Marketing Week
13 October 2005

  • 7Th Floor scoops Maxjet business

    Thu, 13 Oct 2005

    The newly launched transatlantic business class airline Maxjet has appointed the 7th Floor Consultancy to its advertising business, along with AW Media to handle its planning and buying. It is not clear whether the agencies had to pitch for the business, worth an undisclosed sum.

  • A hint to the bar staff will soon measure up

    Thu, 13 Oct 2005

    The fact that your article, "Affairs of status" (MW September 29), identifies Scottish & Newcastle's customers as pub landlords highlights one of the reasons why many brands fail to reach full potential in the on-trade.

  • Allsports axes marketing department

    Thu, 13 Oct 2005

    Allsports, the troubled retail chain, has axed its marketing department amid the closure of 92 of its 264 outlets. Administrator BDO Stoy Hayward has decided to make 1,300 employees of Allsports redundant, including the marketers, who were based at the Stockport head office.

  • Amnesty launches membership drive

    Thu, 13 Oct 2005

    Amnesty International UK, the human rights charity, is launching a new campaign and slogan this week, aimed at engaging 1 million people with its work by 2010.

  • AMV.BBDO forced to repitch for £10m Digital UK ad contract

    Thu, 13 Oct 2005

    Confusion reigns over Digital UK's £10m advertising account, as Abbott Mead Vickers.BDDO is being forced to repitch for the business it won in August because the review had not gone through official channels.

  • Are potential lottery operators competing in a one-horse race?

    Thu, 13 Oct 2005

    Potential bidders to run the next National Lottery licence from February 2009 are weighing up their chances of beating incumbent operator Camelot. With bid costs estimated at up to &£10m, interested parties need to know they will have decent prospects against the incumbent before entering the fray.

  • Aviva shortlists for media planning and buying account

    Thu, 13 Oct 2005

    OMD, Vizeum and incumbent Brand Connection are believed to have been shortlisted for insurance giant Aviva's &£64m combined Norwich Union and RAC media planning and buying account. Vizeum handles RAC's account.

  • B&Q recruits Camelot marketer

    Thu, 13 Oct 2005

    Jo Kenrick has been appointed customer proposition and marketing director at hardware chain B&Q. Kenrick, previously Camelot marketing director, is to take the reins early next year, following a handover period with outgoing B&Q top marketer David Roth, who is leaving to set up a consultancy.

  • BBC turns children's favourites to ringtones in rebranding for CBBC

    Thu, 13 Oct 2005

    The BBC is to offer mobile phone users the chance to download ring tones based on catchphrases from children's characters such as Basil Brush, or theme tunes from children's TV programmes.

  • BBH appointment is 'money well spent' for BA - George

    Thu, 13 Oct 2005

    British Airways commercial director Martin George says that the appointment of Bartle Bogle Hegarty (BBH) to handle the airline's &£60m global advertising business is "money well spent".

  • BMI reappoints PHD to media planning and buying account

    Thu, 13 Oct 2005

    BMI, the no-frills airline group, has reappointed PHD to its £11m media planning and buying account, after a final pitch between PHD, Mediaedge:cia, Walker Media and Vizeum.

  • Bounty scheme targets young families

    Thu, 13 Oct 2005

    Bounty, the marketing company that targets expectant and new mothers, is expanding into the young family market. Johnson & Johnson, Unilever and the Early Learning Centre are among those understood to be advertising with the scheme.

  • Brand expert warns Sunny D over parent consultancy

    Thu, 13 Oct 2005

    The makers of Sunny D are being warned by branding experts that recruiting parents to advise on future brand development is "nothing but symbolism" if the move is not backed up with further consumer research.

  • Burberry names chief executive

    Thu, 13 Oct 2005

    Burberry has handed the role of chief executive to Angela Ahrendts, who will take up the position in July next year. Ahrendts is executive vice-president of US clothing company Liz Claiborne, where she oversees womenswear and menswear brands. She will initially join Burberry in January as an executive director.

  • Can ABTA bring travel agents' image up to date?

    Thu, 13 Oct 2005

    Nowadays armchair travellers really can organise holidays from the comfort of their living-rooms, and the rise of the internet and direct selling is having far-reaching consequences for traditional travel organisations, not least industry body the Association of British Travel Agents (ABTA).

  • Carlson settles into new-found confidence

    Thu, 13 Oct 2005

    We found the article "Is the name all in the game?" (MW September 29) timely and interesting. The comment made by David Reed that Carlson Marketing Group was still clarifying its identity was perhaps a fair one. After all, at the time the piece was written, our name change to Carlson Marketing had not been announced.

  • Centre:MK signs retail agency for £1m push

    Thu, 13 Oct 2005

    The Centre:MK, the UK’s largest shopping mall, has handed its £1m advertising and marketing business to Fox Kalomaski.

  • Channel 4's Ideasfactory launches best viral awards

    Thu, 13 Oct 2005

    The UK public will get the chance to vote for the best online viral of 2005 in a contest called Germ, launched by Channel 4 creative networking arm Channel 4 Ideasfactory, in collaboration with viral site Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry.

  • Children's food bill receives celebrity backing

    Thu, 13 Oct 2005

    The Children's Food Bill, which has been introduced by Wakefield MP Mary Creagh, has received backing from 20 celebrity chefs, including Gary Rhodes and Nigel Slater.

  • Coca-Cola repositions away from fizzy drinks

    Thu, 13 Oct 2005

    The Coca-Cola Company is repositioning itself as a "total beverage company", placing greater emphasis on new product innovation beyond carbonated soft drinks.

  • COI Communications shortlists four agencies for press buying business

    Thu, 13 Oct 2005

    COI Communications has shortlisted Starcom, Walker Media, Initiative and incumbent MediaCom for its &£35m press buying business.

  • COI prepares to announce 36m direct marketing agency roster

    Thu, 13 Oct 2005

    COI Communications is set to add two leading direct marketing agencies to its 36m below-the-line roster, following a six-month review.

  • COI remit out of the headmaster's office

    Thu, 13 Oct 2005

    The article "ISBA to revise its stance on schools" (MW last week) states that: "COI recommends that each school sets its own agenda on the issue. Guidance on its website reads: 'Acceptance of advertising, by any method, and the decision regarding what can be advertised, is at the discretion of the head teacher and the board of governors.'" This quote is not from COI's website, it is from The Department for Education and Skills' website at www.teachernet.gov.uk.

  • Credit Suisse becomes 02's official financial services partner

    Thu, 13 Oct 2005

    Credit Suisse has signed up as official banking and financial services partner for The O2 development, formerly the Millennium Dome.

  • Data procurement will add true value for all

    Thu, 13 Oct 2005

    Alan Mitchell, in his article "The tables are turning for DM"(MW last week) is right that the DM industry must brace itself for the evolution of permission-based contact.

  • De Beers retail arm calls advertising pitch

    Thu, 13 Oct 2005

    De Beers LV, the diamond company's retail venture with luxury goods company LVMH, is understood to be looking for an agency to handle its global advertising brief. The company spent &£750,000 on advertising last year.

  • Don't work at being happy, just read about the hapless in our newspapers

    Thu, 13 Oct 2005

    When hairdressers are more happy than marketers, whose raison d'être is the fulfilment of desire, there's something amiss about our definition of happiness

  • EasyMobile marketing chief quits suddenly

    Thu, 13 Oct 2005

    EasyMobile marketing chief Sandy Munro has left the no-frills mobile phone company after less than five months.

  • Elle links up with Alcatel to launch women's mobile

    Thu, 13 Oct 2005

    Elle, Hachette Filipacchi's monthly fashion magazine, is teaming up with telecoms company Alcatel to launch a branded mobile phone for women.

  • Failure at Lloyds TSB exposes the Naked truth

    Thu, 13 Oct 2005

    Naked is an enigma in the media agency world. The five-year-old communications strategy specialist tends to provoke the harshest criticism or the highest praise, and not a lot in between.

  • Forget the charm if junk hits the doormat

    Thu, 13 Oct 2005

    So, the Direct Marketing Association will launch a charm offensive to retrieve its reputation (MW last week)? Putting aside the obvious cheap jibe that it should consider promoting itself via direct mail, a point is being missed.

  • Freeview subscriptions head Skywards

    Thu, 13 Oct 2005

    When Freeview launched three years ago, soon after the collapse of ITV Digital, few expected its meteoric rise. But now the free-to-air service looks set to become the UK's largest digital television platform.

  • Gadgets go all girly as last bastion of manhood ends

    Thu, 13 Oct 2005

    It was always an unwritten law: men do football and gadgets, women do clothes shops and make-up.

  • Gala acquires Coral Eurobet

    Thu, 13 Oct 2005

    Gala, the gaming group, has acquired bookmaker and internet gaming operator Coral Eurobet for &£2.18bn.

  • General Motors sells of Subaru stake

    Thu, 13 Oct 2005

    General Motors is to sell off its 20 per cent stake in Japanese carmaker Subaru to raise money. The deal is likely to raise $700m (&£398m) for the struggling US-based company.

  • Glue creates personalised news spoofs for T-Mobile

    Thu, 13 Oct 2005

    Glue London has created an online viral campaign for T-Mobile, in the form of a website where T-Mobile users can submit embarrassing pictures of friends for insertion into a The Day Today-style spoof TV newsflash.

  • Golley Slater chief executive hits employees with his rhythm sticks

    Thu, 13 Oct 2005

    Chris Lovell may be widely recognised as the amiable chief executive of Golley Slater, but did you know that a terrifying secret lies in his not-too-distant past?

  • HHCL United creates phase two of FSA's salt reduction push

    Thu, 13 Oct 2005

    HHCL United has created the second phase of the Food Standards Agency's salt reductions campaign. It has axed the Sid the Slug character, which appeared in last year's campaign, in favour of animated ready meals.

  • How are we feeling?

    Thu, 13 Oct 2005

    Almost half of us worry about our health, but despite efforts to persuade people to be responsible for their own wellbeing, the public still overwhelmingly relies on GPs for advice and treatment

  • How hard will the loss of BA hit M&C Saatchi?

    Thu, 13 Oct 2005

    The curtain has fallen on British Airways' 23-year relationship with the Saatchi brothers, as Bartle Bogle Hegarty finally gets its hands on the airline's &£60m creative account.

  • ICI marketing director takes up management role in Thailand

    Thu, 13 Oct 2005

    Phil Kent, UK marketing director for ICI's consumer paints division, has moved to take the role of general manager of ICI paints in Thailand. Kent spent more than five years at ICI UK, the owner of Dulux, in a variety of marketing roles. ICI is searching for a replacement.

  • Incoming Bentley boss quits for US Kia job

    Thu, 13 Oct 2005

    Bentley Motors is looking for a global marketing chief after the unexpected resignation of Len Hunt, three weeks before he was due to start the job.

  • Is parent power the tip of the iceberg?

    Thu, 13 Oct 2005

    I read Mark Choueke's article on Sunny Delight's Parental Advisory Panel with interest (MW September 22). The company's "bold step" to demonstrate its responsibility will ultimately fail if its parental advisory panel is regarded as empty symbolism by consumers.

  • ISBA review is not tied to DfES furore...

    Thu, 13 Oct 2005

    The article "ISBA to revise its stance on schools" (MW last week) misleadingly implied that we were to "overhaul" our guidelines for commercial activities in schools as a direct result of the recently announced Government initiative to outlaw vending machines in schools.

  • JWT wins New Zealand agency Assignment

    Thu, 13 Oct 2005

    JWT and New Zealand agency Assignment have won Tourism New Zealand's £15m global account.

  • Kiwis get the chance to give HMNZS Wellington the boot

    Thu, 13 Oct 2005

    Anyone who's ever been bored on a journey or in a meeting or lecture will be familiar with the game of Battleships. Anyone except New Zealanders, that is, as it would appear the Kiwis have taken the rules of the game a little too literally.

  • Lloyds TSB hires senior brand marketer

    Thu, 13 Oct 2005

    Lloyds TSB has hired former Barclays marketer Andrew Gillespie as temporary senior brand marketer with a view to making the position permanent. Gillespie, who left his role as group director of marketing operations at Barclays at the end of last year, will report to group marketing director Helen Stevenson.

  • Local Radio Company expresses interest in GCap Media stations

    Thu, 13 Oct 2005

    The Local Radio Company is believed to have expressed an interest in a number of GCap Media's local radio stations. The group, which was formed through a merger of GWR Group and Capital Radio Group, is considering selling some stations.

  • London 2012 bid chiefs scoop three MW Effectiveness Awards

    Thu, 13 Oct 2005

    Keith Mills and David Magliano were this year's winners of the Marketing Week Effectiveness Awards Grand Prix for their success in promoting London 2012, the UK's Olympic bid.

  • Maiden beats Viacom to Irish transport job

    Thu, 13 Oct 2005

    CIE, the transport authority that runs Irish rail and bus services, has named Maiden Outdoor as the preferred bidder for its e100m (&£68.6m) outdoor account.

  • Marketing is most vital to SMEs - study

    Thu, 13 Oct 2005

    Britain's small-to-medium businesses are the most likely to cite marketing as essential to their success and also the most inclined to invest in marketing, according to a marketing trends survey from the Chartered Institute of Marketing (CIM). The survey was conducted by MORI.

  • Marketing Week is top title for recruitment

    Thu, 13 Oct 2005

    The latest BBS readership survey has confirmed Marketing Week as the leading recruitment magazine for marketing professionals.

  • MCCA best Awards deadline looms

    Thu, 13 Oct 2005

    The closing date for the Marketing Week-backed MCCA Best Awards 2006 is noon tomorrow (October 13). All entry details and forms for the awards, including the MCCA Marketing Week Awards for Agency of the Year, Best Newcomer Agency and Best Client of the Year, are available at www.mcca.org.uk. For further information, please contact Belinda Tournier at MCCA on 020 7935 3434.

  • Metro International in-house creatives produce Canon work

    Thu, 13 Oct 2005

    Metro International, the freesheet newspaper publisher, has launched an in-house creative team in London to create advertising work for its clients.

  • Nestlé awarded Fairtrade mark

    Thu, 13 Oct 2005

    Nestlé has been awarded a Fairtrade mark for a new brand of coffee called Partners Blend, as first revealed in Marketing Week (September 22). It is the first of the major coffee companies to gain the mark from the Fairtrade Foundation. The move has caused disappointment among health and food lobby groups such as Baby Milk Action.

  • New Campaigns - Brighton Comedy Festival

    Thu, 13 Oct 2005

    Organisers of the Paramount Brighton Comedy Festival have booked ads on 100 of the city's Adshel Connect phone boxes.

  • New Campaigns - Orange

    Thu, 13 Oct 2005

    Orange is rolling out a new integrated campaign next week as part of a £13m strategy that has seen the return of its "The Future's Bright" strapline. The campaign has been developed by Mother, with planning from Initiative Media.

  • New Campaigns - Paddy Power

    Thu, 13 Oct 2005

    Paddy Power is bringing a controversial ad campaign across the Irish Sea after it was banned from poster sites in the Republic of Ireland.

  • Newcastle Brown Ale's 'Brown humour' ads await ASA ruling

    Thu, 13 Oct 2005

    Newcastle Brown Ale's "Brown humour" press and poster campaign has triggered a flurry of complaints to the Advertising Standards Authority (ASA) on the grounds of indecency and inappropriateness.

  • No use pouring diesel on troubled waters

    Thu, 13 Oct 2005

    When car manufacturers Ford and Peugeot bosses recently condemned the bias and stupidity of the Congestion Charge tariff, it was hard not to feel sympathy.

  • Non, je ne google pas!

    Thu, 13 Oct 2005

    Hopping mad at the dominance of English in Google and other search engines, the French and Germans are funding a Eurocentric search engine. But is language the real issue? By Martin Croft

  • Northern Foods reports healthy sales

    Thu, 13 Oct 2005

    Northern Foods has reported a 3.4 per cent year-on-year increase in sales for the first half of the year. The company says that trading remains challenging and increased costs have offset gains from changes in its procurement and efficiency programmes.

  • Nuts adds 10p to price as circulation tops 300,000

    Thu, 13 Oct 2005

    IPC Media is putting up the price of its men's weekly title Nuts by 10p to £1.30, just weeks after sales of the magazine broke through the 300,000 barrier.

  • Orchestrating Virgin's rebirth

    Thu, 13 Oct 2005

    Fru Hazlitt, the new chief executive of Virgin Radio, enjoys working for companies that have been through a tough time. In which case, heading Virgin must be her dream job.

  • Perhaps we should cut out the clutter, rather than through it

    Thu, 13 Oct 2005

    As advertising rates have been driven down, media owners have responded by selling more - but some are now finding that restricting supply can work wonders, says Don Thomson

  • Planning for a greener future

    Thu, 13 Oct 2005

    As petrol prices continue to soar, the demand for economical, environmentally friendly cars grows. Sales of diesel vehicles are on the rise, but some in the industry claim petrol/electric hybrid cars - not diesel - hold the long-term solution for greener motoring, says Ian McCawley

  • Premier Foods marketer quits to be 'nearer family'

    Thu, 13 Oct 2005

    Premier Foods commercial director Dominic Box has left the company without a job to go to. Box, who joined Premier 18 months ago, is relocating to Manchester in order to be closer to his family.

  • PZ Cussons promotes finance director

    Thu, 13 Oct 2005

    PZ Cussons has appointed finance director Graham Calder to the newly created position of deputy chairman. The promotion is effective from January.

  • Reckitt Benckiser to switch Boots account

    Thu, 13 Oct 2005

    Reckitt Benckiser is expected to switch the £11m ad account for Boots' over-the-counter medicines from McCann Erickson following its £1.9bn acquisition of Boots Health Care International.

  • Renault axes Thierry Henry for new Clio TV campaign

    Thu, 13 Oct 2005

    Arsenal footballer Thierry Henry has been ditched as the face of the Renault Clio ads, after a three-year hunt for the meaning of "Va Va Voom".

  • Royal & SunAlliance shortlists for More Than brand

    Thu, 13 Oct 2005

    Vallance Carruthers Coleman Priest and Fallon remain in the running for the £25m creative account for Royal & SunAlliance's More Than brand.

  • Sainsbury's launches Fresh Ideas mag

    Thu, 13 Oct 2005

    Sainsbury’s is launching a magazine called Sainsbury’s Fresh Ideas for its 1.5 million Nectar card customers, building on its “Try Something New Today” positioning. It has been devised and published by Seven Publishing and will be sent to regular Nectar users from next week.

  • Scottish Power to axe 70 sales and marketing jobs

    Thu, 13 Oct 2005

    Utilities provider Scottish Power is to axe 70 positions in its sales and marketing departments as part of 450 job losses announced last week.

  • Setting the ringtone

    Thu, 13 Oct 2005

    T-Mobile is often seen as the UK's fourth network, despite rumours it is set to buy O2. It would be best off boosting its own brand, says Robert Lester

  • Sex appeal under wraps at Wonderbra?

    Thu, 13 Oct 2005

    While Wonderbra's new advertising campaign disappointingly still shows perfect models, the company's shift towards displaying them fully clothed to get across the benefits of the product is admirable (MW last week).

  • SK report criticises 'finger-wagging' health campaigns

    Thu, 13 Oct 2005

    Future public health campaigns should draw on the branding expertise of the marketing world, according to healthcare giant GlaxoSmithKline (GSK).

  • Study puts a word count on best web search terms

    Thu, 13 Oct 2005

    Most UK internet searches that result in a sale begin with consumers inputting two- or three-word search terms, research for search optimisation agency Spannerworks has found.

  • The trouble with vouchers...

    Thu, 13 Oct 2005

    The voucher industry is often tainted through misuse and malpractice by companies and customers, or misunderstandings at till level, leaving many brands looking for safeguards, says Sarah Rayner

  • Thinkbox names Sampson first chairman

    Thu, 13 Oct 2005

    Thinkbox, the television marketing body, has appointed ITV director of customer relationship marketing Justin Sampson as its first chairman.

  • UEFA poaches World Rally sponsor chief

    Thu, 13 Oct 2005

    FIA World Rally Championship (WRC) sponsorship director Richard Heaselgrave has left to join UEFA in a senior sponsorship role.

  • Virgin Radio boss looks to multi-platform investment

    Thu, 13 Oct 2005

    New Virgin Radio chief executive Fru Hazlitt says the radio industry needs to get its act together and invest in as many new platforms as possible to keep up with future listening habits.

  • WH Smith increases space for best-selling magazines

    Thu, 13 Oct 2005

    WH Smith is to give more shelf space to market-leading titles at the expense of lower circulation rivals as it puts magazine sales at the heart of its turnaround strategy.

  • Why all the buying?

    Thu, 13 Oct 2005

    Corporate activity reached a new pitch in September, but the City appears to be unconvinced by the motivation behind some of it. By David Forster

  • Zoo poised to switch £8m account away from NMI

    Thu, 13 Oct 2005

    EMAP's weekly lads mag Zoo is understood to be looking for a new agency to handle its &£8m advertising account.

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