Marketing Week
10 October 2002

A partisan view of neutrality

Thu, 10 Oct 2002

Some of what Charlie Makin (MW September 19) writes makes perfect sense. A media-neutral approach has to start with a fundamental customer understanding.

A theoretical advantage?

Thu, 10 Oct 2002

Many of direct marketing's top players claim to have learnt their trade on the job. Does this mean formal qualifications aren't worth the paper they're written on? asks Ian Whiteling

BHI moves Clearasil work to McCann-Erickson

Thu, 10 Oct 2002

Blockbuster outlets to sell booze

Thu, 10 Oct 2002

Campaign for Rennie

Thu, 10 Oct 2002

Can Hachette cut it in UK magazines?

Thu, 10 Oct 2002

A split from EMAP has given Hachette control of Elle and Red. With the Attic Futura titles, the French company now has a major UK role. By Sonoo Singh

Coca-Cola to rebrand 'diet' fizzy drinks

Thu, 10 Oct 2002

Digest

Thu, 10 Oct 2002

Golden Wonder is to sponsor Viz magazine's Profanisaurus page and cartoon character Roger Mellie, through its Scampi 'N' Lemon Nik Naks brand.

Digest

Thu, 10 Oct 2002

Scottish Life is conducting a review of its operations that could spell the end of its name and lead to staff cuts. The review follows the company's acquisition by Royal London, which is deciding whether to rebrand the entire group.

Digest

Thu, 10 Oct 2002

Carlton Television controller of broadcasting Coleena Reid has been appointed managing director of Carlton Broadcasting in the London region. Reid replaces Colin Stanbridge, who is leaving to become chief executive of the London Chamber of Commerce.

Digest

Thu, 10 Oct 2002

Hachette Filipacchi UK is planning to increase the frequency of its newly acquired quarterly teen title Elle Girl to monthly later this year.

Digest

Thu, 10 Oct 2002

Marks & Spencer Group has reported sales growth of ten per cent on a like-for-like basis for the 12 weeks ending September 28, double what analysts had predicted. But childrenswear recorded disappointing sales despite the launch of the Beckham range.

Digest

Thu, 10 Oct 2002

Abbey National, the UK's sixth-largest bank, is expected to become the target of a take-over battle after it rejected a merger approach from Bank of Ireland. The deal would have created a £15bn group and given the Irish bank access to the UK market.

Digest

Thu, 10 Oct 2002

Golden Wonder is to sponsor Viz magazine's Profanisaurus page and cartoon character Roger Mellie, through its Scampi 'N' Lemon Nik Naks brand.

Digest

Thu, 10 Oct 2002

Scottish Life is conducting a review of its operations that could spell the end of its name and lead to staff cuts. The review follows the company's acquisition by Royal London, which is deciding whether to rebrand the entire group.

Digest

Thu, 10 Oct 2002

Carlton Television controller of broadcasting Coleena Reid has been appointed managing director of Carlton Broadcasting in the London region. Reid replaces Colin Stanbridge, who is leaving to become chief executive of the London Chamber of Commerce.

Digest

Thu, 10 Oct 2002

Hachette Filipacchi UK is planning to increase the frequency of its newly acquired quarterly teen title Elle Girl to monthly later this year.

Digest

Thu, 10 Oct 2002

J Walter Thompson has created a poster and print campaign for the Royal National Institute of the Blind.

Digest

Thu, 10 Oct 2002

Red Letter Days, the company that provides 'experiences' as gifts, is to supply products to Selfridges, Debenhams, and House of Fraser. The company has planned a &£5m relaunch, backed by TV, radio and print advertising created by Mother. It uses the strapline: 'Give better gifts'.

Digest

Thu, 10 Oct 2002

M&C Saatchi Sponsorship has been appointed to handle the management of Travelex' sponsorship of the Australian team for next year's cricket World Cup.

Digest

Thu, 10 Oct 2002

Banc has created a campaign for Young's Brewery, which will appear on cross-track posters and Tube cards across London from October 14. The campaign focuses on taste and features the brewer's ram icon.

Digest

Thu, 10 Oct 2002

JJB Sports has brought forward the publication of its interim results to today (Wednesday) after the sudden death of its chief executive Duncan Sharpe.

Digest

Thu, 10 Oct 2002

Omnicom's Arnell Group has won PC maker Gateway's $180m (£115.1m) advertising account from Siltanen/Keehn in the US.

Digest

Thu, 10 Oct 2002

Fast Track, the sports marketing agency run by former Olympic hurdler Alan Pascoe, is to merge with independent sports marketing group Marketing Activity.

Digest

Thu, 10 Oct 2002

MyTravelLite, the group's low-cost airline, has appointed Sarah McKee as sales and marketing director, reporting to managing director Tim Jeans. McKee previously ran her own marketing consultancy.

Digest

Thu, 10 Oct 2002

Pace Micro Technology chief executive Malcolm Miller has announced that he will be leaving the company at the end of the year to join Raymarine Group in the same role.

Digest

Thu, 10 Oct 2002

Origin Publishing has created a free monthly magazine called Unlimited for UGC Cinemas. Unlimited has a print run of 350,000.

Digest

Thu, 10 Oct 2002

The Osbournes, the Channel 4 series which launches a new series next month, will be sponsored by Golden Wonder's Nik Naks brand in a deal worth &£1m.

Digest

Thu, 10 Oct 2002

TBWA/London has been struck off the shortlist for Homebase's £18m advertising account, leaving Lowe and incumbent Abbott Mead Vickers.

ES ad director follows md out

Thu, 10 Oct 2002

Ex-Nintendo boss takes charge at DreamWorks home entertainment

Thu, 10 Oct 2002

Finding the ability to erase prejudice

Thu, 10 Oct 2002

This week a Government-backed award promoting disability in advertising will be unveiled. But while the industry has managed to embrace ethnic diversity, disability seems to be a bridge too far, says Victoria Furness

Getting in too deep?

Thu, 10 Oct 2002

Small agencies can provide tailored service, often in niche markets, where management has a hands-on role. But as agencies expand, clients can often feel like small fish in an ever-expanding sea. By Steve Hemsley

Is the customer always right?

Thu, 10 Oct 2002

Your article "Original Sin" (MW September 12) raised some interesting points. Underlying them all, however, was the assumption that clients know how to evaluate a direct marketing agency's creative product. A good piece of direct mail requires as much love and craft as any big-budget TV production. However, few of us have ever directed a film. We have all written a letter. Brand advertising (particularly if it is global) uses as few words as possible. Direct marketing is copy-focused ...

Jane Frost to take top post at CIM

Thu, 10 Oct 2002

Keep text out of the picture

Thu, 10 Oct 2002

Your analysis on SMS as the new direct marketing (e-volve September 26) bothered me. There are clear arguments to support on- and offline marketing, but people seem stuck in an either/or mindset, when the two aren't actually mutually exclusive. And there are simple ways of combining the tangibility of traditional direct marketing with the brand insight that online marketing can offer.

Let's not bite the hands that feed us

Thu, 10 Oct 2002

oes George Pitcher really want to see the countryside turned into a theme park (MW September 5)?

Marketing chief quits rugby body

Thu, 10 Oct 2002

Microsoft hunts marketing chief for Xbox Live launch

Thu, 10 Oct 2002

Mitsubishi UK boss to head Kia Motors

Thu, 10 Oct 2002

Kia Motors (UK), the new company formed to handle the marque's distribution in the UK, has poached Mitsubishi's UK sales and marketing director Paul Williams to be its managing director.

No clear signal of a Freeview triumph

Thu, 10 Oct 2002

So, the BBC has promised its 'biggest ever' digital promotion for the launch of Freeview, the born-again DTT platform, which goes live at the end of this month. Sounds promising, doesn't it? But can the promise live up to the hype?

OMD beats MindShare to £200m Sony business

Thu, 10 Oct 2002

OMD Europe has beaten MindShare to clinch the £200m pan-European business for Sony's consumer electronics and music divisions.

Orange slashes marketing staff

Thu, 10 Oct 2002

A quarter of mobile phone giant's UK marketers will go, in middle of forced ad agency review

Rainey Kelly Ovaltine work under threat after acquisition

Thu, 10 Oct 2002

Rainey Kelly Campbell Roalfe/Y&R's tenure on the £1m Ovaltine and Options advertising business is under threat, following the acquisition of the Novartis brands by Associated British Foods (ABF).

Retail chief Partington axed in TXU reshuffle

Thu, 10 Oct 2002

Short messages to sell smalls

Thu, 10 Oct 2002

Gossard has beaten the pack by being the first lingerie maker to use an SMS promotion to support its 'G for me' campaign, designed to encourage women to buy G-strings for themselves

Sizing up the new rules of electronic marketing

Thu, 10 Oct 2002

Smells like woodchip, tastes like...

Thu, 10 Oct 2002

Swedish Match takes Government To court over ban on 'oral tobacco'

Thu, 10 Oct 2002

Telegraph's circulation to dip below 1 million as bulk samples are cut

Thu, 10 Oct 2002

There's no smoke without fire

Thu, 10 Oct 2002

Faced by massive payouts for lawsuits in the US and increasing pressure from anti-smoking lobbies, the tobacco industry is under threat. In addition, moves by EU countries to ban all cigarette-related advertising will potentially stop business

Uniq appoints chilled food marketing chief

Thu, 10 Oct 2002

VW group marketers switch roles

Thu, 10 Oct 2002

Who'll raise me from the abyss?

Thu, 10 Oct 2002

Why neutrality doesn't make some more equal

Thu, 10 Oct 2002

If a campaign is to really focus on what consumers want, then an unbiased approach to media is essential when planning the strategy, says Ivan Pollard

You really must eat your greens, Ian

Thu, 10 Oct 2002

The Diary pities poor Union managing director Ian McAteer. Animal lovers have complained to the Advertising Standards Authority about his agency's "distressing" press and poster ads for local leather settee manufacturer Olympian (MW last week) - they show a baby cow asking plaintive questions such as "Is mummy going to be alright?" and receiving the answer "Don't worry, they're making her comfortable".