Marketing Week
11 January 2007
-
A shining example
Thu, 11 Jan 2007
Far be it from this publication to blow its own trumpet, but your Super Soaraway Marketing Week started the year with a glowing reference in The Sun last week.
-
AAI and Haystack to create partnership
Thu, 11 Jan 2007
-
Agency hunt sparked at RFL
Thu, 11 Jan 2007
-
ASA reacts to complaints about knives in D&G ads
Thu, 11 Jan 2007
Dolce & Gabbana has been savaged by the Advertising Standards Authority over two press ads that the regulator has ruled glamorise knife crime and are likely to cause widespread offence.
-
Away from the youtubes, the real force of change lies in wait
Thu, 11 Jan 2007
It may lack the glamour of YouTube and MySpace, but a backwater on the e-market has the revolutionary potential of the Model T Ford.
-
BA injects 100m to spur brand recovery
Thu, 11 Jan 2007
British Airways will invest more than 100m in new products and launch four new ad campaigns in an attempt to market its way out of the doldrums.
-
Billington Cartmell wins autism body activity task
Thu, 11 Jan 2007
-
BMW holds pitch for pan-European motorbike push
Wed, 17 Jan 2007
-
Brand Beckham refuses to bend
Fri, 12 Jan 2007
With the Real Madrid era over and the man himself approaching 32, David Beckham looks like a brand in decline. The decision to move to Los Angeles tends to reinforce that idea.
-
British Gas lambasted for using premium-rate helpline number
Thu, 11 Jan 2007
-
Capcom picks Euro operations head
Thu, 11 Jan 2007
-
Capital needs to press Button for results
Thu, 11 Jan 2007
-
CBS Outdoor appoints Orange marketer as bus ad manager...
Fri, 12 Jan 2007
-
Chequered times for Burberry
Thu, 11 Jan 2007
The luxury brand suffered for its high-profile links with 'chav culture', but as sales pick up it faces controversy over plans to close a Welsh factory and move production to China.
-
Cisco sues Apple over iPhone
Thu, 11 Jan 2007
-
Client conflict sparks 9m Esure DM move in house
Thu, 11 Jan 2007
Esure has moved its 9m direct marketing account in-house following the merger of its retained agency Sharpen Troughton Owens Response into RMG Connect.
-
Defra picks AMV for 5m green campaign
Mon, 15 Jan 2007
-
Estate agent is first sponsor of entire TV channel
Mon, 15 Jan 2007
An estate agent will be the first brand to sponsor a television channel following Ofcom's decision to relax its broadcast guidelines late last year.
-
Esure vows to fight on despite court ruling
Thu, 11 Jan 2007
-
Flybe strikes a deal with Voyana over cruise launch
Thu, 11 Jan 2007
-
Former Wanadoo marketer takes senior role at Pipex
Thu, 11 Jan 2007
-
Gilmour joins Heritable Bank
Thu, 11 Jan 2007
Heritable Bank, a subsidiary of Icelandic bank Landbanki Islands, has appointed former Lloyds TSB marketer Alan Gilmour to the new role of marketing director.
-
Green Flag chief leaves as part of restructure at RBS
Thu, 11 Jan 2007
-
Henoo search engine offers 'exclusive' car rental deals
Thu, 11 Jan 2007
Travel search engine Henoo- .com is launching a dedicated car hire search engine later this month. Henoo.com Car Hire will track deals from car rental providers and offer exclusive rates.
-
History channel poaches BBC marketer
Thu, 11 Jan 2007
-
HMV executive departs as results show decline
Thu, 11 Jan 2007
-
How Jan Vels Jensen Got Ahead
Fri, 12 Jan 2007
“It is also a profession that is very open to thinking outside the box and requires you to walk the fine line between tactical and strategic marketing.”
-
IPC Southbank picks MPG boss as ad chief
Mon, 15 Jan 2007
-
Is knowledge power?
Thu, 11 Jan 2007
Just when consumers thought it was safe to relax in front of the fire and forget about suppliers, npower and British Gas are squabbling over prices again, creating new confusion over tariffs - the the ultimate benefit of the companies, says David Benady.
-
Japanese electronics company appoints UK marketing chief...
Fri, 12 Jan 2007
-
Just what did you get up to at your office's Christmas party? Ask the air stewardesses
Thu, 11 Jan 2007
-
Karmarama wins launch brief for Heroes on Sci-Fi
Thu, 11 Jan 2007
-
Leaner but not meaner - Marketing Week/Ball & Hoolahan Marketing Salary Survey
Thu, 11 Jan 2007
Marketers’ salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation’s marketing departments is changing as middle-ranking managers exert more influence and conditions and perks mirror those across the Atlantic. By Hilary Hoolahan and David Reed.
-
Levi appoints new European chief
Tue, 16 Jan 2007
-
Little Chef - past its sell-by date?
Thu, 11 Jan 2007
-
Mattel dolls to wear Adidas brand
Thu, 11 Jan 2007
-
Miele slammed by ASA over Dyson claim...
Wed, 17 Jan 2007
Miele has been slammed by the Advertising Standards Authority over an ad comparing the performance of its vacuum cleaners with a Dyson model
-
MyGoodness launches organic drink aimed at men...
Fri, 12 Jan 2007
MyGoodness launches For Goodness Shakes! Vanilla Bean, an organic drink aimed at men
-
New Look poaches marketer from River Island
Mon, 15 Jan 2007
-
Nivea deodorant to sponsor ITV's poker game show
Thu, 11 Jan 2007
-
O'Leary forced to climb down over Chancellor's 'green tax'
Wed, 17 Jan 2007
Ryanair has been forced to back down after a heated stand-off against Chancellor Gordon Brown over paying an air passenger duty bill (APD) of more than 2m.
-
Online travel firm launches a destination matchmaker
Thu, 11 Jan 2007
-
Opodo warns of job losses
Thu, 11 Jan 2007
-
P&G to launch Christina Aguilera fragrance
Mon, 15 Jan 2007
-
Put self-sacrifice aside and give up something truly worthwhile
Thu, 11 Jan 2007
Modern life dictates that New Year resolutions centre on the self, but we'd all be much happier if we looked further afield for those sacrifices.
-
Rainey Kelly wins Bud Bucks task
Mon, 15 Jan 2007
Rainey Kelly Campbell Roalfe/Y&R has won the launch activity for Budweiser's biggest UK promotion to date, Bud Bucks. Brewing giant Anheuser-Busch is poised to launch the scheme on February 1...
-
RNLI appoints roster
Fri, 12 Jan 2007
The Royal National Lifeboat Institution has appointed three agencies to its design and marketing roster following a pitch involving seven agencies.
-
S&N in jockey promotion for 'people's race' sponsorship
Thu, 11 Jan 2007
‘Scottish & Newcastle (S&N) ale brand John Smith’s is to give ten consumers the chance to train as amateur jockeys and compete in a charity race to be held on the same day as the Grand National, for which John Smith’s is title sponsor.
-
Sara Lee extends Ambi Pur plug-in air freshener brand
Thu, 11 Jan 2007
Sara Lee has extended its "air care" offering with the launch of a combined odour neutralizer and fragrance plug-in air freshener device under its Ambi Pur brand.
-
Sony Ericsson in launch of entry-level music phone
Thu, 11 Jan 2007
Sony Ericsson is planning to boost the appeal of its range of Walkman music products with the launch of an entry-level phone handset that holds just 37 songs.
-
Strong performance from Carphone Warehouse
Fri, 12 Jan 2007
Carphone Warehouse has reported strong results for the Christmas period with like-for-like sales increasing 7.3% in the three months to December 30 and group revenues up almost 32%.
-
Sun, sea, sand and surfing
Thu, 11 Jan 2007
Chilly January has traditionally been a time to make plans for summer holidays, and travel brands are learning that the internet now has a vital role to play in researching and booking those breaks.
-
Tariffs row turns orbs into political footballs
Thu, 11 Jan 2007
-
TBWA/London wins 10m Eon and Powergen account...
Fri, 12 Jan 2007
Eon, the energy company that owns Powergen, has appointed TBWA/London to its 10m creative account.
-
Tennis champion Sharapova in Britvic Gatorade ad blitz
Thu, 11 Jan 2007
-
Tesco expands Apple Zone concept...
Fri, 12 Jan 2007
Tesco is to expand its Apple Zone concept after a successful trial. The zones will sell more than 75 Apple products, with trained staff on hand to offer advice.
-
TfL looks for Underground busking scheme sponsor...
Fri, 12 Jan 2007
Transport for London is looking for a new sponsor for the London Underground busking scheme to replace Carling.
-
The quest for global appeal
Thu, 11 Jan 2007
The more recognisable a brand is in the many varied markets around the world, the more benefits it will reap, but finding a universally appreciated concept is far from simple.
-
Toyota lines up Euro boss to take over Philpott role
Wed, 17 Jan 2007
-
Turbulent times
Thu, 11 Jan 2007
2006 was an 'annus horribilis' for national carrier British Airways, which endured scandal, bad press and rumours about its relationship with BBH, and already this year senior marketer Jayne O'Brien has quit. Yet, the airline aims to market its way out of trouble in 2007.
-
TV girds itself for PC challenge
Thu, 11 Jan 2007
-
Virgin Digital revamps in UK but closes US operation
Mon, 15 Jan 2007
Virgin Digital UK has revamped its music download service with the launch of a new online store. It has also closed its US-based site after signing a deal with online download service, Napster.
-
Virgin Radio chief executive has enough of SMG
Thu, 11 Jan 2007
-
Vision Express moots pitch for 7m business
Thu, 11 Jan 2007
-
Vodafone rolls out McLaren F1 handsets
Mon, 15 Jan 2007
-
VW brand chief exits in restructure
Fri, 12 Jan 2007
Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe's biggest carmaker as part of a management restructure.
-
WCRS ads bring Sky services together for first time
Mon, 15 Jan 2007
BSkyB has launched a new campaign that brings together its television, telephone and broadband services for the first time. It is the first work to be created for the satellite broadcaster by WCRS.
-
Which? calls on FSA to 'name and shame' insurance firms
Wed, 17 Jan 2007
-
Xfm hires Guardian marketer for branding strategy task
Thu, 11 Jan 2007
-
You can build the future, and it's going to be brand-centric
Thu, 11 Jan 2007
Forget audience fragmentation - media owners need to 'reframe' their competition, and create value and trust if they want to do well in 2007.
-
Zenith tipped to beat MindShare in 580m duel over Fox account
Wed, 17 Jan 2007
ZenithOptimedia is understood to have won the 580m Fox Filmed Entertainment global media planning and buying account after a two-way pitch against MindShare. It is thought that Vizeum was knocked out of the pitch at an earlier stage.
