Marketing Week
12 September 2002

£12m Britannia in agency trawl

Thu, 12 Sep 2002

Britannia Music Company is looking for an advertising agency to handle its £12m business relaunch.

Armando takes Disney Euro brief

Thu, 12 Sep 2002

As simple as one - two - 3G

Thu, 12 Sep 2002

Having spent billions on technology and licences, the mobile phone industry is concerned consumers will not take up third-generation services. Orange believes it can overcome market inertia by simplifying its pricing - but is this the answer,

Aveda on the lookout for head of marketing

Thu, 12 Sep 2002

Beauty company Aveda is looking for its first head of marketing to oversee the brand's retail and salon divisions in the UK and Europe.

Bacardi and Coca-Cola launch joint retail pack

Thu, 12 Sep 2002

Boots marketer takes on top retail position

Thu, 12 Sep 2002

Commonwealth Games director to tackle Sale Sharks brand launch

Thu, 12 Sep 2002

Niels de Vos, former commercial director of the Manchester Commonwealth Games 2002, has been appointed chief executive of Rugby Union club Sale Sharks.

Cordiant to streamline advertising and marketing services operations

Thu, 12 Sep 2002

Corporate responsibility doesn't cost the earth

Thu, 12 Sep 2002

A year on from the 9/11 attacks, the West must convince the world that business is a force for good - as it failed to do at the Earth Summit, argues George Pitcher

Digest

Thu, 12 Sep 2002

Penhaligon's, the luxury fragrance and toiletry company, has appointed Clive Smith-Langridge to be its first marketing director.

Digest

Thu, 12 Sep 2002

Scottish Media Group is to sell its publishing arm, which includes The Herald, the Sunday Herald and the Evening Times, for an estimated £200m. Newsquest, Johnston Press and the Barclay brothers are all understood to be interested.

Digest

Thu, 12 Sep 2002

Ogilvy & Mather London has split with its executive creative director Steve Dunn. Until a replacement is found, his role will be overseen by Ogilvy Europe's creative director Paul Smith.

Digest

Thu, 12 Sep 2002

...J Walter Thompson's latest TV ad for Smirnoff Ice breaks on ITV, Channel 4 and Channel 5 this week. It features the 'Smirnoff Ice Hero' fooling his girlfriend into thinking he has repainted the front room by changing the lightbulb and flicking paint over his face and hair, when in fact he spent the day watching football and drinking with his friends.

Digest

Thu, 12 Sep 2002

Faulds has created 27 short films for MTV UK & Ireland to show today (September 11) in which art directors, writers and directors express their tributes or interpretations of the events of September 11.

Digest

Thu, 12 Sep 2002

Npower chief executive Steve Fletcher, responsible for the launch of the Npower brand, has stepped down. He has been replaced by Andrew Duff from the utility company's parent group Innogy.

Digest

Thu, 12 Sep 2002

Teletext is to launch a campaign to support its sports proposition. The campaign, created by Delaney Lund Knox Warren, will break on September 16 and will star Ron Atkinson.

Digest

Thu, 12 Sep 2002

J Walter Thompson has created a £400,000 press campaign for Macmillan Cancer Relief, which breaks on September 16.

Digest

Thu, 12 Sep 2002

The Office of the Deputy Prime Minister has appointed Ministry of Defence director of news Derek Plews to be its first communications director.

Digest

Thu, 12 Sep 2002

Bulmers has told the City that a review of its UK take-home business has found an estimated &£3.3m of 'previously unidentified promotional costs', and that it is working with its auditors to establish how they occurred...

Digest

Thu, 12 Sep 2002

...Separately, Bulmers has admitted that Keith Wishart, director of trade marketing for take-home sales, has left the company after his position was made redundant.

Digest

Thu, 12 Sep 2002

Forbes has signed a strategic alliance with a Korean newspaper, JoongAng Ilbo, to launch Forbes Korea. The first issue of the Korean-language edition will be published in the first quarter of 2003, and the magazine will have an initial print-run of 50,000.

Digest

Thu, 12 Sep 2002

Britvic Soft Drinks is adding a strawberry variant to its children's Robinsons' Fruit Shoot range.

Digest

Thu, 12 Sep 2002

The Evening Standard has restructured its display department, with the launch of a brand management department headed by Michael Bell.

Digest

Thu, 12 Sep 2002

United Biscuits is to offer its McVitie's range in three different packages during the Christmas period.

Digest

Thu, 12 Sep 2002

Fox Kids Europe has appointed Naomi Dearsley, formerly of Nickelodeon UK, as head of marketing.

Digest

Thu, 12 Sep 2002

Fox Kids Europe has appointed Naomi Dearsley, formerly of Nickelodeon UK, as head of marketing.

Digest

Thu, 12 Sep 2002

Tequila/London has created and implemented Shell UK's scratchcard promotion to tie in with the Great Air Miles Giveaway initiative.

Digest

Thu, 12 Sep 2002

Zurich Financial Services is shutting Zurich Bank, the high-interest account bank it launched earlier this year, in spring. The company is to concentrate on its insurance products instead.

Euro court fails to back tobacco firms' move

Thu, 12 Sep 2002

Extreme turns to alcohol with saké launch

Thu, 12 Sep 2002

Extreme Drinks, the canned soft drinks company that owns Extreme Sport and Extreme Chillout, is launching its first alcohol product.

Get money for your monicker

Thu, 12 Sep 2002

Direct mail, ambient media, television, newspapers, posters... you lot will try anything to get people to buy things! Well, the Diary bets you haven't thought of this little trick - identity marketing.

How fleapits keep audiences biting

Thu, 12 Sep 2002

UK cinema audiences keep rising, but as the market matures chains are turning to alternative content and loyalty schemes to drag the public away from their DVD players and widescreen TVs. By Branwell Johnson

IAB report: Internet use affects traditional media

Thu, 12 Sep 2002

It's marriage or celibacy for Carlton and Granada

Thu, 12 Sep 2002

Despite reports to the contrary, the ITC has not approved pan-ITV ad deals. Unless a merger is allowed, the two must stay strictly apart, says Andy Barnes

Jack offers lads a mature role model

Thu, 12 Sep 2002

New title Jack aims to reinvent the ailing 'lads' mag', but its rivals seem happy to stick to the hackneyed 'sex sells' formula, reports Sonoo Singh

John West

Thu, 12 Sep 2002

KMI poaches Coty director to fill new sales and marketing position

Thu, 12 Sep 2002

KMI, owner of the King of Shaves brand and the skinand haircare brands of Ted Baker and Speedo, has appointed Coty marketing director Quentin Higham to be its first sales and marketing director.

Light takes top McDonald's role

Thu, 12 Sep 2002

Masterfoods reveals Francke's successor

Thu, 12 Sep 2002

Mars group marketer drafted in from Far East to take over top European petcare position

Meteorite takes David Lloyd Leisure account

Thu, 12 Sep 2002

Newcastle airport lands top marketer

Thu, 12 Sep 2002

Original sin

Thu, 12 Sep 2002

Clients are seemingly happy to sacrifice original ideas in favour of tried-and-tested methods that deliver to deadline and within budget. By Jo-Anne Flack

Ronald McDonald feels the pricks of his conscience

Thu, 12 Sep 2002

McDonald's can't win - it comes up with a universally loved product, and all it gets is lawsuits, vilification and dead insectivores in its ice cream tubs. By Iain Murray

Technology has the real answer

Thu, 12 Sep 2002

Having to comply with the most recent legislation, avoid spamming, manage internal resources and produce successful marketing campaigns is becoming increasingly challenging for marketers.

The key to the show

Thu, 12 Sep 2002

Ensuring that your exhibition attracts the right leads and generates a good return on investment is dependent on two things - solid pre-show promotion and advertising, together with prompt post-event follow-up, says Ruth Prickett

Titchmarsh has lent his name to mud

Thu, 12 Sep 2002

Turning the zeroes into ones

Thu, 12 Sep 2002

Since the collapse of ITV Digital, the overall growth of digital TV has slowed, as consumers discover that the technology does have drawbacks

Way off target with those gifts

Thu, 12 Sep 2002

As the employment tribunal over Mary Archer's former PA demonstrates, poorly selected employee gifts can cause long-term staff demotivation and haunt bosses for some time after.

Who, where, win

Thu, 12 Sep 2002

Organisations from governments to shops want to know all about those who live, work and shop in particular areas. Software companies such as SAS are there to help. By Cathy Hayward

Whose call is it anyway?

Thu, 12 Sep 2002

All too often the technological systems in place at call centres are designed by the IT department, without any real input from the very people who are using them. By Jo-Anne Flack