Marketing Week
11 August 2005
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A wake-up call as the digital specialists come into their own
Thu, 11 Aug 2005
Blue-chip clients are choosing to separate their online from their offline media accounts for the first time. What does this mean for the traditional media agencies and who is making the decision about budgets? asks Jenny Biggam
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AA publishes customer magazine
Thu, 11 Aug 2005
The Automobile Association is to publish a customer magazine with a circulation of 4.2 million. The handbag-sized magazine, aimed at improving customer retention, will be issued to all AA members and will be called RewAArd.
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Adidas jumps for the title
Thu, 11 Aug 2005
With the acquisition of Reebok, Adidas gains a strong presence in the US and the chance to take a shot at Nike's global leadership.
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Alcohol watchdog in ad agency hunt
Tue, 16 Aug 2005
Alcohol industry watchdog the Portman Group is trawling advertising agencies to create its new autumn campaign to tackle binge drinking among men.
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American Express and Thomas Cook launch travellers Cheque Card
Thu, 11 Aug 2005
American Express has teamed up with Thomas Cook to introduce the American Express Travellers Cheque Card, a pre-pay card that can be loaded with local currency. If the card is lost or stolen it will be refunded.
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Asa Bailey uses 'ghost' of Ogilvy for viral campaign
Thu, 11 Aug 2005
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Asa Bailey uses 'ghost' of Ogilvy for viral campaign
Thu, 11 Aug 2005
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Billetts spreads its wings
Thu, 11 Aug 2005
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Billetts spreads its wings
Thu, 11 Aug 2005
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BofA review at IPG highlights bespoke approach
Thu, 11 Aug 2005
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British Gas marketing boss moves into acquisition and retention role
Thu, 11 Aug 2005
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British Gas marketing boss moves into acquisition and retention role
Thu, 11 Aug 2005
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British Library begins agency hunt to promote business and IP centre
Thu, 11 Aug 2005
The British Library is looking for its first advertising agency. The aim is to create a campaign targeting entrepreneurs and small and medium-sized businesses.
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BSkyB launches wireless device
Thu, 11 Aug 2005
BSkyB has launched a wireless device that allows users to hear digital radio stations and television channels from up to 30m away. It is called the BSkyB Gnome.
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BSkyB launches wireless device
Thu, 11 Aug 2005
BSkyB has launched a wireless device that allows users to hear digital radio stations and television channels from up to 30m away. It is called the BSkyB Gnome.
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BTG wins battle against US giant
Tue, 16 Aug 2005
BTG, the UK intellectual property and technology commercialisation and licensing company, took a step closer to winning its patent battle against a group of US internet giants earlier this week, after it signed a settlement with online film di
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BUPA hands extranet brief to Space01
Thu, 11 Aug 2005
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Can sprite hit the bull's eye?
Thu, 11 Aug 2005
After two attempts to make a mark on the energy drinks sector, Coca-Cola has turned to Sprite's taste and brand attributes to help it draw consumers away from market leader Red Bull. But the top energy brand is brushing aside the challenge, sa
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Celador mulls Roobarb & Custard food range launch
Tue, 16 Aug 2005
Roobarb & Custard, the animated children's programme brand which has been revived with a new series on Five, could be extended into food.
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ChildLine claims pioneering viral fundraising campaign
Thu, 11 Aug 2005
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Clear Channel reports losses
Thu, 11 Aug 2005
Clear Channel, the largest radio network in the US, has reported a fall in earnings for the second quarter of 2005 from $254m (&£142m) last year to $221m (&£124m). It attributed the losses to a policy, launched at the start of the year, of reducing the amount of advertising airtime across its stations.
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Coffee brand adds fuel to THINK! drive
Thu, 11 Aug 2005
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Coffee brand adds fuel to THINK! drive
Thu, 11 Aug 2005
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Come to the aid of the party
Thu, 11 Aug 2005
What have you done in the past 15 years?
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Come to the aid of the party
Thu, 11 Aug 2005
What have you done in the past 15 years?
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Commercial radio in-fighting leaves the BBC's lead unshaken
Thu, 11 Aug 2005
The scramble to see which commercial station is winning the battle at breakfast and which is leading the pack in London masks the true state of affairs in commercial radio.
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Commercial radio in-fighting leaves the BBC's lead unshaken
Thu, 11 Aug 2005
The scramble to see which commercial station is winning the battle at breakfast and which is leading the pack in London masks the true state of affairs in commercial radio.
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Darling, I'm having such a fabulous week
Thu, 11 Aug 2005
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Darling, I'm having such a fabulous week
Thu, 11 Aug 2005
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Diageo pulls Baileys Glide
Thu, 11 Aug 2005
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Diageo pulls Baileys Glide
Thu, 11 Aug 2005
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DMA West chairman cleared of deception charges
Thu, 11 Aug 2005
Direct Marketing Association West chairman Ian Hughes has been cleared of obtaining a money transfer by deception, following a trial at Bristol Crown Court. The judge ordered the jury to return a 'not guilty' verdict, concluding that Hughes had no case to answer.
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EasyJet in agency hunt for Euro business
Thu, 11 Aug 2005
EasyJet is looking for an agency to handle its £50m European business.
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EasyJet in agency hunt for Euro business
Thu, 11 Aug 2005
EasyJet is looking for an agency to handle its £50m European business.
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Egyptian Tourist Office resumes ad review post bombings
Thu, 11 Aug 2005
The Egyptian State Tourist Office has restarted its £15m global advertising review after putting the process on hold in the wake of the bombings at Sharm el Sheikh.
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Electronic Arts strikes Sky Sports News deal
Thu, 11 Aug 2005
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EMAP Radio unveils plans for SRH integration
Thu, 11 Aug 2005
EMAP Radio has announced plans to integrate Scottish Radio Holdings (SRH) into its portfolio just days after regulators allowed the deal to proceed.
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EMAP Radio unveils plans for SRH integration
Thu, 11 Aug 2005
EMAP Radio has announced plans to integrate Scottish Radio Holdings (SRH) into its portfolio just days after regulators allowed the deal to proceed.
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Everybody's welcome
Thu, 11 Aug 2005
Accessibility is a major issue in website design - in fact, it's the law - and it makes sense to make sure everyone can use a site. But it's not the be-all and end-all of the internet, says Martin Croft
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GCap Media fills agency sales role
Thu, 11 Aug 2005
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Harrison Troughton Wunderman scoops Samsung account
Thu, 11 Aug 2005
Harrison Troughton Wunderman has been appointed by Samsung Electronics to handle its &£6m IT direct marketing account. HTW is to start work on an integrated campaign immediately.
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HJ Heinz correction
Thu, 11 Aug 2005
HJ Heinz has asked us to point out that Paul Kaye, vice-president of quick-serve meals at Heinz, is not the company's top marketer as reported in Marketing Week last week. He has been given responsibility for overseeing the marketing and sales services team, a central team responsible for Heinz's agencies across all categories.
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How old agencies can retain youthful vigour
Thu, 11 Aug 2005
It's good to see someone of David Wethey's stature and wisdom talking up the big agencies (MW last week).
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How old agencies can retain youthful vigour
Thu, 11 Aug 2005
It's good to see someone of David Wethey's stature and wisdom talking up the big agencies (MW last week).
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HPS scoops £5m BMW dealers' brief
Thu, 11 Aug 2005
BMW has appointed HPS Marketing to its £5m dealership marketing account.
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HPS scoops £5m BMW dealers' brief
Thu, 11 Aug 2005
BMW has appointed HPS Marketing to its £5m dealership marketing account.
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If dinner party talk is like pulling teeth, try some shopping therapy
Thu, 11 Aug 2005
One thing can spoil our insatiable appetite for shopping: an invitation to a dinner party.
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If dinner party talk is like pulling teeth, try some shopping therapy
Thu, 11 Aug 2005
One thing can spoil our insatiable appetite for shopping: an invitation to a dinner party.
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Kinder plans chocolate bar launch
Thu, 11 Aug 2005
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Legal expert slams Government's Olympic ad crackdown
Thu, 11 Aug 2005
The anticipated marketing windfall from the 2012 Olympics in London could fail to materialise if Government plans to crack down on guerrilla marketing are pushed through, according to an expert on marketing law.
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Lucky break
Thu, 11 Aug 2005
MG is to be resurrected with the help of its Chinese buyer and GB Sports. But should they be thinking beyond the sports league? asks Robert Lester
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Lucky break
Thu, 11 Aug 2005
MG is to be resurrected with the help of its Chinese buyer and GB Sports. But should they be thinking beyond the sports league? asks Robert Lester
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Marconi tipped for Chinese takeover
Thu, 11 Aug 2005
Marconi is in talks with its Chinese partner, Huawei Technologies, that could lead to a £600m Chinese takeover. The two companies signed a partnership deal in May for Marconi to market Huawei's network technology in Europe.
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Marconi tipped for Chinese takeover
Thu, 11 Aug 2005
Marconi is in talks with its Chinese partner, Huawei Technologies, that could lead to a £600m Chinese takeover. The two companies signed a partnership deal in May for Marconi to market Huawei's network technology in Europe.
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Marsteller and BJK&E pick up Ukrainian task
Thu, 11 Aug 2005
Marsteller London and BJK&E have been appointed to handle the multi-million-pound advertising and media accounts for Ukrainian company System Capital Management (SCM), which is aiming to expand into the rest of Europe.
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Nestlé and Bendicks set for upmarket Christmas push
Thu, 11 Aug 2005
Rivals Nestlé Rowntree and Bendicks (Mayfair) are gearing up to take on the premium chocolatiers this Christmas. Both companies will launch indulgent boxed chocolates aimed at the gifting market.
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New ISP appoints marketing director
Thu, 11 Aug 2005
Be, the new internet service provider which is launching 24Mbps broadband in the UK, has appointed Tania Hannaford as marketing director. She joins from McCann Erickson, where she worked on Nestlé, Capital One and Norwich Union.
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NTL unveils 'UK's fastest' consumer internet service
Thu, 11 Aug 2005
NTL is planning to launch what it claims to be the fastest consumer broadband service in the country.
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OAA revenues rise
Thu, 11 Aug 2005
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
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OAA revenues rise
Thu, 11 Aug 2005
The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.
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OFT investigates Heinz post HP takeover
Thu, 11 Aug 2005
The Office of Fair Trading is to investigate the £470m acquisition of HP Foods by HJ Heinz.
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Puma and William Hill sign up to sponsor rugby league
Thu, 11 Aug 2005
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Puma and William Hill sign up to sponsor rugby league
Thu, 11 Aug 2005
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RAC marketers laid off as Aviva slashes department
Wed, 17 Aug 2005
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RAC marketers laid off as Aviva slashes department
Wed, 17 Aug 2005
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Raiding the nursery
Thu, 11 Aug 2005
AIM-listed media shares continued their stellar performance in July, as the big boys home in on their strong growth prospects. By David Forster
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Raiding the nursery
Thu, 11 Aug 2005
AIM-listed media shares continued their stellar performance in July, as the big boys home in on their strong growth prospects. By David Forster
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RNLI appoints fundraising head
Thu, 11 Aug 2005
The Royal National Lifeboat Institution has appointed Richard Popper, a former head of marketing at Zurich Bank, as head of central fundraising and communications. His appointment comes amid a restructure of the organisation's marketing and fundraising division and it is seeking three new marketing managers.
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Saatchi & Saatchi in £7m Standard Life creative win
Thu, 11 Aug 2005
Saatchi & Saatchi has scooped the estimated £7m creative project to run Standard Life's high-profile demutualisation campaign following a competitive pitch. Ogilvy & Mather and The Leith Agency, which holds the assurance company's £10.7m consu
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Saffirio Tortelli Vigoriti to handle Fiat Punto launch
Thu, 11 Aug 2005
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Slim-Fast wastes away in unilver's hands
Thu, 11 Aug 2005
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Superdrug chooses marketing director
Thu, 11 Aug 2005
Superdrug has appointed its first marketing director since the chain was acquired by AS Watson, the health and beauty subsidiary of Hong Kong conglomerate Hutchison Whampoa.
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Supermarkets feel Maiden's wrath
Thu, 11 Aug 2005
Maiden Outdoor has served a High Court writ on Morrisons and Sainsbury's in a dispute over poster sites at 13 former Safeway stores. The outdoor advertising company claims a deal to safeguard a contract struck with Safeway covering the stores, which Morrisons then sold to Sainsbury's, has not been honoured.
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Tapping-up brouhaha reveals a sorry scene of Leeds disunited
Thu, 11 Aug 2005
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Tate & Lyle to launch a spread
Thu, 11 Aug 2005
Tate & Lyle is extending its portfolio with the launch of a breakfast spread called Lyle’s Golden Spread.
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The 35mm falls out of the picture
Thu, 11 Aug 2005
Dixons' decision to close the shutters on 35mm cameras and focus on selling digital models is part of a strategy to keep pace with cutting-edge technology.
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The brand citizen fights back
Thu, 11 Aug 2005
The laissez-faire attitudes of the past are gone, research from Future Foundation reveals. People are now happy to stand up to companies that affect their quality of life and support more regulation
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The brand citizen fights back
Thu, 11 Aug 2005
The laissez-faire attitudes of the past are gone, research from Future Foundation reveals. People are now happy to stand up to companies that affect their quality of life and support more regulation
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The middle-men must steer a straight path
Thu, 11 Aug 2005
In response to your recent article "What role do agency intermediaries play?" (MW July 21), I think that the comment "whether brokers provide impartial... expertise is debatable" has a certain degree of truth to it.
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Top T-mobile marketer heads to Bupa
Thu, 11 Aug 2005
T-Mobile head of consumer marketing David Grint is leaving to become international brand and planning director at private health care provider Bupa. He replaces Eileen Folan, who left earlier this year. T-Mobile marketer Phil Barden will take over as acting head of consumer marketing until a replacement is found.
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Unilever UK appoints media manager
Thu, 11 Aug 2005
Unilever UK has appointed Media Audits managing consultant Richard Brooke to replace media manager Edwin Sharpe. Brooke will start later this year when Sharpe hands over his responsibilities before his retirement in 2006.
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Vimto set to launch orange cordial
Thu, 11 Aug 2005
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Virgin.net launches Ebay promotion
Thu, 11 Aug 2005
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VisitCornwall consolidates ad and media accounts
Thu, 11 Aug 2005
VisitCornwall, the renamed Cornwall Tourist Board, is consolidating its £1m advertising and media account.
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VisitLondon goes ahead with September ad push
Thu, 11 Aug 2005
VisitLondon, the capital's tourist board, is pushing ahead with a poster and radio campaign promoting events in London this September.
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Volkswagen MKV Golf GTI in DM push
Thu, 11 Aug 2005
Proximity London has created a direct marketing campaign for Volkswagen's MkV Golf GTI. The campaign uses the strapline 'The original, updated', created by DDB London for the ad campaign.
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WCRS pushed out of Heineken pitch
Thu, 11 Aug 2005
WCRS has been knocked off the shortlist for Heineken's £40m global advertising brief.
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Will Vincent be victor in assault on Aegis?
Thu, 11 Aug 2005
Let the battle commence. The silly season has - for the third time in succession - taken on a deadly earnestness. Two years ago, it was the shark-fest around Cordiant's moribund body; last year, Grey Global came under the hammer; this year, Aegis looks like the sacrificial victim.
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Women's magazines predict slow growth
Thu, 11 Aug 2005
The women's monthly magazine market is expecting sluggish growth in its circulation figures in the six months to June 2005.
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Wrigley promotes chief marketer in restructure
Wed, 17 Aug 2005
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Zoos charity starts 1m ad agency search
Thu, 11 Aug 2005







