The days of questioning if brands should engage in Social Media are over. The challenges moving forward are about how to optimize engagement and create strategy. As a business challenge for marketers, it’s now in their top 3. Every marketer in the country wants to know how to make the best use of social media and how to measure its ROI. And it’s difficult – it’s not just another media channel, it’s a community.
In response to this challenge Marketing Week has launched 121 Social Media Summit, bringing together marketers from the UK’s top brands to discuss and debate key challenges and solutions.
Taking place on the 17th May 2012 in Central London, this summit is a not-to-be-missed opportunity to hear case study presentations from leading marketers and network with your high-level peers. The UK’s top marketers will be gathering to share their experiences and best practice social media strategies; shouldn’t you be among them?