Marketing Week
07 January 2010
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Agencies face 'open book' policy after Aegis ruling
07 January 2010
A German court ruling forcing media network Aegis to reveal how much discount it received for advertising placed on behalf of Danone could force greater transparency from all media agencies, according to industry experts.
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ASA: Sky's pain-free digital switchover ad is misleading
07 January 2010
Watchdog says ad implied it necessary to subscribe to Sky Plus to get digital TV.
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Balance of power in global car industry moves east
07 January 2010
With the US toppled from its position as the world’s leading car manufacturer, how well will the Chinese wear their new crown?
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Cadbury 'stronger' after Nestlé drops takeover bid
07 January 2010
Cadbury ‘stronger’ after Nestlé drops takeover bid
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Co-op adopts dual branding after Somerfield deal
07 January 2010
Co-operative Group’s multimillion campaign highlights the benefits of acquisition.
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Co-op tops charts of fair trade retailers
07 January 2010
The Co-operative is the brand most associated with fair trade, according to exclusive research carried out for Marketing Week by Lightspeed Research.
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Ethical goods extend beyond costly coffee
07 January 2010
The fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.
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First Direct campaign taps into New Year resolutions
07 January 2010
Online and telephone bank First Direct is targeting customers who want to switch banks in the new year with an integrated campaign promoting its product offers.
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From relics to relevance for the Trust
07 January 2010
National Trust has embarked on a redesign that aims to attract more visitors by challenging its formal image and changing people’s perceptions of it as just the keeper of historic homes.
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Government food strategy focuses on clear labelling
07 January 2010
Clearer labelling is the key to a sustainable food production and a healthier nation, according to the Government’s new food strategy.
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I can see clearly now the economic pain has gone
07 January 2010
A brighter economic outlook will help resolve many of the issues that have cast a shadow over the UK’s media giants
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ITV promises to shield kids from product placement
07 January 2010
ITV managing director of brand and commercial Rupert Howell has defended proposals for product placement in television programmes andrestated the broadcaster’s intention to handle any such initiatives responsibly.
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New year, new positive outlook
07 January 2010
Welcome to 2010. It looks like a tough year ahead. Trends and predictions are all very well but anybody can be a futurist. You need something more solid than famous people telling you what they think might happen.
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Paying Apple for iPhone apps has little appeal
07 January 2010
Only 36% of respondents to MarketingWeek.co.uk’s latest poll are willing to pay for an iPhone app from Apple’s App Store.
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Point of purchase - Duets singing from the same hymn sheet
07 January 2010
With the in-store marketing industry keen to take a more strategic role helping brands market themselves, Marketing Week research reveals that client and supplier collaboration is now the name of the game
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Point of purchase - hi-tech advantage is only for the brave
07 January 2010
As digital techniques enter the physical retail environment, brand owners must take care to use technology only when it adds genuine value to the shopping experience. By Maeve Hosea
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Start the new decade with an upper hand
07 January 2010
While some pundits predict the worst is behind us, others say 2010 brings more economic hardship, leaving marketers in a quandary over how to plan ahead. But experts have spotted several key trends emerging from the uncertainty to help meet the challenges ahead.
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Stay loyal to loyalty
07 January 2010
I write in response to your recent article “Why I’m regaining my faith in the loyalty programme” by Richard Madden (MW 10 December 2009).
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Stuart Smith on online video
07 January 2010
I was intrigued to read (in the Financial Times) that Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet.
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The rise of the chief customer officer post
07 January 2010
Our piece about the inevitable rise of the chief customer officer prompted much discussion. Here are some views:
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The time has come to treat your marketing budget as if it were your own money
07 January 2010
Another year, another brand plan. I have high(er) hopes for 2010 and have made a number of resolutions to salute the new decade. I’ll spare you the predictable details on the annual weight loss regime, but on the business front I aim to pile a few pounds onto my marketing budget. I can’t wait to discount 2009 from my memory, “discount” being the key theme for the toughest trading year I’ve ever experienced.
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Tomy creates 'playground buzz' around Micro Pets-i
07 January 2010
Tomy is to launch a campaign positioning Micro Pets-i as one of the “must have” toys of the year.
