Marketing Week
13 September 2007

  • AA green group to back car trade

    Thu, 13 Sep 2007

    The Advertising Association (AA) is planning to set up a focus group on climate change to convince politicians and lobby groups about green commitments made by the automobile and energy industries.

  • ABF snaps up 20% stake in Jordans

    Fri, 14 Sep 2007

    Associated British Foods (ABF), the owner of the Ovaltine and Sugar Spoon brands, has acquired a 20% stake in cereal company Jordans. It is understood that the company will remain under the control of the Jordan family despite the sale.

  • Aegis appoints president of global clients

    Thu, 13 Sep 2007

    Aegis Media has appointed former Coca-Cola and Nike marketer David Indo to the newly created role of president of global clients. Indo will join Carat to oversee global clients Diageo, Adidas and Coca-Cola and be part of the network's new team of global client presidents.

  • Agatha Christie novels become language learning titles

    Tue, 18 Sep 2007

    The rejuvenation of Agatha Christie continues with the launch of a series of English language learning books based on her novels. The educational publisher Person Longman is rolling out the series as part of the Penguin Reader series.

  • Allinson revamps flours with focus on brand heritage

    Fri, 14 Sep 2007

    Allinson Flour has overhauled its range of home-baking and bread-making flours in a bid to make it easier for consumers to differentiate between its products. It also aims to highlight the brand's heritage by using its logo from the 1920s.

  • Alzheimer's Society rebrands

    Fri, 14 Sep 2007

    Alzheimer's Society, the dementia charity, is revamping its branding after a review of its of core functions. The organisation commissioned a new logo, strapline and visual identity after developing a new vision, mission and values.

  • AOL UK promotes Steckler to managing director

    Mon, 17 Sep 2007

    AOL UK has promoted interactive advertising chief Michael Steckler to managing director, just two months after he joined the internet company from rival MSN. Steckler takes on the role immediately.

  • Banks 'ambulance-chasing' Northern Rock's disaffected

    Wed, 19 Sep 2007

    High street banks are being urged not to scavenge business from their beleaguered rival Northern Rock for the "sake of the industry"?.

  • Barclaycard uses internet to support OnePulse launch

    Fri, 14 Sep 2007

    Barclaycard is launching an interactive video microsite as part of its marketing campaign to support its three-in-one card, Barclaycard OnePulse.

  • BBC seeks digital agency for global news services

    Mon, 17 Sep 2007

    The BBC is looking to appoint a digital agency roster for its Global News Division (BBC GND), which includes BBC World Service and BBC World. The move will further boost the corporation’s digital focus.

  • BCAP reveals new rules for radio ads

    Mon, 17 Sep 2007

    Food and drink manufacturers have been banned from using celebrity voice-overs and licensed characters in radio ads aimed at primary school or pre-school kids. The rules come into effect on September 17.

  • Big Communications chosen for 1m Lil-lets ad campaign

    Thu, 13 Sep 2007

    Big Communications has been appointed to produce a 1m ad campaign for Lil-lets. The Leicester-based agency won the business following a three-way pitch against undisclosed agencies.

  • Bratz brand to be given hi-tech-style makeover

    Thu, 13 Sep 2007

    MGA Entertainment has announced a raft of new Bratz-branded products based around technology as it seeks to reinvigorate sales and consumer interest in the UK.

  • British-brewed lager has a long way to go to shed its loutish image

    Thu, 13 Sep 2007

    British lager is not the best compared to its European competitors, and its popularity is down to the power of branding - and alcoholic strength

  • Bupa signs up to sponsor primetime Clunes drama

    Thu, 13 Sep 2007

    BUPA, the private healthcare company, is to sponsor the forthcoming series of hit ITV drama Doc Martin, starring Martin Clunes.

  • Cadbury feels bite of third recall

    Fri, 14 Sep 2007

    Cadbury has recalled thousands of chocolate bars after failing to print an appropriate nut allergy warning on the label. The confectionery giant issued an apology after recalling bars of its 250g Diary Milk Double Choc chocolate.

  • Capital One launches World card to target UK's affluent

    Thu, 13 Sep 2007

    Capital One is planning to tap into the "mass affluent" market with a new World Mastercard, as part of a strategy to reposition the company as a financial services provider that offers more than cards with 0% transfer rates.

  • Carlsberg targets home drinkers

    Thu, 13 Sep 2007

    Carlsberg is launching a home beer-dispensing unit to cash in on the growing trend of take-home beer. The DraughtMaster will be launched later this month.

  • Cashcade enlists Russell Grant for new bingo game

    Thu, 13 Sep 2007

    Cashcade has signed up astrologer Russell Grant as the face of a new game for its online Foxy Bingo brand - Russell's Lucky Stars! - which will launch in the next two weeks.

  • Cheetham Bell wins strategy work for Gold Medal Travel

    Thu, 13 Sep 2007

    Cheetham Bell JWT has been awarded a brief to develop a new corporate strategy for the travel group Gold Medal Travel.

  • Chrysler aims for more agile image

    Tue, 18 Sep 2007

    Chrysler Group says it will be a "leaner, more agile" business under new private equity owners Cerberus Capital Management, which bought control of the US car marque from DaimlerChrysler in May.

  • CitroꬠUK names new marketing director

    Fri, 14 Sep 2007

    Citro?UK has appointed Ian Hughes as marketing director. He replaces Mike Ibett, who is to retire after 21 years at the helm. Hughes, who joined the company last year and heads UK fleet sales and remarketing, will add marketing to his responsibilities.

  • Coca-Cola picks Unilever man as head of innovation

    Wed, 19 Sep 2007

    Coca-Cola has appointed a former Unilever marketer, Chad Scales, to the new role of vice-president of brand marketing innovation. He takes over the role this week.

  • Creativity is out of the office

    Thu, 13 Sep 2007

    All staff in a company must be encouraged to come up with ideas to help the creative process, but they sometimes need to be lured away from their desks for the best results. By Martin Croft

  • Delaney Lund wins Freeview pitch

    Thu, 13 Sep 2007

    Freeview has appointed Delaney Lund Knox Warren to handle its £5m advertising account. It won the business after a final pitch against St Luke’s.

  • Digital UK campaign to support start of digital switchover

    Mon, 17 Sep 2007

    Digital UK, the body set up to implement the UK's switch to digital TV, is launching a £8m campaign to highlight the start of digital television switchover next month.

  • Discovery overhauls Real Time channel with fresh campaign

    Thu, 13 Sep 2007

    Discovery Networks UK is relaunching its Real Time lifestyle channel as the broadcaster aims to capitalise on its "varied" audience.

  • Disney global marketer joins Hewlett-Packard

    Thu, 13 Sep 2007

    Hewlett-Packard, the computer giant, has poached Disney global marketer Michael Mendenhall to fill its chief marketing post. Mendenhall becomes senior vice-president and chief marketing officer.

  • Dollond & Aitchison ads to highlight personal service

    Mon, 17 Sep 2007

    Dollond & Aitchison (D&A) is launching a new TV ad as part of a campaign that aims to raise awareness of its personal advice service. The ad breaks later this week.

  • EasyJet wants aviation tax rethink

    Tue, 18 Sep 2007

    EasyJet is stepping up calls to scrap aviation tax in its present form by launching a campaign to encourage politicians to "adopt a more intelligent approach to air travel". It claims that its plans will also reduce carbon emissions and tackle climate change.

  • Ex-AirMiles chief moves to RBS

    Thu, 13 Sep 2007

    RBS Insurance is poised to appoint former AirMiles marketer Nigel Grimes to the new new role of customer insight director.

  • Ex-Titan Outdoor head takes the reins at the NLA

    Tue, 18 Sep 2007

    The Newspaper Licensing Agency (NLA) has appointed the former Titan Outdoor chief executive David Pugh (left) as its new managing director. Pugh will start later this month and replaces Martin Stevenson, who left to join Racing UK.

  • Gala Casinos overhauls loyalty scheme

    Thu, 13 Sep 2007

    Gala Casinos is poised to overhaul and expand its Fortune loyalty scheme and has appointed former Boots marketing manager Amy Corbett to oversee the launch. Corbett, who takes the same role, will report to marketing director Andy Goram.

  • Glu Mobile appoints Banner to its media business

    Mon, 17 Sep 2007

    Glu Mobile, one of the world's largest mobile phone games publishers, has appointed Banner Corporation to handle its pan-European media planning and buying account. It is thought that Banner will be the company's first retained media agency.

  • Google picks Ogilvy chief Berndt to head agency unit

    Wed, 19 Sep 2007

    Google has taken a step closer to challenging the agency world after poaching Andy Berndt, co-president of Ogilvy & Mather New York, to head a new division.

  • Grade unveils ITV plans as potential successors jostle for power

    Thu, 13 Sep 2007

    ITV executive chairman Michael Grade today (Wednesday) sets out his vision for the future of the broadcaster as he outlines the findings of a strategy review. That vision looks increasingly likely to include the appointment of HHCL founder Rupert Howell as ITV's new commercial ...

  • Gyro gets go-ahead for Tuxedo card

    Thu, 13 Sep 2007

    Gyro International, the integrated agency, has been apppointed to handle the advertising for Tuxedo Money Solutions, the prepaid card company. The agency won the business after a five-way pitch against undisclosed agencies.

  • Handbag.com cashes in on feminisation of Web

    Thu, 13 Sep 2007

    Handbag.com, the online women's website, is relaunching with a streamlined editorial offering and new advertising formats in a move it says is taking the concept of the women's glossy online (MW last week).

  • High definition C4 to launch on Sky

    Wed, 19 Sep 2007

    Channel 4 will become the first terrestrial broadcaster to offer a high definition simulcast of its main channel. The channel will launch in December trumping rival ITV, which aims to offer HD content from next spring. 

  • Homeserve and M&S team up for insurance venture

    Thu, 13 Sep 2007

    Homeserve GB, the home emergency call-out and insurance business, has teamed up with Marks & Spencer to offer consumers a branded holiday insurance product.

  • How Anne Somers Got Ahead

    Thu, 13 Sep 2007

    "If I could change one thing about the world, I would make it more dog-friendly and you would be allowed to bring your dog to work!"

  • HSBC gets poked by Facebook

    Fri, 14 Sep 2007

    A spectre is haunting the marketing community the spectre of social networking sites. And if it isnt haunting your brand yet, it soon will be.

  • JC Decaux snatches 20m Samsung

    Thu, 13 Sep 2007

    Samsung has consolidated its estimated 20m pan-European outdoor advertising business into JC Decaux.

  • Labour plumps for Saatchi

    Thu, 13 Sep 2007

    Saatchi & Saatchi has scooped the brief to handle the Labour Party’s ad account ahead of the forthcoming election. The agency is believed to have beaten a shortlist of Albion, Beattie McGuinness Bungay and Profero.

  • Lacking in green conviction

    Thu, 13 Sep 2007

    In an effort to woo shoppers, brands are keener than ever to prove their green credentials, yet consumers are not living up to their own ideals by doing enough to make a significant difference

  • Lexus launches major campaign for hybrid cars

    Mon, 17 Sep 2007

    Lexus, the Toyota-owned luxury car marque, is launching the biggest campaign for its hybrid range to date. The £6m campaign, created by CHI & Partners, breaks this week and runs for six weeks.

  • London Lite winning readership battle

    Thu, 13 Sep 2007

    Associated Newspapers-owned London Lite has pipped News International rival thelondonpaper by just over 30,000 readers, according to the latest estimates from the National Readership Survey figures.

  • M&S introduces per una ad campaign with limited GD25 range

    Tue, 18 Sep 2007

    Marks & Spencer is launching a new collection under its per una range that will offer 25 garments in 25 stores for 25 days from September 25. The GD25 collection will be supported by the first advertising campaign for the per una brand.

  • MCCA throws open awards nominations

    Thu, 13 Sep 2007

    The MCCA has issued a call for entries for The Best Awards 2008 - backed by Marketing Week - which recognise outstanding marketing achievement. To download entry forms visit the "The Best Awards 2008" section at www.mcca.org.uk.

  • MediaVest Manchester scoops 7m Magnet media planning and buying

    Fri, 14 Sep 2007

    Magnet, the kitchen outfitting company, has handed its 7m media planning and buying account to MediaVest Manchester after a two-way pitch against Universal McCann, the incumbent for 18 years.

  • New campaign: Renault goes against grain with Twingo campaign

    Thu, 13 Sep 2007

    Renault is launching its biggest advertising push of the year so far to mark the UK launch of its Twingo model. The £3m campaign has been created by Publicis.

  • Next airs first national TV ad

    Thu, 13 Sep 2007

    Next, the high street retailer, is airing its first national television advertising this week. The ad is the first in a series that follows the growing relationship between a party organiser and her client and is intended to have the same impact as the iconic Gold Blend ads featuring Sharon and Tony.

  • Northern Rock apologises to customers

    Tue, 18 Sep 2007

    Beleaguered bank Northern Rock has launched a high profile crisis management campaign to reassure customers that their cash is safe, while controversially continuing an ad push for its unsecured loans.

  • NS&I reviews £6m account

    Wed, 19 Sep 2007

    National Savings and Investments (NS&I) is reviewing its £6m media planning and buying account. It is not clear whether incumbent OMD will repitch for the business.

  • Poor service stations undermine "Take a Break" campaign

    Thu, 13 Sep 2007

    The Department of Transport campaign urging drivers to "Take a Break" is being undermined by the poor quality of motorway service stations, according to a leading road safety group. GEM Motoring Assist says "garish shops" and "disaffected staff" discourage people from stopping on long journeys.

  • Porsche gives marketing strategy a greener focus

    Thu, 13 Sep 2007

    Porsche is overhauling its marketing strategy to focus on the environment and could launch hybrid versions of all its high-performance cars.

  • Prepare for budget cuts after the crisis spills into the economy

    Wed, 19 Sep 2007

    History proves that cuts to client budgets follow economic crisis as night follows day. Dont believe those who say this time its different. By Bob Willott

  • Profero opens media planning arm

    Thu, 13 Sep 2007

    Profero, the full service digital agency, is launching a dedicated planning and buying division, Profero Performance, as it looks to underline its capabilities in the discipline.

  • Purnell gets tough on media

    Fri, 14 Sep 2007

    Recently appointed culture secretary James Purnell is setting up a thinktank to investigate media regulation. It is understood he wants to reinforce to regulators such as Ofcom that the Government has ultimate responsibility for media policy decisions.

  • Red Bull brand chief linked to new Harry Drnec venture

    Wed, 19 Sep 2007

    Red Bull UK brand director Guy Carling has left the energy drinks company suddenly. It is not known if he has a job to go to, but he has been linked to a new venture with former Red Bull managing director Harry Drnec.

  • Simpson takes helm at Publicis London

    Thu, 13 Sep 2007

    Publicis London has appointed former Vodafone and Adidas marketer Neil Simpson as chief executive. He replaces Grant Duncan, the former UK chief executive, who left in March and subsequently joined executive search company Grace Blue.

  • Sky launches "real life" channel

    Mon, 17 Sep 2007

    BSkyB is relaunching Sky Travel as a Sky Real Lives in a bid to capitalise on the growing consumer appetite for “real life” stories. The channel, which launches on November 7, will be the UK’s only 24-hour channel dedicated to human interest stories.

  • Sponsors sign up to support Peace One Day event

    Wed, 19 Sep 2007

    Coca-Cola, Puma and Ben & Jerry's have signed up to support this year's Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year's event will be held on September 21.

  • Style and substance

    Thu, 13 Sep 2007

    Having proved their worth as marketing tools, customer magazines are flourishing and competition is hotting up. The result is a rising quality of content, with a softer focus on selling. By Sonoo Singh

  • Supermodel Moss inspires hair products range launch

    Thu, 13 Sep 2007

    Celebrity hairdresser James Brown is launching a range of hair care products that have been inspired by Kate Moss. Brown has worked closely with the model to create the range, which launches next month.

  • The double-edged nature of the Facebook phenomenon

    Wed, 19 Sep 2007

    Sites such as Facebook allow friends to share their views, but if those opinions threaten your brand, make positive use of the feedback. By Ruth Mortimer

  • The FA appoints new head of sponsorship

    Mon, 17 Sep 2007

    The Football Association has poached BSkyB executive Peter Daire to head its sponsorship department. Daire will manage The FA's Partner Programme when the joins later this year.

  • The Times launches glossy fashion magazine to boost sales

    Mon, 17 Sep 2007

    The Times, the News International-owned broadsheet, is launching an upmarket quarterly magazine called Luxx in a bid to reverse declining sales. The first issue will be available on November 17.

  • Thinkproperty.com starts advertising agency review

    Thu, 13 Sep 2007

    Thinkproperty.com, the Guardian Media Group-owned property portal, is seeking its first advertising agency in a bid to boost its brand awareness. The pitch will start later this month.

  • Three clients join Village Green as accounts launch

    Thu, 13 Sep 2007

    Village Green, the independent brand consultancy co-founded by former Starcom managing partner Andy Roberts, has named Fox's Glacier Mints, Rockworld TV and Itchy Media Group as its launch clients.

  • Titan grows marketing arm with first head of insight

    Thu, 13 Sep 2007

    Titan Outdoor has appointed Joe Hall to the new role of head of insight as part of a move to boost the company's marketing department. He takes over the role this week.

  • Toyota appoints head marketer for financial arm

    Thu, 13 Sep 2007

    Toyota GB has appointed former Ford and Renault marketer James Starling to the new role of sales and marketing director for its financial services division.

  • Troubled Mattel recruits senior vice-president from within

    Thu, 13 Sep 2007

    Mattel has drafted in its former UK marketing director David Allmark to head the troubled toy manufacturer's UK and Canadian markets. Allmark will take up his post as senior vice-president and general manager of the division in October, replacing Jean-Christophe Pean.

  • UKTV Style in tie-up with Eve magazine

    Thu, 13 Sep 2007

    Digital television channel UKTV Style has teamed up with women’s glossy magazine Eve to launch an online directory of fashion boutiques. The Boutique Directory is a searchable database of online and local boutiques and works by using user-generated content.

  • Upgrade to BA campaign: Damned if you do, damned if you don't

    Thu, 13 Sep 2007

    British Airways finally launched its "Upgrade to BA" brand campaign last week to highlight the "high levels of service" it claims to offer passengers (MW last week). The long-awaited marketing push follows a difficult period for Britain's flagship carrier, and experts are questioning whether ...

  • Vamping the brand

    Wed, 19 Sep 2007

    Celebrities have long been used for fronting advertising campaigns for a range of products and services, but now Kate Moss is the latest star to join the likes of David and Victoria Beckham in transcending the face of a brand to being the brand itself. Louise Jack report

  • Virgin Megastores to be rebranded as Zavvi after sale

    Mon, 17 Sep 2007

    Virgin Megastores, the high street music retailer, will be rebranded as Zavvi following its sale to a management buy-out team led by managing director Simon Douglas and finance director Steve Peckham. The chain was sold for an undisclosed amount.

  • Wanted: brand champions

    Thu, 13 Sep 2007

    Agencies are so blinkered by pitches and attempts to win new business that they are neglecting their existing brand relationships, says David Wethey

  • Watchdog: npower ads did not mislead

    Thu, 13 Sep 2007

    Eon-owned Powergen has been dealt another blow in its continuing battle with rival energy provider npower after having a complaint against npower rejected by the Advertising Standards Authority (ASA).

  • Why Roddick's legacy will remain with us all

    Thu, 13 Sep 2007

    The fact that two global brands - Dove, owned by Unilever, and Nivea, by Beiersdorf - find themselves involved in a routine copycat spat over, of all things, the brand attributes of real beauty is one small, but reassuring, element of Anita Roddick's lasting legacy to mainstream marketing.

  • Widespread allure

    Thu, 13 Sep 2007

    Its latest ad campaign has sparked copycat allegations from Dove, but its accuser can't lay claim to owning the idea of beauty in the way that Nivea owns skincare. Louise Jack reports

  • Will Angus McIver provide Morrisons with the insight it needs?

    Thu, 13 Sep 2007

    After months of searching, supermarket group Morrisons has hired Angus McIver, Prudential's UK marketing director, to take on its newly created board-level marketing role (MW last week). As the top marketer in the UK's fourth-biggest grocer, McIver has been thrust into ...

  • Will Corporate Edge put Australian group Photon on the European map?

    Thu, 13 Sep 2007

    Branding agency Corporate Edge - once described by Bartle Bogle Hegarty founder John Bartle as the "industry's best-kept secret" - is looking to boost both its profile and its scale, following its acquisition by Australian marketing services group Photon (MW last week).

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