Union Flag

'Scottish vote has damaged Brand Britain'

ICM poll shows more than a fifth of Britons think debate on devolution will have negative impact. 

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Staff christmas parties

How to use the Christmas bash for smarter staff engagement

Wed, 17 Sep 2014 | By Morag Cuddeford-Jones

Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

Top Jobs

Job of the Week

Latest news

Irn Bru Opening Ceremony

AG Barr raises glass to Irn-Bru Commonwealth Games success Video

Tue, 23 Sep 2014

Drinks maker says sponsorship activation helped boost revenues and volumes.

Instagram

Instagram begins serving ads in the UK

Tue, 23 Sep 2014

Waitrose, Sony Music, Rimmel, Estee Lauder, Channel 4, Cadbury and Starbucks are the first UK Instagram advertisers.

AIG-Logo-2014_304

AIG ramps up rugby sponsorships to grow consumer awareness Video

Mon, 22 Sep 2014

Insurance firm banks on the sport’s growing popularity to help raise the profile of its consumer facing businesses.

ABInbev-Products-2013_304

AB InBev names new UK boss as Plochaet leaves

Mon, 22 Sep 2014

AB InBev names senior European head, Steve McAllister, to replace Inge Plochaet.

Thomson bear 5 index

Thomson launches new brand aimed at stylish youth

Mon, 22 Sep 2014

Thomson Scene to try to capture customers for life.

Smirnoff

Smirnoff punctures pretentious nights out with £15m push Video

Mon, 22 Sep 2014

Vodka brand introduces strapline “Filter the unnecessary. Keep the good stuff”.   

Holiday trends.

Travel brands’ websites failing to inspire

Mon, 22 Sep 2014

Sites are proving uninspiring as a source of ideas, report finds. 

tesco 2014 304

Tesco online boss to temporarily replace MD after it emerges company overstated profit

Mon, 22 Sep 2014

Robin Terrell to become interim UK MD, replacing suspended Chris Bush.

Hoseasons logo index

Hoseasons debuts new identity to bolster mid-market appeal

Mon, 22 Sep 2014

Self-catering holiday company wants to sit alongside M&S as mid-market brand.

Junkfood2

Food and drink giants commit to further ad restrictions as WHO ramps up pressure

Mon, 22 Sep 2014

Global alliance of world’s biggest food and drink brands extend voluntary commitments. 

Instagram

Instagram ‘cooler’ than Twitter

Mon, 22 Sep 2014

Facebook-owned photo app enters the annual CoolBrands list for the first time, while Twitter drops out.

homepride 2014 304

Homepride returns to TV to launch £2.3m ad push Video

Fri, 19 Sep 2014

Campaign celebrates brand’s 50th anniversary with new strapline ‘Everybody loves Homepride’.

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Boots looks to make Christmas 'special' in biggest festive push

Fri, 19 Sep 2014

Investment in store experience aimed at getting customers to reappraise the Boots offer.

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