Marketing Week
11 April 2002

Claydon Heeley chief defects to rival agency

Thu, 11 Apr 2002

John Young has quit as managing director at Claydon Heeley Jones Mason (CHJM) to take up the same position at Scottish direct marketing company Oneagency.

Coke shakes up fizzy pop market

Thu, 11 Apr 2002

Digest

Thu, 11 Apr 2002

Nestlé has consolidated its $155m (£108m) media buying account in Germany into Publicis Groupe-owned Optimedia.

Digest

Thu, 11 Apr 2002

Red Bull energy drink has been slammed by the Irish health minister, Michael Martin, who is threatening to take the company to court if it continues to make claims about boosting sexual and sporting performance.

Digest

Thu, 11 Apr 2002

The Daily Telegraph has joined up with United International Pictures to offer readers preview tickets to the film About A Boy and the chance to win an Audi TT.

Digest

Thu, 11 Apr 2002

Heinz is adding four new frozen desserts to its Weight Watchers range. All four will be packaged as twin-packs.

Digest

Thu, 11 Apr 2002

MotionPoster, the outdoor company, has appointed Martin Copus to the newly created positions of chief operating officer of the group and chief executive of its UK operations subsidiary The MotionPosters Company. Copus joins from marketing services company Huntsworth and has previously worked at Leo Burnett in Chicago.

Digest

Thu, 11 Apr 2002

Procter & Gamble's Sunny Delight has become a sponsor of youth community website Habbo Hotel, which claims to have 1.

Digest

Thu, 11 Apr 2002

McVitie's Penguin is launching three television ads, to be aired on April 15. The ads have been created by Publicis.

Digest

Thu, 11 Apr 2002

LA Fitness, the health club chain, has reported a 38 per cent rise in pre-tax profits to £3m for the six months to January 31.

Digest

Thu, 11 Apr 2002

Blockbuster has appointed James Pembroke Publishing as the contract publisher of its in-store magazine, Movies, following a three-way pitch.

Digest

Thu, 11 Apr 2002

Abbott Mead Vickers.BBDO is to create ads for the new Smoothies variants of St Ivel's Shape brand as part of a £6m Shape TV campaign.

Digest

Thu, 11 Apr 2002

HLB has been appointed to manage the sales of coach holiday company Wallace Arnold's database to direct marketing companies.

Digest

Thu, 11 Apr 2002

Elastoplast, which is owned by Beiersdorf, is to launch Active Gel Strips this month. The company claims the product creates a moist environment that helps wounds heal faster.

Digest

Thu, 11 Apr 2002

Scottish Courage subsidiary Waverley Wines & Spirits has launched a branded range of premium quality wines for the on-trade sector, called Intro2.

Digest

Thu, 11 Apr 2002

Matthew Clark Cider brand Blackthorn will sponsor PY Gerbeau's leisure complex and ski-slope venture Xscape in Milton Keynes, the Ratho adventure sports venue in Edinburgh and The Extreme Academy in Newquay.

Digest

Thu, 11 Apr 2002

Square One Group has created an advertising and direct marketing campaign for Lewisham council's teacher recruitment programme. Activity takes in posters, bus sides and bus stops.

Digest

Thu, 11 Apr 2002

The Point is launching a £3m magazine and newspaper campaign next month to promote Alpro's range of dairy-free products.

Digest

Thu, 11 Apr 2002

LA Fitness, the health club chain, has reported a 38 per cent rise in pre-tax profits to £3m for the six months to January 31.

Digest

Thu, 11 Apr 2002

Square One Group has created an advertising and direct marketing campaign for Lewisham council's teacher recruitment programme. Activity takes in posters, bus sides and bus stops.

Digest

Thu, 11 Apr 2002

The Point is launching a £3m magazine and newspaper campaign next month to promote Alpro's range of dairy-free products.

Digest

Thu, 11 Apr 2002

In Caroline Simpson's media comment of March 28, 'Why the Star will fail to shine on Sunday's stage', the word 'readership' should be substituted for 'sales' in the sentence referring to 'sales of the Saturday edition'. We apologise for this production error.

Digest

Thu, 11 Apr 2002

The Landmark Trust, the building preservation charity, has appointed TDA to its direct marketing account. The appointment follows a pitch against incumbent BHWG Proximity, WFCA and JJ Marketing.

Digest

Thu, 11 Apr 2002

Blockbuster has appointed James Pembroke Publishing as the contract publisher of its in-store magazine, Movies, following a three-way pitch.

Digest

Thu, 11 Apr 2002

Elastoplast, which is owned by Beiersdorf, is to launch Active Gel Strips this month. The company claims the product creates a moist environment that helps wounds heal faster.

EMAP sneaks ahead of BBC in gossip mag duel

Thu, 11 Apr 2002

BBC celebrity magazine for kids, It's Hot!, faces an uphill battle as it launches against the weekly, low-priced charms of EMAP's Sneak

EMAP to extend Q magazine into pub gaming terminals

Thu, 11 Apr 2002

Financial Times campaign for The Budget

Thu, 11 Apr 2002

Forget youth and focus on policies, Tony

Thu, 11 Apr 2002

There is more than a tinge of irony in the fact that your recent coverage of political parties' branding focused on youth appeal (MW February 28).

Former Mothercare boss wins in Disney shake-up

Thu, 11 Apr 2002

George Pitcher: Television does not owe Nationwide clubs a living

Thu, 11 Apr 2002

ITV may or may not have acted wrongly in pulling the plug on ITV Digital, but what is galling is the ridiculous self--righteousness of the Football League. By George Pitcher

Iain Murray: Abstinence is often harder than the hair of the dog

Thu, 11 Apr 2002

It's blindingly obvious that when Portman launched its 'do drink, don't do drunk' ads, whoever came up with the idea had spent very little time in a pub, says Iain Murray

Joint ventures that lead to mixed results

Thu, 11 Apr 2002

Brown Forman's alliance with Bacardi may seem like a good idea, but this kind of deal can often be unrewarding and one-sided

Kylie cock-up not Murray's fault

Thu, 11 Apr 2002

It is inconceivable the erudite Iain Murray would get something wrong in his column, so I must assume he was on Easter holiday when his bylined feature named William Hershall rather than William Herschell as the discoverer of Uranus (which he did with both hands in the dark on March 12, 1781).

MediaCom beats Starcom to £20m Wrigley account

Thu, 11 Apr 2002

Wrigley has awarded its £20m media buying business to MediaCom following a pitch against Starcom Motive.

Mills & Boon launches book brand for the 'Bridget Jones' generation

Thu, 11 Apr 2002

Romantic fiction publisher Harlequin Mills & Boon is launching a book brand to target the younger end of the women's market.

MLC in the mincer after funding cuts

Thu, 11 Apr 2002

Just when the MLC should be flexing its muscles to help farming recover from the foot-and-mouth crisis, it is having to bear the brunt of funding cuts and faces competition from a new government body.

Mother win threatens BMP's hold on £11m UKTV account

Thu, 11 Apr 2002

Nintendo, Sony talk up rival Xbox

Thu, 11 Apr 2002

Observer mags to be relaunched

Thu, 11 Apr 2002

Putting up with PoP

Thu, 11 Apr 2002

Point-of-purchase material can boost sales and raise awareness of a product or brand. However, it can also use up valuable shelf space, reduce stock levels and steal market share from multiples' own-brand products.

Scottish football row wrecks pitch

Thu, 11 Apr 2002

Some better pills to swallow

Thu, 11 Apr 2002

As the UK population ages and becomes more health-conscious, sales of vitamins and dietary supplements are following a long-term upward trend

Target lines up TV trial at shopping centres

Thu, 11 Apr 2002

Tokyo, Seoul, the dining room table...

Thu, 11 Apr 2002

TUI cuts claim top marketing post

Thu, 11 Apr 2002