Marketing Week
04 March 2010
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Alcatel-Lucent hands Stephen Carter chief marketing role
04 March 2010
Communications company Alcatel-Lucent has recruited former Ofcom chief and architect of the Digital Britain report Stephen Carter to take the newly created position of chief marketing, strategy and communication officer.
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Back to the future
04 March 2010
A look back into the past can offer insight that brands can draw inspiration from. Some, like French tyre company Michelin, are using their marketing heritage to drive them into new territory.
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Betfair plays a game of two sides
04 March 2010
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
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Don't forget the kids
04 March 2010
Your article “Put your brand in the hands of mother” (MW 11 February) ably demonstrated the power and influence of modern day mums for brand success.
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Email marketing must be anticipated and relevant
04 March 2010
I read with interest your article about email marketing (MW 4 February) because, despite a slight economic recovery at the start of the year, many companies are still looking to maximise their budgets with cost-effective forms of marketing - email being one of the most popular.
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'Events and subscriptions will fortify the FT brand'
04 March 2010
The Financial Times will remain robust by continuing to extend the brand into conferences and events and by increasing its focus on digital subscriptions, according to its global commercial director Ben Hughes.
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Ex-Nationwide marketer takes chief executive role
04 March 2010
Stroud & Swindon Building Society has appointed former Nationwide sales and marketing director John Sutherland as its chief executive.
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Fujitsu sets sights on raising brand awareness
04 March 2010
Fujitsu UK is to reposition its brand perception following the consolidation of the company into a single organisation.
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Homebase TV campaign will aim to Transform the Nation
Thu, 4 Mar 2010
Homebase is launching a campaign based on its “Transform the nation” proposition which aims to show that the DIY chain can help make home improvements possible anywhere.
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How to keep the customer on your side
04 March 2010
Customer loyalty, multiple sales channels and social media are just three challenges facing the retail sector. Six experienced executives give Marketing Week their views.
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Innocent and National Trust unveil plan bee
04 March 2010
Innocent is partnering with National Trust for an on-pack promotion that aims to increase the bee population.
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Low sugar variants can give soft drinks giants a sales lift
04 March 2010
More than four fifths of those participating in the latest MarketingWeek.co.uk poll would consider swapping from full sugar carbonated drinks to lower sugar or no sugar alternatives.
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Morrisons to boost website with 'special offers' service
04 March 2010
Morrisons is to expand its website with a new service to allow customers to develop their shopping lists online.
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Royal Mail uses eBay for trends tool data
04 March 2010
The Royal Mail is partnering with eBay to launch a service that provides brands with analysis and insight into consumer trends.
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Shift in values turns spotlight on pretenders
04 March 2010
A shift in consumer attitudes means many major brands no longer justify a premium status, opening the way for smaller players to take the lead.
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Stuart Smith on Toyota's ad dilemma
04 March 2010
Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert - chairman of Saatchi & Saatchi Worldwide.
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Sustainability is pr power behind M&S
04 March 2010
Marks & Spencer’s impressive announcement regarding the expansion of the original Plan A - the 100 internal commitments the business is making by 2012 have been joined by an additional 80 targets to be hit before 2015 - was a fantastic PR coup for the business.
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The Independent lives to fight another day
Wed, 3 Mar 2010
Evening Standard owner Alexander Lebedev can restore The Independent’s fortunes if he introduces a better distribution model
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The Secret Marketer talks about Kettle Chips
04 March 2010
I read last week that Kettle Chips has been sold to US-based Diamond Foods for about £400m. I remember Kettle - the first “premium crisps” - emerging on the shelves many years ago and have always admired the brand.
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Voicing your ethical stance
04 March 2010
A green glow underneath the golden arches logo outside McDonald’s European restaurants is supposed to promote that the fast-food chain is an eco-friendly company. But is this enough to convince consumers that it is a sustainable brand?
