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ALS Association withdraws attempt to trademark ‘ice bucket challenge’

Charity says it filed the trademark ‘in good faith’ but has backed down following ‘public concern’.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.


Pernod Ricard reconnects brand and local teams to win customers ‘in the last 3 feet’

Fri, 29 Aug 2014

Pernod Ricard says move will create ‘some shortfall’ in headcount.

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The ice bucket challenge: one-hit wonder or the future of fundraising?

Fri, 29 Aug 2014

Charities can benefit in the longer term but must ensure consumers know who the campaign is for. 

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Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014

Walkers turns three London bus stops into Twitter vending machines.

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ALS Association tries to trademark ‘ice bucket challenge’

Fri, 29 Aug 2014

US charity files an application that, if approved, could stop other charities using the phrase.

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.


Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014

Gray takes on global marketing director job ahead of further restrictions. 


Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.


McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014

McDonald’s looks to remind people it has been in the background of many moments in their lives. 


Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.


Pernod Ricard CMO Martin Riley to retire amid restructure

Thu, 28 Aug 2014

South Africa MD will replace Riley as drinks maker merges marketing and commercial.

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

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Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

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