lidl surprises 2014 304

The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

  • pause slideshow

Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

walkers twitter vending 2014 304

Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014

Walkers turns three London bus stops into Twitter vending machines.

ice bucket di caprio 304

ALS Association tries to trademark ‘ice bucket challenge’

Fri, 29 Aug 2014

US charity files an application that, if approved, could stop other charities using the phrase.

tesco 2014 304

Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

vype-2014-304

Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014

Gray takes on global marketing director job ahead of further restrictions. 

JohnnieWalkerBottle-Product-2014_304

Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.

Mcds40years-Campaign-2014_304

McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014

McDonald’s looks to remind people it has been in the background of many moments in their lives. 

HovisBread-Product-2014_304

Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

riley-martin-pernod-ricard-304

Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

lidl surprises 2014 304

Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

marketing-society-logo-2013-304

The Marketing Society honours top marketers for 'bold' leadership Video

Wed, 27 Aug 2014

Marketers from brands including Mars, British Airways and Paddy Power honoured for promoting ‘bolder’ leadership.

volvo xc90 2014 304

Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

Lastminute ad

Lastminute.com owner considers sale of ‘iconic brand’ Video

Wed, 27 Aug 2014

Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.

> Click here for more News