Site Name

Coca-Cola to reinvest productivity savings into brand building marketing

Tue, 7 Feb 2012 1:42 pm | By Lara O'Reilly

…as the drinks giant credits “innovative, globally scaled marketing campaigns” for a 3% volume uplift in sparkling beverages.

Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

Charities reassess brand to attract support

Tue, 7 Feb 2012 | By Rosie Baker

What HMV needs to do next

Tue, 7 Feb 2012 | By Michael Barnett

Facebook still faces marketing challenges despite its lofty valuation

Fri, 3 Feb 2012 | By Lara O'Reilly

Browett’s move to Apple says good things about his work at Dixons

Thu, 2 Feb 2012 | By Rosie Baker

Steve McQueen keeps endorsement real

2 February 2012 | By Mark Ritson

Reaching wealthy consumers demands classic luxury marketing techniques

Wed, 1 Feb 2012 | By MaryLou Costa

Why the customer is your key to leadership

2 February 2012 | By Ruth Mortimer

Cravendale’s Muppets TV ad

Mon, 6 Feb 2012 | By Rosie Baker

Watch it here

There’s life in the T-Mobile brand yet…but it’s not for sharing

Wed, 1 Feb 2012 | By Lara O'Reilly

Read Lara’s blog here.