Marketing Week
10 June 2010
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Arguing for intelligent design
10 June 2010
While it was music to my ears to hear clients talking about their design agencies taking a more strategic role (“Brands get to grips with the art of design”, MW 20 May), it was interesting to see the variety of views regarding what strategy is and at what stage to involve design agencies.
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BA's problems begin when the strikes end
10 June 2010
As another five-day strike draws to a close, discussions between British Airways’ senior management and the unions representing its cabin crew will start once again. At some point - perhaps even in the next few days - the industrial action that has been eviscerating BA’s operations since November will come to a close.
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Brand awareness comes as part of growing up
10 June 2010
New research commissioned by Marketing Week reveals that children today are reacting to brands with a sophisticated awareness and strong opinions about their coolness.
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Brand loyalty starts from a very early age
10 June 2010
Approaching the children’s market can be a minefield, but investing time and funds to get your message across can pay off handsomely.
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Brand-conscious and young: your new market
10 June 2010
If proof were required that children are incredibly aware of how brands affect their lives, then here it is: “If I had £1,000, I’d spend it on a 42-inch Panasonic TV because Panasonic is best for Wii.” That quote came from a six-year-old when Marketing Week commissioned Discovery to carry out research for this special ’marketing to children’ issue of the magazine.
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Cross-serving is the secret behind successful cross-selling
10 June 2010
The most successful cross-selling programmes are powered by a real understanding of what the customer needs
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Discovery aims for new approach to channel ads
10 June 2010
Discovery Networks EMEA has appointed BDA to handle on-air advertising for its channel portfolio.
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Games console at hub of family entertainment
10 June 2010
Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations.
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Mini marketers must be treated with kid gloves
10 June 2010
With concerns about using children for peer-to-peer marketing being voiced in Whitehall, brands are under pressure to demonstrate they are handling this youth channel responsibly or risk a backlash.
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Seafolly plans stores in war on own-brand UK swimwear
10 June 2010
Seafolly, the Australian swimwear label, is to open a chain of branded flagship stores as part of a strategy to build the brand in the UK.
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Spare the small ads
10 June 2010
No one should have been surprised by the leaked letter from the deputy chief executive of the Central Office of Information revealing 50% cuts to ad spend and further cuts in other areas. What is disappointing is that the coalition Government has set about cutting without engaging sector bodies to give independent advice and guidance on how to save money while protecting what is essential.
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Starbucks in literacy drive with 'Tell Me a Story' plan
10 June 2010
Starbucks is partnering the National Literacy Trust to work on its latest Tell Me a Story campaign.
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The Secret Marketer talks about creatives
10 June 2010
In my column last week, I suggested that an agency creative director may have put their own personal ego ahead of answering my brief. In doing this, I suggested that the agency had completely ignored the rather sensible inputs of his account suit and planning colleagues.
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Your internet searches are safe
10 June 2010
The recent Office of Fair Trading report into data privacy has thrust behavioural targeting into the spotlight again.
