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Latest News & Analysis
Ryanair agrees voluntary actions with OFT
Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.
Government considers role in Vauxhall bail out
The Government says it would consider underwriting the planned takeover of General Motors’ European operations in a bid to save jobs in the UK’s Vauxhall plants.
Volkswagen ad looks on the bright side of life
Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.
In This Issue
Brand ties that bind
Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.
Events & Conferences
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MW Live - Profile: Dominic Reilly
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MW Live - Profile: Nick Bampton
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Everything a marketer needs under one roof
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Use social space to earn consumers' attention
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MW Live - Profile: Paul Dickinson
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MW Live - Profile: David Wheldon
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Look in a shop window for the retail industry
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Why art of marketing is a data-driven science
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A new era of research
Analysis
Analysis: Alcohol industry under fire
As an industry, alcoholic drinks makers and its marketers are fast becoming among the most demonised groups in the country, responsible for some of society’s worst ills - binge drinking, anti social behaviour and a growing public health crisis.
Opinion
Marketing week live meets expectations
I am writing this on the run. I’m down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don’t know what I’m talking about check out marketingweeklive.co.uk).
Kotler provides seat belts for the bumpy ride ahead
According to marketing guru Philip Kotler, long periods of prosperity are a thing of the past. Turbulent times are the new order
