From suspects to prospects to customers: combining a smart data strategy with the latest technology to deliver business benefits
Following a hugely successful 1-2-1 Data Summit in 2010, Marketing Week’s 2nd annual 1-2-1 Data Summit will be held on 29th November 2011. This cross-sector strategic summit has been created specifically for data and marketing professionals who are seeking the latest information on advanced data-driven marketing.
Our new format marries a day of cutting edge presentations from leading brands with face-to-face meetings with solution providers. The Summit is free to attend to qualified, client-side senior data management professionals with budget authority of £100K or more. With a maximum of 100 delegate places available to senior client side budget holders only early confirmation is essential,
If you would like to find out:
- What is your data saying and how you can use it to get meaningful information about your target market?
- What are the best practice techniques for achieving the single customer view?
- What are the right processes for integrating offline and online data?
- How can data from social media be utilised to really add value to your business?
Join us in London on the 29th November 2011 and get your questions answered!
What happened at 2010 Data Summit?
- 9 expert cross-industry presentations giving a perfect opportunity to gain insight into top-in-class marketing data strategies
- Q&A with our panellists from Telefonica/O2, Tesco Bank and Ticketmaster about how they are addressing opportunities and challenges multi channel approach to data collection offers
- Meetings and discussions with peers across industries on what can be done to improve data quality and customer knowledge and stay ahead of competition