Marketing Week
05 November 2009
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Watchdog tightens TV phone-in vote rules
05 November 2009
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(RED) joins Starbucks for Christmas campaign
05 November 2009
Starbucks has entered into a partnership with (RED), the global organisation that funds AIDS programmes in Africa, that will see the introduction of the (Starbucks) RED Card and tumbler into UK outlets.
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ASA clears Asda's 'no Santa Claus' TV adverts
05 November 2009
An Asda campaign for a half-price toy sale that encouraged parents to stock up on presents for Christmas has been given the all clear by the advertising watchdog, despite complaints that it implied Santa Claus does not exist.
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Banking's shake-up creates opportunity
05 November 2009
The banking world is reeling (again). European Union bods have demanded the break-up of RBS and Lloyds, with both forced to sell off prized brands to alleviate competition concerns. The Government is adding another £40bn worth of taxpayers’ capital to the balance sheets of our “nationalised” banks. HSBC is losing 1,700 UK jobs.
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Clean sweep at COI
05 November 2009
I was relieved to hear Mark Lund mention the huge pressure the COI will be under to use (our) money more effectively, as well as the need to be the right size, with the right practices to operate efficiently (MW 22 October).
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Commercial radio loses listeners to BBC stations
05 November 2009
Commercial radio’s share of the market dipped to 42.4% in the three months to 30 September, down from 42.7% in the second quarter and 43.1% in the same period last year, according to the latest Rajar figures.
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Consumer at the centre of Philips philosophy
05 November 2009
Such fundamental changes have been taking place in the marketing function of global electronics business Philips that its Sense and Simplicity brand strategy is now more than a tagline, says its chief marketer.
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Co-op drums up support for anti-climate change protest
05 November 2009
The Co-operative Group is launching an online campaign to promote its support of the Stop Climate Chaos Coalition’s climate change protest.
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Games publisher sponsors Sky1's flagship sci-fi show
05 November 2009
THQ signs multimillion pound deal with BSkyB for Stargate spin-off rights
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Getting the measure of innovation
05 November 2009
What puts a brand at the cutting edge of innovation? According to the latest research, it must be a trustworthy business that simplifies the lives of consumers.
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Harrison lives in his own virtual world
05 November 2009
Andrew Harrison is talking (foot)balls (MW 22 October).
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HMV plugs the retail gap
05 November 2009
While others in its sector were forced off the high street, music retailer HMV has found a way to turn around its marketing model based on the premise of ‘getting closer’ to performers.
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How to avoid the pitfalls and make your stunt run and run
05 November 2009
The PR stunt may be one of marketing’s oldest tricks but social media is changing the rules of engagement - and the opportunities to be had
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How to be a big hitter when using Twitter
05 November 2009
Twitter is a fantastic tool offering companies instant access to consumers, but what is it that sorts the twits from the tweets?
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Lidl expands value offering to online DVD rental market
05 November 2009
Lidl, the discount supermarket, is expanding its range beyond value groceries with the launch of an online DVD rental service.
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Marketers give backing to rules on online alcohol ads
05 November 2009
Marketers have given their backing to rules governing the advertising of alcohol online.
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Marketers will shape new face of high street banking
05 November 2009
The arrival of significant new entrants to the UK retail banking market will serve up a bean feast for the marketing community
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Nectar card owner buys Carlson Marketing
05 November 2009
Groupe Aeroplan, the Canadian loyalty management company that owns the Nectar programme, has acquired Carlson Marketing, the US loyalty marketing company.
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Pushing boundaries in brand identities
05 November 2009
More companies are using animations and interactive elements in their brand designs to engage ever-increasing audiences across the internet, mobile and print media. By Mike Exon
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Rebranded Soya Health Foods launches first fruit juice range
05 November 2009
Recently rebranded health food company Tribeca May is launching a range of fruit juices in January under the name Go-rilla.
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Sportswear brand plans youth-led repositioning
05 November 2009
Russell Athletic, the American sportswear brand, is repositioning itself as a lifestyle label in a bid to increase its appeal to younger customers.
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TBWA picks UK president after Tim Lindsay exit
05 November 2009
TBWA Europe has appointed Robert Harwood-Matthews as president of TBWA Group UK, replacing Tim Lindsay.
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The consumer's view
05 November 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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'Tis the season to be integrated
05 November 2009
The threat of ongoing postal strikes could not have come at a worse time as marketers begin their seasonal postal campaigns. Delayed post means unhappy customers, means campaigns deliver half the ROI they normally would. Businesses not only lose money, but they seriously damage their reputation with customers.
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Woolworths targets mums with seasonal email push
05 November 2009
Woolworths is launching an email marketing campaign targeting mothers in the run-up to Christmas.
