Profile: Jeremy Gilley

The man marketing world peace

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Marketing budget rise at record levels as confidence increases

Bellwether report finds bullish brands spending extra funds on traditional media channels.

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Our editor's selection of the most exciting articles and opinions from Marketing Week

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Online shoppers can take a virtual tour around Start London's store

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Top Jobs

Ritson

Ritson

“Beckham’s scored an own goal in Haig Club signing”

Heartfelt congratulations to David Beckham on signing on to be part of the team to launch a new whisky brand called Haig Club. The House of Haig has been around for more than four centuries but current owner Diageo has announced it is preparing for the global launch of the new Club sub-brand with Beckham “playing a fundamental ...

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Marketing Week TV

Evian baby suits up as Spider-Man in online ad Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Evian partners with upcoming Spider-Man movie to introduce ‘The Amazing Baby’.

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Marketoonist 9-3-14

Tom Fishburne - The Marketoonist 9/04/14

Wed, 9 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne

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Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.

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Burberry hails ‘innovative’ marketing for 13% sales jump

Wed, 16 Apr 2014

Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.

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Tesco to increase price investment to turnaround declining sales

Wed, 16 Apr 2014

Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall.

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Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept Video

Tue, 15 Apr 2014

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.

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Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

Marketers training

Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 

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Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.

Wally Olins

Wally Olins dies aged 83

Tue, 15 Apr 2014

Wally Olins, who co-founded consultancies Wolff Olins and Saffron, has died at the age of 83.

Coke bottles

Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.

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Debenhams overhauls promotions strategy as discounting cuts margins

Tue, 15 Apr 2014

Fewer promotion days and ‘clearly defined’ sale periods promised. 

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