Marketing Week
1 June 2006

  • 3 to launch the first commissioned sports programming for mobile TV

    Thu, 1 Jun 2006

    3, the mobile company, will launch the first commissioned sports programming for mobile TV with "Berlin or Bust", which airs from June 5 over the World Cup. The twice-daily show will be available free for 3 customers.

  • ACP-NatMags shortlist

    Thu, 1 Jun 2006

    ACP-NatMags, the weekly division of National Magazine Company, is understood to have shortlisted Rocket, ZenithOptimedia, MindShare and incumbent Initiative for its &£5m media planning and buying account.

  • Aer Lingus strategy veers off Oneworld tie-up

    Thu, 1 Jun 2006

    Aer Lingus has confirmed to its Oneworld partners that it intends to leave the alliance as early as 2007 due to a change in its strategy.

  • Agencies await their 'moment of truth'

    Thu, 1 Jun 2006

    The "first moment of truth" (MW May 18) has been around for a very long time, the concern is that agencies have historically not treated it with any degree of respect as it has not been a fee-earning vehicle.

  • Amnesty International and The Observer team up

    Thu, 1 Jun 2006

    Amnesty International and The Observer have teamed up to launch a global campaign challenging state censorship of the Net. The website, irrepressible.info, acts as the hub of the campaign and encourages visitors to sign up to it.

  • As customers go shopping, not retailing

    Thu, 1 Jun 2006

    I refer to David Wethey's article "a new moment of truth for the traditional approach" (MW May 18). At first I applauded the piece based on the fact that the industry seems to be waking up to the idea that customers don't see the distinctions between our so-called channels. Then I realised that David had managed to write a lengthy piece about a customer's journey towards consumption, but had only used the word shopping once.

  • ASA acts over 'misleading' Pringles prize draw promo

    Thu, 1 Jun 2006

    The Advertising Standards Authority has reprimanded Procter & Gamble for a prize draw promotion for Pringles.

  • Autoglass appoints David Meliveo

    Thu, 1 Jun 2006

    Autoglass, the windscreen repair company, has appointed former easyJet marketing manager David Meliveo as head of marketing. Meliveo starts at the end of June.

  • Bacardi appoints marketing boss for its global travel retail division

    Thu, 1 Jun 2006

    Bacardi has appointed Gary Chau as marketing director for global travel retail, the division that sells the spirits giant's brands into duty-free stores and similar travel-related retail outlets.

  • Barclaycard searches for 'face' to succeed Saunders

    Thu, 1 Jun 2006

    The future of Barclaycard "face" Jennifer Saunders is thought to be in doubt, with a potential line-up of alternative celebrities already being discussed.

  • Beattie start-up beats JWT to £15m McCain business

    Thu, 1 Jun 2006

    Beattie McGuiness Bungay (BMB) has won the £15m advertising business for frozen food manufacturer McCain.

  • Bebo overtakes MySpace

    Thu, 1 Jun 2006

    Bebo, the social networking site, has overtaken MySpace in popularity in the UK for the first time, according to Hitwise. The site was the most popular in the research firm's UK Net Communities & Chat category last weekend.

  • BMW moves into financial services

    Thu, 1 Jun 2006

    BMW is moving into financial services with the launch of credit cards, insurance and savings products. The company, in partnership with American Express, will launch co-branded BMW and Mini credit cards in the UK this week.

  • Breakaway Joshua shop wins PC job

    Thu, 1 Jun 2006

    Everythingville, the agency launched earlier this year by former Joshua executive creative director Mitch Levy and five other partners, has been appointed to handle the integrated advertising account for The PC Guys, a new national computer support service set up by former Vodafone marketing director Lance Batchelor.

  • Broadband target queried

    Thu, 1 Jun 2006

    The Government is coming under pressure to set new, increased targets for the rollout of broadband access around the country.

  • BT and BSkyB win rights to show "near live" Premiership football matches

    Thu, 1 Jun 2006

    BT and BSkyB have won the rights to show "near live" Premiership football matches on a pay-per-view basis for the next three seasons. The deal covers matches not included in the live coverage packages won by Sky and Irish broadcaster Setanta last month. The coverage will be available on Sky and BT's forthcoming Vision TV service.

  • Costa hands £2m brief to Karmarama after rebrand

    Thu, 1 Jun 2006

    Costa Coffee, the Whitbread-owned chain, has appointed Karmarama to handle its £2m advertising. The agency won the business following a final contest with Shop, formerly Campbell Doyle Dye.

  • Crusaid has new logo and strapline to boost image

    Thu, 1 Jun 2006

    Crusaid, the international HIV/AIDS charity, is rolling out a new brand identity as it seeks to boost fundraising capabilities in a crowded market.

  • Deadline for Marketing Week Effectiveness Awards

    Thu, 1 Jun 2006

    The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.

  • Deedes gets hands dirty

    Thu, 1 Jun 2006

    Tough times at The Sportsman, or is the betting daily a truly egalitarian operation? The paper's chairman, Jeremy Deedes, a former Telegraph chief executive, was spotted flogging copies of his latest project at Windsor racecourse recently.

  • Design Council launches its first online advertising campaign

    Thu, 1 Jun 2006

    The Design Council has launched its first online advertising campaign to promote the use of design in business. The campaign has been developed by digital agency Syzygy and is based around the Council's Design in Business report, released this week. The campaign includes banner ads, e-mail and a microsite.

  • Deutsche Telekom examining bid for BT

    Thu, 1 Jun 2006

    Deutsche Telekom is reported to be examining the possibility of a bid for BT that could see the UK telecoms company valued at more than &£25bn.

  • Direct Line puts DM account out to pitch

    Thu, 1 Jun 2006

    Direct Line, the Royal Bank of Scotland (RBS)-owned general insurance brand, is putting its multimillion pound direct marketing account up for pitch. The review is being handled through intermediary Creative Brief. It is thought the insurance

  • Dodge sponsors Times podcasts to support Caliber launch

    Thu, 1 Jun 2006

    Times Newspapers Limited (TNL) has signed a six-figure sponsorship deal with car brand Dodge Caliber - which will become sole sponsor of its featured Baddiel and Skinner World Cup podcasts.

  • Down to the right connections

    Thu, 1 Jun 2006

    Marketing is all about communication. The profession's soft skills are acquired mainly by doing the job and working with other people, so careful thought needs to go into developing initiatives that facilitate ongoing, collective change - pers

  • Dunnhumby picks Disney boss to head UK & Ireland

    Thu, 1 Jun 2006

    Dunnhumby, the data specialist that underpins the Tesco Clubcard loyalty scheme, has appointed former Dyson and Disney marketer Peter Plumb as managing director for the UK and Ireland.

  • EMI opens up music online for remixing by the public

    Thu, 1 Jun 2006

    EMI Music, the UK-based record company, is embracing the trend towards user-generated content with a site letting fans remix and upload songs and videos from one of its albums.

  • Ferrari F1 dials up £75m from Telecom Italia to sponsor cars

    Thu, 1 Jun 2006

    Telecom Italia has signed a three-year, £25m-a-year deal to sponsor the Ferrari Formula 1 (F1) team.

  • First Direct targets customers with banking advice podcasts

    Thu, 1 Jun 2006

    First Direct, the direct bank owned by HSBC, is targeting its 850,000 internet customers in a series of podcasts - the first to be launched by a UK bank.

  • Games sector finds religion with launch of biblical quiz

    Thu, 1 Jun 2006

    In a first for UK video games, publisher 505 GameStreet is rolling out a video game based on the Bible.

  • GCap Media consolidates

    Thu, 1 Jun 2006

    GCap Media, the UK's biggest radio group, has consolidated its £10m media planning and buying account into Rocket.

  • GCap Media reports pre-tax loss

    Thu, 1 Jun 2006

    GCap Media has reported a pre-tax loss of £47.9m for the year to March. It has also reported a 40% fall in pre-tax profits to £22.2m.

  • Going for a song as World Cup tunes get on their tits

    Thu, 1 Jun 2006

    The Diary heard a while ago that something called a football "World Cup" was happening this summer, and apparently it may or again it may not feature a "Rooney", whatever it may be.

  • Golley Slater creates new TV campaign for Euronics

    Thu, 1 Jun 2006

    Golley Slater has created a new TV campaign for electronics retailer Euronics, featuring animated character Mr Plug and a voiceover by Men Behaving Badly actor Neil Morrisey. It will highlight TV equipment offers.

  • GSK plans £5m Sensodyne toothpaste launch

    Thu, 1 Jun 2006

    GlaxoSmithKline is gearing up for the £5m launch of a new product under its Sensodyne toothpaste brand.

  • Has the Leih effect caused a revolution at Ogilvy?

    Thu, 1 Jun 2006

    The first year since Gary Leih's arrival from South Africa as Ogilvy Group UK chairman has ended, but only just, on a triumphant note. The agency celebrated by winning the coveted £50m, pan-European easyJet business (MW last week). The agency

  • Healthcare provider hunts first ad agency

    Thu, 1 Jun 2006

    Healthcare services provider Capio is seeking its first advertising agency as it looks to raise its profile among professionals.

  • High street icons show there is a way back from the brink

    Thu, 1 Jun 2006

    This week it’s Marks & Spencer. Last week it was Sainsbury’s. So it is possible to turn retail businesses around, even for mammoths of this scale, but it is no easy task. Stuart Rose and Justin King deserve the plaudits because this is the equ

  • HM Revenue puts 18m media into three agencies

    Thu, 1 Jun 2006

    HM Revenue & Customs (HMRC) has consolidated its estimated 18m media planning arrangements into PHD, Zenith Optimedia and Naked.

  • If you liked that, you'll like this

    Thu, 1 Jun 2006

    Affiliate marketing can be a cost-effective way for marketers to drive traffic to their websites - but any affiliate programme must be well-managed if it is to deliver results. And marketers must also be aware that poorly managed programmes ca

  • ITV appoints Nicky Buss

    Thu, 1 Jun 2006

    ITV has appointed Nicky Buss, client services director at WPP-owned Research International, to the new position of advertiser development director. She will report to ITV commercial director Ian McCulloch, with a brief to build closer relationships with key advertisers.

  • James Kydd to take over as managing director for marketing at NTL

    Thu, 1 Jun 2006

    NTL has confirmed that Virgin Mobile marketing director James Kydd will take over as managing director for marketing (MW May 18) and Virgin head of brand and marketing strategy Ashley Stockwell will become brand managing director (MW April 13).

  • Joshua to rename as Grey creates G2 group

    Thu, 1 Jun 2006

    Grey Worldwide is establishing a global network for its marketing services agencies in a move that will see Joshua rebranded as Joshua G2.

  • Kimberly-Clark consolidates

    Thu, 1 Jun 2006

    Kimberly-Clark has consolidated the advertising account for its North American and European personal care brands into WPP Group agency JWT. JWT, which already handles brands such as Kleenex and Andrex, will also take on brands such as Huggies, DryNites and Kotex, which were previously handled by Ogilvy & Mather.

  • Müller picks ex-InBev supremo as its first UK chief executive

    Thu, 1 Jun 2006

  • Marks & Spencer to sell ranges of non-M&S-branded products

    Thu, 1 Jun 2006

    Marks & Spencer is set to sell ranges of non-M&S-branded products, according to chief executive Stuart Rose.

  • McDonald's eager to dispel 'myths' with online grilling

    Thu, 1 Jun 2006

    McDonald's is continuing its fight back against critics of its business practices with the launch this week of a UK website that aims to explain its position on environmental, labour and health issues.

  • McDonald's, Tesco and the limits of CSR

    Thu, 1 Jun 2006

    The sentencing of Kenneth Lay and Jeffrey Skilling - almost certainly to life imprisonment - is an awful reminder of what can happen when corporate social responsibility (CSR) is abused. Enron, famous for its high-profile CSR stance during the

  • MediaCom wins Re:creation account

    Thu, 1 Jun 2006

    MediaCom has won the £2m media planning and buying account for toy company Re:creation.

  • Need a new idea? Ask Tom, Dick and Harry - and Bob's your uncle

    Thu, 1 Jun 2006

    More thoughts this week on the Muse of Marketing. Does she, as agencies would have their clients believe, bestow her favours on a select few, all of whom, as luck would have it, dwell beneath her dreamy spell in their creative departments, or

  • New campaign - Citroën C4

    Thu, 1 Jun 2006

    Citroën is about to launch a summer campaign for its C4 model, following up the successful "Transformer" ad.

  • New campaign - Redbus Outdoor

    Thu, 1 Jun 2006

    Redbus Outdoor is rolling out a Bluetooth advertising service across its network of poster sites on university campuses.

  • Nintendo aims for new audience with 'Touch Generations' launch

    Thu, 1 Jun 2006

  • Oink! teams up for fantasy finance

    Thu, 1 Jun 2006

    Oink!, the UK's national business newspaper for children, is teaming up with the Financial Times and toy store Hamleys to launch a new initiative to educate children about how shares in companies and stock exchanges work.

  • P&G reshuffle creates global haircare role for de Lapuente

    Thu, 1 Jun 2006

    Procter&Gamble has handed its long-serving marketer Chris de Lapuente the control of its entire global haircare business following a wide-ranging management reshuffle.

  • Paddy powers to the rescue for party reveller in need of some iD

    Thu, 1 Jun 2006

    The Diary was ribbed mercilessly at school on account of the labels sewn into its clothes by Old Ma Diary, who was never convinced her offspring could survive a day without losing a coat, jumper or, worse still, some underwear.

  • Panasonic launches camera viral

    Thu, 1 Jun 2006

    The new activity follows the brand's Lumix Gyro Runner game, which has had over 1.7 million plays, and was also built by Inbox Digital.

  • Proximity London creates DM campaign for VW

    Thu, 1 Jun 2006

    Proximity London has created a direct marketing campaign for the new Volkswagen Beetle designer decal range. The range, which can be applied to the exterior of the car, allows Beetle owners to personalise their vehicles. It breaks later this week.

  • Questionnaire

    Thu, 1 Jun 2006

    As part of an industry study on how failures in marketing can damage customer confidence, a number of readers will find a questionnaire included with this issue. This research is being carried out by Data Vantage Group in association with Marketing Week. To find out more, log on to www.dvgresearch.com.

  • RadioCentre confirms appointment of Andrew Harrison

    Thu, 1 Jun 2006

    RadioCentre, the new radio industry trade body, has confirmed the appointment of Andrew Harrison as its first chief executive. Harrison, interim marketing director at Boots, will join the organisation in October.

  • Read all about it: 100 years of history, but where are the ads?

    Thu, 1 Jun 2006

    What hits you is the monochrome nature of the medium for most of that century. This may be one reason that the winner of the Newsnight poll to find the most memorable front page showed a fireball of vivid red against a bright blue sky and a pl

  • Red bull spreads its wings

    Thu, 1 Jun 2006

    It achieved market dominance with a single product, but now Red Bull is widening its focus with the UK launch of Sabai, a Thai wine spritzer

  • Resisting the rise of the pvr

    Thu, 1 Jun 2006

    Online DVD rental company LoveFilm is on the hunt for agencies to handle its first television ad campaign (MW last week). It is perhaps a little ironic that a company whose very business might be perceived to be a threat to TV advertising - as

  • Sands claims TV industry 'shy' of ad-funded shows

    Thu, 1 Jun 2006

    Marc Sands, The Guardian's marketing director, claims broadcasters are shying away from advertiser-funded programming because they are "scared" and want to protect existing revenue streams.

  • Scotland lobbies for a bigger slice of spend

    Thu, 1 Jun 2006

    The Scottish advertising and marketing services industry is forming a lobby group aimed at encouraging Scottish companies to spend more of their marketing budget north of the border.

  • SSL International fills post of UK marketing director

    Thu, 1 Jun 2006

    SSL International, owner of Durex condoms and Scholl sandals, has promoted Cliff Stubbs to the role of UK marketing director. The appointment follows the departure of John Zaheer Flaherty, who left the company earlier this year (MW February 9)

  • Stephen Carter stepping down

    Thu, 1 Jun 2006

    Ofcom chief executive Stephen Carter is stepping down from his role in October.

  • Swordfish appointed by Galaxy

    Thu, 1 Jun 2006

    Swordfish, the integrated agency, has been appointed to handle an online marketing campaign for Chrysalis-owned dance music network, Galaxy. It follows a competitive pitch against three undisclosed agencies. The campaign will include a viral game, and e-mail activity, culminating in the Galaxy "Weekender" in Ibiza in July.

  • Tennent plans lager launch in Scotland

    Thu, 1 Jun 2006

    Tennent Caledonian Breweries, the Scottish arm of InBev, is launching a premium lager, named Versa, in 500 bars across Scotland.

  • The case for the defence

    Thu, 1 Jun 2006

    Tesco and McDonald's have soaked up increasingly stinging attacks from anti-corporate campaigners over the years. But last week, both launched surprise counter-offensives to strike back at their critics.

  • The content drift of mobile

    Thu, 1 Jun 2006

    Mobile operators are looking to convergence - either by extending the capability of handsets or service 'bundling' - to keep profits on the rise and stay ahead of the competition. But content is what the most forward-thinking operators are exploring. Dominic Dudley and Robert Lester report

  • Tonic signs partnership deals

    Thu, 1 Jun 2006

    Tonic, the digital creative agency, has signed partnership deals with two production houses as it continues its international expansion. The deals are with Athlon in Athens, which currently operates in association with Ogilvy Athens, and UK-based Clipper Advertising, which has a worldwide network of production houses.

  • Touring Car champs target F1 money

    Thu, 1 Jun 2006

    Satellite broadcaster Eurosport has recently announced plans to market the World Touring Car Championship (WTCC) as the "next big thing" in motorsport, and believes it can offer sponsorship packages that are better value for money than its mor

  • TV viewing habits and purchasing data in one

    Thu, 1 Jun 2006

    Alan Mitchell raises some insightful questions in his thought-provoking piece on the evolving television landscape (MW May 4), which encouraged brand managers to "embrace the need for a rethink".

  • UB gets to grips with health trends

    Thu, 1 Jun 2006

    Changing consumer demand - influenced by health trends - has led to the rise of two significant trends in the snacking market - "better-for-you products" and indulgence ranges. United Biscuits UK's (UB) next major launch, McVitie's Fruitsters,

  • UK e-mail firms drive latest sector consolidation

    Thu, 1 Jun 2006

    A wave of consolidation has hit the e-mail marketing sector, with three acquisitions in the past week involving UK firms.

  • Unilever commits further to 'vitality' brand positioning

    Thu, 1 Jun 2006

    Unilever will continue to place "vitality" at the heart of all its brand positionings, according to its president for home and personal care.

  • Vauxhall small car marketer to take the reins at Saab GB

    Thu, 1 Jun 2006

    Saab GB has appointed Vauxhall marketer David Pugh as marketing director to replace Parveen Batish, who is joining Saab Australia as managing director.

  • VCCP creates its first advertising for 5

    Thu, 1 Jun 2006

    Vallance Carruthers Coleman Priest (VCCP) has created its first advertising for broadcaster 5 since winning the account. The ads, which are for the channel's drama at 10 and its arts programme The Singing Estate, will break in the press next week.

  • Vodafone cutting more than 400 jobs

    Thu, 1 Jun 2006

    Vodafone is cutting more than 400 jobs after announcing record pre-tax losses of &£14.9bn. It is understood that about 200 group marketing jobs will be affected, as first predicted in Marketing Week (MW April 6).

  • Waterstone's appoints Sandra Adar

    Thu, 1 Jun 2006

    Waterstone's has appointed Sandra Adar as interim head of marketing to cover for Julia Cove-Smith, who is on maternity leave until the end of the year. Adar has worked for Tesco, Homebase and Wickes. The book chain is looking for a commercial director (MW January 12).

  • When money is the object, can a brand-loving relationship last?

    Thu, 1 Jun 2006

    Oh dear. Where to begin? Let's start with hope. It was Charles Revson, the founder of Revlon, who famously remarked that "in the factory we make lipstick, in our advertising we sell hope". Instead of selling "Dark Red Nail Polish" like his com

  • WPP shop to pick up Barclays

    Thu, 1 Jun 2006

    Dialogue Marketing Group, part of WPP's Ogilvy Group, has won a place on the Barclays roster to handle the high street bank's Wealth Management unit.

  • Yahoo! and eBay team up in online alliance

    Thu, 1 Jun 2006

    Yahoo!

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