. No, seriously, don’t call me. Or knock on my door. Or make any unauthorised…
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Variety is the spice of a good CRM system
If only I had a pound for every time I’ve heard it: the aim of every successful marketer should be to deliver the right offer to…
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Marketers: the trophy hunters
‘We as marketers have to accept that the ultimate measure of success may not be apparent until long after we have gone’
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The Hermès way is just not Mulberry's bag
That Bruno Guillon has managed to lose his greatest asset – Hill – so quickly is a massive blow for Mulberry and his leadership.
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NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
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Charities cutting costs at the expense of quality marketing are doomed to fail
Third sector brands are facing a huge economic challenge but cutting corners on marketing and analytics is counter-productive.
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The time is ripe to consider trigger happy online TV
Branded prank videos are becoming the new LOLcats of the internet but brands must not forget they are there to communicate a message not just entertain.
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Using research and intuition is a balancing act for brands
Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.
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Marketers could do more to create engaging anti-alcohol abuse messages
Imagine a scenario where all alcohol advertising and promotion is banned – removed from outdoor…
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The biggest obstacle to my brand’s success is internal politics
Like many of you, I regularly get approached by marketing agencies and management…
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The ivory tower of marketing will fall in a connected world
Are you a Pygmalion or a Mercator? Are you focused on finding the perfect sales motivation tool or are you…
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CEO supremo Lafley is back, P&G will be too
Lafley liberated the act of innovation from the isolation of P&G’s Cincinnati labs and put it into the world of the consumer.
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YouTube refresh should remind brands people are watching their ads on the go
If brands are now publishers, then they must think of their viewers’ habits, as well as customers’ purchase patterns.
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Primark trialling ecommerce is big news, but is it good business?
Primark selling online for the first time ever through a partnership with Asos is big news. The value retailer has so far been the anomaly to the rule that successful retail means multichannel.
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Payment apps are a chance to reach out to shoppers
Payments on mobiles should be a route to gaining loyalty, if consumers can get used to the idea.
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If Mondelez is putting mobile first then why aren't other FMCG brands?
FMCG companies should be looking to replicate Mondelez’s deal with Google if they are to forge direct-to-consumer connections with smartphone users. –––––––– –FMCG companies should be looking to replicate Mondelez’s deal with Google if they are to forge direct-to-consumer connections with smartphone users. – --
