Marketing Week
12 April 2007
-
A day in the life of Chris Spenceley
Tue, 17 Apr 2007
"My worst day at work was losing the agency tray baking competition my double chocolate marble cake was just not up to scratch."
-
A takeover in a brewery?
Wed, 18 Apr 2007
Rumours are widespread about one of Scottish & Newcastle's rivals making a bid for the brewery, yet all the large international players are reportedly shying away. What is it about Scottish & Newcastle that's apparently turning off other breweries? Sonoo Singh reports
-
Agencies must think big to fully service the iGeneration
Wed, 18 Apr 2007
Media agency chiefs and clients must utilise a whole host of channel formats to meet the needs of the next generation of consumers
-
Agency gets brown-nosed for charity
Thu, 12 Apr 2007
While the Diary has grown accustomed to being fed grapes and fanned by minions, there are companies where this form of "hierarchy" only comes about once a year, and for charity at that.
-
Air New Zealand names UK and Euro marketing manager
Thu, 12 Apr 2007
-
All those who say nay to moira's dismissal, consider muffin the mule
Thu, 12 Apr 2007
The throng decrying the axing of Moira Stuart have missed the point - such is the quality of BBC news, it would be better read by children's characters
-
Assessing the M&S Simply Food brand
Tue, 17 Apr 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars.
-
Big is beautiful
Thu, 12 Apr 2007
Large-format posters always have a high impact, but while the use of novel effects can create stand-out, its crucial that the creative is carefully thought out and well executed. By Victoria Furness
-
Biggest gay and lesbian social network on verge of going live
Tue, 17 Apr 2007
-
Capital Gold and enjoyengland.com to celebrate St Georges Day with campaign
Thu, 12 Apr 2007
-
Cobra hunts for marketing head to fill Edwards' role
Thu, 12 Apr 2007
Cobra marketing director Simon Edwards has left the company after nine years. He has emigrated to Thailand with his family.
-
COI in search for a non-exec director
Thu, 12 Apr 2007
COI Communications is hunting for a non-executive director to sit on its management board to advise Whitehall on delivering effective communications.
-
COI prepares to review 8m 'ethnic' roster
Thu, 12 Apr 2007
COI Communications is preparing to review its 8m black and ethnic minorities (BME) advertising roster. The tendering process for the statutory review is expected to begin in July.
-
COI setback as Home Office seeks single media agency
Wed, 18 Apr 2007
-
Credit Suisse to review £56m global media
Thu, 12 Apr 2007
-
Creston launches 'buy and build' strategy in the US
Thu, 12 Apr 2007
Creston has "no plans" to launch a US arm of agency Delaney Lund Knox Warren (DLKW), despite announcing ambitious plans in the US headed by former FCB global chief Steve Blamer.
-
Debenhams signs up Jane Seymour for latest campaign
Wed, 18 Apr 2007
-
DLKW wins COI energy business
Thu, 12 Apr 2007
Delaney Lund Knox Warren & Partners has been appointed by the Department of Communities and Local Government to promote the launch of its Energy Performance Certificates.
-
Double Fusion hires EA chief
Thu, 12 Apr 2007
In-game advertising network Double Fusion has poached Electronic Arts' vice-president Frank Sagnier to head its European operations.
-
EA and Endemol sign virtual TV show deal
Mon, 16 Apr 2007
-
Former Grazia publisher to head social shopping network
Tue, 17 Apr 2007
-
Former RAB chief exec tunes into ABC frequencies
Thu, 12 Apr 2007
The appointment of Douglas McArthur to review the Audit Bureau of Circulation's (ABC) reporting frequencies across newspapers and magazines (MW last week) has got the publishing industry talking.
-
From reception to the art gallery
Thu, 12 Apr 2007
It'll come as no surprise that brand agencies are dripping in creativity, and this does not stop with their professional output for their clients. Sarah Aspinall, usually found at the reception desk at Brandhouse, has just opened a solo exhibition at the Chelsea Arts Club.
-
Frontline ambassadors
Thu, 12 Apr 2007
No matter how successful an ad campaign may be, consumer goodwill risks being eroded unless frontline staff have the skills and commitment to become brand ambassadors at the point of sale
-
Fruitful Advertising to produce Scottish Conservatives election campaign
Mon, 16 Apr 2007
The Scottish Conservatives has appointed start-up agency Fruitful Advertising and Design to develop its Scottish Parliamentary election campaign. The agency won the business following a five-way pitch.
-
GMG radio stations launch first TV campaigns
Thu, 12 Apr 2007
-
Green Flag in flux after restructuring
Thu, 12 Apr 2007
The future of the Green Flag marketing department is in doubt following a wider restructure at RBS Group. The news follows the departure of the brand's managing director Andy Watson at the start of the year (MW January 11)
-
How Alison Hamer got ahead
Thu, 12 Apr 2007
"I admire all the women who are succeeding at a senior level in this industrynow Im going to go out and burn my bra."
-
Hybrid: the motor of change?
Wed, 18 Apr 2007
A battle for supremacy in the eco-car market is about to ensue between the Toyota-backed hybrid and hydrogen-based fuel systems championed by the likes of BMW. But the real fight will be for the minds of a public that is far from sold on the idea of driving green. By Robert Lester
-
Icstis to enhance stakeholder relationships
Thu, 12 Apr 2007
-
IMG acquires BSI Speedway
Thu, 12 Apr 2007
-
IMG snaps up Quintus
Thu, 12 Apr 2007
-
Indy circulation plummets
Mon, 16 Apr 2007
-
Intercontinental Hotels adds Out of the Blue to agency roster
Thu, 12 Apr 2007
-
John Brown Group buys integrated agency Fingal
Thu, 12 Apr 2007
Publishing company The John Brown Group has acquired integrated creative communications agency Fingal, as a standalone business.
-
Liverpool FC takes on rivals with launch of TV service
Wed, 18 Apr 2007
-
London freesheets face West End ban
Tue, 17 Apr 2007
-
Lowe seeks to quell Walsh exit rumours
Wed, 18 Apr 2007
Lowe Worldwide has taken the step of issuing statement in support of Lowe London chief executive Amanda Walsh amid increasing rumours that she is leaving the agency after just seven months in the job.
-
Lucozade Energy in Virgin Radio tie-up
Wed, 18 Apr 2007
-
M&S makes a meal of its food success
Thu, 12 Apr 2007
Food has become an increasingly important part of Marks & Spencer's offer and the retailer is looking at ways to repeat its catering success in other formats.
-
Marketing spend on the increase
Mon, 16 Apr 2007
-
Masterfoods launches Dolmio sub-brand
Tue, 17 Apr 2007
-
MindShare clicks with Olympus to win 1m account
Thu, 12 Apr 2007
MindShare has won the 1m media planning and buying for camera company Olympus UK. It is not thought that there was a competitive pitch for the business, which was previously handled by Initiative.
-
Motorola moves head of Vodafone account to UK general manager
Thu, 12 Apr 2007
-
Nationwide to include customers in sponsorship
Wed, 18 Apr 2007
-
Nestlé buys US baby products business
Fri, 13 Apr 2007
-
New campaign - The National Youth Orchestra
Thu, 12 Apr 2007
The National Youth Orchestra (NYO) is joining forces with Clear Channel Outdoor for a recruitment drive featuring posters of Sir Simon Rattle, the chief conductor of the Berlin Philharmonic.
-
Nissan plans to prove doubters wrong with luxury marque launch
Thu, 12 Apr 2007
Nissan is taking on Toyota-owned Lexus with the launch of its luxury marque Infiniti across Europe next year. The brand is hugely popular in the US, where it was established in 1989, but the UK car industry seems unconvinced that it can replicate that success on this side of the ...
-
Nokia UK chief Lloyd to quit for senior role at 118 118
Wed, 18 Apr 2007
-
O2 launches 4m brand advertising campaign
Thu, 12 Apr 2007
O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, introduces colour into the telecoms operators' familiar blue advertising. The famous O2 bubbles and the "See what you can do" strapline remain but marketing director Sally Cowdry says the new work "evolves" the O2 brand.
-
Ofcom considers future of radio regulation
Tue, 17 Apr 2007
-
OgilvyOne wins 35m British Gas account
Tue, 17 Apr 2007
British Gas has appointed OgilvyOne to handle its 35m direct marketing account following a five-month review. The business was previously split between WWAV Rapp Collins and EHS Brann.
-
One in 12 UK alcohol ads 'non compliant' with EFRD guidelines
Thu, 12 Apr 2007
Almost one in 12 alcohol ads shown in the UK last year infringed guidelines, according to industry body the European Forum for Responsible Drinking (EFRD).
-
Online video serial for Bebo users to launch
Mon, 16 Apr 2007
Bebo.com has signed a deal with the team behind Lonelygirl15, the online video serial launched last summer, to launch a spin-off show, KateModern, about a teenage university student based in London...
-
Oyster-style payment card to launch in McDonald's
Thu, 12 Apr 2007
Fast-food brand McDonald's is launching Europe's first retail "wave and pay" system with Mastercard. The "contactless" PayPass system will allow customers to pay for their goods without the need to swipe a card or sign a receipt, in a way similar to the Oyster card system operated by Transport for London (TfL).
-
Room 251 in line to win MG account
Thu, 12 Apr 2007
Room 251, a new agency backed by Cogent Elliott founder Bill Husselby, is thought to be close to winning the UK advertising account for MG.
-
ScreenFX adds shopping centres to network
Thu, 12 Apr 2007
-
Shop to handle Green Flag £10m ad account
Thu, 12 Apr 2007
-
Skills body picks Profero for digital push
Thu, 12 Apr 2007
The Learning and Skills Council (LSC) has appointed Profero as its retained digital agency to create a campaign to promote the importance of skills training in the UK.
-
SMG to float Virgin Radio
Thu, 12 Apr 2007
-
Sony cuts jobs at games arm
Tue, 17 Apr 2007
Sony will axe almost 10% of staff across its Sony Computer Entertainment Europe (SCEE) division, despite chief executive Howard Stringer praising European sales of the PlayStation 3 console for bolstering the whole company.
-
Talking turkey
Thu, 12 Apr 2007
Jamie Oliver's crusade against Turkey Twizzlers, animal cruelty allegations and an outbreak of avian flu have damaged the Bernard Matthews brand. Caroline Parry finds hope for the future
-
Tequila leads Carbon Trusts digital roster
Tue, 17 Apr 2007
The Carbon Trust, the independent body set up by the Government to help cut carbon emissions, has appointed Tequila\London as lead agency for its digital, and direct and relationship marketing accounts.
-
Tesco pre-tax profits jump 20.3%
Tue, 17 Apr 2007
-
The non-executive director role-play
Thu, 12 Apr 2007
Fancy broadening your career horizons? Then why not become a non-executive director (NED)? As it happens an interesting new post at COI Communications has just come up: a second non-exec position to run alongside the one occupied by Marilyn Baxter, who has been there since 2003.
-
The Scotsman to replace women's supplement
Mon, 16 Apr 2007
-
The7stars takes offline role for insureyourmotor.com
Thu, 12 Apr 2007
The7stars has won the offline media planning and buying for insureyourmotor.com. It will launch the first offline advertising campaign for the site next month.
-
Thorntons set a world first with their Easter billboard, only to watch it swiftly devoured
Thu, 12 Apr 2007
Lots of people in the marketing world are getting excited about interactive ads. But Thorntons have come up with a concept that makes the idea of talking to a poster through your mobile phone seem far from exciting - an edible billboard!
-
T-Mobile campaign pushes Web tariff
Thu, 12 Apr 2007
-
Touch Local seeks to fill 2m integrated account vacancy
Thu, 12 Apr 2007
Directory service Touch Local is looking for an agency to handle its 2m integrated advertising business. The company is in talks with several undisclosed agencies and wants to make an appointment by the end of the month.
-
Toyota promotes North American head to board of directors
Mon, 16 Apr 2007
-
Trinny and Susannah to front Littlewoods TV ads
Thu, 12 Apr 2007
Littlewoods Direct, the online and catalogue shopping company, is screening its first television ads featuring fashion gurus' Trinny and Susannah on Friday.
-
Untangling the web
Thu, 12 Apr 2007
Until recently, measuring online performance lacked the sort of sophisticated metrics used by traditional media. Martin Croft reports on the steps being taken towards an integrated approach
-
USwitch rallies against unlimited broadband advertising
Thu, 12 Apr 2007
-
Virgin Trains offers free travel to frequent domestic flyers
Thu, 12 Apr 2007
-
Why the Guardian wants to be a lite weight
Fri, 13 Apr 2007
Why, oh why, are the Guardians management, of all people, giving serious consideration to launching a lite version of that august, left-leaning, national organ?
-
WPP expands into social networks with VideoEgg investment
Mon, 16 Apr 2007
-
Wrigley calls pitch for part of £200m brief
Wed, 18 Apr 2007
-
Yahoo! Europe promotes Coppel to MD
Wed, 18 Apr 2007
