Marketing Week
14 March 2002

Anchor marketer moves to Premier following rejig

Thu, 14 Mar 2002

Appearance is all

Thu, 14 Mar 2002

When it comes to shopping, customers will always judge a product by its packet. Intelligent pack designs and store layouts can serve to drive sales of individual products or to increase a store's turnover

ASA raps VH1 for 'cocaine' ad

Thu, 14 Mar 2002

BBC closes outdoor deal worth £20m

Thu, 14 Mar 2002

Britvic to revamp J20 brand for retail distribution launch

Thu, 14 Mar 2002

Britvic Soft Drinks is extending distribution of its juice-based soft drink brand J20 from bars and pubs to retailers. The move is being backed by a £2m marketing campaign.

Bulmers plots spirit alcopop launch

Thu, 14 Mar 2002

HP Bulmers is secretly plotting what it hopes will be a break-through product in the alcopop market. It plans to launch a spirit-based drink in six months' time.

Competition winner

Thu, 14 Mar 2002

Congratulations to Dominic Moseley, who wins Letter of the Month for "Coupons are not worth the paper..." (MW February 14). Your prize is on its way.

Digest

Thu, 14 Mar 2002

Robson Brown has produced a £2m advertising campaign for lawnmower manufacturers Flymo. The campaign features TV commercials which will air on ITV, Channel 4, Channel 5 and satellite for two months, commencing April 10.

Digest

Thu, 14 Mar 2002

Danone Waters brand Danone Activ is launching three flavoured variants - Blackcurrant, Apple and Orange - at the end of April. They will be supported by TV advertising.

Digest

Thu, 14 Mar 2002

12snap, the mobile marketing consultancy, has set up 12snap Media, a specialist division dealing primarily with media sales. It will offer 12snap clients access to over 13 million permission-based phone numbers in Europe, 8.5 million of which are within the UK.

Digest

Thu, 14 Mar 2002

Team Saatchi has created its first campaign for the Greek National Tourist Board since winning the account last November. The television, radio and print campaign will run across Europe, USA, Russia and Japan.

Digest

Thu, 14 Mar 2002

Microsoft's MSN has introduced fees on its Hotmail e-mail service for the first time. Users wishing to increase the amount of e-mail storage space in their account will be charged &£19.99 a year.

Digest

Thu, 14 Mar 2002

Glanbia UK is to launch a branded lunch-box product called Munchsters, supported by a &£2m marketing push. The product, which is a silver pod containing lumps of ham or chicken and cheese, with savoury shell-shaped snacks, rolls out nationally in August.

Digest

Thu, 14 Mar 2002

FT.com, the The Financial Times' website, has announced record traffic figures for January (figures from ABC Electronic). The new figures, which show more than 55 million page impressions and 2.7 million unique users, represent a 13 per cent rise in unique users since November 2001.

Digest

Thu, 14 Mar 2002

MediaVest Manchester has been appointed by car distributor Inchcape to handle its online car business, Autobytel. The incumbent was Zed Media, a division of Zenith Media.

Digest

Thu, 14 Mar 2002

Clinic, the creative agency, has created a one-day exhibition to promote Superdrug's new line of health and beauty products.

Digest

Thu, 14 Mar 2002

Sacla UK has made marketing manager James Bennett redundant, after less than a year in the post. The company is considering creating a marketing director post.

Digest

Thu, 14 Mar 2002

The Marketing Week TV2002 conference in Prague is expecting a record number of marketers to attend. Among the speakers are Jim Hytner, marketing and commercial director of ITV Networks; Andrew Harrison, director of marketing, Nestlé Rowntree; and Caroline McDevitt, chief executive of BARB. For further information on the conference, which takes place between March 21 and March 22, phone +44(0)207 970 4746.

Digest

Thu, 14 Mar 2002

John Brown Citrus Publishing UK, the newly merged contract publishing company, has won two separate contracts to produce internal communications magazines for retailer Debenhams and energy company Centrica.

Digest

Thu, 14 Mar 2002

Sainsbury's To You, the supermarket's online home delivery operation, is running an ad campaign on Freeserve. The campaign, created by AKQA, continues to the end of March.

Digest

Thu, 14 Mar 2002

W Jordan, the cereal maker, has promoted its UK marketing chief business development director Edward Olphin to managing director. It has also extended the responsibilities of Paul Weddepohl, head of international marketing, to include the UK.

Digest

Thu, 14 Mar 2002

BT is sponsoring a 16-page supplement to be carried by The Guardian on Monday (March 18), which will list the top 100 'visionary' UK companies as put together by Cranfield School of Management researchers.

Digest

Thu, 14 Mar 2002

British Airways is understood to be close to signing a second-tier deal with the FA to become the association's official airline.

Digest

Thu, 14 Mar 2002

Carlton Media Sales has signed PJ Smoothies as sponsor of ITV1's series Survivor and ITV2's Survivor:Raw.

Digest

Thu, 14 Mar 2002

Umbro has become the first sponsor to sign a contract with the Football Association for the FA Partners Programme. The deal, which is understood to be worth more than £130m, starts later this year and runs until 2010.

Digest

Thu, 14 Mar 2002

D'Arcy's Hamburg office has won the $1.3m (£920,000) account for Ernest & Julio Gallo.

Digest

Thu, 14 Mar 2002

USwitch, the utilities price comparison website, has signed a co-branding deal with ShopSmart, the Barclaycard-owned Internet shopping service, to launch a household bills channel on the retailing site.

Digest

Thu, 14 Mar 2002

Umbro has become the first sponsor to sign a contract with the Football Association for the FA Partners Programme. The deal, which is understood to be worth more than £130m, starts later this year and runs until 2010.

Digest

Thu, 14 Mar 2002

USwitch, the utilities price comparison website, has signed a co-branding deal with ShopSmart, the Barclaycard-owned Internet shopping service, to launch a household bills channel on the retailing site.

Digest

Thu, 14 Mar 2002

The Marketing Week TV2002 conference in Prague is expecting a record number of marketers to attend. Among the speakers are Jim Hytner, marketing and commercial director of ITV Networks; Andrew Harrison, director of marketing, Nestlé Rowntree; and Caroline McDevitt, chief executive of BARB. For further information on the conference, which takes place between March 21 and March 22, phone +44(0)207 970 4746.

Digest

Thu, 14 Mar 2002

John Brown Citrus Publishing UK, the newly merged contract publishing company, has won two separate contracts to produce internal communications magazines for retailer Debenhams and energy company Centrica.

Digest

Thu, 14 Mar 2002

Sainsbury's To You, the supermarket's online home delivery operation, is running an ad campaign on Freeserve. The campaign, created by AKQA, continues to the end of March.

Digest

Thu, 14 Mar 2002

W Jordan, the cereal maker, has promoted its UK marketing chief business development director Edward Olphin to managing director. It has also extended the responsibilities of Paul Weddepohl, head of international marketing, to include the UK.

Digest

Thu, 14 Mar 2002

BT is sponsoring a 16-page supplement to be carried by The Guardian on Monday (March 18), which will list the top 100 'visionary' UK companies as put together by Cranfield School of Management researchers.

Diners Club hires Tullo for relaunch

Thu, 14 Mar 2002

Energywatch lobbies for financial redress on mis-selling

Thu, 14 Mar 2002

Consumers who have been harassed by energy companies may soon be able to seek compensation for the distress and annoyance caused.

Entente cordiale or mésalliance?

Thu, 14 Mar 2002

The proposed takeover of Bcom3 will catapult Publicis into a global player

Florette salads picks Talk for £1.5m task

Thu, 14 Mar 2002

Florette, the prepared salad brand, has appointed Talk, a Leeds-based advertising agency, to handle its &£1.5m business.

Fresh fruit or a rotten idea from Holsten?

Thu, 14 Mar 2002

Holsten is trying to jump on the flavoured alcoholic beverage bandwagon by launching a fruit-flavoured lager. Omens are mixed, says Mike Addelman

GSK to reposition Ribena with £27m marketing spend

Thu, 14 Mar 2002

Iain Murray: Just pill-popping out to the shops to get nothing, dear

Thu, 14 Mar 2002

Interest rates are as nothing to the latest mechanism to control consumer spending. Drugs are set to fix the economy and save us all from exercise, reveals Iain Murray

ICI seeks to move Dulux into football sponsorship

Thu, 14 Mar 2002

ITV1 hunts sponsor for Ant and Dec

Thu, 14 Mar 2002

Making ads is a lot like making love

Thu, 14 Mar 2002

McCann picks up Intel rival's £20m global brief

Thu, 14 Mar 2002

Microsoft's Xbox goes on sale this week

Thu, 14 Mar 2002

NatMags brands cleaning range

Thu, 14 Mar 2002

No more sleeping on the job at DiVA

Thu, 14 Mar 2002

Not so football crazy

Thu, 14 Mar 2002

With ten of the top UK teams scrambling to find sponsorship for next season, insiders believe the spark may have gone out of football. Blame has been cast in many directions, from September 11 to over-inflated deals in the past. But one thing

Notting Hill halves £2m sponsorship request

Thu, 14 Mar 2002

The Notting Hill Carnival Trust (NHCT) has all-but halved the £2m sponsorship it originally sought for this year's carnival, after the organisation failed to sign a sponsor.

Safeway plans lunchtime rival

Thu, 14 Mar 2002

So much to do, so little time

Thu, 14 Mar 2002

Free entry into museums and galleries has increased visitor numbers but, with a variety of pursuits to choose from, there is more to leisure than price

Teamtalk 252 gets off to a lame start

Thu, 14 Mar 2002

Teamtalk 252 may be on the right track with its 'advertiser-led' programming, but it will struggle to keep up with rivals 5 Live and TalkSport

Tesco strikes exclusive deal on new launch

Thu, 14 Mar 2002

There's no advantage in change for change's sake

Thu, 14 Mar 2002

The rash of brand extensions and spin-offs is a poor substitute for real marketing. It has now gone so far that Guinness is undermining its own USP. By Sean Brierley

Threat to jobs as Gillette relocates to Geneva

Thu, 14 Mar 2002

Unilever boosts $200m worldwide sponsorship

Thu, 14 Mar 2002

Global move announced as part of a reduction in company's dependence on TV and press exposure

Visa strikes deal to tackle e-porn

Thu, 14 Mar 2002

When the faces fit the names

Thu, 14 Mar 2002