Marketing Week
1 February 2007
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But slashes size of sales force
Thu, 1 Feb 2007
Virgin Media is scrapping a fifth of its direct sales force.
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3 Communications chief goes as revamp goes on
Thu, 1 Feb 2007
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A Day in the Life of Jonathan Emmins
Fri, 2 Feb 2007
"I think that like the majority of marketers Im spoilt because I enjoy what I do. Coming up with the ideas is generally my favourite part of work, along with seeing them come to life."
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A firm foundation
Thu, 1 Feb 2007
The value of a good marketing database is incalculable, but organisations must think hard about who should pay for it, and about whether to outsource or keep operations in house. By David Reed.
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A small price to pay
Thu, 1 Feb 2007
These days there is little that a voucher cannot buy, but reward and motivation schemes don't necessarily mean large cash outlays and the public sector is catching on fast. By Richard West.
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A trunk and disorderly way to behave?
Thu, 1 Feb 2007
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All is not as it seems in the old vs new media landscape
Thu, 1 Feb 2007
Smart marketers should refrain from over-exuberabce about digital media until they have critically examined four important issues.
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ASA decrees Home Office drink ad is not offensive
Thu, 1 Feb 2007
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Asda returns to tradition to save on food packaging
Thu, 1 Feb 2007
Asda is giving its fresh produce sections a 1950s-style revamp in an attempt to cut food packaging by 25% on fresh fruit and vegetables...
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Audi launches 3m 'visit space' ad
Thu, 1 Feb 2007
Audi is launching a 3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model.
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BBC Trust gives iPlayer go-ahead
Thu, 1 Feb 2007
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BBC's VOD rivals call for level playing field
Thu, 1 Feb 2007
Watching television will never be the same again. Broadcasters are launching on-demand services over the internet and via cable, giving viewers the freedom to choose when they watch programmes.
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Bissell promotes Gordon to international markets director
Thu, 1 Feb 2007
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BLM Media wins 5m Miracle-Gro task from BJK&E
Wed, 7 Feb 2007
Miracle-Gro Company is moving its 5m UK media planning and buying business into BLM Media from BJK&E.
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Britvic produces new juices aseptically
Wed, 7 Feb 2007
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Cadbury's Flake girl returns to TV screens
Mon, 5 Feb 2007
The "Flake girl" is returning to television screens this week, as the Cadbury-owned Flake brand launches its biggest ad campaign for five years...
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Camra plans real ale 'taste guide' to win over young
Thu, 1 Feb 2007
The Campaign for Real Ale (Camra) is launching a nationwide campaign to promote its Cyclops scheme, which is aimed at "demystifying" real ale and attracting younger drinkers.
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Casio reviews account at CheethamBell JWT
Thu, 1 Feb 2007
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CBS offers 3.5m exclusive Tube deal at Wembley
Thu, 1 Feb 2007
London Underground contractor CBS Outdoor is offering exclusive rights to advertise at Wembley Stadium’s London Underground station in a deal worth up to £3.5m.
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Citi yokes Egg
Fri, 2 Feb 2007
What is the connection between Egg and an episode of the soap opera Dallas? The answer is Citigroup, which has just purchased the internet bank for £575m.
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Citigroup plots high street Egg branches
Wed, 7 Feb 2007
Egg, the worlds biggest standalone online bank, is planning to launch high street branches following Citigroups 575m acquisition of the brand from Prudential.
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Crisis picks WWAV Rapp Collins London
Mon, 5 Feb 2007
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Domestic violence awareness campaign launches
Thu, 1 Feb 2007
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Dove unveils latest Real Beauty ad
Fri, 2 Feb 2007
Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.
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EMAP buys mobile social networks
Fri, 2 Feb 2007
The publisher of FHM and Heat magazines has acquired a UK mobile user-generated content business, as it looks to bolster its presence in the digital market.
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Eurostar and TBWA go their separate ways
Thu, 1 Feb 2007
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Failure is not an option
Thu, 1 Feb 2007
The straight-talking head of Interpublic's newly merged 'smart' integrated offering is a larger-than-life character, one who believes that accountability and cost efficiencies are as important as creativity - as we reveal in this exclusive interview with Marketing Week. By Catherine Turner.
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Harrison's radio message
Thu, 1 Feb 2007
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Heart claims London's biggest breakfast show title
Thu, 1 Feb 2007
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Interactive 2007
Fri, 2 Feb 2007
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Langdon follows 'buy and build' route to a digital future
Thu, 1 Feb 2007
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LTA loses its sponsorship director to cricket charity
Thu, 1 Feb 2007
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Manchester is likely to be UK super casino's location
Thu, 1 Feb 2007
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Mars plans raft of healthy snacks to combat ad bans
Wed, 7 Feb 2007
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Masterfoods axes marketing of sweets to under-12s
Mon, 5 Feb 2007
Masterfoods, the maker of Mars and Snickers, will stop marketing confectionery to children younger than 12 by the end of the year. The self-imposed ban will apply to all advertising, including online and new media…
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Minnec departure leaves Jones in control at DraftFCB London
Wed, 7 Feb 2007
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Music site adopts $-a-pixel ad model
Thu, 1 Feb 2007
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Nestlé prepares to scrap Lion bar as sales plummet
Thu, 1 Feb 2007
Confectionery giant Nestlé is expected to scrap its iconic Lion bar brand after repeated relaunches have failed to stop falling sales.
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New campaign - Nationwide regular savings
Thu, 1 Feb 2007
Building society Nationwide is launching a 1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its "proud to be different" stance, showcasing how the building society is different to banks.
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New campaign - Orange Gold Spot
Thu, 1 Feb 2007
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New Windows opens to a changed IT world
Thu, 1 Feb 2007
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Not an eyepatch on the real Johnny Depp
Thu, 1 Feb 2007
Some cynics claim the ad industry is full of pirates and brigands, but workers aboard the good ship planning and buying had their timbers shivered last week when a crew of buccaneers raided agencies across London. The pirate hoard was press-gang...
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Npower hijacks BGs Tell Sid character as its brand icon
Wed, 7 Feb 2007
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On a wing and a prayer
Thu, 1 Feb 2007
Opodo, the pan-European online travel company, is to slash dozens of jobs as it decentralises its operation. But the brand's values and marketing strategy have come under intense scruitiny as it struggles to keep its position in a market now dominated by big players. By Robert Lester.
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PizzaExpress begins agency talks
Thu, 1 Feb 2007
PizzaExpress is believed to be in talks with agencies about an integrated advertising campaign.
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Playtex launches range 'for real women'
Tue, 6 Feb 2007
Playtex is launching a lingerie range called Feel Beautiful, a new brand aimed at "real women" and which sees Playtex roll out bras in its biggest size yet - 38G.
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Propaganda scoops UK Chupa Chups brief
Thu, 1 Feb 2007
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Quarter of HoF marketers to go in swingeing job cuts
Thu, 1 Feb 2007
House of Fraser (HoF) is poised to axe up to a quarter of its 20-strong marketing team as it sheds staff following its acquisition by Icelandic investment group Baugur.
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RBS signs deal to sponsor City AM's Six Nations coverage
Thu, 1 Feb 2007
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Saatchi & Saatchi on cusp of 20m Barclays Capital win
Wed, 7 Feb 2007
Saatchi & Saatchi is poised to win the consolidated 20m global advertising business for Barclays Capital, the investment banking division of Barclays.
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Selective Beauty UK awards 2m media task to Initiative
Thu, 1 Feb 2007
Initiative has won the 2m media planning and buying account for cosmetics and fragrance distributor Selective Beauty UK following a competitive pitch.
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Sound advice for any marketers wanting to cause a little discord
Thu, 1 Feb 2007
A little-heard-of-professor's research into most horrible sound has few practical applications, but is bound to get marketers singing its praises.
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Sport and RBS join forces for Six Nations promotions
Thu, 1 Feb 2007
Sport Magazine has announced a tie-up with the Royal Bank of Scotland (RBS) that will see the bank run a series of promotions across the UK and French versions of the title during the Six Nations rugby competition...
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Stomach for the fight
Thu, 1 Feb 2007
Yakult's launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.
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Swiftcover.com in Tiscali motor sponsorship
Tue, 6 Feb 2007
Swiftcover.com, the online insurer, is launching an customer acquisition drive with sponsorship of Tiscali.co.uk's motoring portal. The deal will run until the end of February.
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The future belongs to the kids
Thu, 1 Feb 2007
Children are much more comfortable with evolving technology than older generations. How they use it can teach us several lessons, says Marie Oldham.
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The greening of London 2012
Thu, 1 Feb 2007
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The silver lining in complaints
Thu, 1 Feb 2007
Thanks to the Net, disgruntled consumers have many forums on which to vent their spleens about unsatisfactory products. However, these also provide opportunities for researchers. By Alicia Clegg.
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The value of world leadership
Thu, 1 Feb 2007
This week sees the release of a ranked index of the most valuable global brand properties, using 'credit agency' criteria which show that a well-known soft drinks giant definitely is 'the real thing'
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Thomson raids Yell for marketing chief
Thu, 1 Feb 2007
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Tunisia picks Fox to handle tourism brief
Thu, 1 Feb 2007
The Tunisian National Tourist Office has appointed Fox Kalomaski to handle its 1m UK integrated marketing account.
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UK launch for Elizabeth Arden's Hilary Duff fragrance
Tue, 6 Feb 2007
Elizabeth Arden is gearing up for the launch of a new celebrity fragrance collection for US singer Hilary Duff.
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Virgin Media rebrands its personal video recorder
Thu, 1 Feb 2007
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Vodafone's Second Life interactive island opens
Thu, 1 Feb 2007
Vodafone is reaffirming its commitment to Second Life, the virtual online world, with the official opening of an interactive island.
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Whyte & Mackay picks Vincent as international marketer
Tue, 6 Feb 2007
Whyte & Mackay, the Scottish whisky company which is the target of a bid from Indian drinks tycoon Vijay Mallya, is understood to have appointed strategy chief John Vincent as international marketing director...
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Yell scoops top creative prize for 'Real Life' campaign
Thu, 1 Feb 2007
