Marketing Week
13 June 2002

A bit of artistic Licence from ITV

Thu, 13 Jun 2002

A page by any other name...

Thu, 13 Jun 2002

The search engine marketing feature, "Helping the needle out of the haystack" (MW May23) was a welcome and well-informed update on the Search Engine Marketing industry. However it was a shame to see that the article did not help to clarify the confusion that surrounds the issue of "cloaking". Cloaking is the practice of showing one page to a search engine "crawler" or "spider" when it automatically visits your website, and showing an entirely different page to human website visitors. ...

Ad spend plummets in first quarter of 2002

Thu, 13 Jun 2002

UK advertising spend slumped six per cent in the first quarter of the year compared with the same period last year. The fall was compounded by a big drop in ad expenditure on business magazines, national newspapers, outdoor and television.

AOL enters the broadband arena setting its prices above BT rates

Thu, 13 Jun 2002

Argos plans shopping channel

Thu, 13 Jun 2002

Boots/Sainsbury's deal in OFT probe

Thu, 13 Jun 2002

OFT is looking into whether Boots' concessions within Sainsbury's contravenes Competition Act

Carat loses out on £15m Courts

Thu, 13 Jun 2002

Courts, the furniture retailer, is dropping Carat from its £15m media planning and buying account after an eight-year relationship.

Carling TV ad slammed as 'offensive'

Thu, 13 Jun 2002

Corporate Edge lands BTA brief to reverse decline in visits to Britain

Thu, 13 Jun 2002

D'Arcy/MediaVest beat four to grab DVLA task

Thu, 13 Jun 2002

Digest

Thu, 13 Jun 2002

CNBC Europe has appointed Sue Clements as regional account manager responsible for developing new advertising and revenue opportunities across Europe. She joins from Bloomberg Television where she was head of European TV agency sales and was responsible for European campaigns.

Digest

Thu, 13 Jun 2002

ai, a London-based agency, has created an outdoor advertising campaign for London's Transport Museum which has the tagline "Not just 4 anoraks".

Digest

Thu, 13 Jun 2002

BBC1 has overtaken ITV1 in monthly peaktime audiences for the first time since records began 20 years ago. BBC1 recorded a 29.4 per cent audience share for May, while ITV1 had a 28.4 per cent share.

Digest

Thu, 13 Jun 2002

Procter & Gamble is to launch Ohm by Olay - the Olay brand's first entry into the fragrance market - this year, to target 18to 35-year-old women.

Digest

Thu, 13 Jun 2002

Lowe has officially announced it will stop working on the Heineken account next year, as exclusively predicted in Marketing Week (MW December 7, 2000). Lowe will continue to work on the account until Interbrew's licence to brew Heineken in the UK market ends, and will continue to work on Interbrew's Stella Artois.

Digest

Thu, 13 Jun 2002

Puma will launch a lifestyle shoe that looks like a football boot at the end of the World Cup, as part of its World Cup 2002 Shodoh range.

Digest

Thu, 13 Jun 2002

Alpha Holy Trinity Brompton is launching its fifth annual campaign to attract non-churchgoers to its Alpha courses. The campaign uses 1,500 outdoor sites, bus posters and London Underground sites.

Digest

Thu, 13 Jun 2002

Accoladia has appointed British Airways Holidays consumer marketing manager Jo Briody as head of marketing.

Digest

Thu, 13 Jun 2002

Home Shopping Europe, a UK TV and website shopping channel with links to the Kirch Media Group, has been put into administration.

Digest

Thu, 13 Jun 2002

Lands' End, the direct clothing retailer, has appointed Red Media to handle its UK media buying and planning following a three-way pitch.

Digest

Thu, 13 Jun 2002

Vimto Soft Drinks has redesigned the packaging for its British Asian juice drinks Rani Mango and Rani Float, to highlight the Vitamin C and natural flavour content.

Digest

Thu, 13 Jun 2002

ITV is planning to axe the dual-branding of ITV1 and the regions as the main on-air screen identity for the channel. The aim is to secure a single brand image for ITV1.

Digest

Thu, 13 Jun 2002

Tesco has unveiled a new store concept, designed to serve city dwellers. The first store has opened in Canary Wharf with a fast "snake" queuing system and plasma screens broadcasting CNN and Bloomberg.

Digest

Thu, 13 Jun 2002

Interbrew is outsourcing its UK distribution - including Stella Artois, Beck's, Hoegaarden and Leffe beers - to specialist drinks distributor Tradeteam, in an eight-year deal worth &£500m.

Digest

Thu, 13 Jun 2002

Ryanair has announced a 44 per cent increase in pre-tax profits, to £98m, and a sales rise of 28 per cent to £402.

Digest

Thu, 13 Jun 2002

Clearasil is launching a new product, Complete Instant Effects. The product is shaped like a roller-ball pen, and its launch is backed by advertising created by Grey Worldwide.

Digest

Thu, 13 Jun 2002

The Advertising Standards Authority (ASA) has received six complaints about Yoplait Dairy Crest's Yop drinks' three poster executions.

Digest

Thu, 13 Jun 2002

ITV narrowed the ratings gap with the BBC during the first ten days of the World Cup, according to research by Carat.

Digest

Thu, 13 Jun 2002

Bray Leino, a Devon-based agency has devised the £1.75m television advertising campaign for sparkling fruit drink Schlöer, featuring animated flamingos.

Digest

Thu, 13 Jun 2002

ITV narrowed the ratings gap with the BBC during the first ten days of the World Cup, according to research by Carat.

Digest

Thu, 13 Jun 2002

Accoladia has appointed British Airways Holidays consumer marketing manager Jo Briody as head of marketing.

Digest

Thu, 13 Jun 2002

Home Shopping Europe, a UK TV and website shopping channel with links to the Kirch Media Group, has been put into administration.

Digest

Thu, 13 Jun 2002

Delaney Lund Knox Warren, Clemmow Hornby Inge, Euro RSCG Wnek Gosper and Bates UK have been shortlisted to pitch for a special project for Safeway. Bates UK is incumbent on the supermarket chain's main advertising account.

Digest

Thu, 13 Jun 2002

Bray Leino, a Devon-based agency has devised the £1.75m television advertising campaign for sparkling fruit drink Schlöer, featuring animated flamingos.

FIFA site scores with record visitor numbers

Thu, 13 Jun 2002

From Enronitis to rebrandingitis

Thu, 13 Jun 2002

You've got to laugh: everyone's at it these days. Even M&A Group, a select club whose membership comprises some of the world's most aggressive and renowned chief executives, has decided to join the rebranding game, only three years into its present identity.

Got any spare change ma'am?

Thu, 13 Jun 2002

Hula Hoops ads banned on daytime TV

Thu, 13 Jun 2002

'I sentence you to 90 minutes...'

Thu, 13 Jun 2002

Iain Murray: Popularity surveys and reality are polls apart

Thu, 13 Jun 2002

Opinion polls are notoriously fallible and offer only a snapshot of the swirling river that is public opinion. So why are people so hung up on them? asks Iain Murray

Lotto sales plummet to a new low

Thu, 13 Jun 2002

Must ads disgust to get discussed?

Thu, 13 Jun 2002

Ad watchdogs are fielding record numbers of complaints, and there have been recent high-profile withdrawals. Do shock ads actually work?

Npower plans solar energy product launch as part of 'green' initiative

Thu, 13 Jun 2002

Oooh, what a picture!

Thu, 13 Jun 2002

Passing the acid test

Thu, 13 Jun 2002

When Richard Wheatly first joined Jazz FM as chief executive, the business was worth less than £6m, but under his leadership it went from strength to strength and last week was sold for £44.5m. Lucy Barrett speaks to the man who helped to move

Perfect packaging

Thu, 13 Jun 2002

Packaging innovation comes at a price. Although new designs may increase sales in the short term, fashions are often short-lived. The costs involved in rebuilding production lines may be prohibitive.

Royal Mail in rethink over sales roster

Thu, 13 Jun 2002

The Royal Mail has handed the bulk of its £8m sales promotion work to Claydon Heeley Jones Mason and Triangle following a review of its roster.

Soul triumphs in Drambuie pitch

Thu, 13 Jun 2002

Sportacus to sell naming rights to Rockingham track

Thu, 13 Jun 2002

Starcom Motive kicked off £5m Air Miles brief

Thu, 13 Jun 2002

Loyalty scheme Air Miles has sacked Starcom Motive from its £5m media buying and planning account, following the agency's appointment by start-up loyalty rival Nectar.

The toyshop - no place for children?

Thu, 13 Jun 2002

The fragmented UK toy market faces a series of problems, from the 'global-versus-local' debate to children's increasing precocity. Last week, Hasbro cut its European marketing department. A wise move?

TV sponsors buck downward trend

Thu, 13 Jun 2002

UK TV sponsorship has bucked the slowdown, although ITC rules suggest it will stop short of US levels. There's plenty of scope, however, says Amanda Wilkinson

Video Networks prepares to slash marketing department by up to half

Thu, 13 Jun 2002

Warner expands music licensing activities

Thu, 13 Jun 2002

Wella extends Silvikrin range into styling

Thu, 13 Jun 2002

Who is your flexible friend?

Thu, 13 Jun 2002

There are many different reasons why you may choose one credit card over another, but according to Datamonitor, flexibility may be the deciding factor.

Who let the cat out of the bag?

Thu, 13 Jun 2002

I enjoyed your profile of Martin Runnacles ("Earning his spots", MW May 30), but I should point out that he has already earned his stripes.

Why the grey market is a grey area

Thu, 13 Jun 2002