Marketing Week
12 October 2006
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A balmy packaging solution from designers in search of a problem
Thu, 12 Oct 2006
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A Day in the Life of Lindsay Gibson
Thu, 12 Oct 2006
Name : Lindsay Gibson Company : Channel4 Job Title : Account Manager Digital Channels, Strategic Sales
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A licence to print money?
Wed, 18 Oct 2006
A licence to print virtual money?
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AdConnection wins 3.5m Eckoh task
Mon, 16 Oct 2006
AdConnection has won the 3.5m Eckoh Technologies media planning and buying account ahead of a relaunch. The account was previously split between Acumen and Media Planning Group. Eckoh, which markets text and voice-based services through the UK ...
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Alcatel hands Euro RSCG global rebrand task
Fri, 13 Oct 2006
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Assessing the WH Smith Brand
Mon, 16 Oct 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Barclays Capital hunts agency for 8m global task
Thu, 12 Oct 2006
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BBH drops Inbev business after 15 years
Fri, 13 Oct 2006
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'Bean counter' ties the knot with Jay Z
Thu, 12 Oct 2006
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Bellwether reports first rise in budgets for 18 months
Mon, 16 Oct 2006
Marketers have increased their budgets for the first time in 18 months, according to the Institute of Practitioners in Advertising's Q3 Bellwether Report, released today.The quarterly survey of marketing spend reveals a modest upward revision to budgets - with online ads and direct marketing having the strongest gains - and marks an end to budget cuts seen in the past five quarters.
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Bhs marketing chief quits
Fri, 13 Oct 2006
Beverley Churchill, marketing director of embattled department store chain Bhs, has left the company after just a year in the role. It is unclear whether Churchill resigned from the post or if she has a job to go to, but her departure is a further blow to the retail empire of Sir Philip Green. She has not yet been replaced.
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BPMA launches new award
Wed, 18 Oct 2006
The British Promotional Merchandise Association (BPMA) is launching an Entrepreneur of the Industry Award.
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Bulmers plans offensive to regain ground from Magners
Thu, 12 Oct 2006
Scottish & Newcastle is launching its first advertising campaign for Bulmers Original since it was relaunched earlier this year. The brewer aims to win back share from rival Magners Irish Cider.
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Cait and Mandy: The Series
Thu, 12 Oct 2006
Leafing through Campaign's direct marketing supplement last week, the Diary was surprised to stumble across a feature that appeared to come from an unlikely source. The photo accompanying the article seemed to be of TV makeover duo Trinny and Susannah, but on closer inspection it transpired the pair were actually the creative and managing directors of Proximity London, Caitlin Ryan and Amanda Phillips. Watch out for them in the forthcoming series: How not to market.
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Carslberg launches speciality Jacobsen range
Mon, 16 Oct 2006
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Charity mail-out 'scares children'
Thu, 12 Oct 2006
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Charity slams 'secret' text service over bullying fears
Wed, 18 Oct 2006
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Chorion bolsters marketing team for US push
Thu, 12 Oct 2006
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Colgate launches alcohol-free mouthwash
Thu, 12 Oct 2006
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Do car ads without cars make sense?
Thu, 12 Oct 2006
General Motors' (GM) decision to create a "virtual" band to promote the new Vauxhall Corsa (MW last week) has reopened the debate about the so-called "rules" of car advertising.
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Dome operator poaches 2012 marketer
Mon, 16 Oct 2006
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Domino's tries 'heat' ratings for new limited edition pizza
Thu, 12 Oct 2006
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Dunstone ups the ante with AOL acquisition
Wed, 18 Oct 2006
Dunstone ups the ante with AOL acquisition
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EA hunts chief marketer to push mobile games
Thu, 12 Oct 2006
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Electoral Commission on a roll to counter apathy
Thu, 12 Oct 2006
With just 60% of the UK population voting in recent general elections and 8% not even registered, the Electoral Commission has turned to advertising to counter voter apathy.
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Electoral Commission picks team for registration campaign
Thu, 12 Oct 2006
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Fashion retailer Blue Inc picks agency roster
Fri, 13 Oct 2006
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Five US launches with 'all American' ad break
Thu, 12 Oct 2006
Five is launching digital channel Five US with an "all American" first ad break.
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Flybe flower service takes off in new brand departure
Thu, 12 Oct 2006
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Frank sponsors urban music chart
Mon, 16 Oct 2006
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Freeview presses the PVR button
Thu, 12 Oct 2006
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GM takes over Yahoo! site for Corsa launch
Thu, 12 Oct 2006
Yahoo! UK & Ireland will hand over its website to Vauxhall Motors for 24 hours on Friday (October 13) as part of a campaign to promote the car manufacturer's relaunched Corsa model.
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GMG snaps up two brands from GCap for 60m
Wed, 18 Oct 2006
Guardian Media Group Radio has bought the two Century FM stations from GCap Media for 60m....
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Green but unpleasant land
Wed, 18 Oct 2006
Blue Standfirst to go on first spread of the feature, Helvetica 75 bold 12 on 18pt Blue Standfirst to go on first spread of the feature, Helvetica 75 bold 12 on 18pt Blue Standfirst to go on first spread of the feature, Helvetica 75 bold 12 on 18pt byline in black
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Horsing around proves a surefire bet for WCRS pair
Thu, 12 Oct 2006
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How Simon Lloyd got ahead
Thu, 12 Oct 2006
Name: Simon Lloyd Company: Nokia UK Job title: Head of Marketing
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InBev restructure could lead to more job losses
Wed, 18 Oct 2006
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ING signs as title sponsor for Renault F1 team
Tue, 17 Oct 2006
ING, the Dutch financial services company, has signed a three-year title sponsorship deal with the Renault Formula 1 team replacing long-term sponsor cigarette brand Mild Seven.
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John Ayling wins 1m Icelandic savings brand
Thu, 12 Oct 2006
John Ayling & Associates has been appointed to handle the media planning and buying for the 1m launch of online savings account Icesave.co.uk.
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Langdon returns with digital start up
Thu, 12 Oct 2006
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Lindt puts 4m account in spotlight
Thu, 12 Oct 2006
Luxury chocolate manufacturer Lindt is reviewing its 4m advertising account after parting company with its last agency of record Bartle Bogle Hegarty (BBH) more than two years ago.
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L'Or蠬 looks for some Body Shop retail brand therapy
Thu, 12 Oct 2006
Ever since the French cosmetics giant L'Or? clinched its $1.2bn (640m) takeover of the London-listed ethical retailer Body Shop International in March, speculation over the execution of its shift into retail has been rife.
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M&S sweeps the board at Marketing Week Effectiveness Awards 2006
Wed, 18 Oct 2006
Marks & Spencer (M&S) won the Grand Prix at this year's Marketing Week Effectiveness Awards, supported by the Chartered Institute of Marketing...
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Marketers losing out by not targeting 'InBeTweens'
Thu, 12 Oct 2006
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Mazda launches user-generated MX-5 campaign
Mon, 16 Oct 2006
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McDonald's UK marketer moves to Carphone Warehouse
Tue, 17 Oct 2006
Dominic Rowell, UK head of marketing at McDonald's, is leaving the company to join Carphone Warehouse as UK marketing director. He takes over the role in January.
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Media cyborgs walk among us and they can't be trusted
Thu, 12 Oct 2006
Victims who are delighted to share their travails are available on tap but do they actually exist? They have much in common with labellers.
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Mercedes chief to join BT directories
Wed, 18 Oct 2006
Mercedes Car Group UK marketing director Nick Ratcliffe is leaving to join BT. It is understood that Ratcliffe, who has been marketing director at the Daimler Chrysler-owned marque for three years, is joining BT's directories division in a senior role.
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Music industry tightens squeeze on file-sharers
Tue, 17 Oct 2006
The music industry is stepping up its international marketing campaign against illegal sharing of music tracks over the internet.
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Network of trust
Thu, 12 Oct 2006
As affiliate marketing takes off, and sites complete to route traffic through their pages, it pays for advertisers, and search engines, to ensure that everyone is playing by the rules.
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New campaign - Sky One
Thu, 12 Oct 2006
BSkyB is promoting the launch of Sky One reality show Cirque de Celebrit?ith a major outdoor campaign featuring a full-size circus tent.
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New campaign - Woolworths
Thu, 12 Oct 2006
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News International stumbles over first ABC figures for thelondonpaper
Thu, 12 Oct 2006
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News Int's thelondonpaper bags Network Rail distribution deal
Tue, 17 Oct 2006
Network Rail has awarded the right to distribute a free evening newspaper at its ten London stations to News International's thelondonpaper, which has beaten arch-rival Associated Newspapers' London Lite to the contract.
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Old Speckled Hen launches ads to back new ABV level
Thu, 12 Oct 2006
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Only 74 days to go
Thu, 12 Oct 2006
Choosing an incentive for a festive occasion can be just as tricky as buying a present for a loved one. Do you go for expensive or cheap, tasteful or cheesy, wacky or traditional?
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PHD North poised to take 8m Otto from MediaVest
Thu, 12 Oct 2006
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Philips in 100m media review
Wed, 18 Oct 2006
Philips Electronics is understood to be reviewing its media planning and buying account. It is thought to be worth up to £100m.
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Pile becomes managing partner at Cogent Elliott
Thu, 12 Oct 2006
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Pizzino unveils Hint water
Thu, 12 Oct 2006
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Pop into the space age
Thu, 12 Oct 2006
In-store campaigns are often accused of creating clutter, but by adapting content and using new technology, advertisers can still get their message across and take up less room.
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Poppy Appeal to focus on poverty of servicemen and women
Tue, 17 Oct 2006
The Royal British Legion will focus on the poverty and loneliness faced by ex-servicemen in this year's Poppy Appeal. The campaign marks a stark change in strategy for the annual appeal.
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Premier Foods calls 4m Batchelors pitch
Thu, 12 Oct 2006
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Publicis drops 100m SFR to shore up France Telecom account
Mon, 16 Oct 2006
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Publicis' grip on 200m Orange in doubt as chief leaves for start-up
Thu, 12 Oct 2006
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Rank ditches group marketing role after director's departure
Thu, 12 Oct 2006
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Reebok signs up for Soccer 6 ad deal
Fri, 13 Oct 2006
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Renault promotes former marketer to top role in UK
Thu, 12 Oct 2006
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Ribena unveils new flavour to boost 'superfruits' drive
Thu, 12 Oct 2006
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Safer in private hands
Thu, 12 Oct 2006
Incisive Media did all the market asked of it, but found a buyout was the best way to finance expansion. Will others follow its example?
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Sara Lee rolls out 3volution TV campaign
Wed, 18 Oct 2006
Sara Lee is launching a new 1.3m TV advertising campaign to promote its new winter air fragrances collection under its recently released plug-in Ambi Pur product range 3volution....
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Schroders launches 'Magnificent 7%' online ad push
Fri, 13 Oct 2006
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Sci Fi Channel supports "psychic" crime fighting show
Thu, 12 Oct 2006
The Sci Fi channel has launched a TV and online ad campaign to promote the second series of Medium, as it steps up efforts to target the mainstream market.
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Shearman quits JWT to set up agency
Wed, 18 Oct 2006
JWT global planning director Paul Shearman is leaving the agency to launch a start-up claiming the way communications are currently planned is "nonsense".
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Sony Ericsson hands global product role to UK marketer
Thu, 12 Oct 2006
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Sony unveils 'paint job' follow-up to Balls
Fri, 13 Oct 2006
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Sweeping aside old prejudices
Thu, 12 Oct 2006
An in-depth study of the way viewers spend their leisure time shows that TV companies underestimated the over-50s, says Claire Salmon
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Ten Alps RMA keeps 3m Stannah Stairlifts
Fri, 13 Oct 2006
Stannah Stairlifts has retained Ten Alps RMA as the media agency on its 3m account following a pitch. Ten Alps RMA, owned by Bob Geldof, previously handled creative work as well, but those duties were handed to Leagas Delaney last month after the pitch, which was overseen by intermediary the AAR.
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The fat of the land
Thu, 12 Oct 2006
Concerns about our diet and the rising obesity have created a boom for 'healthy' brands, but consumers remain split on the ways food producers and government can help us to eat better
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The Ingram Partnership wins charity brief
Thu, 12 Oct 2006
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They have their exits and their entrances...
Thu, 12 Oct 2006
In the fast revolving world of marketing, spectacular entrances and exits are not uncommon. However, one of each this week - in the guise of Rick Bendel's arrival at Asda and Martin George's exit from British Airways - makes comment too tempting an opportunity to pass up.
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Together it will stand
Thu, 12 Oct 2006
While its ethical stance has been a boon, inconsistent communications and outlet formats have prevented the Co-op becoming a major retail player, says Ian McCawley
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Universal appoints head of film, TV and advertising
Mon, 16 Oct 2006
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Vodafone eyes quick exit from mobile search deal with Google
Wed, 18 Oct 2006
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Vodafone wins race to be first 'virtual' mobile brand
Thu, 12 Oct 2006
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Yell names Lloyds TSB marketer as Francke replacement
Tue, 17 Oct 2006
Yell has appointed former Lloyds TSB group marketing director Helen Stevenson as chief marketing officer to replace Ann Francke (left), who left the company abruptly earlier this year...
