Profile: Jeremy Gilley

The man marketing world peace

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‘Distressing’ Pancreatic Cancer Action ad cleared

ASA received 121 complaints about ad that suggested other types of cancer were not as serious. 

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Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.

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Tom Fishburne - The Marketoonist 9/04/14

Wed, 9 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne

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Latest news

mcdonalds

McDonald's to make marketing 'less disparate'

Tue, 22 Apr 2014

Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.

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Lush positions itself as ‘more than a soap shop’

Tue, 22 Apr 2014

New website aims to provide a more ‘consistent’ global brand experience and communicate the story behind its products.

Tesco

Tesco offers grocery click and collect for free

Tue, 22 Apr 2014

Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans.

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‘Nike to stop making FuelBand hardware’

Tue, 22 Apr 2014

Sports brand says it is laying off staff from its digital sports team and refuses to commit to device launches in the future.

Nokia logo

Nokia set to be rebranded as Microsoft Mobile

Tue, 22 Apr 2014

Microsoft takeover deal will reportedly include a rebrand - a move analysts have suggested will be ‘risky’.

House of Cards

Netflix praises 'emotive' marketing for revenue boost

Tue, 22 Apr 2014

Streaming service says shift away from direct response marketing helped grow its subscriber base.

John Lewis

John Lewis details 150th anniversary campaign

Sat, 19 Apr 2014

Activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.

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The best, worst and oddest Easter campaigns Video

Thu, 17 Apr 2014

B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.

OvoTwitter-Campaign-2013_460

Ovo turns to real-time marketing to exploit spotlight on industry

Thu, 17 Apr 2014

Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.

BBM

Blackberry on how it plans to take on Facebook and Twitter for ad revenue with BBM

Thu, 17 Apr 2014

‘By no means is there enough social and mobile inventory to buy just yet,’ Blackberry asserts.

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