Marketing Week
06 August 2009
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Analysis: How effective will the Waitrose/John Lewis link-up be?
06 August 2009
Evidence suggests that Waitrose’s premium-loving customers would buy John Lewis products in the supermarket, but how far can a link-up boost the sister brands?
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Bank brands hold firm as rivals enter market
06 August 2009
The banking sector has been having an annus horribilis. The industry, once the crowning glory of the British business world, is being attacked not only by a critical Chancellor but also by brands such as Tesco and more recently O2, which are setting their own sights on a piece of the financial action.
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Beyond the screen
06 August 2009
Video may not have killed the radio star but it certainly seems to be triumphing online. There were 971 million display ads placed around video during April in the UK as consumers logged on to be entertained by content on a variety of branded sites, social networks and blogs according to comScore.
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Brands looking for partners in buyers' market
06 August 2009
Centaur Conferences is holding its annual Sponsorship Summit on 24 September at LeMeridien,Piccadilly, London with a host of experts and marketers knowledgeable about the subject
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Breaking anti-laws
06 August 2009
I was interested in your cover story on luxury brands (MW 23 July) and the adoption of the 18 laws of anti-marketing in the car market.
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British creativity will be key to emerging Chinese brands
06 August 2009
Your article on Asian markets (MW 23 July) touched on how Western brands and agencies are faring in targeting consumers in Asia. However, there is another emerging trend from this region - how Chinese brands in particular are facing the same challenge in communicating effectively with UK/EMEA consumers.
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Broadcasters' stability is platform for growth
06 August 2009
Despite the dark economic clouds overhead, the major TV broadcasters, with the possible exception of Five, have reasons to be cheerful
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Consumers fear misuse of personal information
06 August 2009
Consumers are wary about how marketers use personal data with 38% believing companies don’t use the information they gather ethically, according to a survey by Kognitio.
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Deloitte goes global with flexible marketing concept
06 August 2009
Adaptable concept to communicate consistent message across 142 countries.
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DoH appoints Billington to handle cancer campaign
06 August 2009
The Department of Health has appointed Billington Cartmell to handle partnership marketing activity to raise awareness of cervical cancer among teenagers.
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Drilling home the message on databases
06 August 2009
Your article on data quality (MW last week) raises some important issues. Databases tend to be unwieldy to manage, so cleansing is often viewed as expensive and laborious and is often overlooked.
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In search of the X factor
06 August 2009
What does Carla Calamity have in common with the Oxo Family? I’ll come to that in a minute, via Unilever.
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Royal Mail strikes have limited effect on business
06 August 2009
Despite the ongoing troubles being faced by Royal Mail, the majority of businesses polled by Marketing Week say they have not been significantly affected by recent postal strikes.
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Speculation mounts over the future of The Observer
06 August 2009
Media buyers do not think the Guardian Media Group (GMG) will make any quick decisions over the future of The Observer.
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Stalwart bank brands play the loyalty card
06 August 2009
A month ago I changed my bank. I’m already fighting with the new people in charge of my money over £70 worth of what I consider to be unwarranted charges. Our cover story this week suggests that by bothering to change my bank at all, I am in a minority.
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The Secret Marketer
06 August 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Total rehires Euro RSCG to refocus retail offer
06 August 2009
Total, the oil and gas company, is refocusing its retail marketing strategy in a bid to drive footfall to its forecourts in an increasingly competitive market.
