Profile: Jeremy Gilley

The man marketing world peace

Coop Bank

Co-op claims its brand is ‘resilient’ despite series of crises

Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence.

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Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Online shoppers can take a virtual tour around Start London's store

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Top Jobs



Beckham’s scored an own goal in Haig Club signing

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

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Marketing Week TV

Evian baby suits up as Spider-Man in online ad Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Evian partners with upcoming Spider-Man movie to introduce ‘The Amazing Baby’.

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Marketoonist 9-3-14

Tom Fishburne - The Marketoonist 9/04/14

Wed, 9 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne

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Latest news


Diageo pins hopes on 6-point marketing plan after sales dip

Thu, 17 Apr 2014

Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia.


Marketing budgets rise at record levels as confidence increases

Thu, 17 Apr 2014

Bellwether report finds bullish brands spending extra funds on traditional media channels.

Sun Bets

The Sun preps launch of own-branded betting service

Wed, 16 Apr 2014

News UK moots launch of Sun Bets.


MasterCard strikes Rugby World Cup deal to accelerate global expansion

Wed, 16 Apr 2014

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.

Amazon Prime Instant Video

Amazon's rebrand of Lovefilm hits subscriber numbers

Wed, 16 Apr 2014

Netflix UK membership pulled further ahead of Amazon Prime Instant Video in the past six months, report suggests.


Burberry hails ‘innovative’ marketing for 13% sales jump

Wed, 16 Apr 2014

Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.


Tesco to increase price investment to turnaround declining sales

Wed, 16 Apr 2014

Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall.


Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept Video

Tue, 15 Apr 2014

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.


Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

Marketers training

Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 

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