Marketing Week
12 August 2010
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Agencies need data
12 August 2010
Your Agency 3.0 feature (MW last week), highlights some important issues in the changing agency model, such as result-based payment, the role of planners and creative output.
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Big Society
Wed, 11 Aug 2010
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Brand communications move to next multilevel
Wed, 11 Aug 2010
Web-based technology has added spice to the mix of marketing channels, as brands get a taste for direct engagement with their consumers.
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Brands on brink get kiss of life
12 August 2010
Saving a brand can be a cheaper and more successful strategy than building a new one from scratch, but businesses still face a tough choice deciding which ones to keep.
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Chanel's luxury dream is turning to dust
Wed, 11 Aug 2010
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Healthy sales could import McDonald's smoothies
Wed, 11 Aug 2010
McDonald’s could roll out its McCafé Real Fruit Smoothies in the UK after the line proved a driving force in a better-than-expected 7% global increase in last month’s company sales.
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ITV chiefs’ vision for the future is out of focus
12 August 2010
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Join the marketing plan for marketers
Wed, 11 Aug 2010
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On the supreme power of the retailer
Wed, 11 Aug 2010
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Personalities remain true to tribal colours
12 August 2010
Marketers aiming to crack the growing retail sector in Asia should avoid targeting consumers by individual territories and focus on the four brand tribes identified by recent research.
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Pots of gold lie along length of learning curve
12 August 2010
Marketing chiefs and professional development specialists answer questions about the current role and possible future trends of staff training programmes in their business.
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Royal Mail in drive to sell story of direct marketing
12 August 2010
Royal Mail has created a team of 30 direct mail consultants to offer advice on targeting and planning campaigns in its latest drive to get marketers to use the channel.
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Running is not just for London
12 August 2010
In response to Mark Williams’ letter (MW last week), this initiative is not “purely targeted at Londoners”, it’s a national campaign for which City AM worked closely with OMD to fulfil the London element.Mark’s concerns would have been alleviated if he’d looked at the www.garmin4milechallenge.co.uk website, which clearly shows this is a national proposition.Harry Owen,Commercial director, City AM
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Sponsorship flexes muscle
12 August 2010
With reference to the Brand Finance list of the top 50 most valuable British brands (MW 29 July), all but one of the top 20 have current or recent sponsorship activity and over two-thirds of the top 50 have sponsorship within their portfolio.Of the bottom five, none have current integrated sponsorship platforms of note - perhaps an opportunity given the above?Rupert Pratt, managing director,Generate Sponsorship
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Supermarkets shift mobile perceptions
12 August 2010
With reference to your article “Are mobile phones the next battlefield for retailers?” (MarketingWeek.co.uk 28 July), from our experience at Tesco, one major point of difference between traditional supermarket goods and mobiles is that the product lifecycle moves very quickly and the mobile world can confuse customers.
