Marketing Week
02 July 2009
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A novel idea for Woolies...
02 July 2009
Littlewoods’ decision to return Woolworths to the consumer via the web is an interesting one. True, it has purchased an iconic brand with loyal customers - but one with a heritage founded in shopper interaction, impulse purchase, multiple categories and a bricks-and-mortar experience. The challenge will be to set Woolworths apart in a space dominated by powerbrands like Amazon.
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ASA clears brewery of 'ambush marketing'
02 July 2009
Fuller’s Brewery has been cleared of what many describe as “ambush marketing” after the Advertising Standards Authority rejected a complaint from the Rugby Football Union.
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Brand ties that bind
02 July 2009
Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.
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Building loyalty schemes with lasting power
02 July 2009
New research suggests that most consumers are aware of retailers’ loyalty schemes, but feel largely unimpressed by their rewards. Joe Fernandez finds out how companies can motivate their customers to buy their brands in the long term
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Buying in to carbon foot-print labelling
02 July 2009
A new study by the Carbon Trust has found that almost two-thirds of consumers are more likely to buy a product if action is being taken to reduce its carbon footprint.
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Co-op Media Centre to offer ads on cashpoints
02 July 2009
Advertisers will soon be able to buy space on Co-op cash machines as the Co-operative Media Centre widens its scope across the supermarket-to-travel-business group.
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Embracing the free-ad model
02 July 2009
The Digital Britain Report isn’t all doom and gloom for the regional press. Newspaper groups can still increase their readership, and drive new revenue streams - as long as they successfully commercialise their product offering.
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Expenses scandal masks bigger BBC issue
02 July 2009
The hoo-ha surrounding the BBC expenses scandal is obscuring more pressing issues concerning the very future of the licence fee
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F1 tainted by the row between FIA and teams
02 July 2009
No brand is immune from being tarnished, and the schism that has surrounded Formula One in recent weeks seems to have left its mark, according to the latest MarketingWeek.co.uk poll.
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Fitness sector to plough £3m into getting Britons active
02 July 2009
The fitness industry, led by the Fitness Industry Association (FIA), is donating £3m-worth of resources to help Britons become more active through a MoreActive4Life initiative.
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How digital makes it easier to engage with an audience
02 July 2009
With digital media now firmly entrenched in the marketing mix, there was no shortage of advice about how to make the best use of it throughout the festival. Joe Fernandez reports from France
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Independents' day is upon us
02 July 2009
The convenience marketplace is a growing sector that brands can no longer afford to ignore. As the multiples continue to focus their efforts on promoting ownbrands at the expense of suppliers’ products, FMCG brands must diversify and shift their focus towards the independent stores.
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Kotler provides seat belts for the bumpy ride ahead
02 July 2009
According to marketing guru Philip Kotler, long periods of prosperity are a thing of the past. Turbulent times are the new order
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LG targets young adults with lifestyle-led phone campaign
02 July 2009
Electronics company to show how touch phones can enhance everyday life.
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Marketing week live meets expectations
02 July 2009
I am writing this on the run. I’m down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don’t know what I’m talking about check out marketingweeklive.co.uk).
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Marketing Week survey will reveal top London agencies
02 July 2009
Agency Reputation research has been updated to make it more representative of client needs
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Matalan inks Sky music deal to target young women
02 July 2009
Matalan is widening its sponsorship strategy to target young women after signing a deal with Sky to sponsor two live music shows this summer.
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McDonald's unveils latest ad in 'quality food' drive
02 July 2009
McDonald’s is this week launching the latest instalment of its “That’s What Makes McDonald’s” campaign, which focuses on the message that its burgers are made from whole cuts of real beef.
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New name, no gain?
02 July 2009
I completely agree with Ruth Mortimer in her article, “Pizza Hut’s reheating of stale rebranding ideas fools nobody” (MW 18 June).
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Now you're talking my language
02 July 2009
Quantitative and qualitative methods may be as different as English and Chinese, but an integrated approach to market research will deliver more useful results that get closer to the truth. By Morag Cuddeford-Jones
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Selling London to the world
02 July 2009
In the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.
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Sky to fight Ofcom call to open up pay TV market
02 July 2009
BSkyB is vowing to fight back at media regulator Ofcom’s proposal to make much of its content, including sports and movies, available to other broadcasters to ensure greater competition.
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The Secret Marketer
02 July 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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VW claims commercial range is sound investment
02 July 2009
Volkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments.
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Yahoo! plots major rebrand to boost its global standing
02 July 2009
Overhaul thought to be the reason for delay in unveiling new homepage.
