Marketing Week
1 March 2007
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ABC figures reveal drop for Manchester Evening News
Thu, 1 Mar 2007
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ADT appoints John Ayling as media planning agency
Thu, 1 Mar 2007
ADT, the security systems company, has appointed John Ayling & Associates to handle its 1m media planning and buying account. It follows a competitive pitch against a number of undisclosed agencies. The media review follows the appointment of Abbot...
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Analysis - Daley sets up pitch at Man United
Thu, 1 Mar 2007
Daley sets up pitch at Man United
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Assessing the Caff矕no Brand
Fri, 2 Mar 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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BBC and IBM in digital ventures
Mon, 5 Mar 2007
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BCMA aims to develop measurement standard
Thu, 1 Mar 2007
The Branded Content Marketing Association (BCMA) is launching an in-depth study into measurement techniques with the aim of developing an industry-recognised standard. The move comes almost a year after the Association, which represents the interest...
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BD-NTWK in Norwich Union athletics push
Thu, 1 Mar 2007
BD-NTWK has been appointed to raise awareness of Norwich Union's 50m sponsorship deal with UK Athletics. The news follows the extension of the insurer's deal until the end of 2012...
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Bennetts takes TT races headline sponsorship
Fri, 2 Mar 2007
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Bic plots refillable shaver for women
Thu, 1 Mar 2007
Bic is expanding its presence in the UK shaving market with the launch of its first refillable system shaver for women. The French razor and pen company is adding to its Soleil range of disposable female razors with the launch a new triple blade sys...
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Bingo Association launches campaign to protect the game
Tue, 6 Mar 2007
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Bollor矣ontinues battle with Aegis
Wed, 7 Mar 2007
Aegis, the owner of media network Carat, will vote for a third time about the appointment two independent directors, nominated by Havas chairman Vincent Bolloré, on April 4. Bolloré launched his third bid to gain board representation at the marketing services ...
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Branson versus Murdoch
Fri, 2 Mar 2007
Above all, its silly. The Virgin Media/BSkyB war of words has spiralled down to a playground spat worthy of Bart Simpson. Old Sky Snooze nose-thumbs one side; Loser screeches the other.
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BT £17m B2B brief switches to Swarm
Wed, 7 Mar 2007
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Call to relax ban on brand sponsorship
Thu, 1 Mar 2007
Talkback Thames chief executive Lorraine Heggessey has criticised the regulation that bars brands from sponsoring programme content in the UK. She says that the British TV medium misses out on opportunities that are available abroad, such as the US,...
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Can a makeover help Asda?
Thu, 1 Mar 2007
Can a makeover help Asda?
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Carphone Warehouse and Virgin in digital venture
Mon, 5 Mar 2007
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Centaur Media joins forces with YouGov
Thu, 1 Mar 2007
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Channel 4 promotes director of TV in restructure
Mon, 5 Mar 2007
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Charity raps Shire for Alzheimer's drug plan
Thu, 1 Mar 2007
Drugs company Shire Pharmaceuticals' decision to launch a Website called DementiaLink.co.uk, which aims to promote and raise the profile of its Alzheimer's drug Reminyl XL during Alzheimer's Awareness Week in July, has been called into question by the ...
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CHI 'full-service' rebrand as deal rumours circulate
Wed, 7 Mar 2007
Clemmow Hornby Inge (CHI) is planning to relaunch as a fully integrated "big ideas" agency that will also offer media planning and buying.
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Digital Outlook takes Shaun the Sheep online to promote series
Thu, 1 Mar 2007
The launch of the first solo series for Wallace & Gromit character Shaun the Sheep is to be backed by a major global online initiative. London-based agency Digital Outlook is to promote the new series from Aardman Animations via a dedicated website and will also develop content for broadcasters and fans for use online.
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DoH creates youth club posters to warn against teen pregnancy
Thu, 1 Mar 2007
The Department of Health starts a national ad push next week to raise awareness of teen pregnancy among hard-to-reach 12-19 year-olds.
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Double blow for Agency Republic as directors quit
Thu, 1 Mar 2007
Agency Republic has lost its top planning and creative directors Patrick Griffith and Andy Sandoz. Both are leaving to go travelling without jobs to go to, but it is believed the pair are talking about launching a start-up or joining a rival agency ...
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Doubleclick acquires Tangozebra in Euro push
Thu, 1 Mar 2007
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EA soundtracks on iTunes
Fri, 2 Mar 2007
Electronics Arts (EA) has signed a deal with iTunes to launch its back catalogue of games soundtracks as downloads. The songs are available in the US from this week and will launch in Europe later this year.
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Evolution not convolution
Thu, 1 Mar 2007
With the increasingly important role of digital channels in direct marketing, and an emerging threat to practitioners' data sources, the discipline is going through a period of change, says David Reed
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Fallon to handle Orange B2B account
Thu, 1 Mar 2007
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Former C4 commercial chief joins SMG
Thu, 1 Mar 2007
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G2 promotes Joshua chief exec
Thu, 1 Mar 2007
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GHO names BA man as marketing director
Fri, 2 Mar 2007
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GMG moots in-house sales team after Century and Saga purchase
Wed, 7 Mar 2007
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Grade postive despite profit slide
Wed, 7 Mar 2007
ITV executive chairman Michael Grade says he has developed "more positive impressions than negative ones" of the broadcaster since he joined at the start of the year. He made the comments as he revealed a 19% fall in underlying pre-tax profits to £364m for the year to December 31...
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Heineken to promote continental-style drinking
Thu, 1 Mar 2007
Heineken UK is launching a campaign aimed at showing "continental style" drinking. The brewer says it is also gearing up a raft of innovations to shake up the lager sector...
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Help the Aged promotes spring fundraiser
Fri, 2 Mar 2007
Help the Aged is launching a new national fundraising event called The Big Spring Walk, which aims to encourage people across the Uk to organise their owns walks.
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Hodge claims digital auction is not about funding the Treasury
Tue, 6 Mar 2007
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Hooked on casual information: confessions of a survey addict
Thu, 1 Mar 2007
Addiction to e-mails may be serious, as a new study shows, but in a world packed full of forgettable facts, surveys are also a hard habit to break
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How Ella Johnston Got Ahead
Fri, 2 Mar 2007
"My favourite brand is The Beatles - the ultimate band brand."
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Huggies brand branches out into baby sun care products
Wed, 7 Mar 2007
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IAA UK chapter loses president
Mon, 5 Mar 2007
Peter Stringham is standing down as the UK chapter president of the International Advertising Association (IAA) after just eight months following his departure from HSBC's top global marketing post.
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Inbev relaunches Artois Tennis Championships
Mon, 5 Mar 2007
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Is this Gordon Brown in disguise? In India? As a business mogul?
Thu, 1 Mar 2007
It's no secret that Gordon Brown has his sights set on running this country, but has he widened his target? The Diary spotted an article in The Telegraph last week about "India's Sir Richard Branson" Vijay Mallya, chairman of United Breweries Group ...
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ITV suspends premium rate services
Mon, 5 Mar 2007
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JML's media account is put to pitch
Tue, 6 Mar 2007
JML, the consumer products brand and retailer, is reviewing its 12m media planning and buying account, which is currently with All Response Media. It has invited the incumbent to repitch alongside MediaCom, PHD and Total Media...
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John Lewis names partnership development managing director
Fri, 2 Mar 2007
Former Waitrose marketer Mark Price has been appointed as managing director of partnership development at John Lewis. He will take up his new role from March 26.
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Kylie to front H&M swimwear
Wed, 7 Mar 2007
Swedish fashion chain Hennes & Mauritz (H&M) has signed celebrity Kylie Minogue as the face of its new range of swimwear.
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Legoland owner to buy Tussauds
Mon, 5 Mar 2007
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LowCVP targets marcoms sector with new push
Tue, 6 Mar 2007
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M&S decides against making offer for Sainsbury's
Thu, 1 Mar 2007
Marks & Spencer, the high street retailer, has announced it will not be making an offer for Sainsbury's, the UK's third-largest supermarket group...
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Magazine body investigates coupon misuse
Thu, 1 Mar 2007
The Periodical Publishers Association, the trade body for the magazine publishing industry, is looking into the use of money-off coupons and vouchers by its members and by advertisers in the magazines they publish. The news comes as industry insider...
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Magners pushes first national ad campaign
Thu, 1 Mar 2007
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Media Circus wins Bollywood Oscars sponsorship account
Thu, 1 Mar 2007
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MTV chief steps down
Fri, 2 Mar 2007
Michiel Bakker, chief of MTV Networks UK and Ireland, has announced he is leaving the channel just 24 hours after parent company Viacom announced it was axing 250 jobs from MTV's international business.
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New Balance loses marketing director
Fri, 2 Mar 2007
New Balance managing director Alistair Cameron is leaving the sportswear brand after seven years. It is not thought that he has a job to go to.
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New campaign - Orville Redenbacher's
Thu, 1 Mar 2007
Orville Redenbacher's
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O2 takes on phone makers with own-brand handsets
Wed, 7 Mar 2007
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Oversaturated celebrity fragrance market faces decline
Thu, 1 Mar 2007
The global celebrity fragrance market is facing serious decline as it becomes oversaturated with products following a raft of new licensing deals, according to research by Euromonitor International.
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Palm reveals former Cadbury marketer as EMEA marketing director
Tue, 6 Mar 2007
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Personal to push healthy school meals
Thu, 1 Mar 2007
Personal is to handle an advertising push by the School Food Trust to promote healthy eating in schools. The agency won the business following a four-way pitch and has created an integrated campaign around the theme "Eat Better, Do Better". The S...
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Portman Group calls for alcohol sponsorship ban on children's kit
Thu, 1 Mar 2007
Replica sports kit for children will no longer be allowed to carry alcohol branding, under proposed changes to the drinks industry's self regulatory code on marketing. The Portman Group, the industry-funded body that administers the code, is current...
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Portman Group is still calling the shots, but for how long?
Thu, 1 Mar 2007
Portman Group is still calling the shots, but for how long??
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RAB to focus on digital with relaunch
Tue, 6 Mar 2007
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Radio will have its day again
Thu, 1 Mar 2007
Radio has been lambasted for failing to keep up with other media, but will soon break through as a truly competitive digital platform, says Erica Taylor
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Risky business. Allegedly
Thu, 1 Mar 2007
The Diary has always been aware that, like any kind of business, the world of marketing isn't exactly going to be as serene as the Elysian Fields. But here's something that still came as a bit of a shock. Have a listen to the recording at www.spymac...
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Scotland likely to be test site for low alcohol brands
Thu, 1 Mar 2007
Scotland could soon become a test bed for the launch of large numbers of low alcohol and no alcohol beers, wines and spirits, following last week's historic agreement between the Scottish Executive and representatives of drinks manufacturers, leading retailers and the on-trade.
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Sony Euro chief demands industry action over HDTV
Thu, 1 Mar 2007
Sony chief European marketer David Patton has called for the TV industry and Ofcom to "sort out" high-definition (HD) TV, saying that the UK is falling behind. Patton, senior vice-president of marketing communications for Sony Europe, says the impor...
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STA Travel picks Love Creative for repositioning task
Thu, 1 Mar 2007
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Tequila wins 2m Strongbow brief
Thu, 1 Mar 2007
Brewer Scottish & Newcastle (S&N) has appointed Tequila\ Manchester to handle the Continental European work for its Strongbow cider brand. The account is understood to be worth more than 2m. The agency won the business following a competitive pitch...
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Tetra Pak hands global overhaul to Ogilvy
Thu, 1 Mar 2007
Ogilvy Group UK has been appointed to handle a multi-million pound global strategic review of the Tetra Pak packaging brand. Ogilvy won the task in a pitch against four undisclosed agencies.
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TfL rejigs marketing and media structure
Thu, 1 Mar 2007
Transport for London (TfL) plans to combine its group marketing, media and communications departments under one umbrella as part of a major corporate restructure, six months after it promoted Nigel Marson to head of group marketing. Marson will take...
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TGI Friday's seeking team to revive brand
Thu, 1 Mar 2007
TGI Friday's, the restaurant chain, is seeking a managing director and marketing director to spearhead a UK rejuvenation of the brand. The plan follows the sale of the restaurant chain by Whitbread to a joint venture formed by TGI's original owner C...
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Trident ads are 'racist' according to complainants
Thu, 1 Mar 2007
The advertising campaign for the launch of Cadbury Schweppes' Trident chewing gum, featuring a Jamaican stand-up comic, has triggered more than 50 complaints from consumers who think it is racist. The ad, created by JWT, shows the Jamaican man on st...
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Trinity's Bailey pins hopes on stabilised ad market
Thu, 1 Mar 2007
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UK sports sponsorship market tops 450m
Fri, 2 Mar 2007
The UK sports sponsorship market has topped 450m for the first time according to research from Ipsos MORI's Sportscan...
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Vilara uncovered: upmarket resort is agency's viral push
Thu, 1 Mar 2007
An online viral campaign promoting luxury holiday destination Vilara as the "perfect destination - because chavs don't know where it is" has been revealed as a marketing push by Southampton-based agency Lawton. Tim John, creative director of Lawton,...
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Villa markets media rights
Thu, 1 Mar 2007
Aston Villa, the Premier League football club, is putting all its media rights up for sale.
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Virgin Media pulls Sky's basic channel package
Thu, 1 Mar 2007
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Virgin plans to settle BSkyB dispute in court
Mon, 5 Mar 2007
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Win a shiny BMW! All we need are your bank details
Thu, 1 Mar 2007
Sifting through its inbox recently, among all the redundant spam offerings of budget Viagra and penis extensions, the Diary was overjoyed to receive an e-mail exclaiming : "Congratulation you are a winner BMW star prize [sic]." Apparently, the Diary...
