Marketing Week
11 August 2005

AA publishes customer magazine

Thu, 11 Aug 2005

The Automobile Association is to publish a customer magazine with a circulation of 4.2 million. The handbag-sized magazine, aimed at improving customer retention, will be issued to all AA members and will be called RewAArd.

Alcohol watchdog in ad agency hunt

Tue, 16 Aug 2005

Alcohol industry watchdog the Portman Group is trawling advertising agencies to create its new autumn campaign to tackle binge drinking among men.

Asa Bailey uses 'ghost' of Ogilvy for viral campaign

Thu, 11 Aug 2005

Billetts spreads its wings

Thu, 11 Aug 2005

BofA review at IPG highlights bespoke approach

Thu, 11 Aug 2005

British Gas marketing boss moves into acquisition and retention role

Thu, 11 Aug 2005

BSkyB launches wireless device

Thu, 11 Aug 2005

BSkyB has launched a wireless device that allows users to hear digital radio stations and television channels from up to 30m away. It is called the BSkyB Gnome.

BTG wins battle against US giant

Tue, 16 Aug 2005

BTG, the UK intellectual property and technology commercialisation and licensing company, took a step closer to winning its patent battle against a group of US internet giants earlier this week, after it signed a settlement with online film di

Can sprite hit the bull's eye?

Thu, 11 Aug 2005

After two attempts to make a mark on the energy drinks sector, Coca-Cola has turned to Sprite's taste and brand attributes to help it draw consumers away from market leader Red Bull. But the top energy brand is brushing aside the challenge, sa

ChildLine claims pioneering viral fundraising campaign

Thu, 11 Aug 2005

Coffee brand adds fuel to THINK! drive

Thu, 11 Aug 2005

Come to the aid of the party

Thu, 11 Aug 2005

What have you done in the past 15 years?

Commercial radio in-fighting leaves the BBC's lead unshaken

Thu, 11 Aug 2005

The scramble to see which commercial station is winning the battle at breakfast and which is leading the pack in London masks the true state of affairs in commercial radio.

Darling, I'm having such a fabulous week

Thu, 11 Aug 2005

Diageo pulls Baileys Glide

Thu, 11 Aug 2005

DMA West chairman cleared of deception charges

Thu, 11 Aug 2005

Direct Marketing Association West chairman Ian Hughes has been cleared of obtaining a money transfer by deception, following a trial at Bristol Crown Court. The judge ordered the jury to return a 'not guilty' verdict, concluding that Hughes had no case to answer.

EasyJet in agency hunt for Euro business

Thu, 11 Aug 2005

EasyJet is looking for an agency to handle its £50m European business.

Electronic Arts strikes Sky Sports News deal

Thu, 11 Aug 2005

EMAP Radio unveils plans for SRH integration

Thu, 11 Aug 2005

EMAP Radio has announced plans to integrate Scottish Radio Holdings (SRH) into its portfolio just days after regulators allowed the deal to proceed.

GCap Media fills agency sales role

Thu, 11 Aug 2005

HJ Heinz correction

Thu, 11 Aug 2005

HJ Heinz has asked us to point out that Paul Kaye, vice-president of quick-serve meals at Heinz, is not the company's top marketer as reported in Marketing Week last week. He has been given responsibility for overseeing the marketing and sales services team, a central team responsible for Heinz's agencies across all categories.

How old agencies can retain youthful vigour

Thu, 11 Aug 2005

It's good to see someone of David Wethey's stature and wisdom talking up the big agencies (MW last week).

HPS scoops £5m BMW dealers' brief

Thu, 11 Aug 2005

BMW has appointed HPS Marketing to its £5m dealership marketing account.

If dinner party talk is like pulling teeth, try some shopping therapy

Thu, 11 Aug 2005

One thing can spoil our insatiable appetite for shopping: an invitation to a dinner party.

Legal expert slams Government's Olympic ad crackdown

Thu, 11 Aug 2005

The anticipated marketing windfall from the 2012 Olympics in London could fail to materialise if Government plans to crack down on guerrilla marketing are pushed through, according to an expert on marketing law.

Lucky break

Thu, 11 Aug 2005

MG is to be resurrected with the help of its Chinese buyer and GB Sports. But should they be thinking beyond the sports league? asks Robert Lester

Marconi tipped for Chinese takeover

Thu, 11 Aug 2005

Marconi is in talks with its Chinese partner, Huawei Technologies, that could lead to a £600m Chinese takeover. The two companies signed a partnership deal in May for Marconi to market Huawei's network technology in Europe.

Nestlé and Bendicks set for upmarket Christmas push

Thu, 11 Aug 2005

Rivals Nestlé Rowntree and Bendicks (Mayfair) are gearing up to take on the premium chocolatiers this Christmas. Both companies will launch indulgent boxed chocolates aimed at the gifting market.

NTL unveils 'UK's fastest' consumer internet service

Thu, 11 Aug 2005

NTL is planning to launch what it claims to be the fastest consumer broadband service in the country.

OAA revenues rise

Thu, 11 Aug 2005

The Outdoor Advertising Association has reported a 4.5 per cent annual increase in revenue for the sector, from £213m in the second quarter of 2004 to £222m in the same period this year.

Puma and William Hill sign up to sponsor rugby league

Thu, 11 Aug 2005

RAC marketers laid off as Aviva slashes department

Wed, 17 Aug 2005

Raiding the nursery

Thu, 11 Aug 2005

AIM-listed media shares continued their stellar performance in July, as the big boys home in on their strong growth prospects. By David Forster

RNLI appoints fundraising head

Thu, 11 Aug 2005

The Royal National Lifeboat Institution has appointed Richard Popper, a former head of marketing at Zurich Bank, as head of central fundraising and communications. His appointment comes amid a restructure of the organisation's marketing and fundraising division and it is seeking three new marketing managers.

Saffirio Tortelli Vigoriti to handle Fiat Punto launch

Thu, 11 Aug 2005

Superdrug chooses marketing director

Thu, 11 Aug 2005

Superdrug has appointed its first marketing director since the chain was acquired by AS Watson, the health and beauty subsidiary of Hong Kong conglomerate Hutchison Whampoa.

Tapping-up brouhaha reveals a sorry scene of Leeds disunited

Thu, 11 Aug 2005

The 35mm falls out of the picture

Thu, 11 Aug 2005

Dixons' decision to close the shutters on 35mm cameras and focus on selling digital models is part of a strategy to keep pace with cutting-edge technology.

The brand citizen fights back

Thu, 11 Aug 2005

The laissez-faire attitudes of the past are gone, research from Future Foundation reveals. People are now happy to stand up to companies that affect their quality of life and support more regulation

Top T-mobile marketer heads to Bupa

Thu, 11 Aug 2005

T-Mobile head of consumer marketing David Grint is leaving to become international brand and planning director at private health care provider Bupa. He replaces Eileen Folan, who left earlier this year. T-Mobile marketer Phil Barden will take over as acting head of consumer marketing until a replacement is found.

Vimto set to launch orange cordial

Thu, 11 Aug 2005

VisitCornwall consolidates ad and media accounts

Thu, 11 Aug 2005

VisitCornwall, the renamed Cornwall Tourist Board, is consolidating its £1m advertising and media account.

Volkswagen MKV Golf GTI in DM push

Thu, 11 Aug 2005

Proximity London has created a direct marketing campaign for Volkswagen's MkV Golf GTI. The campaign uses the strapline 'The original, updated', created by DDB London for the ad campaign.

Will Vincent be victor in assault on Aegis?

Thu, 11 Aug 2005

Let the battle commence. The silly season has - for the third time in succession - taken on a deadly earnestness. Two years ago, it was the shark-fest around Cordiant's moribund body; last year, Grey Global came under the hammer; this year, Aegis looks like the sacrificial victim.

Wrigley promotes chief marketer in restructure

Wed, 17 Aug 2005