John Lewis

John Lewis brand ‘not as loved as you might think’

John Lewis marketing head says it is seen as rational but not fun. 

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Editor's Choice

Our Editor - Ruth Mortimer

Our editor's selection of the most exciting articles and opinions from Marketing Week

Mum 2000

The five myths of marketing to mums Video

Wed, 23 Apr 2014 | By Mindi Chahal

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.

What is the effect of Scottish independence on brands

What is the effect of an independent Scotland on brands?

Wed, 23 Apr 2014 | By Lucy Handley

A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.

Bulgari Luxury

Shareable stories help luxury brands reach global travellers Video

Wed, 23 Apr 2014 | By Lucy Tesseras

Luxury brands like De Beers and Fendi look to target global travellers by creating content that travels across borders.

Top Jobs

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The Marketoonist 24-4-14

Tom Fishburne - The Marketoonist 24/04/14

Wed, 23 Apr 2014

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne

Job of the Week

Latest news

Facebook video ads

Facebook asserts approach to improve quality of ads, not ramp up formats

Thu, 24 Apr 2014

Assertions come as social network reports 72 per cent hike in Q1 revenue.

Liverpool v Stoke 2013 BT Sport

Subway on how it plans to use Liverpool deal to get 'everyday people more active'

Wed, 23 Apr 2014

The thinking behind becoming LFC’s ‘Official Training Food partner’.

Procter Gamble

P&G to cut marketing spend this year in efficiency drive

Wed, 23 Apr 2014

CFO Jon Mueller says shift to digital means ‘dollars spent is no longer representative of the strength of a marketing programme’.

aldi-jeansspeech-2013-304

Asda marketing boss lauds rival Aldi’s ‘gritty’ marketing

Wed, 23 Apr 2014

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.

Subway Liverpool Daniel Sturridge

Subway signs Liverpool sponsorship deal

Wed, 23 Apr 2014

Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.

coop-fairandsquare-2014-304

Co-op Food enters price war with ‘Fair and Square’ campaign Video

Wed, 23 Apr 2014

Supermarket to invest £100m in price in latest phase of convenience strategy.

mum-304

‘Marketers failing to connect with mums’

Wed, 23 Apr 2014

Brands need to reflect complexity of mums as a group to create marketing that resonates with them, finds research.

pancreatic-cancer-2014-304

‘Distressing’ Pancreatic Cancer Action ad cleared

Wed, 23 Apr 2014

ASA received 121 complaints about ad that suggested other types of cancer were not as serious. 

Ofgem Go Energy Shopping

Ofgem launches push to encourage Brits to go 'energy shopping' Video

Wed, 23 Apr 2014

Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.

The Marketing Academy

Marketing Academy launches apprenticeship event

Tue, 22 Apr 2014

The Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund.

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