Marketing Week
12 February 2009
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Aer Lingus set to sponsor Capital FM
Thu, 12 Feb 2009
95.8 Capital FM, the Global Radio-owned London station, has signed Aer Lingus as sponsor of its breakfast show with Johnny Vaughan and Lisa Snowdon.
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Airmiles defends closure of dormant accounts
Mon, 16 Feb 2009
Airmiles is risking angering customers of the loyalty scheme with a plan to close the accounts of dormant collectors who do not add to their Airmiles in the next six months.
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ASA bans poster that asks Want longer lasting sex?
Wed, 18 Feb 2009
A poster campaign for an erectile dysfunction aid, that featured the word sex in large letters, has been banned by the Advertising Standards Auth-ority (ASA) after the watchdog received 521 complaints that the ads are offensive
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ASA rules pig welfare claims are misleading
Thu, 12 Feb 2009
The Advertising Standards Authority has banned a poster campaign by the British Pig Executive (BPEX) over unproven claims that British pig farms have very high welfare standards.
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Asda promotes Bendel in top management reshuffle
Tue, 17 Feb 2009
Asda has promoted Rick Bendel from marketing director to chief marketing officer in a senior management reshuffle announced ahead of today’s 4th quarter results announcement (February 17).
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Banks must come clean about their dirty assets or drag us down the pan
Thu, 12 Feb 2009
Until banks show us exactly what they're made of, the economy will remain up the creek without a paddle - and the dire metaphors will keep flooding in
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Bargain hunters poised to profit from Baugur's closing down sale
Thu, 12 Feb 2009
The collapse of Icelandic retail investor Baugur in the UK has opened up a new bidding war for big-name stores such as Hamleys and House of Fraser, as the winter of economic discontent continues to bite.
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BBC recruits marketing chief from Microsoft
Mon, 16 Feb 2009
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Brewers commit to marketing despite cost cuts
Wed, 18 Feb 2009
Carlsberg and Heineken have committed to driving brand growth through marketing despite both pledging to cut costs this year as the global economic downturn bites.
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British Gas ad features Blur song
Mon, 16 Feb 2009
British Gas has unveiled an animated television campaign to promote its green credentials that is soundtracked with a song by Britpop band Blur.
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BT reports 81% profit slump
Thu, 12 Feb 2009
British Telecom has reported an 81% slump in quarterly profit, hit by ongoing problems in its Global Services division.
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BUPA appoints FBH Incite and MediaVest
Thu, 12 Feb 2009
Bupa International has appointed FBH Incite as its global creative agency and MediaVest to handle its global online advertising strategy. The news comes shortly after the appointment of Fiona McAnena as group brand director for the private healthcare provider. She joined from the position of ...
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Burtons adds healthier products to Cadbury Brunch range
Fri, 13 Feb 2009
Burtons Foods is to launch BrunchBreaks and Brunchbakes under its 12.3m Cadburys Brunch brand later this month.
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C4 and UKTV digital channels could sit together
Tue, 17 Feb 2009
The merger talks between Channel 4 and BBC could lead to a joint venture bringing together Channel 4’s digital channels and BBC Worldwide’s digital channel interests.
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Carling to display fan created ads
Wed, 18 Feb 2009
Carling is calling on Manchester United and Tottenham Hotspur fans to design personalised digital perimeter boards for next weekend’s Carling Cup Final.
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Celebrity weeklies lose their allure
Thu, 12 Feb 2009
ABCs: Hello! magazine was the only celebrity weekly to record a circulation rise year on year in the latest ABC figures.
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Childrenswear retailer Adams is rescued by founder
Mon, 16 Feb 2009
Childrenswear retailer Adams has been saved as a high street brand by former owner John Shannon after he bought the company out of administration over the weekend.
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Cleaning up its act
Thu, 12 Feb 2009
Despite not having the lion’s share of the adult oral care market, GlaxoSmithKline is experiencing growth and seems committed to developing three strong, distinctive brands, says Louise Jack
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Coca-Cola launch recycling films
Fri, 13 Feb 2009
Coca-Cola has today (13 February) launched two online films for its online forum that push its approach to packaging and recycling.
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COI appoints Mark Lund as chief executive
Wed, 18 Feb 2009
The COI has confirmed that Mark Lund of Delaney Lund Knox Warren (DLKW) is to take the role of chief executive of COI to replace Alan Bishop.
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Coke reports 18% profit dip
Thu, 12 Feb 2009
Coca-Cola has reported an 18% dip in quarterly profit, hit by a strong dollar and an impairment charge related to its biggest distributor.
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Continental Airlines recruits UK marketer
Wed, 18 Feb 2009
Continental Airlines has recruited former easyJet marketer Shelley Hinde to be its UK marketing manager.
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DDB names Berthelot as Lipton global business chief
Fri, 13 Feb 2009
Omnicom-owned DDB Worldwide has promoted Philippe Berthelot to global business director for its Unilever-owned Lipton teas account.
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Diageo reports 17% profits bump
Thu, 12 Feb 2009
Diageo, maker of Guinness and Baileys, has reported operating profit grew 17% in the first of its financial year but has reduced its growth targets for the full-year because of global economic uncertainty.
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Direct Line target van man with new TV campaign
Fri, 13 Feb 2009
Insurance company Direct Line has hired BBC Groundforce presenter Tommy Walsh to front its first van cover campaign.
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Disney seeks commercial partners to revive its income
Thu, 12 Feb 2009
Walt Disney Co. reported disappointing results last week, with operating income at its cable networks falling for its last quarter by $69m (£47m) to $517m (£348m). But the Disney Channel is hoping to offset difficult advertising conditions ...
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Ditching sports sponsorships can backfire
Wed, 18 Feb 2009
The most popular game around at the moment appears to be brands dropping sponsorship. Vodafone ditches the English Cricket Board; General Motors pulls out of the Masters Golf Tournament; and 888.com and Saga Insurance dump snooker.
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Dominos to increase ad budget to 20m
Tue, 17 Feb 2009
Home delivery pizza chain Dominos says it expects to boost its advertising budget by more than 10% to 20m in 2009 to capitalise on budget- conscious Britons choosing to eat at home.
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Duffy gets on her bike in Diet Coke spot
Mon, 16 Feb 2009
Coca-Cola has unveiled imagery from the first Diet Coke ad campaign to star Welsh singer Duffy on Wednesday (February 18).
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eBay calls ad review following restructure
Thu, 12 Feb 2009
Online auctioneer eBay is reviewing its pan European advertising account, thought to be worth around £15m.
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ECJ rules against L'Or蠬 in trademark infringement case
Thu, 12 Feb 2009
L'Or? should not be able to stop rivals using its trademark and marketing low-cost copies of its perfume brands, according to an official at The European Court of Justice (ECJ).
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Efridge aids saturated fat quest
Thu, 12 Feb 2009
The Eatwell Fridge has been created by Vallance Carruthers Coleman Priest (VCCP) as an online addition to the agency's work for the £3.5m Food Standard Agency's public health campaign on saturated fats.
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Football to tackle downturn, says Deloitte
Thu, 12 Feb 2009
Long-term sponsorship and broadcast rights deals should mean that Europes top football clubs can ride out the economic downturn, according to Deloitte.
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Frank runs 2.2m campaign around cannabis issues
Mon, 16 Feb 2009
Frank, the Governments drugs information service, has launched a 2.2m integrated campaign to raise awareness of the mental health problems associated with taking cannabis.
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Get real and solve genuine problems
Thu, 12 Feb 2009
Let's keep our feet rooted in the real world
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Google closes radio advertising arm
Fri, 13 Feb 2009
Google is to shut its radio ads business as attempts to take its online dominance into the offline market continue to falter.
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Government urged help boost UK tourism campaign
Fri, 13 Feb 2009
UK tourism body VisitBritain is urging the Government to release new funds to help it launch a promotional campaign in Europe and the US as official statistics showed a dramatic fall in visitors.
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Holiday Inn owner sees 13% profit jump
Tue, 17 Feb 2009
Intercontinental Hotel Group, owner of the Crowne Plaza and Holiday Inn hotel brands, has reported profit climbed 13% last year but warns of a “sharp deterioration” in the hotel market this year.
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HS&P commits to merger with digital shop Crayon
Wed, 18 Feb 2009
The trend towards agency consolidation is continuing with independent marketing partnerships specialist HS&P poised to sign a deal with dedicated digital agency Crayon.
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Ibm and google take personal data into uncharted territory
Thu, 12 Feb 2009
The latest information services will see a reappraisal of the role of personal data in marketing and customer relationship management
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ING puts brakes on F1 sponsorship
Mon, 16 Feb 2009
ING is to end its sponsorship of Renaults Formula 1 team at the end of this year.
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Interim marketers see pay decline
Tue, 17 Feb 2009
Interim marketing managers are taking a pay cut of 6 per cent as the economic climate worsens. Since June 2008 the daily rate has fallen from £561 a day to £527 in December 2008, according to research carried out by recruitment agency, Russam GMS. The survey ...
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IPC in robust position for Websters reign
Thu, 12 Feb 2009
ABCs: IPCs latest circulation figures point to a number of challenges for incoming chief executive Evelyn Webster but offer potential springboards for growth in certain sectors.
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It's enough to make you scream
Thu, 12 Feb 2009
With redundancies high on the agenda of a great many companies, maintaining the morale of staff will require a little more effort. But Jo-Anne Flack discovers such a policy will pay dividends
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ITV expected to sell off Friends Reunited
Mon, 16 Feb 2009
ITV is considering selling Friends Reunited as the broadcaster looks to strip underperforming assets.
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John Brown to publish John Lewis customer title
Mon, 16 Feb 2009
John Lewis has re-appointed John Brown to handle its customer magazine, which is due to re-launch this autumn.
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Jonathan Durden: Why marketers lag behind Lily
Wed, 18 Feb 2009
The UK, and London in particular, is fast becoming the epicentre for setting trends in many industries, and in many guises, but not in marketing.
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Kerrang! sees circulation crumble
Thu, 12 Feb 2009
ABCs: Rock music weekly titles have seen circulation plummet with Kerrang! losing nearly a third of its average net circulation year-on-year, according to latest ABC figures.
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Kraft Foods launches new corporate identity
Wed, 18 Feb 2009
Kraft Foods is determined to make today delicious with a new corporate identity, being rolled out globally this week.
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Lads Mags print circulation tumbles
Thu, 12 Feb 2009
ABCs: The lads mags sector continues to see a decline in the printed form with FHM, Maxim and Loaded all seeing a double digit drop in average net circulation year-on-year, according to ABC figures.
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Lego signs licensing deal with Disney
Tue, 17 Feb 2009
Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney.
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Liverpool Capital of Culture chief steps down
Wed, 18 Feb 2009
Liverpool European Capital of Culture 2008 marketer Kris Donaldson is stepping down from his role at the end of this month.
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Lloyds TSB launches 2012 mortgage deal
Thu, 12 Feb 2009
Lloyds TSB is launching a new mortgage offer, tied to its sponsorship of the London 2012 Olympic and Paralympic Games.
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Look makes strong showing in ABCs
Thu, 12 Feb 2009
ABCs: Cond?asts Glamour is again the leading title in the glossy womens magazines sector but IPCs weekly Look performed strongly with a rise of 2.9 per cent year-on-year, according to latest ABC figures.
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Lurpak campaign focuses on breakfast
Fri, 13 Feb 2009
Arla Foods is launching a new television ad for Lurpak as part of a 12 million marketing campaign in the fight back against Dairy Crests Country Life brand.
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Magners names new marketing chief
Mon, 16 Feb 2009
C&C Group has appointed Paul Bartlett marketing director for cider brand Magners.
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Mags see actively purchased sales drop
Thu, 12 Feb 2009
ABCs: TV Choice has taken the top spot once more as the most actively purchased magazine title but its sales are down year-on-year, according to the latest ABC figures.
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Match.com appoints former Yahoo! man as top UK marketer
Thu, 12 Feb 2009
Match.com, the online dating agency, has named former Yahoo! marketer Karl Gregory as its UK marketing director.
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Media Square cuts jobs as client spend nosedives
Thu, 12 Feb 2009
Marketing services group Media Square, owner of agencies including financial services specialist The Gate and direct shop CMW, is to cut around 90 jobs in reaction to “significant reductions in client spending plans.”
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Millennium re-enlists founder as director
Thu, 12 Feb 2009
Millennium, the agency specialising in over-50s marketing, has re-appointed co-founder Kevin Lavery as group managing director. He replaces Fiona Hought, who had held the top job for three years.
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Mission expects revenues up but profit down
Mon, 16 Feb 2009
Mission Marketing Group, owner of RLA Group and Bray Leino, expects revenues to increase by about 29% for the full-year but profit to decline.
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MTV brings music video venture to UK
Wed, 18 Feb 2009
MTV International is to launch its online music initiative MTV Music, a major video archive, in the UK in Q3 this year. The site will form part of an ambitious global digital hub which will bring together the brand's vast archive in a bid to position
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New alcohol inquiry checks on role of ads
Wed, 18 Feb 2009
The role of marketing in the misuse of alcohol could come under even further scrutiny following a House of Common’s health committee inquiry launched last week.
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Nial Ferguson gains Future publishing director role
Thu, 12 Feb 2009
Future has promoted Nial Ferguson to the position of publishing director, Technology and Entertainment Lifestyle.
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No contingency for rainy days
Thu, 12 Feb 2009
Whether it’s saving for a deposit for a house or a pension, many people are not putting money away during the financial crisis as the cost of living and helping family members become more important
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Nokia to cut 50% of staff from UK ad sales division
Wed, 18 Feb 2009
Nokia is on the verge of withdrawing from the mobile ad market as it plans to cut more than half of its ad sales division, affecting up to 30 roles.
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O2 first operator to run branded version of Bebo
Thu, 12 Feb 2009
Mobile service to launch a tailored version of the social network on its portal.
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Pernod Ricard hails outstanding 13% sales bump
Fri, 13 Feb 2009
Jameson and Martell maker Pernod Ricard has hailed its 13% half-year sales bump as an “outstanding” performance and confirmed it will achieve double-digit profit growth for the full-year.
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Peroni's fashion venture aims to raise the brand's stylish profile
Thu, 12 Feb 2009
Peroni Nastro Azzurro beer has collaborated with designer Antonio Berardi to create its first-ever fashion accessories range, which will be sold from spring 2009.
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Renault appoints marketing chief
Thu, 12 Feb 2009
French car marque Renault has appointed mercosur director J?me Stoll vice president of sales and marketing.
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Shoe retailer Stylo breathes last gasp
Fri, 13 Feb 2009
Beleaguered Barretts owner Stylo has thrown in the towel and called in the administrators after its bid to agree a restructuring plan with creditors failed.
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Sorrell takes F1 shares
Thu, 12 Feb 2009
Sir Martin Sorrell is one of a number of new minority shareholders in Formula One, according to reports.
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Starbucks to launch instant coffee brand
Fri, 13 Feb 2009
Starbucks is launching an instant coffee brand in the US next month in its latest bid to woo price-conscious customers.
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Suzuki Auto launches Alto campaign
Mon, 16 Feb 2009
Suzuki Automobiles is launching its new Alto with a pan-European campaign breaking today (16 February).
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Ted Baker and UKTV sign Blighty partnership deal
Wed, 18 Feb 2009
UKTV has signed a partnership with retailer Ted Baker as part of the push behind the launch of the Blighty channel.
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Tesco adds more discounts as John Lewis reveals snow hit sales
Fri, 13 Feb 2009
Tesco is to add 100 new discount lines, in particular to its childrenswear and skincare ranges.
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The necessity of social responsibility
Wed, 18 Feb 2009
It may be the most difficult sell ever for marketers. As the world slides into recession and consumers cut their spending, the British Government wants brands to ensure that they don’t compromise on long-term business sustainability (see interview with Lord Hunt, below). The message is that environmental ...
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Think brand experience not bankers' bonuses
Thu, 12 Feb 2009
Banks and financial services companies have a hard time getting themselves onto lists of consumers’ favourite brands. That doesn’t mean that there aren’t some great brands with distinct personalities out there in the financial world. But we tend to align ourselves with ...
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TMN suspends shares as takeover deal nears
Wed, 18 Feb 2009
Digital marketing services and research group TMN this morning (February 19) suspended trading in its shares on the Alternative Investment Market (AIM) pending “very early discussions” on a “reverse takeover” of the company.
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Turner signs commercial deals to promote Ben 10: Alien Force series
Thu, 12 Feb 2009
Turner Broadcasting is launching the new series of Cartoon Network's flagship Ben 10 franchise with a raft of commercial deals and initiatives, with partners aiming to capitalise on the channel's top-rated show.
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Twitter receives 24m in additional VC funding
Mon, 16 Feb 2009
Micro blogging site Twitter received 24.5m in VC funding this weekend, bringing its total funding figure to over 35m.
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Value or Values, Price or Nice
Fri, 13 Feb 2009
When the Co-operatives new marketing campaign breaks next week, a single ad lasting almost three minutes will test viewers of Coronation Street on how much they really care about ethics and sustainability during a recession.
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VCCP strengthens grip on Mller business portfolio
Wed, 18 Feb 2009
Vallance Carruthers Coleman Priest has snatched the 4m advertising account for Mller Rice to add to its recent Mller Corner win.
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VCCP wins 4 million Muller Rice account
Tue, 17 Feb 2009
Vallance Carruthers Coleman Priest has snatched the 4 million advertising account for Muller Rice to add to its recent Muller Corner win.
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Viacom Brand Solution promotes Mark Jones
Tue, 17 Feb 2009
MTV Networks International (MTVNI) has promoted Mark Jones to senior vice president of Viacom Brand Solution International (VBSI).
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Viacom profit dips 69%
Fri, 13 Feb 2009
Viacom, owner of MTV, Nickelodeon and the Paramount Pictures movie studio, reported fourth quarter profit fell 69% on costs related to job cuts and the write-down of some of its assets.
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Virgin in Honda F1 bid
Wed, 18 Feb 2009
Virgin Group has made a bid to purchase the Honda Formula One team.
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Virgin Media logs 500m on-demand views
Thu, 12 Feb 2009
Virgin Media viewers watched 516 million on-demand programmes last year with over half of its customer’s regularly using the service.
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Visit Wales calls marketing agency pitch
Thu, 12 Feb 2009
Visit Wales, the Welsh tourist body has called a pitch for its 7.5 million marketing business.
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Wrigleys launches Extra time football campaign
Tue, 17 Feb 2009
Wrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
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YouTube hires ITVs Bateson to head European marketing
Tue, 17 Feb 2009
YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director.
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YouTube trials video downloads
Fri, 13 Feb 2009
YouTube is to let its users download free and paid-for videos.
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Zavvi finally wound-up
Wed, 18 Feb 2009
Defunct entertainment retailer Zavvi will be finally wound-up by the end of this week after a company led by former chief executive Simon Douglas signed a deal to buy all remaining stock and eight stores.
