Site Name
Latest News
Coca-Cola to reinvest productivity savings into brand building marketing
…as the drinks giant credits “innovative, globally scaled marketing campaigns” for a 3% volume uplift in sparkling beverages.
BA unveils its London Olympics TV campaign
British Airways to debut new Olympics ad showcasing staff on social media.
Domino’s to trial f-commerce
Domino’s Pizza is dipping its toe into f-commerce by giving Facebook fans an exclusive preview of a new menu item.
In This Issue
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.











