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The Marketing Society honours top marketers

Marketers from brands including Mars, British Airways and Paddy Power honoured for promoting ‘bolder’ leadership.

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

PayPal logo

Q&A: Christina Smedley, PayPal

Wed, 20 Aug 2014 | By Lucy Handley

As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Top Jobs

Job of the Week

Latest news

Brother ad

Brother cages ad featuring circus tiger after protests Video

Wed, 27 Aug 2014

Consumer electronics company ‘pauses’ ad after animal exploitation concerns.

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Ryanair preps campaign to shout about new ‘business class’

Wed, 27 Aug 2014

Ads will promote ‘business plus’ fares that offer flexible tickets and ‘premium’ seats.

TalkTalk

TalkTalk unveils more ‘emotive’ brand identity

Wed, 27 Aug 2014

TalkTalk updates its marketing look and feel to better reflect its maturity and expanded range of services.

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British Heart Foundation kicks off research-focused marketing

Wed, 27 Aug 2014

Campaign asks people to raise money to fund research into congenital heart defects.

Aldi

Aldi pledges to ban sweets from checkouts

Wed, 27 Aug 2014

Discount grocer to swap so-called ‘guilt aisle’ for healthier tills displaying dried fruit and water.

TNT post banned 2014

Royal Mail accuses TNT Post of misleading public

Wed, 27 Aug 2014

TNT Post ad banned for implying it operates a nationwide service. 

decc banned ad 2014

‘Misleading’ Government energy saving ads banned

Wed, 27 Aug 2014

Campaign that promoted the Government’s ‘Green Deal’ energy saving initiative slammed for unsubstantiated claims.

ipc magazines

IPC Media launches first UK-wide beacon campaign

Tue, 26 Aug 2014

Campaign in OneStop stores will use beacons to offer customers discounts on magazines.

Facebook Comparethemarket

Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

macmillan ice

Macmillan defends itself against criticism it hijacked the Ice Bucket Challenge

Tue, 26 Aug 2014

Charity says it is trying to be more responsive to social media fundraising opportunities.

Mr Kipling

Mr Kipling launches major ‘life is better with cake’ push Video

Tue, 26 Aug 2014

Premier Foods brand aims to ‘transform the entire cake category’ with new messaging focused on the enjoyment cake brings.

Amazon Prime Instant Video

Amazon takes on YouTube with Twitch acquisition

Tue, 26 Aug 2014

Purchase points to an increased focus on video ad revenues by Amazon.

Sir Martin Sorrell

'Brands investing in ads not M&A to drive growth'

Tue, 26 Aug 2014

The flexibility of marketing spend trumping riskier merger and acquisition activity, says WPP. 

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Ann Summers in personalisation push to give customers ‘their own VIP journey’

Fri, 22 Aug 2014

Lingerie business creates more personalised journeys for their most valuable customers.

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