Our editor's selection of the most exciting articles and opinions from Marketing Week
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .
Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
Fewer than one in six are confident measuring and evaluating campaign performance.
Forget ‘Brand Britain’ and focus on the future of Scottish brands.