Marketing Week
12 May 2005

  • 180 Amsterdam secures lead Motorola Euro brief

    Thu, 12 May 2005

    Motorola is understood to have appointed Dutch agency 180 Amsterdam as the lead creative agency for its European advertising business.

  • Abbey cuts extra 1,000 jobs

    Thu, 12 May 2005

    Abbey is cutting an extra 1,000 jobs on top of the 3,000 already earmarked last year by new owner Banco Santander Central Hispano. It is not clear whether the cuts will affect the marketing department.

  • Active Hotels signs deal with mobile shopping service

    Thu, 12 May 2005

    Active Hotels, the online reservation company, has signed a deal with mobile shopping service Reporo to allow consumers to browse hotel information and make same-day hotel bookings via the Web using mobile phones or hand-held devices.

  • Advertising spend growth predicted

    Thu, 12 May 2005

    Advertising spend in the UK is predicted to grow in real terms by almost five per cent this year and nearly four per cent in 2006, according to the European Advertising and Media Forecast Databook.

  • AffiliateFuture to expand overseas

    Thu, 12 May 2005

  • Always pick your own time for the gold carriage clock

    Thu, 12 May 2005

    When you've spent years pointing out others' mistakes, it's best to quit while you're ahead.

  • Always pick your own time for the gold carriage clock

    Thu, 12 May 2005

    When you've spent years pointing out others' mistakes, it's best to quit while you're ahead.

  • An alarming case of vanishing ad revenue

    Thu, 12 May 2005

    While there was optimism about new ways to use the medium at Marketing Week's 2005 TV Conference, advertisers were sceptical. And they are voting with their wallets, says Amanda Wilkinson

  • AOL mulls future of below-the-line account

    Thu, 12 May 2005

    AOL is in talks with direct marketing agencies about its £6m below-the-line account.

  • ASA to look into 'uncouth' Fanta TV ad

    Tue, 17 May 2005

  • BBC Worldwide boss takes cinema role

    Thu, 12 May 2005

    Rupert Gavin, former head of BBC Worldwide, has been named chief executive of Odeon and UCI, the cinema chains owned by Guy Hands' Terra Firma investment vehicle.

  • BBC Worldwide boss takes cinema role

    Thu, 12 May 2005

    Rupert Gavin, former head of BBC Worldwide, has been named chief executive of Odeon and UCI, the cinema chains owned by Guy Hands' Terra Firma investment vehicle.

  • Big names wade in to attack TV

    Thu, 12 May 2005

    Advertisers gave voice to a growing disillusionment with the role of television at Marketing Week's 2005 TV conference in Paris last week.

  • Branding is dead, long live the nonsense of branding

    Thu, 12 May 2005

    Two marketing gurus have experienced the same vision of branding's death and sensuous resurrection.

  • Browning takes on additional role at General Motors Europe

    Thu, 12 May 2005

    General Motors Europe vice-president of marketing Jonathan Browning has taken on the additional role of Vauxhall chairman. Bill Parfitt, GM's head of marketing in the UK, has been made Vauxhall managing director as part of the reshuffle.

  • Browning takes on additional role at General Motors Europe

    Thu, 12 May 2005

    General Motors Europe vice-president of marketing Jonathan Browning has taken on the additional role of Vauxhall chairman. Bill Parfitt, GM's head of marketing in the UK, has been made Vauxhall managing director as part of the reshuffle.

  • Building consumer trust is the secret of success

    Thu, 12 May 2005

    Developing customer equity doesn't require rocket science, just honesty, trust and an ability to look beyond making an immediate profit

  • Building consumer trust is the secret of success

    Thu, 12 May 2005

    Developing customer equity doesn't require rocket science, just honesty, trust and an ability to look beyond making an immediate profit

  • Camelot reviews digital media business

    Thu, 12 May 2005

    Camelot is reviewing of its £3m digital media business, which is held by Tribal DDB and Media Contacts.

  • Can Ilva thrive where M&S Lifestore failed?

    Thu, 12 May 2005

    Danish furniture store Ilva is planning to crack the UK. It hopes to emulate the success of Ikea, but the demise of M&S Lifestore shows how hard it could be to establish itself. By David Benady

  • Center Parcs calls review of £2.5m advertising brief

    Tue, 17 May 2005

    Holiday resort company Center Parcs has started a review of its £2.5m advertising business, held by Burkitt DDB, in the run-up to the key summer booking period.

  • Centura marketing director quits after less than a year

    Thu, 12 May 2005

    Centura Foods marketing director Katherine Rose has left after less than a year in the role. It is not clear whether she has another job.

  • Chevrolet to sponsor Celebrity Love Island

    Thu, 12 May 2005

    ITV Sales has struck a deal with Chevrolet for its Matiz model to sponsor the new reality show Celebrity Love Island, which will be broadcast on ITV1 and ITV2 from May 16. The deal was negotiated with Initiative Media.

  • Club 18-30 searches for online advertisers

    Thu, 12 May 2005

    Club 18-30 has marked the first anniversary of its community website, which has 14,000 members and 4 million page impressions a month, by starting a search for advertisers.

  • Club 18-30 searches for online advertisers

    Thu, 12 May 2005

    Club 18-30 has marked the first anniversary of its community website, which has 14,000 members and 4 million page impressions a month, by starting a search for advertisers.

  • Coca-Cola to extend Oasis range with summer launch

    Thu, 12 May 2005

    Coca-Cola Great Britain is extending its Oasis brand range with the launch of Oasis Fusion this summer, in an attempt to shore up its portfolio as the fizzy drinks market weakens.

  • Complaints flood in over KFC 'singing with mouth full' ads

    Thu, 12 May 2005

  • Constance Carroll seeks ad agency

    Thu, 12 May 2005

    Constance Carroll, the budget cosmetic and perfumery company, is launching its first advertising campaign in a bid to raise its high street profile.

  • DDB Worldwide creates second stage of Philips ads

    Thu, 12 May 2005

    DDB Worldwide has created the second wave of advertising for consumer electronics brand Philips. It will build on the 'Sense and Simplicity' strapline introduced last year and will continue to focus on Philips' healthcare, lifestyle and technology divisions.

  • DDB Worldwide creates second stage of Philips ads

    Thu, 12 May 2005

    DDB Worldwide has created the second wave of advertising for consumer electronics brand Philips. It will build on the 'Sense and Simplicity' strapline introduced last year and will continue to focus on Philips' healthcare, lifestyle and technology divisions.

  • Diageo calls for 'happy hour' ban

    Thu, 12 May 2005

    Diageo is backing a ban on "happy hours" and two-for-one drinks deals in Scottish pubs and bars to be extended to cover all alcohol sales, in the off-trade as well as the on-trade.

  • Diageo Great Britain launches Archers Vea

    Thu, 12 May 2005

    Diageo Great Britain is launching Archers Vea later this month, as first revealed in Marketing Week (April 7). It will be supported by a &£4m marketing spend.

  • Draft London develops Vauxhall Astra Sport push

    Thu, 12 May 2005

    Draft London has developed direct mail and online work to mark the launch of Vauxhall's Astra Sport Hatch.

  • Energywatch urges European Commission to complete gas market review

    Thu, 12 May 2005

    Energywatch has called on the European Commission to act swiftly to complete its review of the wholesale gas market. This comes as British Gas Trading's parent company, Centrica, warned that further price hikes for consumers could be introduced this year because of 'volatility' in the gas market.

  • Energywatch urges European Commission to complete gas market review

    Thu, 12 May 2005

    Energywatch has called on the European Commission to act swiftly to complete its review of the wholesale gas market. This comes as British Gas Trading's parent company, Centrica, warned that further price hikes for consumers could be introduced this year because of 'volatility' in the gas market.

  • Ernst & Young in agency hunt

    Thu, 12 May 2005

    Ernst & Young is looking to appoint an agency to handle a multi-million pound global advertising project.

  • Ernst & Young in agency hunt

    Thu, 12 May 2005

    Ernst & Young is looking to appoint an agency to handle a multi-million pound global advertising project.

  • Fox Kalomaski holds on to Star Alliance business

    Thu, 12 May 2005

    Airline consortium the Star Alliance has reappointed Fox Kalomaski to handle its &£1m advertising account.

  • Government forced to act after CTFs flounder

    Wed, 18 May 2005

  • Graphico designs Celebrity Love Island website

    Thu, 12 May 2005

    Graphico has designed the website for ITV's upcoming Celebrity Love Island reality show, which will be sponsored by Chevrolet. The site will feature interactive community-based content, including a voting area.

  • Graphico designs Celebrity Love Island website

    Thu, 12 May 2005

    Graphico has designed the website for ITV's upcoming Celebrity Love Island reality show, which will be sponsored by Chevrolet. The site will feature interactive community-based content, including a voting area.

  • Grey London picks Ingram for top job

    Wed, 18 May 2005

    Tamara Ingram has been appointed to run Grey London, ending months of turmoil at the agency. Grey was left without a chief executive last year after Garry Lace was fired in the wake of a hoax e-mail.

  • Here's the rub: pubs need grub

    Thu, 12 May 2005

    Your analysis of the quick food sector and the problems it faces (MW April 28) may be about to be rendered obsolete by the introduction of the new licensing laws.

  • HSE hands £6m work to Zenith Optimedia

    Thu, 12 May 2005

  • ISPs and e-mail software creators adopt measures to block unwanted messages

    Thu, 12 May 2005

    Marketers who are putting millions of pounds into e-mail marketing because they think it is completely trackable are in for a shock, online experts are warning.

  • It was a TV conference, so why did the Web come out on top?

    Thu, 12 May 2005

    TV as an advertising medium is under attack on multiple fronts - surely it's time broadcasters got their act together in its defence, says Mike Anderson

  • ITV prepares to celebrate 50 years as UK's leading commercial broadcaster

    Thu, 12 May 2005

    ITV has unveiled a host of programmes to celebrate 50 years as the UK's leading commercial broadcaster, including a show called Best Ever Ads. ITV Regional and Network News has also teamed up with the Big Lottery Fund to distribute 50 awards of &£50,000 each to local community groups to mark the occasion...

  • ITV pulls celebrity Wrestling from Saturday evening slot

    Thu, 12 May 2005

    ITV is pulling Celebrity Wrestling from its early Saturday evening slot, following its battering in the ratings by BBC1's Doctor Who. Last Saturday, it was watched by 2.6 million viewers, a 14 per cent share.

  • Jack of all trades or master of one?

    Thu, 12 May 2005

    I'm rather surprised at some of the views expressed in your recent special report on public relations (MW April 21), concerning the value of specialist agencies.

  • Leith creates English Irn-Bru campaign

    Thu, 12 May 2005

    Leith Advertising has created a £5m campaign for Irn-Bru for the English market. It launches this week with the strapline 'Have you tried the Phenomenal Taste of Irn Bru?'.

  • Leith creates English Irn-Bru campaign

    Thu, 12 May 2005

    Leith Advertising has created a £5m campaign for Irn-Bru for the English market. It launches this week with the strapline 'Have you tried the Phenomenal Taste of Irn Bru?'.

  • Leo Burnett creates campaign for spicy Heinz beans

    Thu, 12 May 2005

    Leo Burnett has created a television campaign for the launch of Heinz' latest brand extension Heinz Mean Beanz, a range of spicy beans. The TV activity runs for five weeks and is part of a multi-million pound launch campaign. The ads show a 'Mean Bean' hanging out on the 'mean side of town', in a world of shadowy cans and dark streets. The activity includes one 30-second and two 10-second executions, designed to raise awareness of the range and encourage sales. In the 30-second ad, ...

  • Leo Burnett creates campaign for spicy Heinz beans

    Thu, 12 May 2005

    Leo Burnett has created a television campaign for the launch of Heinz' latest brand extension Heinz Mean Beanz, a range of spicy beans. The TV activity runs for five weeks and is part of a multi-million pound launch campaign. The ads show a 'Mean Bean' hanging out on the 'mean side of town', in a world of shadowy cans and dark streets. The activity includes one 30-second and two 10-second executions, designed to raise awareness of the range and encourage sales. In the 30-second ad, ...

  • LG&F wins £2m Lee Jeans work

    Thu, 12 May 2005

    Lee Jeans has handed its £2m European advertising business to Belgian agency LG&F following a five-way pitch.

  • LG&F wins £2m Lee Jeans work

    Thu, 12 May 2005

    Lee Jeans has handed its £2m European advertising business to Belgian agency LG&F following a five-way pitch.

  • Lloydspharmacy creates director of marketing role

    Thu, 12 May 2005

    Lloydspharmacy is creating the role of marketing chief to push the community-based pharmacy brand.

  • Man cannot live by bread alone

    Thu, 12 May 2005

    Alan Mitchell (MW April 28) concludes that there is a trend towards the trimmed-down brand, a "lean" revolution in the application of marketing principles, focusing on customer need as opposed to brand need.

  • Marketing chief leaves in Norwich Union rejig

    Thu, 12 May 2005

    Norwich Union General Insurance's new managing director, Mark Hodges, is to take responsibility for marketing, following the loss of Bridget McIntyre to rival Royal & SunAlliance (RSA).

  • Match.com seeks global marketer

    Thu, 12 May 2005

  • Motorola appoints former Orange man

    Thu, 12 May 2005

    Motorola, the handset manufacturer, has appointed former Orange marketing director Jeremy Dale as international vice-president of marketing. Dale, who left Orange last year, will report to global chief marketing officer Geoffrey Frost.

  • Motorola appoints former Orange man

    Thu, 12 May 2005

    Motorola, the handset manufacturer, has appointed former Orange marketing director Jeremy Dale as international vice-president of marketing. Dale, who left Orange last year, will report to global chief marketing officer Geoffrey Frost.

  • New Campaigns - Sony DVD Handycam

    Tue, 17 May 2005

    Sony is gearing up for the launch of its DVD Handycam later this month. The launch will be supported by a European advertising campaign, created by Fallon.

  • New York agency develops Reebok campaign

    Thu, 12 May 2005

    Mcgarrybowen, the New York agency, is developing a campaign for Reebok featuring film stars Christina Ricci and John Leguizamo as the latest faces for the brand's 'I Am What I Am' global advertising campaign.

  • New York agency develops Reebok campaign

    Thu, 12 May 2005

    Mcgarrybowen, the New York agency, is developing a campaign for Reebok featuring film stars Christina Ricci and John Leguizamo as the latest faces for the brand's 'I Am What I Am' global advertising campaign.

  • Online car insurance boom slowed by website glitches

    Thu, 12 May 2005

    The majority of consumers expect to buy their next motor insurance policy online - but many will give up in disgust because of problems with crashing websites or incomprehensible and over-long forms.

  • Online car insurance boom slowed by website glitches

    Thu, 12 May 2005

    The majority of consumers expect to buy their next motor insurance policy online - but many will give up in disgust because of problems with crashing websites or incomprehensible and over-long forms.

  • Personal finance site hires Online DM

    Thu, 12 May 2005

    Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.

  • Personal finance site hires Online DM

    Thu, 12 May 2005

    Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.

  • Proximity London wins Royal Mail contract

    Thu, 12 May 2005

    Proximity London has won the £1m sales promotion contract for Royal Mail special stamps, following a two-way roster pitch .

  • Quorn poaches Jacobs marketer to oversee new product launches

    Thu, 12 May 2005

    Meat-free brand Quorn is strengthening its marketing and product development team with the appointment of former Jacobs marketer Jeremy Hughes as its customer marketing controller.

  • Rapier in doubt as Which? seeks agency

    Thu, 12 May 2005

    Which?, formerly the Consumers Association (CA), is looking for a below-the-line agency to handle an advertising push thought to include direct-response television (DRTV).

  • Roughage justice for winners

    Thu, 12 May 2005

  • Sainsbury's marketing director heads to BAA

    Thu, 12 May 2005

    Sainsbury's marketing director Stephen Nelson is leaving the supermarket later this year to become retail director of airport operator BAA...

  • Sainsburys renews Oliver contract

    Thu, 12 May 2005

    Sainsbury's has renewed its contract with celebrity chef Jamie Oliver. It follows the reappointment of Abbott Mead Vickers.BBDO as the supermarket's advertising agency (MW April 28).

  • Starcom scoops £10m Whitbread media brief

    Thu, 12 May 2005

    Hotel, restaurant and leisure group Whitbread is consolidating its £10m media planning and buying account into Starcom UK.

  • Tequila loses £12m Abbey slice to WCRS

    Tue, 17 May 2005

    Tequila/London has lost its £12m Abbey direct-response marketing account to WCRS, which also controls the bank's £22m creative advertising business. It is understood that WCRS below- the-line arm Personal will work on the account.

  • The ideas factory

    Thu, 12 May 2005

    More clients are realising that great ideas and creativity are not the preserve of above-the-line agencies, says David Reed

  • The return of marathon man

    Thu, 12 May 2005

  • The symbols are what define a marching brand

    Thu, 12 May 2005

    It is interesting that the "brand bashing" cover story (MW April 28) made no mention of the role of design in brand building. I say interesting, because I have always considered No Logo to be a classic piece of powerful logo design in its own right. The book jacket has the basis of a striking, recognisable brand identity. In this way No Logo is no different from Nike - design has helped it to become the latest brand that we like to buy into. Carry this identity across an entire series ...

  • The West End is far from finished

    Thu, 12 May 2005

    Although the average age of theatregoers is inching up, London's box offices are still buzzing.

  • Time for thinking outside the box

    Thu, 12 May 2005

    Three headline - and apparently unlinked - events have happened in the world of marketing and media over the past week. The first was the not altogether unexpected defection of Trevor Beattie and Andrew McGuinness from TBWA to form a new agency; the second, the launch of a new strategic advisory arm at Saatchi & Saatchi called Industry@Saatchi; and the third, the annual Marketing Week TV Conference, in which platform speaker after speaker graphically demonstrated the decline ...

  • Time for thinking outside the box

    Thu, 12 May 2005

    Three headline - and apparently unlinked - events have happened in the world of marketing and media over the past week. The first was the not altogether unexpected defection of Trevor Beattie and Andrew McGuinness from TBWA to form a new agency; the second, the launch of a new strategic advisory arm at Saatchi & Saatchi called Industry@Saatchi; and the third, the annual Marketing Week TV Conference, in which platform speaker after speaker graphically demonstrated the decline ...

  • Time to get the chemistry right

    Thu, 12 May 2005

    In a recent news story (Bacardi launches spirit with low calorie content, MW April 14), it was stated that sucralose is a "natural-sugar substitute with no caloric content". Despite your hyphenation, confusion could arise: sucralose is in fact an artificial sweetener that is made from sugar, with no caloric content.

  • Toyota RAV4 to sponsor Virgin Breakfast Show

    Thu, 12 May 2005

    Virgin Radio, the SMG-owned radio station, has signed up Toyota's RAV4 as the sponsor of the Pete & Geoff Breakfast Show. The deal, which was negotiated by Zenith Optimedia, will run until the end of the year.

  • Turn to face the wall

    Thu, 12 May 2005

    Outdoor is booming, but amid all the talk of interactive ads and new technology, are advertisers losing sight of what made posters so effective in the first place? asks Richard West

  • Turn to face the wall

    Thu, 12 May 2005

    Outdoor is booming, but amid all the talk of interactive ads and new technology, are advertisers losing sight of what made posters so effective in the first place? asks Richard West

  • Ulster TV acquires Wireless Group

    Thu, 12 May 2005

    Ulster TV is to acquire radio company Wireless Group for £98.2m in cash.

  • Union wins Scottish Life ad brief

    Thu, 12 May 2005

    The Union has won a trade advertising brief for pension specialist Scottish Life after a four-way pitch. The campaign will promote Scottish Life's focus on the IFA market.

  • Universal Pictures International appoint former Barclays woman

    Thu, 12 May 2005

  • Velvet and Andrex can roll over

    Thu, 12 May 2005

    Upon reading that the ad above had been handed a "creative excellence" award by the Newspaper Marketing Agency (NMA), the Diary came skidding to a halt in surprise.

  • Viacom Outdoor appoints sales director

    Thu, 12 May 2005

    Viacom Outdoor has appointed Peter Charlton as sales director to head agency and specialist sales strategy across the UK. Charlton joins from radio sales group Opus GWR Radio Services, where he was national sales director for local radio before the GWR merger with Capital Radio.

  • Virgin Wines chief is made redundant

    Thu, 12 May 2005

    Virgin Wines marketing director Shiona McDougall has been made redundant following a management restructure. It is not known whether she has a job to go to.

  • Visit London hands media planning and buying to OMD

    Thu, 12 May 2005

    Visit London has handed its £10m media planning and buying account to OMD after a three-way pitch against Starcom and Zenith Optimedia.

  • Visit London hands media planning and buying to OMD

    Thu, 12 May 2005

    Visit London has handed its £10m media planning and buying account to OMD after a three-way pitch against Starcom and Zenith Optimedia.

  • Wall Street Journal reformats Asian and European editions

    Thu, 12 May 2005

    The Wall Street Journal is to reformat its Asian and European editions in the 'compact' size on October 17. The new format will offer more colour advertising positions, including front-page spots for the first time.

  • Wall Street Journal reformats Asian and European editions

    Thu, 12 May 2005

    The Wall Street Journal is to reformat its Asian and European editions in the 'compact' size on October 17. The new format will offer more colour advertising positions, including front-page spots for the first time.

  • What If! joins forces with former Phones4U directors for fast-food restaurant venture

    Thu, 12 May 2005

  • What If! joins forces with former Phones4U directors for fast-food restaurant venture

    Thu, 12 May 2005

  • Why not take aim at apathy?

    Thu, 12 May 2005

  • Why not take aim at apathy?

    Thu, 12 May 2005

  • Zip Television launches thrid Reckitt Beckinser campaign

    Thu, 12 May 2005

    Zip Television is launching a third interactive TV campaign for Reckitt Benckiser, this time for Veet Wax Strips.

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