morrisons match and more

Morrisons first supermarket to price-match against the discounters

Match & More loyalty scheme will offer customers points if shop is cheaper elsewhere.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

Prestige beauty sales

Give beauty an online makeover for Christmas

Thu, 2 Oct 2014 | By Jonathan Bacon

Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation can do the same for their online efforts.

Johnnie Walker event

Getting permanent value out of temporary spaces

Wed, 1 Oct 2014 | By Lucy Tesseras

Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.

L'Oreal Q and A

L’Oreal UK’s new marketing philosophy: Q&A, Michel Brousset

Wed, 1 Oct 2014 | By Mindi Chahal

Brand activity that doesn’t breakthrough the clutter is a waste of resources, according to L’Oréal UK managing director Michel Brousset.

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Kia_304

Kia shifts message to push more ‘sophisticated’ brand positioning

Thu, 2 Oct 2014

Car marque uses Paris Motor Show to move beyond value message to talk about quality and design credentials.

PepsiTrue_304

Pepsi preps Amazon ecommerce deal to launch ‘True’ lower-calorie brand

Thu, 2 Oct 2014

Pepsi True to be launched on the online retailer later this month.

NSPCCampaign-Campaign-2014_304

NSPCC overhauls brand message to focus on prevention

Thu, 2 Oct 2014

‘Full stop’ campaign dropped and ’every childhood is worth fighting for’ strap introduced. 

Oreo

Mondelez pens ‘biggest’ global video ad deal with Google

Wed, 1 Oct 2014

Mondelez agrees to ‘substantial global advertising” commitment with Google to increase ROI.

Chivas304

Chivas Regal ropes in Chiwetel Ejiofor for social entrepreneurs hunt Video

Wed, 1 Oct 2014

 Whisky brand to fund social enterprises.

MyMail

Daily Mail owner launches portal to get closer to customer needs

Wed, 1 Oct 2014

New customer portal aims to get more sophisticated in understanding the lifetime value of readers. 

LadyonSmartphone-Person-2013

The price of personal data to brands? £140

Wed, 1 Oct 2014

Consumers are more ‘acutely’ aware of the value of personal data, placing a lower value when dealing with brands they trust, study finds.

HeinzTomato-Campaign-2014_304

Heinz switches from local to pan-European Facebook strategy

Wed, 1 Oct 2014

Heinz says overhaul will accelerate “content-led activation’ on the social network.

Sainsburys deal low prices

Sainsbury's marketing challenge laid bare as sales worsen

Wed, 1 Oct 2014

Same store sales fell 2.8% in the latest quarter. 

Starbucks-Logo-2014_304

Starbucks EMEA marketing boss on deepening engagement with the brand Video

Tue, 30 Sep 2014

Marketing boss outlines plan to harness the power of user-generated content to boost customer engagement.

PayPal ad

Brand strength and flexibility behind eBay and PayPal split

Tue, 30 Sep 2014

Separation will create ‘more agile’ businesses positioned to capitalise on future growth.

shopping-2013-304

Consumers ready to make big purchases despite confidence knock

Tue, 30 Sep 2014

Consumers increasingly think it is the ‘right time’ to make a big purchase, says GfK.

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