Marketing Week
13 April 2006

  • 1 In 3 London taxis to carry T-mobile ads

    Thu, 13 Apr 2006

    T-Mobile is launching what it claims is the UK's largest-ever taxi advertising campaign across London and Birmingham, starting this week.

  • Adams appoints former Harrods marketing chief to group role

    Thu, 13 Apr 2006

    Adams Childrenswear Group has appointed former Harrods, Body Shop and Principles marketing chief Ronny Helvey as group director of marketing.

  • Adidas unveils details of American strategy

    Thu, 13 Apr 2006

    Adidas has outlined the first details of its assault on the American market following the group's acquisition of rival Reebok in January.

  • Alton Towers in TV sponsorship firsts

    Thu, 13 Apr 2006

    Alton Towers is to sponsor Sky factual entertainment show Brainiac. It is the first time the programme has been sponsored, and the first time a theme park has sponsored a television show.

  • Andrew Burke to leave BT

    Thu, 13 Apr 2006

    BT head of entertainment Andrew Burke is leaving the company just months before the launch of its long-awaited television service. It is not known whether he has a new role to go to.

  • Another direct hit?

    Thu, 13 Apr 2006

    Internet and phone bank ING Direct is gearing up to launch its second UK product - a mortgage - later this year (MW last week). The direct bank, owned by Amsterdam-based financial giant ING, prides itself on its simple, honest, "no hassle" and

  • Army recruitment campaign follow soldiers up Everest

    Thu, 13 Apr 2006

    The Army is launching a recruitment advertising campaign following the real life exploits of a team of soldiers undertaking the gruelling task of ascending Everest via its challenging West Ridge.

  • Asda averts strike

    Thu, 13 Apr 2006

    Asda has averted a strike at distribution depots, which threatened to halt supplies, after agreeing to recognise workers' union GMB.

  • Bandai rolls out Japanese doll in UK toy market

    Thu, 13 Apr 2006

    Toy company Bandai is launching a new doll later this month called Unazukin, claimed to be a huge craze in Japan. The toy is a pocket-sized "decision-making doll" that has proved as successful as the Tamagotchi brand in Japan.

  • Bang & Olufsen in talks to agencies over 6m media

    Thu, 13 Apr 2006

    Bang & Olufsen, the upmarket TV and stereo brand, is reviewing its 6m global media planning and buying business, handled by Carat.

  • Bathstore in agency hunt to run £2m stores push

    Thu, 13 Apr 2006

    Bathstore.com, the bathroom specialist owned by plumbers merchant Wolseley UK, is seeking an advertising agency to handle its creative business, worth up to &£2m.

  • Beattie McGuinness Bungay picks up Heinz ad account for sauces

    Thu, 13 Apr 2006

    Beattie McGuinness Bungay (BMB) has won a place on the Heinz roster after being handed the advertising business for its sauces. It is understood that the account includes the iconic brands Tomato Ketchup and Salad Cream.

  • Beattie to work on Virgin Galactic

    Thu, 13 Apr 2006

    Trevor Beattie is working pro bono to market Sir Richard Branson's commercial space programme Virgin Galactic, which he hopes will become a flagship account for Beattie McGuinness Bungay (BMB).

  • 'Big Al' scores the one and only strike with Geordie ale

    Thu, 13 Apr 2006

    Some brands have an important place in the affections of those who grew up in the latter part of the last century. Think Chopper bikes, Sergio Tacchini tracksuits and the Rocksteady Crew.

  • Brand name hijack threat as 1m .eu suffixes registered

    Thu, 13 Apr 2006

    More than 1 million applications for websites with the new .eu suffix have been made since registration was thrown open to the general public last Friday (April 7), raising concerns that marketers could see their brand names hijacked online.

  • Camelot's ads never target the under-18s

    Thu, 13 Apr 2006

    Although your article "Government hedges its bets" (MW last week) correctly stated that over-16s can play the lottery, you failed to note that Camelot has a clear policy of not marketing to those under 18. National Lottery advertising is deliberately scheduled to run at times when under-18s are less likely to be watching.

  • Carphone broadband offer to trigger cut-throat price war

    Thu, 13 Apr 2006

    Carphone Warehouse's launch of a "free" broadband service will force rivals like BT to retaliate with cut price offers and spark a price war among internet providers, according to industry experts.

  • Carphone's two-play flair puts BT on spot

    Thu, 13 Apr 2006

    Once again, Carphone Warehouse chief Chris Dunstone has left his rivals floundering with a display of entrepreneurial flair rare in the stodgily "corporate" telecoms sector.

  • CASH complains to ASA

    Thu, 13 Apr 2006

    Consensus Action on Salt and Health (CASH), the campaign group, has complained to the Advertising Standards Authority (ASA) about claims made in the latest Walkers Crisps ads. CASH is concerned that claims about reduced levels of salt and fat in the snacks implies the crisps are better for you when compared to products such as bread. The ASA had received a number of complaints from viewers.

  • CIM survey shows upbeat mood among marketers

    Thu, 13 Apr 2006

    This year's first Marketing Trends Survey from the Chartered Institute of Marketers (CIM) reveals that there is a more upbeat mood among marketers in 2006, with the confidence that their companies will fare better than the wider economy. The CIM survey is now conducted every six months as opposed to every three.

  • Citroen shortlist

    Thu, 13 Apr 2006

    Citroen has shortlisted WWAV Rapp Collins, Iris, Kitcatt Nohr Alexander Shaw and another unnamed agency to pitch for its direct marketing account. The review is being handled by Creative Brief.

  • Clear Channel UK appoints chief after team shake-up

    Thu, 13 Apr 2006

    Clear Channel UK has appointed Pip Hainsworth as marketing director following the departure of Yvonne O'Brien last year (MW July 28).

  • Climbing the ladder is nowt to power-driven Apprentices

    Thu, 13 Apr 2006

    The Diary has always had a sneaking suspicion that it could have been a successful creative, and now finally it has the chance to prove it, thanks to The Apprentice.

  • Customer magazines are great selling tools

    Thu, 13 Apr 2006

    With the launch of Alpro Soya's Wellbeing magazine (MW last week), it is encouraging to see customer magazines continuing to expand in the market.

  • DDB London declines to repitch for The Guardian

    Thu, 13 Apr 2006

    DDB London has declined to repitch for The Guardian's £5m advertising business.

  • Dennis menaced by failing US venture

    Thu, 13 Apr 2006

    Felix Dennis has a habit of boldly going where no man has gone before. The "tree-hugging", maverick millionaire publisher of lads' mag Maxim has built a stable of lifestyle, computer and driving titles in the UK. But after nine successful year

  • DFGW creates 3m UK-wide TV drive for TK Maxx

    Thu, 13 Apr 2006

    DFGW and TK Maxx's in-house creative team have created the first national television campaign for the discount retailer, which also marks the doubling of its 2005 television budget.

  • Does cut-price designer chic really work?

    Thu, 13 Apr 2006

    New Look is the latest high street store to launch a cut-price, designer fashion range to combat cheaper and "cooler" competition (MW last week). Introducing such lines on store rails is not a new idea, but has gained momentum since H&M teamed up with Stella McCartney last year.

  • EDF Energy conducts review

    Thu, 13 Apr 2006

    EDF Energy is conducting a statutory review of its £5m agency arrangements.

  • E-mail marketers need to clean up their act

    Thu, 13 Apr 2006

    AOL and Yahoo!'s partnership with Goodmail will have a positive impact on the quality of e-mail marketing in the US, and it will not be long before higher standards of permission-based marketing reaches the UK shores (MW March 2).

  • EMAP appoints Lisa Herron

    Thu, 13 Apr 2006

    EMAP has appointed former Emap Elan commercial director Lisa Herron to publisher of New Woman and More!

  • Empire, Filmnight Digital launch mobile film content services club

    Thu, 13 Apr 2006

    EMAP Performance is launching a mobile content service for its film magazine Empire in a tie-up with Filmnight Digital.

  • Entertainment Rights hires former Buena Vista marketing director

    Thu, 13 Apr 2006

    Entertainment Rights (ER), the company that owns the rights to children's characters including Postman Pat and Rupert the Bear, has appointed former Disney marketer Nikki Grass as its new head of marketing.

  • Ex-Heinz chief joins Williams as head of marketing

    Thu, 13 Apr 2006

    WilliamsF1, the racing team, has appointed former Heinz marketing chief Scott Garrett as head of marketing. He joins the company this week.

  • Experiential needs to be firmly on the radar

    Thu, 13 Apr 2006

    With such strong evidence to suggest that not only do marketers have experiential in mind, but that it can and does deliver fantastic results, it seems odd that it's often considered as an afterthought in "integrated" campaigns (MW March 30).

  • Fallon London - a model for the future?

    Thu, 13 Apr 2006

    Having created one of the best ads of 2005 in Sony "Balls", Fallon London is on a roll. The agency won &£75m-worth of new business last month with the combined Orange/Wanadoo account, following France Telecom's pan-European advertising review. The win takes Fallon to a new level and, while the decision was labelled ...

  • Future unclear for Dixons boss after Currys rebrand

    Thu, 13 Apr 2006

    Dixons marketing boss Bryan Magrath's role is in doubt in the wake of parent company DSG International's decision to axe the brand on the high street.

  • GCap Media undergoing review

    Thu, 13 Apr 2006

    GCap Media is understood to be reviewing its £5m media account, split between ZenithOptimedia, Rocket and Mediacom North.

  • Get payback from a giveaway

    Thu, 13 Apr 2006

    Like repeats of old comedy shows and reality television programmes, there is something about free gifts and promotional offers that strikes a chord with the British. We just can't get enough of them - which might explain why the UK, and Englan

  • Harper Collins, IRM plan digital offering

    Thu, 13 Apr 2006

    Spanish, Italian, Korean, Japanese and Chinese. IRM aims to roll out a broader product offering within the next year, such as an audio version to enable users to hear how to pronounce the word as well as spell it.

  • Healthy options may not be the best strategy

    Thu, 13 Apr 2006

    Discerning and insightful as it was, Polly Devaney's article on the declining sales of Coca-Cola (MW last week) did not examine the parallels with the fast food industry.

  • Henry to ditch Nike

    Thu, 13 Apr 2006

    Arsenal footballer Thierry Henry is ditching Nike and defecting to Reebok to be the face of the brand's controversial "I am what I am" campaign. Henry will move to Reebok on August 1 after his involvement in Nike's 2006 World Cup activity comes to an end.

  • IAB appoints Keiron Matthews

    Thu, 13 Apr 2006

    The Interactive Advertising Bureau has appointed Keiron Matthews as its first marketing director. He moves from digital creative agency Dare, where he held the same role.

  • IAB Creative Showcase

    Thu, 13 Apr 2006

    Agency Republic's Musicubes campaign for BBC Radio 1 is the winner of March's Creative Showcase Awards run by the Internet Advertising Bureau and sponsored by MSN. News Corporation-owned Harper Collins has teamed up with Interactive Rights Man

  • Immedia Broadcasting acquires Cube Group

    Thu, 13 Apr 2006

    Immedia Broadcasting, the bespoke radio content provider, has announced that group turnover has increased by 1.3% to &£3.01m for the year ended 31 December 2005. Immedia Broadcasting has also announced the acquisition of in-store television and audio provider Cube Group.

  • Improved mood for marketers

    Thu, 13 Apr 2006

    The latest Marketing Trends Survey from The Chartered Institute of Marketing (CIM) reveals an improved mood among Britain's marketers. Nearly half (48%) of those questioned say they expect economic conditions to remain the same over the next 1

  • Interim marketers - cost effective or a threat to the brand?

    Thu, 13 Apr 2006

    The departure of MFI marketing director Paul Jackson (MW last week), who previously worked for the retailer on an interim basis, and the permanent appointment of interim chief marketing officer Frank Rovekamp at Vodafone highlight the dilemmas facing companies who have to choose between hiring dedicated and stopgap ...

  • Iran missile 'threat' ads come under fire from ASA

    Thu, 13 Apr 2006

    The American Jewish Committee has come under fire from the UK advertising watchdog, after it ran a press campaign in the Financial Times last week on the "threat" from Iran's missiles.

  • It's crucial to focus on relevant customer data

    Thu, 13 Apr 2006

    In your feature on data management (MW last week), David Miller hit the nail on the head. Why do so many organisations strive for the utopian "single customer view", at the sacrifice of generating tangible results along the way?

  • ITV, Channel 4 and Five to join the BBC's trial

    Thu, 13 Apr 2006

    ITV, Channel 4 and Five are to join the BBC's trial of high-definition television this summer. The terrestrial broadcasters will showcase HDTV programming to 500 volunteers in the London area. Volunteers will also test consumer equipment.

  • Keep a watch on tv

    Thu, 13 Apr 2006

    Television was the place to be in March, with the pay-TV sub-sector up 15.6% on the month, boosted by the consummation of the NTL/Telewest merger, while free-to-air TV rose 11.7%, spurred by Greg Dyke's private equity backed bid for ITV. The f

  • Manchester United signs deal with AIG

    Thu, 13 Apr 2006

    Manchester United has signed a record-breaking £56m four-year shirt sponsorship deal with American insurance group AIG.

  • Mark McKenna moved to head of operations at Seat UK

    Thu, 13 Apr 2006

    Seat UK head of marketing Mark McKenna has been moved to head of operations to replace Iain Carmichael, who is leaving to join Audi. The company is looking for a replacement for McKenna.

  • Marks & Spencer announces sales increase

    Thu, 13 Apr 2006

    Marks & Spencer has announced an increase of 6.

  • Merck ordered to pay $9m

    Thu, 13 Apr 2006

    Merck, the pharmaceutical company, has been ordered to pay $9m (£5.

  • More clicks, fewer bricks?

    Thu, 13 Apr 2006

    After 69 years, the UK high street is waving goodbye to Dixons, the electrical goods specialist, which is now set to seek its fortune in cyberspace. In its place will come funky new sister brand, Currys.digital.

  • MoS gives away ads as You misses target

    Thu, 13 Apr 2006

    The Mail on Sunday's newsstand edition of You magazine is giving away free advertising after missing early sales targets, according to press buyers.

  • Mustoes loses out in £25m Kia launch pitch

    Thu, 13 Apr 2006

    Kia is understood to have appointed Greek agency Breakfast to handle the £25m pan-European launch of its Sedona MPV model.

  • New Campaign - Electrolux Insight

    Thu, 13 Apr 2006

    Electrolux, the white goods brand, has launched a £5m television and press campaign to support the brand's "Thinking of You" positioning.

  • New Campaign - Nestlé

    Thu, 13 Apr 2006

  • New Campaigns - Suzuki SX4

    Thu, 13 Apr 2006

    Nexus/h has created a pan-European campaign for new Suzuki model SX4 aimed at showing the vehicle's "split personality" and versatility.

  • New sponsorship package on offer for Coronation St

    Thu, 13 Apr 2006

    ITV is looking for interactive and mobile sponsors for its flagship soap Coronation Street, after broadcast-sponsor Cadbury's turned down a deal to broaden its relationship with the show.

  • Niche listings can do better than Google

    Thu, 13 Apr 2006

    I agree with Jeremy Bentley's letter (MW March 30) on directories and search because, surprising as it may sound, Google and other large online search engines are not necessarily the best tools to use when searching for a contact or potential supplier.

  • No mountain high enough?

    Thu, 13 Apr 2006

    The British Army has a mountain to climb as it seeks to attract new recruits, deterred from joining up by the war in Iraq and scandals over bullying and prisoner abuse. The mountain in question is Everest, the world's highest peak, which will

  • Nokia launches £800 Aston Martin phone

    Thu, 13 Apr 2006

    Aston Martin has teamed up with Nokia to launch a branded mobile phone costing more than &£800.

  • Olay to launch Complete Everyday Sunshine range

    Thu, 13 Apr 2006

    Procter & Gamble is launching a new Olay product in May that will combine facial and body moisturisers with a sunless tanner. The launch will be backed by a multi-million pound advertising and marketing push handled by Saatchi & Saatchi.

  • On-demand presses the 'off' button for traditional tv model

    Thu, 13 Apr 2006

    Imagine approaching Tesco's head office with a product that you have spent two years designing and preparing for launch. After an uncharacteristically smooth meeting with the buyer, you are told that the chain intends to sell the product from

  • RBS, Tesco, Superdrug sign up for Prince's Trust

    Thu, 13 Apr 2006

    The Royal Bank of Scotland Group (RBS) has signed up as lead sponsor for The Prince's Trust's 30th birthday celebrations next month, while Tesco and Superdrug have also signed up as major retail partners for the event.

  • Richard Dummall to leave MindShare Interaction UK

    Thu, 13 Apr 2006

    MindShare Interaction UK managing director Richard Dummall is leaving the agency. He has been appointed senior vice-president and managing director of MediaBrokers & Atlas Europe.

  • The Telegraph Group hires Andrew Morley

    Thu, 13 Apr 2006

    The Telegraph Group has hired former FHM commercial director Andrew Morley as its business development director. Morley will work across the entire commercial department to drive new business and strengthen existing client relations.

  • The7Stars appoints Gareth Jones

    Thu, 13 Apr 2006

    The7Stars has appointed former Carat media director Gareth Jones as a partner at the start-up planning and buying agency. He left Carat in January after 19 years.

  • ThePool takes Jowell to task on teenage pool betting guidelines

    Thu, 13 Apr 2006

    Culture secretary Tessa Jowell is being challenged by controversial online betting site ThePool.com to clarify the Government's position and the law on gambling among 16- and 17-year-olds, and consider a ban on all related marketing to the age group - including National Lottery and Premium Bonds campaigns.

  • Thinkbox to launch study into viewer engagement

    Thu, 13 Apr 2006

    Thinkbox, the television marketing body, is to launch a £500,000 study into viewer engagement with programmes and brands.

  • VCCP appointed by Five

    Thu, 13 Apr 2006

    VCCP has been appointed to handle the creative business for Five following a competitive pitch against DDB London, Shop and incumbent TBWALondon.

  • Virgin's Stockwell tipped to oversee NTL rebrand

    Thu, 13 Apr 2006

    Virgin is expected to parachute in its top brand marketer to oversee the rebranding of cable giant NTL Incorporated's consumer brands.

  • Visa International signed deal to sponsor World Cup

    Thu, 13 Apr 2006

    Visa International has signed an estimated £150m deal to sponsor the FIFA World Cup, ending rival Mastercard's long-standing association with the tournament.

  • VisitBritain calls for extra £15m to attract tourists

    Thu, 13 Apr 2006

    National tourist board VisitBritian is demanding more funds from the Government to promote Britain in fast-growing markets such as India, China and Eastern Europe and to maintain core markets such as Western Europe and particularly the US.

  • Vital statistics hard to resist for researchers in search of fame

    Thu, 13 Apr 2006

    Of all the sad spectacles in this sad world there are few more poignant or deserving of our sympathy than the university researcher in search of something to research. The empty coffee cups lined in sullen ranks, the nails bitten to the quick,

  • Walsh Trott Chick Smith name change

    Thu, 13 Apr 2006

    Walsh Trott Chick Smith has changed its name to Chick Smith Trott (CST) to reflect changes in the business and the partners' involvement with the agency.

  • WCRS appointed by TfL

    Thu, 13 Apr 2006

    WCRS has been appointed to Transport for London's (TfL) £15m advertising roster.

  • Wheldon says he'll remain at Vodafone

    Thu, 13 Apr 2006

    Vodafone's global brand chief David Wheldon has committed his future to Vodafone amid rumours that he is about to leave following the appointment of Frank Rovekamp as chief marketing officer to replace Peter Bamford.

  • Who says procurement should lead the way?

    Thu, 13 Apr 2006

    I was surprised when I read Simon Thompson's quote "letting procurement get hold of the creative process would be a disaster" (MW March 30).

  • Yahoo! opens site to private vendors

    Thu, 13 Apr 2006

    Yahoo! is to allow private vendors to sell their cars through its automotive website Yahoo! Cars.

  • You're never alone with a phone

    Thu, 13 Apr 2006

    Last month, the Catholic Church in Scotland launched a new kind of religious service - one which will allow Scotland's 270,000 active Catholics to sign up to receive church news, requests for prayer and "heads-up" messages notifying them of op

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