Formula 1

Johnnie Walker deepens relationship with F1

Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Staff christmas parties

How to use the Christmas bash for smarter staff engagement

Wed, 17 Sep 2014 | By Morag Cuddeford-Jones

Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

Top Jobs

Job of the Week

Latest news

Apple privacy website

Apple seeks to quell privacy concerns with open letter from Tim Cook

Thu, 18 Sep 2014

Apple creates privacy website in attempt to uphold its brand reputation following celebrity nude photo leak.


Sony Mobile switches focus to premium handsets as profit hit

Wed, 17 Sep 2014

Sony says it will reduce the models in its mid-range portfolio as it forecasts deep losses for the current financial year.

de beers 304

De Beers pushes design credentials in first brand campaign for five years

Wed, 17 Sep 2014

Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.


Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014

Thomas Cook names new marketing chief and makes other key appointments.

Copycat sites

Ad watchdog cracks down on copycat websites

Wed, 17 Sep 2014

Three sites rapped for passing themselves off as official Government providers.  


Ryanair customer service offensive fails to boost perception

Wed, 17 Sep 2014

Airline still falls into the bottom three in annual Which? survey on customer service.

Mr Kipling

Premier Foods announces major restructure to focus on categories over brands

Wed, 17 Sep 2014

Bisto and Mr Kipling owner reorganises into three business units: grocery, sweet treats and international.


Virgin Trains unveils £8m brand reboot Video

Wed, 17 Sep 2014

Operator wants to become ”an irresistible travel option” after franchise win. 

Ladbrokes banned ad

‘Ladbrokes Life’ posters banned for endorsing irresponsible attitudes to gambling Video

Wed, 17 Sep 2014

TV, digital and outdoor campaign sparked 98 complaints, but only poster element banned.

breakthrough breast cancer 2014 304

Breakthrough Breast Cancer shifts brand message

Tue, 16 Sep 2014

Charity introduces brand promise to ‘stop breast cancer for good’ as it looks to double funding.

tesco payqwiq 2014 304

Tesco trials mobile payments service

Tue, 16 Sep 2014

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014

Browser extension to transform other brands’ ads into Converse branded content.


Lenovo makes senior marketing appointment as it bids to become ‘top 10 brand’ in Europe

Tue, 16 Sep 2014

Former Ogilvy & Mather worldwide managing director for global brands Jo Moore to support the drive.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

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