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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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J2O adopts 'premium' positioning
The Britvic soft drink is being overhauled in a bid to revive flagging sales by making it more desirable to consumers.
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BA champions cabin crew in new film
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Editor's Choice
Our editor's selection of the most exciting articles and opinions from Marketing Week
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
Finding the brightest and the very best
Locating staff with the right skills and attitude is crucial. Steve Hemsley speaks to a panel of marketing and HR professionals about sourcing talent, even if it comes from outside the industry.
Top Jobs
Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
Marketing Week TV
Video: The Marketing Academy 2012 Video
Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
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It pays to know your target audience
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…
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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
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The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
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Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
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All customer interaction should be treated as DM
How many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand…
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
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Brand heads must not ignore mid-market consumers
The ‘prize’ audience for brands has been thought of as the ABC1 demographic, the people with…
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The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
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Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
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The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
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RSPCA Mobile needs to know its customers
RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
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DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
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Time is right for publishers to tackle digital piracy
The PPA’s rallying cry for the UK consumer magazine industry to band together to tackle digital piracy at…
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Speed is of the essence for Clinton’s
Clinton Cards’ slide into administration ignited amusing Twitter jokes about “sorry you’ve gone into administration” cards…
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Brands must make consumers feel safe on the web
Marketers who want to sell their products via the internet on smart phones should be focusing on…
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The Secret Marketer: are spelling and grammar no longer seen as important business skills?
‘This feedback was from younger team members who feel quite at at ease…
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Look inside for ways to quell these rebellions
‘There’s a new set of protesters and this time it isn’t a bunch of guys living in tents… these critics are corporate shareholders’
