Marketing Week
1 September 2005

  • 2.7 billion text messages sent in the UK in July

    Thu, 1 Sep 2005

    July saw 2.7 billion text messages sent in the UK, the highest ever total, according to figures released today by the Mobile Data Association. Person-to-person texts sent across the UK GSM network operators during July show an increase of 23.5

  • A truly acquired taste

    Thu, 1 Sep 2005

    Consumers hunger for convenience food and flavoured drinks, but food producers and marketers must be aware of the public's perceptions of flavours and how these vary from market to market

  • Alfa Romeo UK chief quits to take up Kia post in Spain

    Thu, 1 Sep 2005

    Alfa Romeo UK chief José Garvia has left the business less than four months after he was appointed to run the marque in the UK.

  • Analysis - Fiat's Grande Punto is out to make a big point

    Thu, 1 Sep 2005

    Fiat is gearing up for what is perhaps the most important launch in its 106-year history. The new Punto will be formally unveiled next week and many experts say it is the car on which Fiat's survival may rest.

  • Analysis - Is the capital losing its cachet for advertisers

    Thu, 1 Sep 2005

    The appointment of three more regional agencies to COI Communications' £157.6m advertising roster has reignited the debate about regional versus London agencies.

  • Analysis - Waterstone's sets its sights on the Ottakar's empire

    Thu, 1 Sep 2005

    A bidding war for the 137 store-strong Ottakar's bookshop chain could break out after last week's announcement by Waterstone's owner HMV Group that it has entered preliminary talks to buy the company.

  • ANV paying a total of £4.1m for two companies

    Thu, 1 Sep 2005

    Associated New Ventures (ANV), owned by Associated Newspapers' parent DMGT, is paying a total of £4.

  • Are UK brands clued up enough to exploit 3G?

    Thu, 1 Sep 2005

    Third-generation (3G) technology has been the holy grail of the mobile industry for several years.

  • ASA upholds Barclays ad complaints

    Thu, 1 Sep 2005

    The Advertising Standards Authority (ASA) has banned a controversial Barclays Bank television ad after it received 293 complaints.

  • Barclays appoints Deanna Oppenheimer

    Thu, 1 Sep 2005

    Barclays has appointed Deanna Oppenheimer from US bank Washington Mutual, where she was said to have made branches more like Starbucks cafés than banks, as its UK banking chief operating officer.

  • BBH wins £6m European Dunlop advertising task

    Thu, 1 Sep 2005

    Bartle Bogle Hegarty has been handed the £6m Dunlop Tyres European advertising account.

  • BDH/TBWA the victor in £1m Patak's pitch

    Thu, 1 Sep 2005

    Indian food company Patak's has appointed BDH/TBWA to its advertising business after a three-way pitch against Vallance Carruthers Coleman Priest and Saatchi & Saatchi.

  • bd-ntwk wins below-the-line launch project for Peugeot's 407 coupe

    Thu, 1 Sep 2005

    bd-ntwk has won a below-the-line launch project for Peugeot's 407 coupe.

  • British Gas in 'green' cash-back initiative

    Thu, 1 Sep 2005

    British Gas is launching a "green" package that will reward householders with £20 cash-back a year for being more energy efficient.

  • Cable & Wireless postpones ad campaign

    Thu, 1 Sep 2005

    Cable & Wireless has had to postpone a multi-million pound ad campaign for its broadband service Bulldog, as Ofcom decides whether to launch an inquiry into Bulldog's customer service standards.

  • Campaign to promote Hyundai's 4x4 range

    Thu, 1 Sep 2005

    Carlson Marketing Group has created an integrated campaign to promote Hyundai's 4x4 range, with the strapline 'We make 'em tough so you can treat 'em rough'.

  • Charities set up alliance to drum up support for end to climate change

    Thu, 1 Sep 2005

    A major coalition of charities is launching this week with the aim of pushing global warming up the political agenda under the slogan Stop Climate Chaos. The group aims to make the campaign as high-profile as Make Poverty History.

  • Coca-Cola supremo quits after role cut

    Thu, 1 Sep 2005

    Coca-Cola's chief marketing officer Chuck Fruit has left his job just months after his role was reduced. It is understood that he does not have a job to go to.

  • Codemasters launches mobile phone gaming division

    Thu, 1 Sep 2005

    Codemasters, the video-games developer and publisher, is launching a new division to expand the company's presence in the mobile phone gaming market.

  • Co-op plans ad campaign for group branding initiative

    Thu, 1 Sep 2005

    The Co-op is testing a new brand identity across a number of its different businesses in a move aimed at unifying them under one name. The trial will be supported by an advertising campaign.

  • Don't knock door-to-door

    Thu, 1 Sep 2005

    Cheap, mass-produced and relatively untargeted, door-drops are often treated as an afterthought when it comes to creativity. But there are initiatives under way to change that. David Reed reports

  • Election ads fail to woo non-voters

    Thu, 1 Sep 2005

    An Electoral Commission advertising campaign aimed at encouraging people to vote in the General Election failed to attract voters to the ballot box, according to research.

  • E-mail marketing is fit for the trash can only

    Thu, 1 Sep 2005

    E-mail marketing is a waste of time. This might sound harsh, but I believe it is true.

  • Ex-Carat chiefs to launch own media shop

    Thu, 1 Sep 2005

    Three former Carat executives are set to launch a start-up media buying and planning agency under the name the7stars, with a proposition that aims to challenge the large networks.

  • Express Newspapers signs uSwitch deal

    Thu, 1 Sep 2005

    Utility comparison site uSwitch.com is linking up with the Express Newspaper Group for a year-long reader offer, running in the Daily Express, Sunday Express and Daily Star, as well as all the media group's websites, including the recently lau

  • Extra Cold Carlsberg in summer?

    Thu, 1 Sep 2005

    Whatever happened to warm beer? There was a time when it was what we Brits were famed for around the world/ warm, flat beer served by a comely, buxom wench. Now everything is cold or extra cold and The Sun is launching a campaign to protect ou

  • Finally getting in on the act

    Thu, 1 Sep 2005

    Whether through ill-judgement or years spent developing the right business model, the major music companies are only now launching digital download sites. But is their move too late in a market dominated by retail brands and the likes of Apple

  • First ad campaign for Porsche's 4x4 Cayenne model

    Thu, 1 Sep 2005

    Clark McKay & Walpole has created the first ad campaign for Porsche's 4x4 Cayenne model.

  • First Choice continues sponsorship of I'm a Celebrity...

    Thu, 1 Sep 2005

    First Choice is continuing its sponsorship of I'm a Celebrity.

  • First radio campaign for Minute Maid

    Thu, 1 Sep 2005

    Coca-Cola is set to launch the first radio ad campaign for its Minute Maid brand.

  • Food advertising isn't dead, it just needs resuscitating

    Thu, 1 Sep 2005

    Ever since Heinz announced that it is suspending its consumer marketing, premature obituaries have been written about food advertising on television. Brand-building food communication has a future, but agencies and businesses need to be a litt

  • Ford poised to renew its £30m Champions League sponsorship

    Thu, 1 Sep 2005

    Ford is understood to be close to renewing its £30m sponsorship deal with the UEFA Champions League, despite industry speculation that their 13-year association was about to come to an end.

  • FSA shortlist

    Thu, 1 Sep 2005

    The Financial Services Authority is understood to have shortlisted Bartle Bogle Hegarty/Dare, Vallance Carruthers Coleman Priest/Glue, Walsh Trott Chick Smith/EHS Brann and McCann Erickson Manchester/Random for its £5m financial management cam

  • GCap undertaking strategic review of its business

    Thu, 1 Sep 2005

    GCap, the largest UK radio group, is understood to be undertaking a strategic review of its business with a view to rebranding or selling off some of its local stations.

  • Harrison Troughton Wunderman creates campaign for Kronenbourg

    Thu, 1 Sep 2005

    Harrison Troughton Wunderman has created a television campaign for a Kronenbourg 1664 competition offering consumers the chance to win a chef, chauffeur or butler for a year.

  • Has China turned wolf in Western clothing?

    Thu, 1 Sep 2005

    Such is the far-reaching terror inspired by China's economic miracle that it now occupies a central role in the demonology of protectionist-minded politicians.

  • Have a cunning plan...

    Thu, 1 Sep 2005

    By the time a crisis hits, it is too late to think of damage limitation. Public relation experts explain what steps can be taken in advance to turn situations to a company's advantage. By Martin Croft

  • High stakes, high definition

    Thu, 1 Sep 2005

    Broadcasters and electronics companies are gearing up for the British launch of HDTV. They will have their work cut out making sure there is enough content and that prices are pitched to the mass market - but the looming DVD format war won't h

  • HMV Digital and Virgin Digital launch

    Thu, 1 Sep 2005

    HMV Digital and Virgin Digital launch this week with campaigns of £1m and £5m respectively.

  • How to run the biz on a pink cloud

    Thu, 1 Sep 2005

    Many of you will have been there. Sat in a meeting, mid-pitch, getting nowhere with a prospective client and wondering what you can pull out of the bag to seal that lucrative contract.

  • In search of growth

    Thu, 1 Sep 2005

    Yahoo! may play second fiddle to Google in search, but its branded services and content give it a strong base to develop media sales. By Martin Croft

  • It's worth getting into the game of tie-ups

    Thu, 1 Sep 2005

    Your feature "Advertisers find a new playmate in the computer games industry" (MW August 18) is very perceptive. However, it's just another form of partnership marketing that brands should be looking at anyway - and many already have been.

  • Kitcatt Nohr Alexander Shaw takes stake in Underwired

    Thu, 1 Sep 2005

    Kitcatt Nohr Alexander Shaw has taken a stake in digital agency Underwired.

  • Long-serving BT marketer departs

    Thu, 1 Sep 2005

    One of BT's most senior marketers, Simon Ingman, is leaving the company after 15 years. It is not known if he has another job to go to.

  • Match.com launches £3m above-the-line campaign

    Thu, 1 Sep 2005

    Online dating company Match.com is spending £3m on a marketing campaign targeting the UK's growing single population.

  • MediaCom takes Express business from MindShare

    Thu, 1 Sep 2005

    Express Newspapers has moved its £10 media planning and buying account out of WPP Group-owned MindShare and into sister agency MediaCom.

  • Mediacom wins brief for OK! US launch

    Thu, 1 Sep 2005

    Express Newspapers and Northern & Shell owner Richard Desmond has appointed MediaCom US to handle the $10m (£5.6m) media account for the OK! magazine launch in America.

  • Merged Eidos/SCi appoints chief

    Thu, 1 Sep 2005

    SCi Entertainment, the video games publisher that merged with rival Eidos in June, has appointed chief marketer Dave Clark as marketing director of the enlarged company, following a restructure of the marketing team.

  • Naked and Zenith battle for Lloyds TSB £16m account

    Thu, 1 Sep 2005

    Naked and incumbent Zenith Optimedia are understood to be competing head on for the Lloyds TSB strategic planning account, believed to be worth £16m.

  • New Campaigns - Lloyds TSB

    Thu, 1 Sep 2005

    High street bank Lloyds TSB will be supporting its range of mobile banking services with a &£4m television campaign created by Rainey Kelly Campbell Roalfe/Y&R.

  • New Covent Garden Food Company strengthens portfolio

    Thu, 1 Sep 2005

    New Covent Garden Food Company is strengthening its portfolio with the launch of a Winter Soups range.

  • Nintendo seeks broader appeal

    Thu, 1 Sep 2005

    Nintendo is ramping up its marketing activity in the run-up to Christmas with a £5m-plus advertising blitz aimed at fashion-conscious young adults, women and dog lovers.

  • Old chinese proverb says that we're all louts with no trousers

    Thu, 1 Sep 2005

    The EU trade dispute with China may show that Peter Mandelson is useless in the trouser department, but it also tells us a lot about the state of the nation

  • Personal appointed to £1.5m Bupa account

    Thu, 1 Sep 2005

    Personal, the below-the-line agency backed by WCRS, has been appointed to the £1.5m integrated account for Bupa's cosmetic surgery service after a two-way pitch against Watson Phillips Norman.

  • Scottish Widows makes radio sponsorship debut

    Thu, 1 Sep 2005

    Scottish Widows is using radio sponsorship for the first time in a tie-up with LBC, the Chrysalis-owned talk radio station, as part of its drive to modernise the financial services brand.

  • ScreenSelect.co.uk announces new exclusive marketing partnerships

    Thu, 1 Sep 2005

    ScreenSelect.co.uk, the online DVD rental company, has announced new exclusive marketing partnerships with Express Newspapers, GMTV, Sendit.com and Time Out. Each brand will market the ScreenSelect.co.uk service to its loyal customers with spe

  • Sir Alan Sugar show plans licensed range of products

    Thu, 1 Sep 2005

    The makers of hit BBC2 show The Apprentice are looking to tie-up with manufacturers to produce games based on the programme, which stars business entrepreneur Sir Alan Sugar.

  • TBWA scoops Edinburgh Zoo £2m ad business

    Thu, 1 Sep 2005

    TBWA/Edinburgh has won the £2m advertising account for Edinburgh Zoo after a five-way pitch. The zoo also plans to work with local agency Newhaven Communications, which pitched for the account, on a project basis.

  • The Sunday Times Travel section going compact

    Thu, 1 Sep 2005

    The Sunday Times Travel section is going compact, joining existing tabloid sections Home, Driving and The Funday Times.

  • Trafalgar's French fifth columnists

    Thu, 1 Sep 2005

    Pity poor Revolver, the PR and guerrilla marketing agency. Though its stunt of laying 95,000 plants in an intricate pattern in Trafalgar Square to promote Loire Valley wines received a lot of national press, certain sections of the general pub

  • Trojan rolling out Safe Ride Home scheme

    Thu, 1 Sep 2005

    Trojan Condoms is rolling out its Safe Ride Home scheme across the UK.

  • UEFA signs exclusive agreement with Warner Bros Consumer Products

    Thu, 1 Sep 2005

    UEFA has signed an exclusive licensing agreement with Warner Bros Consumer Products, which will see WBCP develop and sell UEFA-related products and design a mascot for the 2008 World Cup.

  • Unilever to review £40m outdoor brief

    Thu, 1 Sep 2005

    Unilever is understood to be reviewing its £40m outdoor planning and buying account and has sent briefs to outdoor specialists ahead of a pitch.

  • Viacom takes over sales for London bus TV screens

    Thu, 1 Sep 2005

    Viacom Outdoor is taking over as the sales house for on-bus screen network CrystalEyes, in an effort to boost the network's revenue and attract global brands to the medium.

  • Wanadoo moves ad spend outdoor ahead of rebrand

    Thu, 1 Sep 2005

    Wanadoo, the France Telecom-owned broadband services provider, has switched its ad spend from television to outdoor in the run-up to its planned merger with its sister brand, Orange.

  • WH Smith blasts lack of Guardian guidance

    Wed, 7 Sep 2005

    A row seems to have erupted between The Guardian and retailer WH Smith over the newspaper's launch in Berliner format next Monday.

  • Wickes commercial boss lands group role

    Thu, 1 Sep 2005

    Wickes commercial director Jeremy Bird has been promoted to group marketing director at the DIY retailer's new owner, Travis Perkins.

  • Will a dose of Kelvin MacKenzie put Highbury House in order?

    Thu, 1 Sep 2005

    The radio industry is much quieter after the departure of Kelvin MacKenzie from TalkSport owner The Wireless Group in May, but the magazine world is bracing itself, after MacKenzie upped his stake in troubled publisher Highbury House to almost 20 per cent last week.

  • WPP Group reports increase in pre-tax profits

    Thu, 1 Sep 2005

    WPP Group, the world's second-largest advertising and marketing services company, has reported a 32 per cent increase in pre-tax profits to £255m for the six months ending June 30, and a six per cent rise in like-for-like revenues.

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