Marketing Week
11 June 2009
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118 118 hunts first UK CMO
Wed, 10 Jun 2009
The Number 118 118 is on the hunt to fill the new role of UK chief marketing officer.
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Adding value is better than aggressive price reductions
11 June 2009
I was intrigued, though not surprised, to read the story about consumers demanding year round discounting (MW 28 May).
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Aon looks to leverage Man U deal
Wed, 10 Jun 2009
Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership.
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Asda team runs Wal-Mart academy
Wed, 10 Jun 2009
Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK.
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Aviva gets a positive reaction to rebrand
11 June 2009
Marketing Week poll shows rebrand from Norwich Union has been a success.
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Battle plan to change charity telemarketing rules unveiled
11 June 2009
A campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
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Bradshaw's DCMS move gets backing of lobbyists
Thu, 11 Jun 2009
Former BBC journalist takes over from Burnham as secretary of state for culture, media and sport.
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Britain’s got journalistic talent
Wed, 10 Jun 2009
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
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Connect with the customer
11 June 2009
I agree with your conclusions that in focusing on price we may be missing more fundamental motivations for purchasing (Create element of excitement, MW 28 May). Consumers may be more susceptible to emotional messaging than ever before. So, far from discounting to grab short-term attention, brands that investigate deeper insights into how their consumers “tick” will flourish and create more powerful connections with their consumers.
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Dave channel plots move into branded products
11 June 2009
UKTV is considering extending its male-skewed TV channel Dave into branded products such as a deodorant and credit card.
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DMA picks two chiefs
Wed, 10 Jun 2009
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
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Door drop sampling still delivers return
11 June 2009
The Secret Marketer’s discovery that “for the consumer on the other end, getting a free sample beats paid-for ‘experiential marketing’ hands down” (MW last week) is an encouraging development.
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Double hire completes restructure at Aegon UK
11 June 2009
Aegon UK has completed the restructure of its marketing department with two senior appointments to head the company’s life and pensions and corporate marketing divisions.
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Ex-Lynx boss in Radox mission
Wed, 10 Jun 2009
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
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First TV ads mark Suso's bid to engage with parents
11 June 2009
Suso Drinks will launch its biggest marketing campaign to date for its carbonated drinks brand over the summer, in a bid to widen its market from students to mothers.
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Global Radio to lose group marketing director
11 June 2009
Global Radio group marketing director Nicola Thomson is leaving her role at the end of the month to move with her family to New York.
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Hertz opens vehicle rental market to teenagers
11 June 2009
Hertz is to launch a new product targeting students as part of a strategy to drive brand loyalty among young drivers.
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IPA warns against rising trend in price promotions
11 June 2009
Product marketing chiefs must “stand up” to retailers over price promotions to prevent long-term damage to their brands, the Institute of Practitioners in Advertising (IPA) has warned.
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It's brand apocalypse now for general motors
11 June 2009
GM’s decimation, brought about by a cocktail of weak captaincy, dud marketing and a deep recession, won’t be the only one we witness
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Lessons in marketing come from the heart
Wed, 10 Jun 2009
Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.
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Marketing at heart of all retail success
11 June 2009
When Wal-Mart admitted defeat in 2006 after eight years of trying to make Germany one of its key markets, it was clear then that the US giant needed help. Its approach to business, so successful on the other side of the Atlantic, had not translated into German.
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Nectar brand campaign bids to increase loyalty card use
11 June 2009
Animated Nectar Purse character will make its debut in TV and press ads.
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P&G names global head as part of top tier reshuffle
11 June 2009
Procter & Gamble has merged its brand development operations and senior marketing team under global brand building officer Marc Pritchard.
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Sky under fire for 'unfair' promotion
11 June 2009
ASA finds against M&S voucher campaign.
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Sony Ericsson to embark on 'biggest ever' campaign
Thu, 11 Jun 2009
Sony Ericsson is set to launch what it claims will be its “largest ever marketing campaign to date” as part of its strategy to reposition itself as a “communications entertainment” brand.
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Tesco sales growth expected to be slower than rivals
Mon, 15 Jun 2009
Tesco is expected to report quarterly sales increased by up to 4.3% this week, up on last quarter but trailing the growth of its rivals.
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The Secret Marketer
11 June 2009
As Gordon Brown reshuffles his cabinet, I am reshuffling my brand team. There are to be changes: some out, some in and a few changes of responsibility between now and the year’s end.
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Token gesture gets you close to customers
11 June 2009
Gift card programmes offer retailers the opportunity to attract new customers and also help reward both staff and business-to-business partners.
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Trapped in a vicious not virtuous spiral of insight and brand loyalty
11 June 2009
The traditional virtuous spiral that every marketer is brought up on has been rendered a mere narcissistic brand tool by the internet
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Trends: Media multitaskers
Wed, 10 Jun 2009
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
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VBS and Home Office launch community-led youth drive
11 June 2009
Initiative will use competition on MTV to get young people’s community ideas
