Pepsi 304

Britvic hails sports marketing for sales boost

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Roundtable Cannes

Online video roundtable — in association with Videology

Wed, 23 Jul 2014 | By Branwell Johnson

Marketing Week brought marketers, media agencies and technology specialists together to discuss the future of the medium.

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

Top Jobs

Job of the Week

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Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Facebook logo

Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

game 304

Game loses marketing director just a month after going public

Wed, 23 Jul 2014

Ailsa McKnight had been at the retailer for less than a year.

WhoCanFixMyCar

Trinity Mirror invests in marketing support for its ‘start-up’ businesses

Wed, 23 Jul 2014

Publisher seeks marketing director responsible for its ‘early stage’ brands.

GetTaxi

GetTaxi mulls rebrand to ‘Gett’ as it eyes service expansion Video

Wed, 23 Jul 2014

Mobile app could offer more on-demand services beyond transportation in plans to build on its early financial success.

EON-Logo-2014_304

E.ON sharpens digital strategy to gain customer-focused edge

Wed, 23 Jul 2014

User experience, mobile, data and social media at the core of strategy.

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

McDMyBurger-Logo-2014_304

McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

Captain Morgan

Captain Morgan Facebook ad banned for implying alcohol can overcome boredom

Wed, 23 Jul 2014

Diageo rapped for implying alcohol is capable of changing mood.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

Marketing meeting

‘CMOs and CIOs collaborating better than ever before’

Tue, 22 Jul 2014

But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.

RitzBiscuits-Logo-2014_304

Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

kipling

Premier Foods to double marketing spend to spur sales

Tue, 22 Jul 2014

Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.

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