Marketing Week
1 April 2004
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A beer ad that's a bit Nia the knuckle
Thu, 1 Apr 2004
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A/London creates John Smiths poster campaign
Thu, 1 Apr 2004
...TBWA/London has created a poster campaign for John Smith's Extra Smooth Bitter featuring Englelbert Humperdinck.
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Abbott Mead Vickers.BBDO revives 7UP
Thu, 1 Apr 2004
Abbott Mead Vickers.BBDO has revived 7UP brand icon Fido Dido for a £1.5m marketing campaign to include on-pack and digital activity.
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AOL launches AOL 9.0 ad campaign
Thu, 1 Apr 2004
AOL has launched a £20m multi-media advertising campaign to support the UK launch of AOL 9.0.
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ASA censures FCUK mail order
Thu, 1 Apr 2004
The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail order catalogue, which features T-shirts that state 'Sexy as FCUK' and 'Inter-Course Activities FCUK Polytechnic'.
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BA's Dale Moss retires in June
Thu, 1 Apr 2004
British Airways director of worldwide sales Dale Moss will retire in June.
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Boots launches Basics range to entice back superstore shoppers
Thu, 1 Apr 2004
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Cadbury makes bid for premium market
Thu, 1 Apr 2004
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Camelot is doing well, thanks
Thu, 1 Apr 2004
Last week's Cover Story "Achilles' Heel" was confusing, inaccurate and contradictory. "Under Siege Once Again" screamed the headline, before claiming that UK legislation "prevents others from competing effectively".
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Camelot is doing well, thanks
Thu, 1 Apr 2004
Last week's Cover Story "Achilles' Heel" was confusing, inaccurate and contradictory. "Under Siege Once Again" screamed the headline, before claiming that UK legislation "prevents others from competing effectively".
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Camelot is not 'Under Siege'
Thu, 1 Apr 2004
Even though WCRS has passed the National Lottery baton to Abbott.Mead Vickers.BBDO, I must help to redeem the reputation of my ex-client from the ravages of your out-of-control keyboard (MW last week). I was surprised at the lack of recognition of the fact that in less than ten years Camelot has built some of the largest fmcg brands in the UK.
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Celebrities sell, but has Hamish sold out?
Thu, 1 Apr 2004
The Diary thinks Hamish Pringle needs a holiday. He's been living his art too long. His latest book, Celebrity Sells, is out, but Pringle seems to have been taking its precepts too literally, and is trying to sell his book by being a celebrity.
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Classic FM signs the Pru for programme funding
Thu, 1 Apr 2004
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Cow & Gate firm appoints top marketer
Thu, 1 Apr 2004
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Cussons rejigs marketing teams
Thu, 1 Apr 2004
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DDB Worldwide and OMD create Turtle campaign
Thu, 1 Apr 2004
DDB Worldwide and OMD have created a pro bono global campaign for Save the Leatherback Turtle. It aims to persuade consumers not to eat swordfish, shark and tuna.
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Delaney Lund Knox Warren develops Teletext Holidays campaign
Thu, 1 Apr 2004
Delaney Lund Knox Warren has developed a £5m campaign for Teletext Holidays, which includes TV, press, outdoor and online advertising.
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Dennis Publishing launches Maxim in China
Thu, 1 Apr 2004
Dennis Publishing is to launch its men's magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
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Diet Coke to promote Film Fest weekend
Thu, 1 Apr 2004
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FCUK considers FCUK FM for instore feature
Thu, 1 Apr 2004
FCUK is considering turning its digital radio station (FCUK FM), which launches this week, into a permanent in-store feature that will carry third-party advertising.
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Five teams up with Arts Council England
Thu, 1 Apr 2004
Five is teaming up with the Arts Council England to broadcast shows on arts events and activities across the UK.
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Go down the high street and spend
Thu, 1 Apr 2004
In response to Mr Starkey's comments last week (Letters, MW last week), I would like to point out that TalkSport is not being ageist; we are being bottist.The reason we are hostile to large, flabby arses is that they belong to people who spend their entire time sitting on them instead of getting down the high street and spending money, which is the whole point of advertising.Kelvin MacKenzieChairman and Chief ExecutiveThe Wireless GroupLondon SE1
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Gulf Air reviews media business
Thu, 1 Apr 2004
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Has british industry lost touch with its investors?
Thu, 1 Apr 2004
A MORI poll shows that UK companies and fund managers have radically different views on their dialogue. What's gone wrong?
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Hennes & Mauritz reviews media account
Thu, 1 Apr 2004
Hennes & Mauritz is reviewing its £2m UK media account out of Universal McCann.
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Hipp Organics launches dried food range
Thu, 1 Apr 2004
Hipp Organics, the baby food company, is launching a dried baby food range it claims is cheaper than non-organic alternatives. The range includes cereals and puddings.
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Hollinger executives debate Telegraph Group bids
Thu, 1 Apr 2004
Hollinger International executives were due to debate which bids for the Telegraph Group, or the total assets of the holding company, would go through to a second round as Marketing Week went to press. Both Richard Desmond and US newspaper group Gannett have withdrawn from the auction.
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If you're a MediaCom client...
Thu, 1 Apr 2004
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Into swann's shoes
Thu, 1 Apr 2004
Sara Weller may not be one of marketing's most flamboyant characters, but she is known to be one of its most talented. As she prepares to take on her next challenge as Argos managing director, Amanda Wilkinson looks beyond the cool exterior th
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IPC Media launches teen version of Now
Thu, 1 Apr 2004
IPC Media is adding to the already crowded teen magazine market with the launch of TeenNow this week. A spin-off of its successful celebrity magazine, Now, the teen title will aim to rival EMAP’s Sneak.
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ITV launches pay-per-view tv experiment
Thu, 1 Apr 2004
ITV is launching a pay-per-view television experiment over the internet, with classic episodes of The Bill to be made available to broadband subscribers.
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Jan Valentic resigns from Ford
Thu, 1 Apr 2004
Ford vice-president of global marketing Jan Valentic has resigned to join WPP agency Young & Rubicam Brands, where she will be in charge of the Microsoft account. Her duties will be taken on by Jim O'Connor, group vice-president of marketing, sales and service for Ford North America.
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Jeans industry torn in two
Thu, 1 Apr 2004
As an increasing number of value and premium ranges crowd the market, will the middle-market jeans brands be able to maintain their dominance?
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John Lewis Partnership considers financial services products
Thu, 1 Apr 2004
The John Lewis Partnership is considering a move into other financial services products, such as household contents insurance, following the launch of its credit card last week.
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John Lewis Partnership considers financial services products
Thu, 1 Apr 2004
The John Lewis Partnership is considering a move into other financial services products, such as household contents insurance, following the launch of its credit card last week.
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Littlewoods takes on M&S marketer for stores role
Thu, 1 Apr 2004
Littlewoods has appointed Marks & Spencer head of marketing for womenswear Matt Stead as marketing director of its Littlewoods branded stores.
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Lottery regulator is useless, say MPs
Wed, 7 Apr 2004
The National Lottery Commission (NLC) has been slammed by a cross-party committee of MPs and peers as a waste of public money.
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Love appointed for epinx.com campaign
Thu, 1 Apr 2004
Love, the Manchester-based agency, has been appointed to develop a £1.5m press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
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Lowe create Vauxhall Movano campaign
Thu, 1 Apr 2004
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Lowe create Vauxhall Movano campaign
Thu, 1 Apr 2004
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M&S launches Truly You underwear range
Thu, 1 Apr 2004
Marks & Spencer is launching a lingerie range called Truly You, which features laces and satins.
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Maiden Group reports profit drop
Thu, 1 Apr 2004
Maiden Group, the outdoor ad company, has reported a drop in pre-tax profits from &£6.4m last year to &£5.3m on turnover that increased from &£82.1m to &£88.1m.
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Marketing manager John Steel leaves Premier Foods
Thu, 1 Apr 2004
Premier Foods general marketing manager John Steel has left the company to set up a marketing consultancy. His replacement has yet to be appointed.
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Marketing manager John Steel leaves Premier Foods
Thu, 1 Apr 2004
Premier Foods general marketing manager John Steel has left the company to set up a marketing consultancy. His replacement has yet to be appointed.
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Masterfoods promotes Fiona Dawson
Thu, 1 Apr 2004
Masterfoods has appointed UK managing director and head of sales Fiona Dawson as vice-president of European marketing for snack food. There are no plans to replace her in the UK role.
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McCann to face £11m Norwich Union review
Thu, 1 Apr 2004
Norwich Union is reviewing its £11m brand, life and pensions advertising account, held by McCann-Erickson.
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Miles Calcraft Briginshaw Duffy creates Travelocity TV campaign
Thu, 1 Apr 2004
Miles Calcraft Briginshaw Duffy has created a new TV execution for its Travelocity campaign with Alan Whicker. It features Whicker with the voice of Welsh comedian Rob Brydon.
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Nestlé boss calls in PR troubleshooter
Wed, 7 Apr 2004
Nestlé Rowntree's beleaguered managing director Chris White is understood to have brought in PR guru Matthew Freud to advise him on how to handle the press.
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Nestlé boss calls in PR troubleshooter
Wed, 7 Apr 2004
Nestlé Rowntree's beleaguered managing director Chris White is understood to have brought in PR guru Matthew Freud to advise him on how to handle the press.
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Newsquest set to replace Mail on Sunday as London distributor for The Business
Thu, 1 Apr 2004
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Next cuts Next Directory dm spend
Thu, 1 Apr 2004
Next is to cut the direct marketing spend for its Next Directory catalogue because of diminishing response rates.
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Next cuts Next Directory dm spend
Thu, 1 Apr 2004
Next is to cut the direct marketing spend for its Next Directory catalogue because of diminishing response rates.
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Next plans trial launch of wedding-list service
Tue, 6 Apr 2004
Next is to test-market a wedding-list service later this year, putting it in competition with other high street retailers such as Debenhams for a share of the &£250m a year market.
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Ogilvy & Mather creates Dove Firming campaign
Thu, 1 Apr 2004
Ogilvy & Mather has created a £2.5m ad campaign to support Lever Fabergé's Dove Firming range, which features ordinary women rather than models.
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Poole position at Bullrun
Thu, 1 Apr 2004
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Poole position at Bullrun
Thu, 1 Apr 2004
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Put the toff nut through his paces. Whatever next?
Thu, 1 Apr 2004
Mr Peanut may still wear a top hat and monocle, but brand directors are to make a modern man of him. It seems the lazy days are over.
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RAB reveals increase in radio ad share
Thu, 1 Apr 2004
The Radio Advertising Bureau has revealed that commercial radio increased its share of advertising from 6.6 per cent in 2002 to 6.9 per cent last year.
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Renault extends C4 drama sponsorship
Thu, 1 Apr 2004
Renault has extended its long-term sponsorship of Channel 4 drama to the end of the year. The new deal negotiated by Carat will feature credits and break bumpers for the Renault Espace, using the line 'The best seats in the house'.
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Righting the guest list
Thu, 1 Apr 2004
All the effort in the world can go into a show, but if the top decision-makers don't attend, what's the point? All parties must take responsibility for attracting them, says Paul Gander
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Righting the guest list
Thu, 1 Apr 2004
All the effort in the world can go into a show, but if the top decision-makers don't attend, what's the point? All parties must take responsibility for attracting them, says Paul Gander
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Rubicon juices marketer promoted to md
Tue, 6 Apr 2004
Exotic juice drinks company Rubicon Products has promoted sales and marketing director Sheila Tarring to managing director.
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Rubicon juices marketer promoted to md
Tue, 6 Apr 2004
Exotic juice drinks company Rubicon Products has promoted sales and marketing director Sheila Tarring to managing director.
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Sara Weller takes Argos md role
Thu, 1 Apr 2004
Sainsbury's deputy managing director Sara Weller is to take up the role of managing director at Argos (Profile, page 26).
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Sci-Fi Channel unveils new identity
Thu, 1 Apr 2004
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
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Sci-Fi Channel unveils new identity
Thu, 1 Apr 2004
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
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Sponsorship influence can be measured
Thu, 1 Apr 2004
Who says that there is no "scientific measurement" to access the real influence that sponsorship has on consumers? (Ben Pincus, Letters, MW last week)
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Starcom Motive wins £2m Pringle business
Tue, 6 Apr 2004
Luxury fashion brand Pringle of Scotland has appointed Starcom Motive to handle its strategic media planning and buying. The account, which was previously held by Red Media, is worth an estimated &£2m.
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TBWA/Edinburgh wins £2m Base London task
Thu, 1 Apr 2004
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TBWA/London creates Persil campaign
Thu, 1 Apr 2004
TBWA/London has created a £13m ad campaign for Lever Fabergé's detergent Persil featuring footballer Michael Owen and other undisclosed celebrities.
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The Bridge appointed by Scottish Blood Service
Thu, 1 Apr 2004
The Bridge has been appointed to handle the Scottish National Blood Transfusion Service's advertising business, replacing the now defunct Faulds Advertising. MediaCom has been appointed to handle media planning and buying.
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The Bridge appointed by Scottish Blood Service
Thu, 1 Apr 2004
The Bridge has been appointed to handle the Scottish National Blood Transfusion Service's advertising business, replacing the now defunct Faulds Advertising. MediaCom has been appointed to handle media planning and buying.
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The secret of media planning's success lies in its accountability
Thu, 1 Apr 2004
It is the media planning industry's accountability, despite unpopularity in some quarters, that makes it attractive to clients.
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Totesport confirms ECB deal
Thu, 1 Apr 2004
Totesport has confirmed its deal with the England and Wales Cricket Board (ECB) to become the sponsor of the totesport League, formerly known as the National Cricket League (MW last week).
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Toyota revamps brand identity
Thu, 1 Apr 2004
Toyota has revamped its brand identity with a new three-dimensional chrome logo and a new tagline: 'Today, tomorrow, Toyota'. It is also launching a &£6m advertising offensive for its new Corolla Verso compact MPV.
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TV Action Group elects chairman and vice-chairman
Thu, 1 Apr 2004
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers' TV Action Group.
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TV Action Group elects chairman and vice-chairman
Thu, 1 Apr 2004
Woolworths head of marketing communications Mark Trinder and Kraft Foods media controller Clive Austin have been elected as chairman and vice-chairman of the Incorporated Society of British Advertisers' TV Action Group.
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UEFA to shake up its cup brand
Thu, 1 Apr 2004
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US marketer takes Nissan global post
Thu, 1 Apr 2004
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US marketer takes Nissan global post
Thu, 1 Apr 2004
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VCCP beats two to land Jordans business
Tue, 6 Apr 2004
Vallance Carruthers Coleman Priest (VCCP) has scooped the £1m account for premium food brand Jordans. The agency won the business after a three-way pitch against St Luke's and the Leith Agency (MW February 5).
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What makes a body beautiful?
Thu, 1 Apr 2004
On the marketing Richter scale, a breakaway from the Field Marketing Council ostensibly rates 'small earthquake in Chile' status. Nevertheless, it raises some interesting issues about trade bodies as a whole, and the way they are perceived.
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Will breakaway body find itself left of field?
Thu, 1 Apr 2004
What is experiential marketing? Some would argue that it's field marketing in another guise, but fledgling trade body the Brand Experience Association claims otherwise. David Benady reports
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Wyeth Consumer Healthcare appoints Katherine Brown
Thu, 1 Apr 2004
Wyeth Consumer Healthcare has appointed Katherine Brown, a category director at sister company SMA Nutrition, as its marketing director. She will run the company's £6m advertising pitch.
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Wyeth Consumer Healthcare appoints Katherine Brown
Thu, 1 Apr 2004
Wyeth Consumer Healthcare has appointed Katherine Brown, a category director at sister company SMA Nutrition, as its marketing director. She will run the company's £6m advertising pitch.
