Marketing Week
08 April 2010
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‘Political supermarketing’ sweeps into British aisles
08 April 2010
Want the latest on the election campaign? Then head down to your local supermarket - but should groceries and politics mix?
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Brands rewrite history to create own legacy
Wed, 7 Apr 2010
Young brands often create traditions and rewrite history to form a legacy for themselves. But to avoid falsifying the past, any story that is built around a brand must be based on fact.
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Is the key to Number 10 a high social standing?
08 April 2010
After Barack Obama’s strong social media campaign paved the way to his election as US President in 2008, British politicians have been turning out their own efforts in the social sphere to amass public support.
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My approach to fiscal policy has traditionally followed a command and control model
08 April 2010
I recently watched the election’s first live television debate involving the Chancellor and the two main opposition parties’ Treasury spokesmen around how best to cut the £167bn deficit. It inspired me to tackle my own little budget problem.
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Politicians must ape marketers and mobilise loyal supporters
08 April 2010
Motivating committed supporters will be the key winning the election - and social media is perfect for this communications task
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Secret 'wash-up' will decide fate of digital economy bill
Wed, 7 Apr 2010
Gordon Brown’s decision to call a general election on 6 May leaves the fate of the digital economy bill hanging in the balance.
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Time to raise interest rates among voters
08 April 2010
And they’re off. On Tuesday, Prime Minister Gordon Brown triggered the 6 May election we all knew was coming. To mark the beginning of the campaign, we’ve brought you something of an Election Special.
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'Upgrade and save' messages strike a chord
08 April 2010
Despite our choice of media growing ever wider, research by Mintel shows the uptake of new technology is governed by consumers’ desire to make their money stretch further.
