Marketing Week
1 August 2002

A growing intolerance to dietary marketing

Thu, 1 Aug 2002

The marketing of food for people with special dietary requirements is fast becoming a money-spinner, but is it a healthy one?

Abbott Mead Vickers.BBDO (AMV) repitches for £2.5m BHF

Thu, 1 Aug 2002

AMV in £18m Homebase review

Thu, 1 Aug 2002

BACS places £2m account under review

Thu, 1 Aug 2002

Barclaycard accused of Net 'ambush'

Thu, 1 Aug 2002

BBC to open garden-based visitor attraction

Thu, 1 Aug 2002

Coca-Cola and NME team up for instant-win music promo

Thu, 1 Aug 2002

Desmond had no answers

Thu, 1 Aug 2002

It was both intriguing and disappointing to read Mick Desmond's response to my article on ITV's coverage of the World Cup (MW July 18). Intriguing, as I certainly learnt many new statistics, but disappointing, as Desmond failed to address the main points in my piece.

DFGW lands BBC brief to find future stars

Thu, 1 Aug 2002

Digest

Thu, 1 Aug 2002

WCRS' national press campaign for Vodafone has also been rapped by the ASA, following four complaints made by rival Orange.

Digest

Thu, 1 Aug 2002

Barclays has reportedly halted its takeover plans for specialist financial services company Bradford & Bingley.

Digest

Thu, 1 Aug 2002

Starbucks Coffee Company is to launch an organic coffee, Starbucks Organic Shade Grown Mexico, for customers to buy and brew at home.

Digest

Thu, 1 Aug 2002

Jojo Communications' poster ad for c2c rail has been slammed by the Advertising Standards Authority (ASA) for giving inaccurate details about stations served by the trains.

Digest

Thu, 1 Aug 2002

Cosmopolitan Cosmetics is to buy Escada Beauté Group from German fashion group Escada Fashion next year. The Escada Beauté Group includes the Sentiment and Sexy Graffiti fragrance brands.

Digest

Thu, 1 Aug 2002

Costa, the coffee shop outlet, has revamped its food offering and added salads to the menu for the first time. The new products launch this week.

Digest

Thu, 1 Aug 2002

Thomas Cook TV is to run the first Avis television commercial for ten years. The ad is to drive Avis' pre-booked car hire business and was created by Thomas Cook TV.

Digest

Thu, 1 Aug 2002

Motorola, the mobile phone giant, is cutting 400 jobs at its Swindon plant. A spokesman for the company says marketing positions could be affected.

Digest

Thu, 1 Aug 2002

Golley Slater Brooker has appointed Julian Reynolds and Ken Copson as joint managing directors.

Digest

Thu, 1 Aug 2002

Beiersdorf is also extending its Nivea brand with the launch of Nivea Visage Refreshing Facial Cleansing Wipes for normal and combination skin and Nivea Visage Gentle Facial Cleansing Wipes for sensitive and dry skin. Both will cost &£4.35 for a pack of 25 and will be rolled out in September.

Digest

Thu, 1 Aug 2002

Travel Inn has appointed Ryan Rudolph as product and style manager to maintain brand consistency across the low-price hotel chain. He joins from the position of in-flight product development project manager at British Airways.

Digest

Thu, 1 Aug 2002

IPC Media's TVTimes magazine is to provide the content for ITV Online's new TV Guide as part of a content deal between IPC and ITV.

Digest

Thu, 1 Aug 2002

The Department of Culture, Media and Sport is advertising for a chairman for the British Tourist Authority to succeed David Quarmby, whose term expires in May 2003.

Digest

Thu, 1 Aug 2002

Lippa Pearce, the design company, has been appointed to create a new identity for rural interests group NFU Countryside.

Digest

Thu, 1 Aug 2002

Ofcom, the communications regulatory body, has named Lord David Currie as chairman.

Digest

Thu, 1 Aug 2002

Quiet Storm has created a TV ad, which breaks on August 8, for EMAP's More! magazine.

Digest

Thu, 1 Aug 2002

I Feel Good has confirmed that its lads title Jack will go monthly from the November issue onwards. The second issue will be on sale on August 2.

Digest

Thu, 1 Aug 2002

Great Minds, the marketing consultancy, and PR agency 360º have been appointed to advise Lec, the UK's leading fridge manufacturer, on a brand-building campaign.

Digest

Thu, 1 Aug 2002

Golley Slater Brooker has appointed Julian Reynolds and Ken Copson as joint managing directors.

Digest

Thu, 1 Aug 2002

WARL Change Behaviour has promoted board account director Kerry Bateman to managing director. He replaces Marcus Willox, who takes the new role of chief executive.

Digest

Thu, 1 Aug 2002

DFGW is tipped to extend its hold on Daewoo's £6.5m ad business until 2003. The car company called a review earlier this year before it was acquired by General Motors (MW March 28).

Digest

Thu, 1 Aug 2002

Cedar, the contract publisher, has been appointed to publish a tri-annual magazine for TUI UK, which owns the Thomson and Lunn Poly brands. The first issue will be mailed directly to customers from September.

Digest

Thu, 1 Aug 2002

Alliance & Leicester, the financial services company, has sold its life assurance business to Legal & General for £84m.

Digest

Thu, 1 Aug 2002

BDH/TBWA has been appointed by the Disability Rights Commission to create a media-neutral campaign, following a competitive pitch.

Don't string us along, please

Thu, 1 Aug 2002

I'm not a big fan of taking issue with news stories. However, I have to correct the impression given in Marketing Week (June 20 ) that we managed to win and lose the £4m Cheestrings business within four months.

English Heritage marketing chief quits to go back to TBWA/London

Thu, 1 Aug 2002

Ex-Brookside star looks for tour sponsor

Thu, 1 Aug 2002

George Pitcher: Can it really be valuable if it cannot be realised?

Thu, 1 Aug 2002

Interbrand's UK brand value chart is dominated by the retail banks. But is branding really that important in a sector famous for customer inertia? asks George Pitcher

GSK promotes oral care marketer

Thu, 1 Aug 2002

Homing in on improving sales

Thu, 1 Aug 2002

TV programmes, such as Changing Rooms, are helping to boost sales of home improvement magazines, but innovation is the key to future growth

Iain Murray: Keeping the wheel of life turning using pedal power

Thu, 1 Aug 2002

The reason why country lanes are full of elderly, motorist-baiting, cyclists is because somebody wrote a book about extending your life by riding a bike, says Iain Murray

It really is the winning post, I tell you

Thu, 1 Aug 2002

Following on from the articles in Marketing Week (June 27) - and that very fine picture of me: marketers (and marketing magazines) should always do their research before coming to any conclusions or suppositions.

Lead us not into temptation

Thu, 1 Aug 2002

Rowan Williams stepped into the spotlight last week after being made Archbishop of Canterbury, not least because of his criticisms of marketers' tactics at Disney. His outspoken views have reignited the debate on marketing to children, yet par

Learning the lateral way

Thu, 1 Aug 2002

When it comes to boosting sales or coming up with fresh ideas, it is not just the creative department that should have input. With training in lateral thinking, even the sales department may come up with award winning campaigns.

Maiden hands over sites as Railtrack reorganises

Thu, 1 Aug 2002

P&G launches Pampers car safety scheme

Thu, 1 Aug 2002

In an effort to be seen as socially responsible, Procter & Gamble (P&G) is launching a child car seat safety campaign this summer.

Peugeot's new TV ad campaign

Thu, 1 Aug 2002

Preaching sense to the unbeliever

Thu, 1 Aug 2002

Disney in particular and the marketing industry in general will not, on the face of it, be losing much sleep over the fulminations of Church of England primate-to-be Rowan Williams. His polemic against merchandising's corrupting influence on childhood innocence may be thoughtful and carefully argued, but its impact is diminished by the archaic and weakening platform on which he officially stands.

Schwarzkopf poised to sponsor This Morning

Thu, 1 Aug 2002

Spirit IC scoops £6m Hugo Boss

Thu, 1 Aug 2002

Procter & Gamble (P&G) has appointed Spirit Integrated Communications (Spirit IC) to handle the launch of a Hugo Boss fragrance, Baldessarini, which will be backed by a 10m (£6.27m) campaign. The agency pitched against several undisclosed agen

Thin times ahead for Burger King?

Thu, 1 Aug 2002

Although spun off from the dead-hand ownership of Diageo, Burger King faces falling profits, a declining US market and criticism of its reliance on promotions, rather than brand-building. Jaime Eastham looks at its prospects

V6, 4WD, two-seater, 0mph

Thu, 1 Aug 2002

Wales plans £1m Euro tourist push drive

Thu, 1 Aug 2002

You can't sell yourselves

Thu, 1 Aug 2002