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Captain Morgan Facebook ad banned for implying alcohol can overcome boredom

Diageo rapped for implying alcohol is capable of changing mood.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

BrandAlley

Loyalty schemes vs price promotions - which work better?

Wed, 16 Jul 2014 | By Morag Cuddeford-Jones

A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Top Jobs

Job of the Week

Latest news

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Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

kipling

Premier Foods to double marketing spend to spur sales

Tue, 22 Jul 2014

Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.

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McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

Orange is the New Black

Netflix’s ‘biggest content marketing push to date’ spurs revenues

Tue, 22 Jul 2014

Marketing efforts for Orange is the New Black helped boost second quarter revenues by 37%.

Unilever

Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

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Lacoste takes stores digital with AR app for new trainer range Video

Mon, 21 Jul 2014

App lets shoppers virtually try on trainers in store, share images and make purchases.

Dave Lewis

Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014

David Lewis to focus on brand purpose and reconnecting with customers.

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Sponsors to benefit from ‘undervalued’ Commonwealth Games Video

Mon, 21 Jul 2014

Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.

KFC Rodeo ad

KFC fires starting gun on more ‘emotional’ ad approach Video

Mon, 21 Jul 2014

Latest campaign tells the story of a modern day cowboy and his son to promote Great American Bites range.

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

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British Gas snares Birds Eye marketing chief Jobling to lead brand strategy

Fri, 18 Jul 2014

Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.

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Amazon shines a spotlight on content for first Fire phone ad Video

Fri, 18 Jul 2014

Ad touts free subscription to Amazon Prime, rather than the smartphone’s features.

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Facebook and Twitter make plays for the ecommerce market

Fri, 18 Jul 2014

Facebook is testing a ‘buy’ button while Twitter has bought CardSpring to power ‘in-the-moment’ commerce.

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