Marketing Week
14 January 2010
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BA launches magazine to push luxury destinations
14 January 2010
British Airways is to launch a quarterly luxury magazine devoted to premium holidays and has appointed Cedar Communications to handle the business.
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Champagne bar role for Yo! Sushi's top marketer
14 January 2010
Catering company Searcys has recruited Yo! Sushi’s head of marketing and Zinc founder Georgia Hall as sales and marketing director.
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Chinese beer brand joins Year of Tiger celebrations
14 January 2010
Tiger Beer is using a series of advertisements to encourage consumers to try the beer during Chinese New Year.
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Google, Apple deals show major potential of mobile
14 January 2010
If there was any doubt over the opportunity that mobile advertising presents, Apple’s acquisition of mobile advertising network Quattro Wireless and the Google-AdMob deal from last year have cleared it right up.
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How to keep your spirits upmarket
14 January 2010
The owner of Courvoisier is using the cognac’s rich heritage, classy cocktails and a social network of rising stars across the UK to build the brand. By Joe Fernandez
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Inequality keeps up with pace of change
14 January 2010
Let’s start with the shocking. In 2001, the pay differential between men and women in marketing director roles was just £2,700. If you’re a male marketing director in 2010, however, you stand to earn £17,000 a year more than your female counterparts.
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Lessons to learn in virtual lifestyling
14 January 2010
Last month the Chancellor Alistair Darling claimed our debt-ridden government would save £360m per year by running “virtual court cases” in which trials are conducted entirely online.
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Low-energy bulb giveaway receives strong support
14 January 2010
Npower beyond reproach for sending out millions of energy-saving lightbulbs.
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Marketing Week/Ball & Hoolahan salary survey 2010
14 January 2010
Salaries in the marketing services sector appear to have hit a plateau, while the gender gap in pay rates among senior marketers seems to have grown. But there is good news for online specialists working for US giants.
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Mind the gap
14 January 2010
Thinking along same lines gets direct responses
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Monster.co.uk strikes a first with Capital sponsorship
14 January 2010
Online jobs company Monster.co.uk is taking up its first radio sponsorship with an exclusive partnership with 95.8 Capital FM’s breakfast show, hosted by Johnny Vaughan and Lisa Snowdon.
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My brand team's attendance at the office was somewhere between patchy and pathetic
14 January 2010
Our ‘man on the inside’ provides a view from the top of the marketing tree
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National Trust makeover must be far-reaching
14 January 2010
It’s good to hear the National Trust trying to improve its image but I really hope it does indeed try harder to make an actual visit to one of its properties a more pleasant experience.
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Nokia stands at crossroads on rocky route to change
14 January 2010
Should the once-great handset manufacturer follow Polaroid’s path or seek to build its fortunes in the developing world?
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Roster shops set for boost if Cadbury stays indie
14 January 2010
Cadbury’s marketing agencies could benefit from the confectioner remaining independent after it promised further investment in marketing for 2010, according to branding experts.
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Satisfying an appetite for sweeteners
14 January 2010
Stand-out promotions do not just provide a short-term sales boost but build a brand’s value - especially at a time when consumers are feeling the pinch.
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Seven-year warranty at centre of Kia campaign
14 January 2010
Kia is launching a pan-European campaign to promote the extension of its seven-year warranty scheme to every model in the range.
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Skinny Cow in tie-up with new Showbiz app from Sky
14 January 2010
Nestle’s low-cal hot chocolate brand launches its first mobile activity deal.
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Stuart Smith on tackling alcohol abuse
14 January 2010
I seem to remember Oliver Cromwell once tried to ban mince pies. Reading the recommendations of the House of Commons health select committee report on alcohol abuse, I get the impression that a number of our MPs have been infected with the same joyless dedication to futile causes.
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Virgin Money makes move into retail banking sector
14 January 2010
£50m deal for Church House Trust allows Virgin to offer domestic mortgages.
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Volumes of door drop marketing on the decline
14 January 2010
Volumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.
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We're all saints and sinners in the world of moral marketing
14 January 2010
Research suggests that counter-intuitive logic is often the best way to appeal to consumers eager to morally self-regulate
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Why product placement won't be damaging anyone's health
14 January 2010
The current grey market for PP may be not be ideal but it beats the minefield of the overtly commercial system Ofcom must negotiate
