Marketing Week
12 November 2009
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A new generation of leaders on scrapheap
12 November 2009
Ericsson announced on Tuesday that it plans to shed 700 jobs next year. The move is part of the telecommunications company’s “ongoing global cost reduction activities”. On the same day, Lloyds Banking Group, 43% owned by Britain’s taxpayers, announced it was cutting another 5,000 roles from its UK operations on top of the 7,500 roles it axed earlier this year.
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AmEx deal aims to boost festive trade in West End
12 November 2009
American Express, the credit card provider, has announced it will be the headline sponsor of Shop West End VIP Day in London, as part of a drive to reward and support cardholders and its retail partners.
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AOL ad sales drive based on original site content
12 November 2009
AOL Advertising is to refocus its advertising efforts on publishing more original content and offering more premium display and videos around it, following its rebrand from Platform-A in July.
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ASA regulates brand website marketing
12 November 2009
Deal struck to extend watchdog’s powers and address MPs’ concerns. By Russell Parsons
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Bank websites need stronger connection
12 November 2009
As the amount of money Britons are putting away for a rainy day rises, new research reveals that websites operated by savings account providers are failing to meet consumer expectations. By Louise Jack
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Barclaycard to crank up efforts in new initiatives drive
12 November 2009
Barclaycard is to boost its marketing activity to support planned payment initiatives and a new customer loyalty programme.
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COI ready to rise to the challenges ahead
12 November 2009
Rosie Doggett is quite right to ask how I am going to ensure that COI “maximises the effectiveness of (its) marketing spend” (MW 22 October).
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Consumers plan to do more Christmas shopping online
12 November 2009
Recent postal strikes have not deterred public from shopping online for presents. By Rosie Baker
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Drinks sector dismisses link of consumption to sponsorship
12 November 2009
The drinks and sponsorship industries have rubbished the latest call to ban alcohol brands from sponsoring sporting properties.
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How green is green?
12 November 2009
The news story “Asda slams green consumer report” drew the following response.
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ITV gets turbulence at top down to a fine art
12 November 2009
Only when the boardroom turmoil at ITV is resolved can the broadcaster really celebrate the success it is witnessing at ground level
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Nectar card owner puts PepsiCo boss at Euro helm
12 November 2009
Groupe Aeroplan, the company that owns Nectar card and Carlson Marketing, has named PepsiCo marketer David Johnston as president and chief executive of its European division.
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Raleigh Bikes returns to TV after signing Viacom deal
12 November 2009
Iconic bike manufacturer Raleigh is returning to television advertising, ending an absence of more than ten years, after signing up to Viacom Brand Solutions’ Force for Enterprise initiative.
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Reaching the expat community
12 November 2009
When HSBC International research found that expats are far more digitally connected than other people, it shared the findings online to build rapport and get the dispersed group to spread the word. By Jo Roberts
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Spurs build global vision around stadium
12 November 2009
Tottenham Hotspur’s plans for a new stadium not only contain state-of-the-art facilities but a blueprint for a Premier League football club as a community hub, facilitated by global brand partners.
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Stuart Smith on the Maclaren recall
12 November 2009
Maclaren, the British baby pushchair brand, has just landed itself in the biggest crisis of its 44-year history after mishandling a recall of its products.
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Supermarkets react angrily to green credentials report
12 November 2009
Sustainable retail business survey ‘misleading’, say Asda, Tesco and The Co-op.
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Tailor your approach for bespoke fit
12 November 2009
Worth over £2bn a year in the UK alone, the market research industry is well placed to overcome the challenges it faces, not least the emergence of social media.
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Talking shop: Umbrella branding
12 November 2009
As Heinz embarks on a £5m campaign to push the brand over beans, we took the case for umbrella branding to leading marketers. It is an issue that divides the industry.
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The danger of digital sign off
12 November 2009
With each passing year of my career in marketing, I find myself recounting more tales from a bygone era. This is a sure sign of middle age, but I hope that by sharing my own experiences, I will in some small way help my brand team and other marketers out there avoid making some of my most foolish mistakes.
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'Trust' and 'control' are key to mobile marketing
12 November 2009
The majority of consumers are receptive to mobile marketing messages from brands they trust but want to remain in control of the frequency and number of messages they receive, according to a study.
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What's in a name?
12 November 2009
The decisions of Newcastle United and Chelsea to sell stadium naming rights almost beggar belief.
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Who needs to lie when you've got psychology
12 November 2009
If the experts are right and people really do change their attitudes to fit their behaviour, what does that mean for marketing?
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Will lower levels of obesity reduce appetite for change?
12 November 2009
Perceived progress in the battle against childhood obesity is a greater threat to Change4Life than next year’s General Election
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Windows 7 campaign pays off for Microsoft
12 November 2009
Microsoft’s marketing investment to support its Windows 7 operating system seems to have paid off with YouGov’s BrandIndex figures rocketing upwards.
