Marketing Week
10 April 2008

  • 1M bathroom brand brief goes to Brahm

    Thu, 10 Apr 2008

    Brahm, the Leeds-based agency, has won the 1m advertising account for luxury bathroom brand, Jacuzzi. The appointment comes after a three-way pitch against TBWA\Manchester and Poulters of Leeds.

  • Achieve the wow factor without the big budget

    Mon, 14 Apr 2008

    Todays corporate hospitality events may not be flowing with champagne, but they are more exciting and innovative than ever before, as organisers are determined to get maximum value from their budgets. They can now choose from a stunning array of venues, sporting and entertainment packages, and unusual team-building ideas that offer the wow factor without being extravagant.

  • Adidas wins shoulder-stripe ruling

    Thu, 10 Apr 2008

    Adidas has won a ruling in the European Court of Justice that means it can prevent other companies from putting stripes on the shoulders of clothing. However, the ruling says it cannot block "fair use" of stripes. The judgment applies to companies using two stripes on garment shoulders, despite ...

  • Airtrack Corporate

    Tue, 15 Apr 2008

    CONTACT Airtrack Corporate 16-17 Windsor St Uxbridge Middlesex UB8 1AB Tel: 00 44 (0) 1895 810810 Fax: 00 44 (0) 1895 254088 Email: sales@airtrack.co.uk www.airtrackcorporate.co.uk [http://www.airtrackcorporate.co.uk] Contact: Lorraine Joyc...

  • An occasion to remember

    Mon, 14 Apr 2008

    What makes an event truly memorable? Leading marketers were asked about the most successful events they have organised and attended. By James Luckhurst

  • Anointment of Unilever's Clift signals power shift for marketers

    Thu, 10 Apr 2008

    The news that Simon Clift's role as Unilever's chief marketing officer is being elevated, with him reporting directly to chief executive Patrick Cescau (MW last week), is seen by many in the industry as a shift in emphasis that gives marketing greater ...

  • ASA upholds Eidos game ad complaints

    Thu, 10 Apr 2008

    The advertising regulator has upheld complaints against an ad campaign for an Eidos computer game featuring two mercenaries on a mission to recapture a kidnapped family. The TV, press and poster campaign, which was developed in-house, for the Kane &...

  • Ascot Racecource

    Tue, 15 Apr 2008

    CONTACT Ascot Hospitality Ascot Racecourse Ascot Berkshire SL5 7JX

  • Aston Villa Football Club

    Tue, 15 Apr 2008

    CONTACT Villa Park Birmingham B6 6HE

  • BA top executives depart following T5 fiasco

    Tue, 15 Apr 2008

    Heads have begun to roll at British Airways following the debacle over the opening of Terminal 5 – as the company today announced the departure of two senior executives.

  • Barbican

    Tue, 15 Apr 2008

    CONTACT Silk Street London EC2Y 8DS Address line 4 Tel: 020 7382 7043 Fax: 020 7382 7237 Email: conference@barbican.org.uk www.barbican.org.uk [http://www.barbican.org.uk] COMPANY DESCRIPTION Located in the heart of the City of Lo...

  • BBC digital chief quits

    Mon, 14 Apr 2008

    BBC director of future media and technology Ashley Highfield is leaving the corporation to become chief executive of "Project Kangaroo", the joint on-demand venture from BBC Worldwide, ITV and Channel 4.

  • BingoLotto axed after six weeks of low ticket sales

    Thu, 10 Apr 2008

    BingoLotto, the lottery TV game broadcast on Virgin 1 and Challenge, is being axed after six weeks because of poor ticket sales.

  • Blenheim Palace Hospitality

    Tue, 15 Apr 2008

    CONTACT Blenheim Palace Hospitality Blenheim Palace Woodstock Oxfordshire OX20 1PS

  • BMW triumphs in carbon-cutting car marque report

    Thu, 10 Apr 2008

    BMW Group has done more than any other car company to cut carbon dioxide (CO2) emissions from its vehicles in the last year, according to a new report. Four of the five most improved models came from the BMW Group, while BMW-owned Mini is now the lowest CO

  • Bollor短akes fifth bid for Aegis board

    Thu, 10 Apr 2008

    Corporate raider Vincent Bollor?s attempting to gain places on the board at media company Aegis Group for a fifth time. The bid comes ahead of Aegis's annual general meeting next month.

  • BT promotes Petter to consumer division head

    Fri, 11 Apr 2008

    BT has promoted John Petter to run its consumer division, as predicted in Marketing Week this week. The news follows the announcement that consumer managing director Gavin Patterson is moving up to head BT Retail, of which the consumer division is a part.

  • BT puts faith in marketing

    Wed, 16 Apr 2008

    While news of Ian Livingstons elevation to the top job at BT dominated the headlines last week, two marketers were also digesting news of significant promotions.

  • Burberry sales up amidst retail doom

    Tue, 15 Apr 2008

    British fashion house Burberry's retail sales for the six months to end-March increased 17% year-on-year to £282m, as consumers pushed aside concerns over the credit crunch to snap up its accessories.

  • Cadbury brings back Wispa permanently

    Thu, 10 Apr 2008

    Cadbury is relaunching Wispa as a permanent countline five years after it was axed because of plummeting sales.

  • Cadbury Schweppes loses out after refusing to cut prices

    Thu, 10 Apr 2008

    Cadbury Schweppes has lost a share of the UK chocolate market over Easter after deciding against price cuts, despite the increasing costs of raw ingredients. The confectionery giant says that it has increased prices and invested in a new advertising campaign for Dairy Milk in a bid to recover higher costs.

  • Camelot launches new Lotto campaign

    Mon, 14 Apr 2008

    Camelot Group is launching a new 3.5m television advertising campaign for Lotto. The push will unveil the new strapline "Who's Next?" created by Abbott Mead Vickers.BBDO.

  • Champneys Health Resorts

    Tue, 15 Apr 2008

    CONTACT Champneys Henlow Henlow Bedfordshire SG16 6DB Tel: 01462 810745 Fax: 01462 810757 Email: lariano@champneys.co.uk www.champneys.com [http://www.champneys.com] Contact: Lorraine Ariano COMPANY DESCRIPTION With four award wi...

  • CHI pulls out of Typhoo Tea advertising and media review

    Thu, 10 Apr 2008

    CHI & Partners is parting company with Typhoo Tea after more than six years. The agency has pulled out of the brand's 4.5m advertising and media review that kicked off three weeks ago (MW March 20).

  • CHI wins 5m Waterstone's ad account

    Tue, 15 Apr 2008

    CHI & Partners has scooped the 5m advertising business for bookstore chain Waterstones. The agency will handle all print, TV and outdoor work for the bookstore brand. It will also create the advertising for Waterstones Christmas account when the bulk of its advertising airs.

  • Consumers in control

    Thu, 10 Apr 2008

    As social networks realise their potential for commercial gain, Martin Croft asks how brands can find a way of inveigling themselves into the highly protected personal space of social media users

  • Corporate hospitality is changing, but one fact remains only the best will do

    Mon, 14 Apr 2008

    Corporate hospitality means different things to different people and, at Sodexo Prestige, we have come across most of them. A few people I meet see it as worthwhile, but essentially a jolly. For the overwhelming majority, however, it is an essential element of the ...

  • Coty signs up Gwen Stefani for range of fragrances

    Thu, 10 Apr 2008

    Coty Prestige is launching a series of five fragrances with pop singer Gwen Stefani. The collection, to be called Harajuku Lovers, is due to arrive in stores this September.

  • Daily Mail plots aggressive online growth with new site

    Wed, 16 Apr 2008

    Mail Online has launched a beta version of its new Daily Mail and Mail on Sunday website as part of its aggressive plans for growth. As part of the redesign, the site is ramping up its showbiz and women's sections.

  • Daily Sport severs Karmarama links

    Thu, 10 Apr 2008

    Karmarama has parted company with Sport Media Group as the publisher prepares to launch its first above-the-line campaign to support the relaunch of the Daily Sport.

  • Debenhams reveals half-year profits slump

    Tue, 15 Apr 2008

    High street giant Debenhams says it is pleased with its half-year results announced today (April 15), despite unveiling a 12% fall in profits to £94.1m. The department store chain says it stole market share from rivals in the clothing sector and that its Designers at Debenhams ranges performed well in a tough retail environment.

  • Dove to launch own-branded digital TV

    Mon, 14 Apr 2008

    Unilever is launching a digital channel for its Dove brand to signal a new approach to Dove's Campaign for Real Beauty.

  • DRDB appoints chief executive

    Tue, 15 Apr 2008

    The Digital Radio Development Bureau has appointed Tony Moretta to the role of chief executive. He starts in June.

  • Drinks firms face clampdown over code-breaking Web pics

    Wed, 16 Apr 2008

    The alcohol industry is likely to come under increased pressure from regulators and lobby groups after it emerged this week that it is increasingly using corporate websites to break the “spirit” of the advertising code.

  • E.on seeks chief to take Merrick's place

    Thu, 10 Apr 2008

    E.on, the utility giant, is seeking a chief marketer, following the departure of Helen Merrick, who is not returning from maternity leave.

  • EDF puts Stead in charge of steering retail brand

    Thu, 10 Apr 2008

    Utility company EDF has appointed former P&G marketer Martin Stead to the newly created role of director of retail brand.

  • Edric Audio Video

    Tue, 15 Apr 2008

  • Fabric

    Tue, 15 Apr 2008

    CONTACT 77a Charterhouse Street London EC1M 3HN

  • Founding father of green marketing steps down at The Co-op

    Thu, 10 Apr 2008

    The Co-operative Group is losing the architect of its green and ethical positioning, Simon Williams, after 20 years at the company.

  • Gigawatt Creative Productions Ltd

    Tue, 15 Apr 2008

    CONTACT Gigawatt Creative Productions Ltd 3 Redcliffe Road London SW10 9NR

  • GL Events Owen Brown

    Tue, 15 Apr 2008

    CONTACT Station Road Castle Donington Derby Address line 4

  • Global Radio to overhaul Galaxy network offering

    Thu, 10 Apr 2008

    Global Radio is relaunching the Galaxy network with a new positioning, brand identity and online presence. It will be supported with a strapline "Love Music" and will launch on April 28.

  • Goldfish top marketer quits after Barclaycard takeover

    Wed, 16 Apr 2008

    Goldfish marketing director Martin White has quit the credit card company following its acquisition by Barclays and amid speculation that the brand will be axed.

  • Google and Yahoo! to share ad space

    Thu, 10 Apr 2008

    Rival search engines Google and Yahoo! are teaming up to share advertising space. The two-week trial will see Google's AdSense service placing ads alongside search results on its competitor's website.

  • Green keen to offload Bhs

    Mon, 14 Apr 2008

    Retailer Bhs is rumoured to be looking for a buyer to help owner Sir Philip Green to focus on his expanding TopShop business.

  • H&M tops European retail charts

    Thu, 10 Apr 2008

    H&M is the top performing European retail brand with a value of $10.3bn (£8.2bn), according to new research from Interbrand. The budget fashion chain beat supermarket giant Tesco, with a brand value of $5.6bn (£4.5bn), and Marks & Spencer, at $5.1bn (£4bn), to take the top spot.

  • Halifax uses International sub-brand to woo ex-pats

    Thu, 10 Apr 2008

    Halifax, the HBOS-owned bank, is attempting to tap into the fast-growing UK expatriate population with the launch of a new sub-brand. Halifax International will be backed with an online campaign.

  • Hi-Tec loses global marketing director

    Fri, 11 Apr 2008

  • How Nick McConnell Got Ahead

    Fri, 11 Apr 2008

    I actually graduated in Geography, which, among other things means I can find my way to appointments without the need for a SatNav!

  • HSBC plots major push for low-rate mortgage

    Wed, 16 Apr 2008

    HSBC is launching a high-profile campaign to attract mortgage customers caught out in the credit crunch crisis, which has seen rival banks hike interest rates and cut products.

  • Incognito Artists

    Tue, 15 Apr 2008

    CONTACT 22 Bedford Square London WC1 B3HH

  • IPA warns of excessive costs due to Googles trademark policy

    Thu, 10 Apr 2008

    The Institute of Practitioners in Advertising (IPA) has raised concerns about the impact of Google's trademark policy change. The organisation warns that the move could cost advertisers considerable sums to protect their brands online.

  • Jackson Gilmour

    Tue, 15 Apr 2008

    CONTACT

  • JWT's latest win shows it has turned a corner - but can it keep up the momentum?

    Thu, 10 Apr 2008

    If JWT looks like the cat that got the cream, that is because it has - 40m worth of it, to be exact.

  • Kelner promoted to Independent papers MD

    Thu, 10 Apr 2008

    Simon Kelner has been promoted to managing director of The Independent and The Independent on Sunday. He will be replaced as editor of the daily title by former Observer editor Roger Alton.

  • Key Events

    Tue, 15 Apr 2008

    CONTACT 27 Lexington Street London W1F 9AQ

  • Laban

    Tue, 15 Apr 2008

    CONTACT CREEKSIDE LONDON SE8 3DZ

  • Lastminute.com signs exclusive partnership with Center Parcs

    Mon, 14 Apr 2008

    Lastminute.com has signed a deal with Center Parcs to become the first online travel agency to sell breaks at the resorts. Previously, stays at Center Parcs' four UK villages in Cumbria, Nottinghamshire, Suffollk and Wiltshire could only be booked online direct with the company.

  • Latin Wave creates UK advertising ripples

    Wed, 16 Apr 2008

    The Anglo-Saxon worlds supremacy over global advertising is facing a challenge from a new wave of Spanish and South American creativity.

  • Launch marketing head quits Blyk

    Thu, 10 Apr 2008

    Blyk, Europe's first advertiser-funded mobile phone network, has parted company with its launch marketing director Jon Fisher.

  • Lowe wins 4m Nesfrapp矣hilled coffee launch advertising account

    Thu, 10 Apr 2008

    Nestl?as appointed Lowe Worldwide to handle the 4m advertising campaign for the launch of chilled coffee brand Nesfrapp?It won the business after a competitive pitch, thought to be against Freud Communications and Ogilvy Advertising.

  • M&C Saatchi wins 25m Hyundai i10 Euro launch

    Wed, 16 Apr 2008

    Hyundai Motor Europe has added M&C Saatchi to its roster after awarding the agency the 25m pan-European launch of the companys i10 model.

  • Manchester United Football Club

    Tue, 15 Apr 2008

    CONTACT Sir Matt Busby Way Old Trafford Manchester M16 0RA

  • Marketing budgets slashed for second consecutive quarter

    Mon, 14 Apr 2008

    Marketers are cutting their budgets for the second consecutive quarter indicating that business confidence has fallen yet further amid global economic uncertainty, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

  • Marketing of eco-friendly cars helps sales to soar

    Thu, 10 Apr 2008

    Sales of diesel and alternative fuel vehicles are soaring as car manufacturers increase the level of green and environmental advertising in their marketing strategies.

  • McCall steps down from non-exec Tesco role

    Thu, 10 Apr 2008

    Guardian Media Group chief executive Carolyn McCall has resigned as a non-executive director of Tesco after the supermarket group launched a legal action against The Guardian last week.

  • Millennium Gloucester Hotel & Conference Centre

    Tue, 15 Apr 2008

    Millennium Gloucester Hotel & Conference Centre

  • Mithril Racing

    Tue, 15 Apr 2008

    Mithril Racing

  • New campaign - Audi

    Thu, 10 Apr 2008

    Audi pushes RS 6's performance

  • New campaign - Maestro

    Thu, 10 Apr 2008

    Maestro goes on the offensive against cash

  • New London freesheet launches on Northern Line

    Fri, 11 Apr 2008

    A new London freesheet that aims to serve travellers on the Northern Line has launched today (April 11). The Other Side says that it will target a more "culturally aware and Web 2.0" audience than rivals thelondonpaper and London Lite.

  • Newmarket Racecourses

    Tue, 15 Apr 2008

    CONTACT Commercial Office NatWest Rowley Mile Racecourse Newmarket Suffolk CB8 0TF

  • NHS trust targets over-50s in sensible drinking campaign

    Thu, 10 Apr 2008

    The Manchester Primary Heath Care Trust is launching a responsible drinking push aimed at the over-50s. An outdoor campaign breaks in Manchester next month featuring the strapline, "Think you might be drinking too much?"

  • NMSI

    Tue, 15 Apr 2008

    CONTACT Science Museum Exhibition Road London SW7 2DD

  • Ofcom review reveals broadcasting crossroads

    Thu, 10 Apr 2008

    Ofcom says broadcasting is "at a crossroads" as the media regulator launches the first phase of its review of public service broadcasting (PSB). It sets out alternative ways that PSB can be funded in the future such as taxing viewers, top-slicing the BBC's licence fee, and ITV, Channel 4 and Five axing their non-commercial ...

  • Olympic sponsors face up to China syndrome

    Fri, 11 Apr 2008

    Sponsors had better hope the head of the International Olympic Committee is right. Jacques Rogge admits that anti-China protests have created a crisis, but expresses his confident belief that the Beijing Games will “rebound”.

  • Pernod Ricard debuts responsible drinking campaign

    Fri, 11 Apr 2008

    Pernod Ricard is launching its first responsible drinking campaign. It will challenge drinkers to accept responsibility for their choices and confront their own drinking behaviours.

  • Phorm hit by "opt in" ruling

    Fri, 11 Apr 2008

    The Information Commissioner has ruled that internet users must "opt in" before they can be targeted with advertising. The move follows concerns about web profiling operator, Phorm.

  • Poisson Rouge

    Tue, 15 Apr 2008

  • Poster sites make digital switch

    Thu, 10 Apr 2008

    Digital 'poster' sites that are quick and cheap to update, can be shared between brands and offer a flexible way to display messages are changing the face of out of home media. By Martin Croft

  • Prestige Experience, Division of Sodexo Prestige

    Tue, 15 Apr 2008

    CONTACT Prestige Experience Manor House Manor Farm Road Alperton Middlesex HA0 1BN

  • Profit squeeze for ad agencies

    Thu, 10 Apr 2008

    Agencies are making less money than they used to and, as a result, their creative output is suffering. Clients will get what they pay for, so must view agency relationships as serious areas for investment

  • Royal Caribbean appoints UK and Ireland marketer

    Thu, 10 Apr 2008

    Royal Caribbean Cruise Lines has appointed Jo Briody as head of marketing in the UK and Ireland, overseeing all the cruise company's brands.

  • SCA launches Tena for Men incontinence hygiene range

    Thu, 10 Apr 2008

    Swedish-based hygiene company SCA is launching Tena for Men, a new range of male hygiene products. The launch will be backed by a major campaign, which includes sponsoring the Honda team in the British Superbike Championship 2008.

  • Search at 30 St Mary Axe "The Gherkin"

    Tue, 15 Apr 2008

    Affectionately known as The Gherkin, this iconic building is one of the Citys most unique and prestigious landmarks. Designed by Foster and Partners, the glass dome at the top of 30 St Mary Axe boasts a two level restaurant and bar with stunning 360 degree views as far as the eye can see.

  • Sell BBC Worldwide and C4 says Adam Smith Institute

    Tue, 15 Apr 2008

    The Adam Smith Institute (ASI) is calling for the Government to sell Channel 4 and BBC Worldwide, among other organisations. The think tank says a new wave of privatisation could raise funds in excess of £20 billion.

  • Sidelined Boots brand boss Andrew Brent in sudden exit

    Wed, 16 Apr 2008

    Boots former UK marketing director Andrew Brent has left the high street pharmacy chain less than a year after being sidelined to a group brand role.

  • Standard Life changes its global brand positioning

    Thu, 10 Apr 2008

    Scottish insurance giant Standard Life has created a new global brand positioning as part of its biggest marketing shake-up since demutualisation. It will be supported by the strapline, "Alive to life".

  • Supply and demand

    Mon, 14 Apr 2008

    Companies are beginning to appreciate the time and skill that goes into organising events for increasingly sophisticated audiences. By Ian Whiteling

  • T5 crisis need not be terminal for BA brand

    Thu, 10 Apr 2008

    The elite and influential airline pilots' union has called for BA chief Willie Walsh's head on a platter, after accusing him of trashing the brand. Market research seems to endorse its verdict. BrandIndex figures show BA's brand reputation has sheered away to its ...

  • Tesco profits grow to 3bn

    Tue, 15 Apr 2008

    Retail giant Tesco has reported an 11.8% rise in annual profits to 2.8bn meeting the expectations of the city. It reported strong results for 2007, despite a slump in the retail market. The retailer announced today (April 15) profits of 11% in the 52 weeks ending February 23 2008.

  • Test cricket's wicket falls before the force of big-bucks tv treatment

    Thu, 10 Apr 2008

    Not even the gentle smack of leather on willow is safe from the ravages of ad-friendly TV formats. Meet Twenty20 - cricket for the ADHD generation

  • The Mermaid Conference & Events Centre

    Tue, 15 Apr 2008

    CONTACT Puddle Dock Blackfriars London EC4V 3DB

  • The Sun and FT shine despite sector decline

    Fri, 11 Apr 2008

    The Sun and the Financial Times have reported circulation increases despite a dismal six months in national newspapers. The latest figures from the Audit Bureau of Circulations (ABC) show falls across the market.

  • Thelondonpaper retains lead over rival

    Fri, 11 Apr 2008

  • Thrills without any of the spills

    Mon, 14 Apr 2008

    What are the pros and cons of arranging an all-action, survivor-type weekend, rather than sticking to a more traditional day out? By James Luckhurst

  • Time Out seeks sponsors

    Thu, 10 Apr 2008

    Time Out magazine is looking for a sponsor for its Time Out Eating & Drinking Guide and Time Out Eating & Drinking Awards. The new partner will replace Leffe beer.

  • Total Merchandise LTD

    Tue, 15 Apr 2008

    CONTACT The Courtyard Litte Braxted Hall Little Braxted Essex CM8 3EU

  • Turf TV set for court battle after crisis talks collapse

    Wed, 16 Apr 2008

    Last-ditch mediation talks between bookmakers and betting shop broadcaster Turf TV have collapsed, making a court battle inevitable. A trial date of April 28 has been scheduled to settle claims of anti-competitiveness and collusion.

  • Vauxhall promotes fashion market links

    Thu, 10 Apr 2008

    Car marque Vauxhall is aiming to strengthen its ties with the youth and fashion markets by launching "couture" shows in cities across the UK.

  • Whitbread hotels target work forcefor Olympics

    Thu, 10 Apr 2008

    Whitbread is seeking to expand its budget hotel capacity in London prior to the 2012 Olympics, but says it is focused on serving the flood of workers who will be in the capital in the run up to the games.

  • Why bands need brands

    Wed, 16 Apr 2008

    With the music industry locked in flux as its business model erodes as a result of the rise of digital media, brands are getting into bands as never before, and creating a new kind of “record company”.

  • Why is genius in short supply?

    Thu, 10 Apr 2008

    Perhaps bosses are to blame for not hiring the right people. David Wethey picks a selection of individuals and agencies - real and fictional - who inspire him

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