Marketing Week
13 February 2003

Advertising by the book, not the boot

Thu, 13 Feb 2003

Andrew Windsor joins Lastminute.com

Thu, 13 Feb 2003

Thomas Cook UK Distribution's former UK managing director Andrew Windsor has joined Lastminute.com as group head of sales and marketing.

Archers Aqua adds new flavour

Thu, 13 Feb 2003

Diageo premium packaged spirit brand Archers Aqua is adding an apple flavour to the range, as a limited edition.

BA reports pre-tax profit of £25m

Thu, 13 Feb 2003

British Airways has reported a pre-tax profit of £25m for the three months to December 2002. For the same period in 2001, it posted a pre-tax loss of £160m.

BBC3 attracts audience of 154,000

Thu, 13 Feb 2003

BBC3, the BBC's new digital TV channel, attracted an average audience of 154,000 on its opening night - three times more than those tuning in the week before to its predecessor BBC Choice.

Black days for Brown, a green light for the euro?

Thu, 13 Feb 2003

British Airways launches ad campaign

Thu, 13 Feb 2003

Can ITV1 build its audience figures?

Thu, 13 Feb 2003

ITV1 is securing big audiences, but many question the validity of its viewing figures and the channel's ability to sustain share.

Chemistry wins £10m Microsoft

Thu, 13 Feb 2003

Microsoft has handed its £10m direct marketing and customer relationship management (CRM) account to Chemistry Communications Group after a four-way pitch.

English and Welsh Cricket Board face sponsorship loss

Thu, 13 Feb 2003

The English and Welsh Cricket Board could lose millions of pounds in sponsorship following the cancellation of the England team's match in Harare. As a result of the cancellation, the Zimbabwe authorities have threatened to scrap its tour planned for the UK in the summer.

Find more great savings in store

Thu, 13 Feb 2003

Firetrap to use TV for spring-summer range

Thu, 13 Feb 2003

Five searches for off-air brand experience

Thu, 13 Feb 2003

Foreign exchanges

Thu, 13 Feb 2003

In recent years many UK companies have relocated their call centre operations overseas in an effort to cut costs. But there are concerns that customer service suffers as a result. Alex Blyth reports

Getting touchy-feely with UK consumers

Thu, 13 Feb 2003

Many consumers have become tired of traditional media messages, but 'experiential marketing' promises to catch their attention.

GMAC-RFC promotes Barry Searle

Thu, 13 Feb 2003

GMAC-RFC, the mortgage specialist, has promoted operations director Barry Searle to commercial director. It has also appointed David House as product development manager.

H Samuel ad brief moves To BMP DDB

Thu, 13 Feb 2003

BMP DDB has been appointed to handle a £1m advertising brief for high-street jewellery chain H Samuel, which could result in the return of the brand to TV after a lapse of more than five years.

Hubert Burda Media launches women's mag

Thu, 13 Feb 2003

Hubert Burda Media, the German publisher, is launching a glossy women's monthly title called Amber on February 20. The launch issue will cost £1; subsequent issues will be priced at £1.60. The print-run will be 300,000.

Intercontinental Hotels appoints Tullo Marshall Warren

Thu, 13 Feb 2003

Tullo Marshall Warren has been appointed to the direct marketing account for Intercontinental Hotels after a four-way pitch. Incumbent cdp-travissully declined to pitch.

Ipswich Town to wear Powergen logo

Thu, 13 Feb 2003

Ipswich Town Football Club and its current sponsors TXU Energi have confirmed that from next season the team's playing shirts will be rebranded with the Powergen logo. The move follows Powergen's acquisition of TXU Energi.

It's track and field

Thu, 13 Feb 2003

As clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients' needs, says Steve Hemsley

J Walter Thompson creates campaign for Tommy's

Thu, 13 Feb 2003

J Walter Thompson has created an advertising campaign for baby charity Tommy's, free of charge. The campaign will run across press, poster, radio, cinema and TV and breaks on February 15.

John Ayling wins £10m Dairy Crest media brief

Thu, 13 Feb 2003

Dairy Crest has consolidated its media account, estimated to be worth £10m, into John Ayling & Associates. The move follows Dairy Crest's £86m acquisition of the St Ivel spreads brands in October.

Maiden Outdoor signs agreement with Harlech

Thu, 13 Feb 2003

Maiden Outdoor has signed a sales and marketing agreement with Harlech, the largest independent contractor in Wales. The agreement adds 220 48-sheet and 20 96-sheet sites to Maiden's portfolio in the HTV and Meridian regions.

McCain reviews ad agencies

Thu, 13 Feb 2003

McCain has started to see advertising agencies about its £15m advertising business. The company said it would review after D'Arcy was merged into Leo Burnett last year (MW December 5, 2002).

Michelin to set up subsidiary

Thu, 13 Feb 2003

Michelin is to set up a subsidiary called Michelin Lifestyle, with a view to licensing its famous Bibendum logo to various products.

NCP turns to Starcom Motive

Thu, 13 Feb 2003

...Starcom Motive has devised the media strategy for NCP's radio and print campaign supporting price promotions.

NMI wins BNFL ads and media

Thu, 13 Feb 2003

OOHMA joines Outdoor Advertising Association

Thu, 13 Feb 2003

OOHMA, the controversial association of ambient media companies, has backed down and decided to join the Outdoor Advertising Association.

Outdoor poster campaign for Tetley's

Thu, 13 Feb 2003

Perspectives Red Cell has created the advertising for a £750,000 press and outdoor poster campaign for Tetley's.

P&G opens up its doors and its ears

Thu, 13 Feb 2003

Procter & Gamble's major restructuring, begun in 1999, has led it to take a more media-friendly approach, focus on creativity in its advertising and to listen more closely to what consumers want, writes Sonoo Singh

P&G repositions Daily Defense as value brand

Thu, 13 Feb 2003

Procter & Gamble is planning to reposition its Daily Defense brand worldwide as a value brand, in an attempt to increase sales of the struggling haircare brand.

Paring back the copycat's claws

Thu, 13 Feb 2003

The law is an ass: and we're not talking here of Derry Irvine's asinine attempt to award himself a 'fat cat' payrise. Its ability to protect brand manufacturers from copycat imitations of their brands and packaging is pitifully inadequate.

Pop Idol Talent Box

Thu, 13 Feb 2003

Re:creation Group, the leisure products company, is launching a Pop Idol Talent Box to coincide with the next series of the TV talent show. The box contains PC recording-studio software, allowing buyers to record and mix their own versions of chart hits.

Quality inversely related to width?

Thu, 13 Feb 2003

Research red in tooth and claw

Thu, 13 Feb 2003

Rob gives his company a two-pin plug

Thu, 13 Feb 2003

Ryanair to launch credit card brand

Thu, 13 Feb 2003

Ryanair is launching a branded credit card to boost online revenue. The move brings the low-cost airline in competition with a credit card from easyGroup, parent of rival carrier easyJet.

Sacla launches new pasta source

Thu, 13 Feb 2003

Sacla, the Italian food company, is launching its biggest promotion to date, offering its new pasta sauce, Gratinata, free with every Sacla Pesto. The activity starts on February 19 and will be supported by product demonstrations and recipe cards in store, as well as online activity.

Sealed with a Glasgow kiss

Thu, 13 Feb 2003

Six Continents names pub arm

Thu, 13 Feb 2003

Six Continents will call its pub and restaurants arm Mitchells & Butlers when the division is demerged in April.

Teen Vogue launching in UK

Thu, 13 Feb 2003

Condé Nast USA is launching its Teen Vogue magazine in the UK this week. Its print-run will be 8,500.

The age of romance is young

Thu, 13 Feb 2003

Valentine's Day may be about romance, but the British - especially as they grow older - believe the occasion is nothing more than a commercial rip-off

The digital picture isn't as sharp as it could be

Thu, 13 Feb 2003

Jazz FM has 300,000 listeners tuning in via a digital platform, but the actual effectiveness of this channel has yet to be realised, says Howard Bareham

The wizened fools who'll do anything to collar yoof

Thu, 13 Feb 2003

Threadneedle Investments to launch national newspaper campaign

Thu, 13 Feb 2003

Threadneedle Investments is launching a national newspaper campaign to promote its new collective working practice, using the strapline 'Joined-up thinking'.

Time Group appoints assistant marketing manager

Thu, 13 Feb 2003

Time Group has appointed Richard Cooper as assistant marketing manager. Cooper joins from Polyflor, where he was product and market manager.

T-Mobile axes top marketing post

Thu, 13 Feb 2003

T-Mobile is scrapping its top UK marketing role when sales and marketing director Clent Richardson leaves at the end of March. His responsibilities will be absorbed by new managing director Brian McBride when he joins in July.

Van Wagner donates media space

Thu, 13 Feb 2003

Van Wagner has donated media space for a Trees for London outdoor campaign. It will run on London sites, including the Haygarth Roundabout. Spirit Advertising created the campaign.

Wall's Balls ads

Thu, 13 Feb 2003

McCann-Erickson London has created two television ads to mark the launch of Wall's Balls - an extension of the Wall's sausage brand owned by Kerry Foods. The ads break on national TV this week. Media planning and buying is handled by Universal McCann.

Watchdog tells customers to quit Powergen over price hike

Thu, 13 Feb 2003

Energy watchdog Energywatch has criticised Powergen for hiking its gas prices by 6.2 per cent and is urging customers to ditch the utility company and shop around for a better deal.

Window shopping

Thu, 13 Feb 2003

Customers' first point of contact with a store is its frontage. A shop window which is interesting, informative and which ties in with a brand's advertising can make a huge difference to sales, says Ian Whiteling