Marketing Week
10 September 2009
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We have the technology, but also good old brand values
10 September 2009
The fast growth of internet-based technologies and online social media tools designed specifically to help the contact centre industry manage brand reputation is extremely compelling (MW 3 September) - we’re now essentially able to embrace what we’ve always strived to achieve/ deeper and broader relationships with customers.
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Addictive OTC drugs forced to carry warnings on packs
10 September 2009
Medicine manufacturers and retailers back addiction warnings on codeine products.
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Bugaboo joins (RED) fight against Aids
10 September 2009
Child mobility company Bugaboo is partnering with The Global Fund (RED) initiative to raise funds to eradicate Aids in Africa.
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Coffee and breakfast boosts pub group
Fri, 11 Sep 2009
JD Wetherspoon has belied much of the ailing UK pub sector by reporting record sales.
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Diageo trials lower alcohol Guinness
Tue, 15 Sep 2009
Diageo is trialling a lower alcohol strength Guinness variant in Scotland as part of its commitment to promoting responsible drinking.
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Don't fear the tweet
10 September 2009
Despite the press coverage around brands getting Twitter horribly wrong, the micro-blogging site can present great opportunities to effectively communicate with your audience. The problem is that many brands are more apprehensive towards Twitter than they need to be.
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Even negative views improve brand image
10 September 2009
Brands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
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It's ROI, but not as you may know it
10 September 2009
Rather than the story that marketers place acquisition and retention above ROI (MW 27 August) being a sign that we are entering an era obsessed with execution over evaluation, I suspect something else is going on.
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Kraft’s Cadbury bid leaves Nestlé at the crossroads
10 September 2009
Nestlé’s resolute silence over consolidation in the confectionery sector may spell the end to its quest for world domination
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Lego seals NickToons Xmas deal to push Bionicle
10 September 2009
Lego is to sponsor a daily slot on children’s TV channel NickToons to promote its Bionicle range in the lead-up to the Christmas period.
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Marketers are targeting new customers and forsaking old
10 September 2009
Marketers are using their budgets to target customer acquisition over retention in order to see them through the recession, according to a Marketing Society poll carried out in partnership with Royal Mail.
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Marketers back C4's decision to axe BB
10 September 2009
Channel 4 has made the right decision to axe Big Brother after next year, according to an overwhelming “yes” vote in a marketingweek.co.uk poll.
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Marmite to team up with 'Horrid Henry' books
10 September 2009
Unilever brand Marmite is launching a “playful” integrated campaign featuring children’s book characters Horrid Henry and Perfect Peter to promote its partnership with Reading For Life, a government-funded initiative to encourage children to read.
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Takeover season marks an early thaw
10 September 2009
The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.
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Taking the volume to a higher level
10 September 2009
Once described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.
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The hare and the tortoise are in a race to lead ITV
10 September 2009
Tony Ball is frontrunner for the post of chief executive at the broadcaster, but his ‘nuclear option’ for change may have had its day
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The Secret Marketer
10 September 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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This talk of mergers is a shot in the arm for UK markets
10 September 2009
Kraft’s £10.2bn bid for Cadbury and the proposed 50:50 joint venture between T-Mobile and Orange could spark a revival in the previously depressed UK mergers and acquisitions market, according to some City analysts.
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Turning crowd pleasers into brand builders
10 September 2009
A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.
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Who's minding your brand?
10 September 2009
Whether through concerns about cost or ignorance, many marketers are neglecting to guard their brands from copycats and counterfeiters. But you don’t have to take the pricey route to the courts: taking some simple steps is an effective defence.
