Marketing Week
12 June 2008
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Agencies question Google/Yahoo! tie-up
Mon, 16 Jun 2008
Google ads will soon appear on Yahoo!'s search engine results in the US and Canada, in a pact that is anticipated to roll out globally. But industry experts are already questioning what impact it will have on UK advertisers' online campaigns.
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Anger over BB Virgin idents
Thu, 12 Jun 2008
Big Brother has already stirred up controversy in its first week following a raft of complaints about its "ageist, homophobic and sexist" sponsorship idents to the advertising regulator.
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Avery takes new media role at Thomson Local
Thu, 12 Jun 2008
Thomson Local has announced the appointment of Richard Avery, former group internet controller for Express Group Newspapers, as general manager of new media. He took up the role earlier this year.
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Barclays signs 20m tennis sponsorship
Wed, 18 Jun 2008
Barclays is to become one of the biggest sponsors of men's tennis after announcing a five-year £20m deal with the ATP, the governing body for men’s professional tennis. It will be renamed as the Barclays ATP World Tennis Tour Finals.
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Bauer splits with group managing director
Thu, 12 Jun 2008
Marcus Rich, group managing director of Bauer Advertising and Lifestyle Magazines, is leaving the company following a management restructure. His role will now be scrapped and Bauer Consumer Media chief executive Paul Keenan will take over his responsibilities.
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Birds Eye to launch big eat ready meals for single men
Wed, 18 Jun 2008
Birds Eye, the frozen food brand, is understood to be ramping up its battle against the chilled sector with a range of “big eat” ready meals, aimed at male consumers.
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Blowing the froth off Budweiser
Fri, 13 Jun 2008
All said and done, $46bn isnt a lot of money to offer for what was, until quite recently, the worlds biggest brewer: its just a tad more than Microsoft bid for ailing internet portal Yahoo, before walking away in a huff.
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Bose sponsors online music show
Thu, 12 Jun 2008
Bose, the audio equipment company, has signed a deal with Pod3.tv to sponsor its online music show. The deal follows a growing trend towards online product placements.
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Brands hit the road
Thu, 12 Jun 2008
To better engage with consumers, brands are going mobile. But to ensure the success of any experiential activity, time and effort should be invested at the planning stage. By Ian Whiteling
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Can John Lewis chief Inglis defy the credit crunch and grow the brand?
Thu, 12 Jun 2008
Only three months into his role as head of brand communications at John Lewis, and Craig Inglis is already talking about his ambition of giving the retail brand a "bit more of a face and a personality".
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Carphone Warehouse cautious despite profits rise
Thu, 12 Jun 2008
Carphone Warehouse says it is "cautious" about the year ahead despite reporting a 75% leap in pre-tax profits to £216m for the year to the end of March. The retailer says it has a "sucessful year" but is concerned about the slowing housing market.
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Chris Ingram: Blames parents for the Big Bully Corporations behaviour
Wed, 18 Jun 2008
The BBC was at it again last month when it announced Adventure Rock not a TV or radio programme, but a virtual world computer game aimed at 6- to 12-year-olds.
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Christian Aid targets young people with new brand
Mon, 16 Jun 2008
Christian Aid is launching a youth brand to fight young people's disengagement with global issues. The Ctrl.Alt.Shift brand aims to recruit a community of 18- to 25-year olds to become "outspoken aggregators" for global issues.
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CIM survey reveals optimism about marketing prospects
Thu, 12 Jun 2008
Marketers remain "surprisingly" bullish about their own organisations' prospects despite becoming increasingly gloomy about the UK economy, according to the latest research from the Chartered Institute of Marketing.
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Cut-throat competition in razor market
Wed, 18 Jun 2008
Razors and blades in the UK is big business an industry worth 300m a year, but one dominated by Procter & Gamble brand Gillette, which holds more than two-thirds of the market. Yet entrepreneur Will King thinks his Azor range, launched under his King of Shaves (KoS) brand this week, can not only dent, but account for 25% of the market within five years.
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CWDC seeks agency for award campaign
Thu, 12 Jun 2008
The Children's Workforce Development Council is seeking an agency for a campaign supporting its Early Years Professional Status award. The review is being overseen by COI.
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Daily Sport to hand out samples at festivals
Thu, 12 Jun 2008
Sport Media Group is planning to launch sampling campaigns at this year's summer music festivals, to boost promotional activity behind the Daily Sport.
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Energywatch accuses providers of limiting green energy
Tue, 17 Jun 2008
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Europcar appoints marketing director ahead of relaunch
Fri, 13 Jun 2008
Europcar UK Group has appointed Catriona Lougher as its first consumer marketing director, charged with heading a multi-million pound relaunch of Europcar into the UK leisure market. She has come from Premier Inn where she was head of marketing.
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Ex-Sun editor MacKenzie may stand in by-election
Fri, 13 Jun 2008
Former Sun editor Kelvin MacKenzie is mooting standing against David Davis in the by-election that has been prompted by the Conservative MP's resignation yesterday. Davis stood down as shadow home secretary and as an MP in protest over Prime Minister Gordon Brown's proposal to extend the number of days that terror suspects can be kept without charge to 42 days.
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Ex-Thomson chief takes Nandos post
Wed, 18 Jun 2008
Andrew Rayner, the former marketing director at Thomson, is joining restaurant chain Nando’s as its chief marketer. He will join the company on July 14.
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Five hands 5m advertising account to Grey
Mon, 16 Jun 2008
Five has moved its 5m advertising from Vallance Carruthers Coleman Priest to Grey without a pitch. The move follows the departure of director of content Lisa Opie, who was responsible for the broadcaster's marketing.
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Fortis launches first global ad campaign
Mon, 16 Jun 2008
Fortis is pledging to drop the "empty promises" associated with financial services companies in its first global advertising campaign. The "Life is a curve" ad marks the first work created by Grey Worldwide since winning the £100m account in November last year.
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'Getting Ahead' from Angus Crowther
Wed, 18 Jun 2008
There could be less email and more chat!
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Getting the measure of data
Thu, 12 Jun 2008
Increasingly sophisticated technology is being used to capture data about exhibition visitors. But Jo Anne Flack discovers that this counts for nothing if the information is not used intelligently
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Glamorous armed forces ads breach regulations
Wed, 18 Jun 2008
The Government has been accused of double standards for failing to apply consumer protection legislation to its own advertising.
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Global expansion vs family commitments
Thu, 12 Jun 2008
There are at least two ways of viewing the sale of natural cereals maker Jordans to multinational food conglomerate ABF. On the one hand, it is about a mid-size family business which, though hugely successful over 36 years in surfing rapidly-changing food trends, ...
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Google looks for UK DM agency
Thu, 12 Jun 2008
Google is seeking a direct marketing agency for the first time to handle its UK business-to-business work. It has already started to talking to a "closed list" of agencies.
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Hair today
Thu, 12 Jun 2008
The movement of David Camerons hair parting reflects his indecisiveness perhaps a survey would indicate which position has the widest appeal?
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Havas to merge sports and entertainment agencies in one network
Mon, 16 Jun 2008
Havas Media is bringing its sports and entertainment agencies into one network as part of a move to launch an integrated worldwide offering. Havas Sports and Entertainment will offer services across consultancy, branded content and negotiation.
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Helping consumers make the healthy choice for marketers
Thu, 12 Jun 2008
Health is a big issue for today's consumers. Marketers need to provide them with trustworthy information without coming across as 'nannies'
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InBev courts King of Beers
Wed, 18 Jun 2008
InBevs proposed acquisition of Anheuser-Busch could bring the good times grinding to a halt for Budweiser marketers. As guardians of the worlds biggest lager brand, Bud executives have confidently strode the globe, assured in the belief that they have reached the top of their profession.
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Inbev mounts $46bn bid for Budweiser owner
Thu, 12 Jun 2008
Inbev, the brewer that owns Stella Artois, has made an unsolicited offer for rival Anheuser-Busch. The company, which owns Budweiser, says the deal is valued it at $46bn (£23bn).
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Inbev prepares top secret launch of lower ABV Stella
Wed, 18 Jun 2008
Inbev is gearing up for a top secret launch of a lower-strength Stella lager in a last-ditch attempt to shed the lager-lout image of Stella Artois and revive its falling sales. The new 4% ABV (alcohol-by-volume) drink is expected to be introduced in the UK later this year.
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Industry dismisses ITV ad minutes plea
Thu, 12 Jun 2008
An ITV plea for "more flexibility" in advertising minute rules has been challenged by rivals and media agencies who do not believe it will help the industry.
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Iris Experience wins product launch brief for Lavazza
Thu, 12 Jun 2008
Iris Experience has been appointed by Italian coffee company Lavazza to spearhead marketing activity around new product launches in September this year.
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Jordans leaves its independent roots to go global with ABF
Thu, 12 Jun 2008
Jordans, the cereal maker, is the latest "eccentric" start-up that has sold itself to a major corporation after decades of being resolutely independent. It joins Green & Black's, now part of Cadbury, and Ben & Jerry's, owned by Unilever, as an independent ...
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Kidston and Tesco launch eco shopping bag
Tue, 17 Jun 2008
Cath Kidston, the "yummy mummy" designer, has created a range of eco shopping bags to raise funds for Marie Curie Cancer Care, which will be sold exclusively through supermarket chain Tesco. All profits will go to Marie Curie.
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Lee Daley re-emerges in digital arena
Thu, 12 Jun 2008
Former Saatchi & Saatchi chief executive Lee Daley has resurfaced with a series of roles in the digital industry. It includes global consultancy role of software giant Microsoft.
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LG poaches Sony Ericsson marketer to head UK marketing
Mon, 16 Jun 2008
LG Electronics has appointed Sony Ericsson marketer Andrew Warner as UK and Ireland marketing director. He will start at the electronics company today (June 16) and work on strengthening brand awareness of the company, reporting to UK president Brian Na.
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Lobby groups take their protests to the agencies of offending companies
Thu, 12 Jun 2008
Charities and direct-action groups have long since lobbied against organisations they feel are plundering the Earth's resources or failing in their social responsibilities, but a trend is emerging of ambushing those companies' mouthpieces ...
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Mick Hucknall stars in Virgin Media cinema ad campaign
Wed, 18 Jun 2008
Virgin Media has enlisted Simply Red singer Mick Hucknall as the face of its latest advertising campaign. Hucknall follows Uma Thurman, Ruby Wax and Samuel L Jackson in fronting campaigns for the cable company.
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Microsoft to offer Live Search cashback in Europe
Tue, 17 Jun 2008
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New campaign - Silvercross
Thu, 12 Jun 2008
Silvercross targets parents-to-be
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News Int shuts magazine division after three years
Tue, 17 Jun 2008
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Nokia hires Sony Ericsson sponsorship chief
Thu, 12 Jun 2008
Nokia has poached Sony Ericsson sponsorship chief Dean Taylor to head its sponsorship division. He took over the newly created role this week.
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Numico brings Euro RSCG into the fold
Thu, 12 Jun 2008
Euro RSCG has won a place on the roster for baby food company Numico, despite losing out in a competitive pitch against Leo Burnett last year.
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O2 loses bubble trademark battle
Thu, 12 Jun 2008
O2 has lost its four-year battle with rival 3 over the use of its bubble trademark in a TV advert. The European Court of Justice announced its ruling today (June 12).
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OgilvyOne wins eHarmony DM account
Mon, 16 Jun 2008
OgilvyOne has won the direct marketing account for eHarmony, the US-based online dating site, ahead of its launch in the UK later this year. The agency is understood to have won the business without the pitch and it is not yet clear what marketing activity it is planning.
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Orange attempts to regain its launch-era appeal
Thu, 12 Jun 2008
When Orange chief Tom Alexander outlined his strategy for the com-pany, it came as no surprise that customer service was at the forefront of his plans.
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Producer to invest 1m in French wine brand
Thu, 12 Jun 2008
Constellation Europe is investing 1m in the launch of a new mid-market French wine brand, Enchant?The launch is a joint venture with with Bordeaux wine producer Baron Phillippe de Rothschild.
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Puma signs deal to showcase products and branding in Football Superstars online game
Thu, 12 Jun 2008
Puma has signed a deal with online game Football Superstars for its products and branding to appear in the game.
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Radical reorganisation on agenda for Sport England
Thu, 12 Jun 2008
The Government is making major reforms to Sport England as part of its strategy to capitalise on the London 2012 Olympic Games and pull Britons out of their increasingly sedentary lifestyles.
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Reader’s Digest seeks brand-focused agency
Fri, 13 Jun 2008
Reader’s Digest is looking to appoint an agency to handle a direct marketing project that is believed to be brand focused. The move marks a departure from the magazine's promotions-led approach.
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Sainsbury's online sales hit by technical glitch
Wed, 18 Jun 2008
Sainsbury's has been forced to pull its online delivery service after a technical error on the site. The problem, first identified yesterday afternoon (June 17), is expected to hit sales.
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Scottish Government to outlaw cheap booze
Tue, 17 Jun 2008
The Scottish Government is expected to outlaw cheap alcohol deals by introducing a new tax later today (June 17), as part of its action plan to counter alcohol abuse among teenagers. The move is also designed to end cut price deals and buy-one-get-one free offers in supermarkets.
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Selling the web to advertisers
Thu, 12 Jun 2008
With newspapers online content growing in stature, the next challenge is to sell multimedia exposure to advertisers, says Dominic Carter
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Silverjet sacks all 420 staff
Fri, 13 Jun 2008
Failed business airline Silverjet has formally made all 420 staff redundant today. The move follows a breakdown in negotiations with investment company Kingsplace to acquire the airline.
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Sky uses viral to promote summer sports coverage
Thu, 12 Jun 2008
Sky Sports has launched a viral campaign to promote its summer golf and cricket coverage. The footage shows classic footage of the two sports cut together.
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Spirits escape the credit crunch
Thu, 12 Jun 2008
Despite forecasts of an impending economic slump, The Chartered Institute of Marketing's latest Marketing Trends survey reveals that marketers believe their futures need not reflect the bleak view
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Staaf to head own-brand marketing for O2
Thu, 12 Jun 2008
O2 has appointed Erik Staaf to the new role of head of own-brand marketing. He joined from mobile phone headset maker Jabra late last month.
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TalkSport uses agency to launch e-magazine
Thu, 12 Jun 2008
TalkSport Magazine has appointed The Grout Eccles Partnership as the marketing agency for its launch in the next three months.
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TBWA\Manchester wins Gocompare.com
Tue, 17 Jun 2008
TBWA\Manchester has won the 10m advertising account for Gocompare.com, the insurance comparison website. The appointment follows against a four undisclosed agencies and EHS Brann Cirencester, which has been working with the site on a project basis.
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The Black Hole and Elmwood join William Hill roster
Thu, 12 Jun 2008
William Hill has appointed The Black Hole and Elmwood to its below-the-line roster. It comes just weeks after it appointed Billington Cartmell to work on its retail division's below-the-line work.
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Time to milk premium placing
Thu, 12 Jun 2008
As more consumers make the switch to premium freeze-dried instant coffee, can Douwe Egberts cash in by highlighting the emotional benefits of the brand? asks Camille Alarcon
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Toyota Yaris named ETA Green Car of the Year
Fri, 13 Jun 2008
The Toyota Yaris has beaten 1,300 cars to be named the Green Car of the Year 2008 by lobby group Environmental Transport Association. The Dodge SRT-10 was named as the least green car.
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Train operator association seeks agency for off-peak promotion
Thu, 12 Jun 2008
The Association of Train Operating Companies is looking for an advertising agency to carry out a high profile campaign to encourage off-peak travel.
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TUI merges Thomsonfly and First Choice Airways in the UK
Mon, 16 Jun 2008
TUI is merging its two airlines, Thomsonfly and First Choice Airways, to create the third biggest airline in the UK. The combined airline will launch as Thomson Airways in May next year.
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UBM and Informa end 3bn merger talks
Wed, 18 Jun 2008
Talks between publishing groups United Business Media and Informa over a 3bn merger have ended without agreement, while Informa has received a takeover bid from private equity. A group led by Providence Equity is understood to have made the approach with a consortium including private equity company Carlyle.
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UK is fastest growing bottled-water market
Fri, 13 Jun 2008
British consumers have been drinking bottled water at a faster rate than any other European country over the past five years, according to a report by independent market analyst Datamonitor. However, the UK lags behind Italy, France and Spain in terms of overall volume.
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Virgin Money drops green card for mobile payments
Thu, 12 Jun 2008
Virgin Money has shelved plans for a biodegradable credit card in favour of "greener" systems, such as payment over mobile phones.
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Visa to host Olympic handover party
Mon, 16 Jun 2008
Visa, the credit card brand, will throw a major outdoor party on The Mall in London as part of Olympic handover celebrations on August 24. The Visa 2012 Party, announced today (June 16), will include a free concert for 40,000 revellers outside Buckingham Palace.
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Vodafone to review 55m media buying account
Mon, 16 Jun 2008
Vodafone is reviewing its 55m UK media buying account, which is currently held by OMD. It is understood that the agency will retain the planning and will repitch for the buying business.
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WARL wins Mates account
Thu, 12 Jun 2008
WARL, the integrated agency, has won the Mates Condoms business without a pitch. It is not clear if there was an incumbent agency.
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Wholegrain cereal TV ad 'misled' consumers
Thu, 12 Jun 2008
The Advertising Standards Authority (ASA) has banned an ad for Nestl?ereals that claimed consumer should eat three portions of wholegrain every day.
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Wonderbra searches for Britain's best breasts
Tue, 17 Jun 2008
Wonderbra is launching a campaign to find Britain's best breasts as it launches its new D to G cup range. A viral, created by Iris, will invite women to become a Wonderbra model.
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Woolworths chief executive Trevor Bish-Jones steps down
Wed, 18 Jun 2008
Woolworths chief executive Trevor Bish-Jones is leaving the troubled retailer after six years at the helm. The news comes as Woolworths posts another set of disappointing results today (July 18).
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WPP and Publicis in Performics bid
Wed, 18 Jun 2008
The WPP Group and Publicis are understood to have entered the second and final round of bidding for the search marketing arm of Google-owned DoubleClick Performics.
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Yahoo! and Google forge ad-sharing deal
Fri, 13 Jun 2008
Yahoo! has agreed a major deal to use Google's advertising technology in a move that will further bolster Google's dominance. The agreement also signals the end of Microsoft's protracted merger talks with Yahoo!.
