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Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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GM pulls Facebook ads
Vauxhall owner said to have concluded that social network has little impact on purchases.
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Paddy Power transgender ad banned
The bookmaker’s ad is the latest in a long line of controversial campaigns that fall foul of ad rules.
Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
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The three stooges of marketing theory
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Coca-Cola kicks off Euro 2012 activity Video
TV spot features man so passionate about football he transforms into a giant red and white bird mascot.
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Brand heads must not ignore mid-market consumers
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