Marketing Week
14 April 2005

Ambrosia managing director takes on Ryvita role

Thu, 14 Apr 2005

Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year's sabbatical.

Axe falls on Northern & Shell ad chiefs in department rejig

Thu, 14 Apr 2005

Northern & Shell has axed its three most senior advertising executives as part of a shake-up of its advertising department. The redundancies are the latest in a long line of senior departures from the group over recent weeks.

BBC Worldwide and Dennis publishing joins forces

Thu, 14 Apr 2005

BBC Worldwide and Dennis Publishing have joined forces to create a 50:50 joint venture company comprising two magazine subscription fulfilment companies, Galleon and Customer Interface.

Beverley hills isn't a patch on our sexy mable thorpe

Thu, 14 Apr 2005

M&C Saatchi's idea of creating an eponymously named woman to lure visitors to a tourist spot isn't new.

Boots Healthcare sale puts £14m advertising into play

Thu, 14 Apr 2005

Agencies handling Boots' healthcare brands Clearasil, Nurofen, Optrex and Strepsils have been put on alert following the retailer's decision to sell Boots Healthcare International (BHI).

BT starts £80m roster rethink

Thu, 14 Apr 2005

BT has started a review of its £80m advertising business, initially involving its roster agencies, to find a major new consumer idea that could involve a fresh strapline.

Carat tipped to keep Jones as MD

Thu, 14 Apr 2005

Carat is tipped to make acting managing director Neil Jones permanent in the role.

Chairman of Heineken to step down

Thu, 14 Apr 2005

Heineken has announced its chairman of the executive board Anthony Ruys is to leave the company as part of a management shake-up. He is expected to quit in October and is not thought to have a job to go to.

Channel for to offer Big Brother 6 on broadband

Thu, 14 Apr 2005

Channel 4 is to offer viewers of Big Brother 6 the chance to access the entire series live on broadband for £9.99. Entriq has been appointed by the broadcaster to help deliver the service.

Consumers and e-tail begin to click

Thu, 14 Apr 2005

More consumers are shopping online and retailers need to keep up with the digital age. They must look beyond high street stores and create a multi-channel retail environment

Desert storm as adman runs off to Timbuktu... for charity

Thu, 14 Apr 2005

No doubt some of you are preparing to run the London Marathon for various good causes, and for this the Diary salutes you. But 26 miles? It's a bit feeble, isn't it? A six-day, 243km run across the Sahara Desert on the other hand...

DoH makes condoms focus of £13m sex health drive

Thu, 14 Apr 2005

Doner Cardwell Hawkins wins £20m Lexmark brief

Tue, 19 Apr 2005

Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account.

easyMobile to launch in the Netherlands

Thu, 14 Apr 2005

easyMobile has said it is to launch in the Netherlands.

EC campaigns to make people vote

Thu, 14 Apr 2005

E-researcher signs up ITV News

Thu, 14 Apr 2005

ITV News is to be the first client for a new internet-based consumer research service launched this week by Populus, the UK-based research consultancy that supplies opinion polls to The Times Newspapers.

Flower power's trump card

Thu, 14 Apr 2005

HHCL loses in £3m Godiva pitch

Thu, 14 Apr 2005

Godiva, the luxury Belgian chocolate manufacturer, has consolidated its £3m-worth of global advertising accounts into New York-based agency Margeotes/ Fertitta & Partners. The decision means its European agency, HHCL/Red Call, has been dropped

How can Saga tackle an age-old problem?

Thu, 14 Apr 2005

The penny finally seems to have dropped that the grey market is affluent, meaning that Saga is facing increasing competition from rival companies muscling in on it, says Branwell Johnson

IPA appoints chairman of client services committee

Thu, 14 Apr 2005

The Institute of Practitioners in Advertising has appointed Moray MacLennan, chairman of M&C Saatchi's UK group, as the new chairman of the IPA Client Services Committee.

Joint pitch for PSA Peugeot Citroen's £480m pan-European buying account.

Thu, 14 Apr 2005

WPP Group's pooled buying operation Group M and Havas-owned Media Planning Group are understood to have joined forces to pitch for PSA Peugeot Citroen's &£480m pan-European buying account.

Leo Burnett triumphs in wine tussle

Thu, 14 Apr 2005

Leo Burnett has been appointed to handle the £1m advertising account for Spanish wine producer Freixenet following a two-way pitch against Miles Calcraft Briginshaw Duffy.

Mandela backs London 2012

Thu, 14 Apr 2005

Nelson Mandela has backed London's bid to host the 2012 Olympics, saying the capital's 'wonderful' cultural mix makes it the perfect venue. The winning city will be announced in July.

Marketers must face up to the buyer's side of the coin

Thu, 14 Apr 2005

The rise of internet search and product review sites is empowering buyers, rendering marketers' 'sell'-obsessed communications obsolete.

Marks & Spencer's reports decline in sales

Thu, 14 Apr 2005

Marks & Spencer's latest trading statement published yesterday (Tuesday) showed a decline in like-for-like sales for the 13 weeks ending April 2 for clothing and home of 6.

McCann Erickson creates Carte D'Or multimedia push

Thu, 14 Apr 2005

McCann Erickson has created a multimedia ad campaign for the Carte D'Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.

New IPA president warns advertisers they must start behaving 'like a proper business'

Wed, 20 Apr 2005

The advertising industry is at risk of becoming "a commodity-based supply system" unless it starts to fight back by behaving "like a proper business" warned the new president of the Institute of Practitioners in Advertising, David Pattison, in his inaugural address to members yesterday (Tuesday).

OFT rules out claim

Thu, 14 Apr 2005

The Office of Fair Trading has ruled that Associated Newspapers' distribution monopoly on London's transport network for its free Metro newspaper cannot be 'objectively justified'. The decision paves the way for another newspaper to be distributed on the system in the afternoon and evening.

Paddy Power returns to BBH for wedding ad

Thu, 14 Apr 2005

Bookmaker Paddy Power rekindled its relationship with agency Bartle Bogle Hegarty (BBH) last week for a mischievous one-off press ad to celebrate the royal wedding.

Purity creates Teletext promotion

Thu, 14 Apr 2005

Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company's digital service on Sky channel 665.

Radio scalp is just the start for online

Thu, 14 Apr 2005

The recent spat between the RAB and IAB over which medium now has the biggest share of advertising revenue, though amusing, had an uncomfortably medieval feel about it. Like theologians pedantically counting angels on a pinhead, it missed the point. A more interesting question is how long it will take internet-driven media to overtake outdoor or even bigger media categories, because it can only be a matter of time.

Rainey Kelly Campbell Roalfe/Y&R creates new Budweiser campaign

Thu, 14 Apr 2005

Rainey Kelly Campbell Roalfe/Y&R has created a new advertising campaign for Budweiser, featuring the strapline 'You do the football, we'll do the beer'.

Royal Mail appoints Orange chief to head marketing department

Wed, 20 Apr 2005

Should the RAB stick to what it's good at?

Thu, 14 Apr 2005

The RAB is in talks with major commercial radio groups about networked programming, but critics say it should concentrate on protecting its share of advertising spend, says Caroline Parry

SHS International hunts for marketing head

Thu, 14 Apr 2005

SHS International, the Liverpool-based baby food specialist, is looking for a marketing head to join its allergy division and implement global marketing policy. It is a new role and the postholder will report to unit director Roger Phillips.

SMG appoints MT Rainey

Thu, 14 Apr 2005

SMG has appointed MT Rainey as non-executive director on the group's board.

Snooker hunts replacement for Embassy

Thu, 14 Apr 2005

SUBtv signs up more universities

Thu, 14 Apr 2005

SUBtv, the national youth TV channel, has signed up a further 20 universities to the network, taking the total number of installations to 115 in 85 universities.

Superdrug calls ad review and boosts spend to £10m

Thu, 14 Apr 2005

Superdrug has put its advertising account up for review as it prepares to boost its ad spend to more than £10m.

Takeover talks put future of Allied Domecq marketing team in doubt

Thu, 14 Apr 2005

The Diary has...

Thu, 14 Apr 2005

Tory assault on voters through call centres

Wed, 20 Apr 2005

Conservatives tread thin line as they start call-centre campaign to canvass 'opt-out' voters

TV revenue set for major dive

Thu, 14 Apr 2005

Television advertising revenue is expected to take a major dive in the second quarter of this year following double-digit growth in the first quarter of 2005.

Virgin Radio shakes up its marketing

Tue, 19 Apr 2005

Virgin Radio, the SMG Group-owned station, is revamping its marketing strategy and introducing a new strapline in a move aimed at positioning Virgin as a lifestyle brand.

Visit London appoints former Selfridges marketer

Thu, 14 Apr 2005

Visit London has appointed former Selfridges marketer James Bidwell as chief executive. Bidwell replaces David Campbell, who left Visit London last month to become chief executive of the Anschutz Entertainment Group.

Voca Promotes Bolitho to brand and communications manager post

Thu, 14 Apr 2005

Voca, the company that oversees Direct Debit, has promoted Ana Bolitho to the newly created post of brand and communications manager for corporate media relations. The role was created as Voca, rebranded from BACS last December, looks to expand into new markets.

Vodafone and 02 face allegations of overcharging

Thu, 14 Apr 2005

Vodafone and O2 have been called before the European Commission to face allegations of overcharging. The claims could result in multi-million-euro fines for the mobile phone operators.

Volkswagen Commercial Vehicles launches ad campaign

Thu, 14 Apr 2005

Volkswagen Commercial Vehicles is launching an advertising campaign featuring 19 of the company's British customers and their vans. The campaign will use outdoor and press advertising.

William Eccleshare to head BBDO Worldwide

Thu, 14 Apr 2005

William Eccleshare, chairman and chief executive of Y&R Brands in Europe, Middle East and Africa, is to head BBDO Worldwide in the same region.

Young women encouraged to get involved in General Election

Thu, 14 Apr 2005

Ziggurat design agency revamps Jonathan crisp packaging

Thu, 14 Apr 2005

Ziggurat design agency has revamped the packaging for upmarket snack brand Jonathan Crisp. It follows a request from Buckingham Palace to withdraw a bag that featured a character that resembled Princess Anne.