Marketing Week
12 March 2009

  • A-B chief David Dryden to step down

    Mon, 16 Mar 2009

    David Dryden, former marketing director and current vice president and managing director of Anheuser-Busch UK is to leave the company following last year’s merger with InBev.

  • Absolute Radio in rebranding drive

    Thu, 12 Mar 2009

    Absolute Radio is to launch the next stage of its rebranding campaign with a focus on the station's expanded playlist.

  • Adknowledge buys Miva Media

    Fri, 13 Mar 2009

    Online performance advertising network Miva Media has been acquired by Adknowledge.

  • Advertising Association appoints Tim Lefroy as chief executive

    Tue, 17 Mar 2009

    The Advertising Association has unveiled Tim Lefroy as its chief executive to replace Baroness Peta Buscombe.

  • Aegis to report rise in profits say analysts

    Wed, 18 Mar 2009

    Aegis Group, owner of Carat and Vizeum, is likely to post an increase in pre-tax profit for last year but its exposure to the US motor industry leaves 2009 earnings vulnerable, according to analysts.

  • AOL names Google ad guru CEO

    Fri, 13 Mar 2009

    Time Warner has appointed Google advertising chief Tim Armstrong as chairman and chief executive of its internet unit AOL.

  • Apple rolls outs beta of iPhone 3.0

    Wed, 18 Mar 2009

    Apple has rolled out a beta of its iPhone 3.0 operating system to enable a range of new features including the ability to add transactions to apps.

  • Ararat Brandy to reposition

    Fri, 13 Mar 2009

    Ararat Armenian Brandy is developing a new brand positioning to be supported by an international marketing campaign devised by Amsterdam Worldwide.

  • ASA slams horror poster for glorifying knife crime

    Thu, 12 Mar 2009

    The Advertising Standards Authority has slammed a poster for the horror film Scar for being "overly graphic and shocking".

  • Asda lures Fallon partner to be marketing director

    Thu, 12 Mar 2009

    Asda has poached its incumbent agency Fallons chief strategy officer Mark Sinnock to fill its marketing director role.

  • Asda pocket tap ad to launch tomorrow

    Tue, 17 Mar 2009

    Supermarket Asda has brought back its famous pocket tap theme and jingle in a bid to reinforce its value credentials and benefit from consumer enthusiasm for nostalgia marketing and brands.

  • ASICS puts both feet forward

    Thu, 12 Mar 2009

    ASICS, the trainer brand, is launching a pan-European print campaign with the strapline "What's a left without a right?"

  • Auto Windscreens names marketing chief

    Wed, 18 Mar 2009

    Auto Windscreens has appointed Nigel Davies as its sales and marketing director.

  • Bauer Media cookery mag Eat In prepares for launch

    Wed, 18 Mar 2009

    Bauer Publishing is gearing up to launch a mass market paid-for monthly cookery magazine at the end of the month, with the a title Eat In, Marketing Week has learned.

  • Beam Global names Matt Shattock as chief executive

    Tue, 17 Mar 2009

    Beam Global Spirits & Wine has recruited former Cadbury Schweppes marketer and president Matt Shattock to be its new chief executive.

  • Bebo in major European expansion

    Mon, 16 Mar 2009

    Social network Bebo has launched in France, Germany, Italy, Spain and the Netherlands.

  • Big Kick appointed to handle Beck's

    Thu, 12 Mar 2009

    Inbev has appointed The Big Kick to handle direct marketing duties on the Becks, Beck’s Vier and Beck’s Alcohol Free brands.

  • BJL creates 2.5m TV and cinema ad campaign for Rustlers burgers

    Thu, 12 Mar 2009

    BJL has created its first work for the Kepak Convenience Foods brand Rustlers in the form of a £2.5m television and cinema campaign that targets young males and students.

  • Brands 'must be beacons of trust to beat recession'

    Wed, 18 Mar 2009

    Consumers will expect brands to become trusted, transparent and engaged pillars of the earth to replace outdated, untrustworthy institutions in a post-recessionary new world, according to the former New Labour pollster and focus group guru Lord Gould.

  • British Gas signs 15m swimming sponsorship

    Fri, 13 Mar 2009

    British Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.

  • Brunini leaves Group M and Universals BrandAmp

    Wed, 18 Mar 2009

    BrandAmp, the Group M and Universal Music Group joint venture set up to develop music and brand partnerships, has parted company with chief executive Giulio Brunini.

  • Carter's digital blueprint will help to guarantee his political future

    Thu, 12 Mar 2009

    Lord Carter’s charting of Digital Britain, which aims to safeguard the UK’s digital future, involves a clever marriage of market and state

  • Cello upbeat on solid 2009

    Tue, 17 Mar 2009

    Cello, the marketing services group that owns the Leith Agency and Farm Communications, has reported income up 17.2% last year and says that is has made a “solid” start to 2009.

  • Citroen to launch C3 Picasso DM campaign

    Fri, 13 Mar 2009

    French car brand Citroen is launching a direct mail campaign in a bid to persuade existing customers to upgrade to its new C3 Picasso model.

  • Cognito founder sells stake in agency

    Mon, 16 Mar 2009

    Founder of Cognito Integrated Marketing Karl Heasman has sold his majority holding in the agency to creative agency The Forth Generation.

  • COI assigns mobile role in accessing the hard-to-reach

    Wed, 18 Mar 2009

    The COI is throwing its weight behind mobile as a "vital" channel for the Government's marketing and communications strategy.

  • Commercial TV must diversify or die

    Wed, 18 Mar 2009

    Last year there was a flurry of positive stories about the health of TV. Thinkbox’s Tess Alps pointed out that the much-feared time-shift technology had actually led to 14% increases in viewing in those homes with the boxes, while James Appleby of Mediaedge:cia declared: “Television ...

  • Debenhams to boost designer ranges amid falling sales

    Tue, 17 Mar 2009

    Debenhams plans to increase the amount of own bought stock it sells such as Designers at Debenhams ranges, the department store chain reports this morning.

  • Encams set to revive Keep Britain Tidy ads

    Thu, 12 Mar 2009

    Environmental protection charity Encams has admitted its Keep Britain Tidy anti-litter campaign has "lost its way" over the past ten years.

  • Exploit full potential of the digital space

    Thu, 12 Mar 2009

    Keep very close tabs on live campaigns

  • Facebook launches Facebook Connect iPhone app

    Mon, 16 Mar 2009

    Facebook has launched Facebook Connect for iPhone to enable mobile users to connect with each other via third party applications.

  • Finance directors back marketing investment

    Tue, 17 Mar 2009

    Finance directors across the country believe that marketing investment should be strengthened during the economic downturn to benefit their firm in the long-run, according to a new report.

  • French Connection swings to loss

    Wed, 18 Mar 2009

    French Connection Group swung to a 17.4m pre-tax loss last year despite increasing advertising expenditure in the UK last year.

  • FSA: new study should unite retailers over food labelling

    Wed, 18 Mar 2009

    Food brands will be expected to fall in line with food labelling recommendations due from the Food Standards Agency in the next two months.

  • Futurebrand axes senior management

    Wed, 18 Mar 2009

    Futurebrand has axed its senior management team led by managing director Jasmine Montgomery in a restructure.

  • Getting Ahead: Frazer Howard

    Wed, 18 Mar 2009

    What made you want to get into brands/advertising/media/marketing? Honestly? I did one of those job suitability computer programmes and it suggested either copywriter or dustman. That and the fact that I wanted to get a job near where my girlfriend had just got hers. Oh yes. Its that kind of ruthless ambition thats got me where I am today.

  • Governments medical chief unveils minimum alcohol price plans

    Mon, 16 Mar 2009

    The Governments chief medical adviser is set to unveil plans today (March 16) that could include a minimum price for alcohol being set.

  • Hiltons boutique brand

    Wed, 18 Mar 2009

    Ross Klein, global head of luxury and lifestyle brands for Hilton Hotels Corporation, likes to get his hands dirty. He claims to be happy under the bonnet of a classic car and threatens to spend the interview showing off pictures of his latest project: renovating a 1969 Jaguar E-type with his father.

  • Hitachi announces new president and restructure

    Mon, 16 Mar 2009

    Hitachi is to split its automotive systems and consumer electronics operations and has named a new president as it prepares to report a multi-billion pound loss.

  • HS&P and Crayon merge and launch new email tool

    Thu, 12 Mar 2009

    Digital agency Crayon and relationship marketing agency HS&P have confirmed that their businesses are to merge, as first revealed by Marketing Week

  • Innovation drives change

    Thu, 12 Mar 2009

    The climate of gloom surrounding traditional print media is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change. By Matthew Valentine

  • Intelligent Marketing names Hooper executive chairman

    Fri, 13 Mar 2009

    Matthew Hooper, founder and former chairman of marketing services group Interfocus, is making an industry comeback after five years, after being appointed executive chairman of integrated agency Intelligent Marketing.

  • ITN names John Hardie as CEO

    Tue, 17 Mar 2009

    ITN, the independent news provider, has recruited former commercial director of ITN Network Centre John Hardie as chief executive officer.

  • ITV soap hunting for fresh backer

    Thu, 12 Mar 2009

    ITV is on the hunt for a sponsor for its weekday soap opera Emmerdale to replace Reckitt Benckiser.

  • J&J teams up with Disney for online soap

    Tue, 17 Mar 2009

    Johnson & Johnson has partnered with Walt Disney Studios Motion Pictures to launch an online teen soap for its Clean & Clear brand.

  • Jordans launches Bill Oddie voiced campaign

    Mon, 16 Mar 2009

    Jordans is set to launch its first major television campaign for four years today (March 16) featuring the voice of Bill Oddie.

  • KFC opts for naturalistic campaign

    Tue, 17 Mar 2009

    KFC has launched a new advertising campaign to emphasise that its Original Recipe chicken on the bone is delivered fresh and freshly prepared in-store.

  • Lee Daley back at McCann as Worldgroup chief strategist

    Thu, 12 Mar 2009

    McCann Worldgroup has recruited former Saatchi & Saatchi chief executive Lee Daley to take the new positions of chief strategist for McCann Worldgroup EMEA and also worldwide director of strategic solutions.

  • Lloyds confirms senior marketing team

    Mon, 16 Mar 2009

    Lloyds Banking Group has appointed Joe Clift head of brand/customer marketing specialist brands as part of its new marketing team structure as it continues to shake up operations following the acquisition of HBOS last year.

  • Look to the future

    Thu, 12 Mar 2009

    As brand owners seek to increase their understanding about future fashions and tastes, they are turning to semiotics - the study of human cultures - to identify the latest macro and micro-trends

  • M&S to expand branded food trial

    Mon, 16 Mar 2009

    Marks & Spencer is to extend its trial of selling branded goods such as Marmite and Weetabix to 20 stores across the South East.

  • Marketers are stuck in a messy divorce case

    Thu, 12 Mar 2009

    Theres currently a vacancy for head of marketing and communications at the National Policing Improvement Agency, the body that implements policy and programmes for the UK police force and strives to improve the co-ordination of all policing projects.

  • Matt Brittin to become director of UK operations at Google

    Wed, 18 Mar 2009

    Google has promoted Matt Brittin to director of UK operations, following the promotion of Dennis Woodside to VP Americas Operations.

  • Merlin launches first corporate TV campaign

    Mon, 16 Mar 2009

    Merlin Entertainments, owner of visitor attractions such as Sea Life, Madame Tussauds and Alton Towers, is to launch its first corporate branded television campaign in support of the new Merlin Annual Pass.

  • Metro newspaper campaign urges recycling

    Thu, 12 Mar 2009

    Metro has launched a campaign to encourage readers to recycle their copies of the free newspaper.

  • Mixed response on free womens mag

    Thu, 12 Mar 2009

    Media agencies have given a mixed reaction to the prospect of a new free womens title from the publisher of mens title Shortlist.

  • More Than renews Magic sponsorship

    Thu, 12 Mar 2009

    Direct insurance firm More Than has renewed its sponsorship deal with Bauer Radio's Magic 105.4.

  • Morrisons says sales are up as offer is in tune with downturn

    Thu, 12 Mar 2009

    Morrisons value foodie approach was given a further boost today as the 4th biggest supermarket posted a 7.9% jump in sales compared to last year in the 12 months to February 1.

  • Nancy Cruickshank to join Telegraph Media Group

    Fri, 13 Mar 2009

    The Telegraph Media Group (TMG) has appointed Nancy Cruickshank, former head of Hearst Digital, as executive director of digital development.

  • Nectar appoints new managing director

    Fri, 13 Mar 2009

    Groupe Aeroplan, owner of the Nectar rewards programme, has appointed Jan-Pieter Lips as managing director of the business.

  • Nissan expands remit for Simon Thomas

    Mon, 16 Mar 2009

    Nissan International has implemented a shake up of its executive management structure and has handed additional responsibilities to senior marketer Simon Thomas.

  • Nokia unveils job cuts across all departments

    Tue, 17 Mar 2009

    Nokia has announced it is to axe 1,700 jobs globally with cuts to be made to the sales, marketing and technology management.

  • OReilly to step down as INM chief

    Fri, 13 Mar 2009

    Sir Anthony OReilly is to step down as chief executive of Independent News & Media (INM) and will be replaced by his son and the newspaper groups current chief operating officer Gavin OReilly.

  • Policies that please the electorate could hide inflationary timebomb

    Wed, 18 Mar 2009

    Sir Martin Sorrell warns the fiscal intervention that has taken place in the early part of this recession could result in galloping inflation

  • Premier launches Sharwoods and Loyd Grossman direct push

    Mon, 16 Mar 2009

    Premier Foods is bidding to boost sales of its Sharwoods and Loyd Grossman ranges via a new range of direct and promotional marketing initiatives.

  • Premium hotels turn to personalisation

    Wed, 18 Mar 2009

    The uniformity of the premium hotel experience was once its selling point. But with business travellers under pressure to cut expense accounts and leisure travellers choosing to spend their holidays at home, it’s becoming difficult to justify the luxury of a big-brand hotel chain.

  • Regatta to sponsor ITVs Countrywise

    Thu, 12 Mar 2009

    Outdoor clothing brand Regatta is to sponsor ITV1s new series Countrywise that begins tonight (12 March) in a 750,000 deal.

  • Responsibility begins at home

    Thu, 12 Mar 2009

    To tackle the challenges of 2009, businesses must stick with their CSR programmes - and start getting their own houses in order, says Stuart Jackson

  • Royal Mail set for charity mail-outs clash with TNT

    Wed, 18 Mar 2009

    Royal Mail is facing competition from TNT Post for its direct marketing delivery service for charities.

  • S&N relaunches reduced strength White Lightning

    Mon, 16 Mar 2009

    Scottish & Newcastle is to relaunch its White Lightening cider brand with a reduced alcoholic strength in a bid to offer a responsible alternative to cheaper super-strength white cider brands.

  • Simplifydigital launches TV campaign

    Fri, 13 Mar 2009

    Simplifydigital, the free sales advisory service for digital TV, broadband and home telephony, is launching its first television and outdoor campaign.

  • Soft drink ad spend dips

    Thu, 12 Mar 2009

    Soft drink manufacturers spent 6% less on advertising last year as a reduction in budgets, media deflation and the poor summer weather dampened marketers’ spirits.

  • Sparking a hotel price war

    Thu, 12 Mar 2009

    In a move more common with supermarkets, Travelodge is aiming to ‘steal’ 29m of revenue from rival hotel chains by exposing their ‘rip-off’ practices in its latest ad campaign. By Joe Fernandez

  • Steak helps retain online support for OAP charity

    Thu, 12 Mar 2009

    The OAP charity being created by the merger of Age Concern and Help the Aged has appointed SEO agency Steak to help retain supporters online.

  • Stengel to advise on web measurement

    Thu, 12 Mar 2009

    Former Procter & Gamble global marketer Jim Stengel has become an advisor to analytics firm MarketShare Partners.

  • STV reveals new logo and idents

    Wed, 18 Mar 2009

    STV has unveiled a new logo and fresh look for its channel, programmes and websites.

  • Tesco to cut about 100 head office staff

    Tue, 17 Mar 2009

    Tesco is to cut about 100 head office staff in a current review of costs ahead of finalising budgets for the next financial year.

  • The numbers game that cheats business of its real sense of value

    Thu, 12 Mar 2009

    Using hard data, such as sales and income figures, as facts on which to base decisions is a dangerous trap that too many businesses are falling into

  • The obsession with youth ignores a swelling mass of mature shoppers

    Thu, 12 Mar 2009

    Credit Suisse's attack on M&S for appealing to older shoppers betrays the bank's misunderstanding of the importance of elderly, better-off consumers

  • Tim Berners-Lee warns against collection of online data

    Thu, 12 Mar 2009

    Internet creator Sir Tim Berners-Lee has said web users' data should not be collected by internet companies and commercial operations.

  • Twitter helps small businesses

    Tue, 17 Mar 2009

    More than 6,000 small UK businesses are using Twitter every day to save on marketing costs and to keep in touch with customers, found a survey by O2.

  • UK ad spend drops nearly 10% in final quarter

    Mon, 16 Mar 2009

    Total UK advertising expenditure fell by 3.9 % in 2008 but plummeted 9.6 % in the fourth quarter.

  • UK Music labels YouTube as 'exploitative'

    Mon, 16 Mar 2009

    Industry body UK Music, headed by Feargal Sharkey, has branded YouTube's decision to pull all music videos from the site as "cynical and exploitative".

  • Vanneck to head News Ints Customer Direct venture

    Mon, 16 Mar 2009

    News International has appointed marketer Katie Vanneck to head its new Customer Direct department.

  • Vizeum wins Teletext search business

    Tue, 17 Mar 2009

    Vizeum has consolidated its hold on the Teletext Holidays media account by winning the company’s £3 million search business from The Search Works.

  • Vodafone shifts global strategic brief to WPP

    Fri, 13 Mar 2009

    Vodafone, the mobile phone company, has shifted its global strategic advertising business back into WPP following a three way pitch against McCann Erickson and incumbent Bogle Bartle Hegarty, Marketing Week has learned.

  • Xbox launches toolkit to share avatars online

    Thu, 12 Mar 2009

    Xbox has launched a toolkit that enables Xbox Live users to share their avatar online with the aim of reaching a new audience.

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