Marketing Week
14 May 2009

  • A Day in the Life: Sam Ellison

    Mon, 18 May 2009

    What keeps you busy all day? Im always exploring new business opportunities and spend time developing good relationships with both existing and new clients so we have a strong understanding of their needs.

  • Aegis latest to post revenue drop

    Mon, 18 May 2009

    Aegis Group, owner of Carat and Vizeum, has reported first quarter revenue dipped 11.6% but says it still expects a “resilient” full-year performance in a difficult market.

  • Aegis Media elevates Morris and Cranmer into new roles

    Wed, 20 May 2009

    Aegis Media has promoted Isobar chief executive, Nigel Morris, into the same role at Aegis Media North America and replaced him with industry veteran Mark Cranmer.

  • Alcohol industry in the dock on promotions

    Thu, 14 May 2009

    Alcohol retailers and producers have been defending the role of promotions today (May 14) in the misuse of alcohol as Government pressure to curb irresponsible marketing is stepped up.

  • AOL launches parenting site with Bauer Media

    Tue, 19 May 2009

    AOL has partnered with Bauer Media to launch a parenting site.

  • Asda posts 12th quarterly sales rise

    Thu, 14 May 2009

    Asda has posted its 12th successive quarterly growth, with a 6.4% rise in like-for-like sales excluding fuel in the 12 weeks to April 19.

  • Asda to ramp-up online grocery offer

    Fri, 15 May 2009

    Asda intends to ramp-up its online shopping market share with the establishment of a “virtual store” in Yorkshire later in the summer to service web orders.

  • Bounty to launch birthday campaign

    Thu, 14 May 2009

    Parenting Club Bounty is to launch a national marketing campaign to coincide with its 50th birthday next month.

  • Britvic stills and carbonates brands buoy profits

    Wed, 20 May 2009

    Britvic, the soft drinks company, has seen a 16.3% rise in pre-tax profit to 20m in the six months to April 12, thanks to the strong performance of its stills and carbonates brands.

  • BT to cut 15,000 more jobs

    Thu, 14 May 2009

    British Telecom has announced it will cut up to 15,000 jobs, 10% of its workforce, this financial year after reporting further heavy financial losses this morning (May 14).

  • Car industry sees benefit of scrappage initiative

    Wed, 20 May 2009

    The UK car industry is seeing immediate results from the Government's vehicle scrappage scheme despite initial teething problems, with Ford revealing it has already taken more than 3,000 new car orders and General Motors seeing increased interest in its Chevrolet brand.

  • Carlsberg ponders Anfield naming rights deal

    Fri, 15 May 2009

    Liverpool FCs proposed new stadium could be named Carlsberg Anfield as a naming rights deal could be part of a renewed partnership with the clubs primary sponsor.

  • CFO steps up to become i-Level Group chief exec

    Wed, 20 May 2009

    I-Level Group, the parent company of digital agency i-Level, has appointed Stephen Rust (pictured) as its chief executive. He replaces David Pattison, who stepped down from the role last October and will now become non-executive chairman.

  • CIM aims to help marketers strengthen their influence

    Wed, 20 May 2009

    The Chartered Institute of Marketing (CIM) is using its latest policy document to address claims made in a Cranfield School of Management study that marketers are "unaccountable, untouchable, slippery and expensive".

  • CIM White Paper to help marketers in the boardroom

    Tue, 19 May 2009

    The Chartered Institute of Marketing (CIM) is addressing the criticism in a recent Cranfield Business School study that marketers are “unaccountable, untouchable, slippery and expensive” in its latest White Paper.

  • CNBC and Qatar Airways sign

    Thu, 14 May 2009

    CNBC has signed a new global commercial agreement with Qatar Airways, the national carrier of the State of Qatar, focusing on its daily business news programme Worldwide Exchange.

  • Cunning Stunts goes into liquidation

    Thu, 14 May 2009

    Cunning Stunts Communications, the UK stunt-based agency launched almost 12 years ago, has been forced to close its doors after failing to meet debts.

  • Diageo extends sponsorship of Guinness Premiership

    Thu, 14 May 2009

    Diageo and Premier Rugby, the body representing the 12 professional rugby clubs in England, have extended their Guinness Premiership sponsorship agreement for a further season.

  • Diageo responsible campaign targets students

    Thu, 14 May 2009

    Diageo GB is launching a new campaign with a responsible drinking theme to educate students and to drive them towards the Drink Aware website.

  • DRDB to launch first retail campaign in summer

    Thu, 14 May 2009

    The Digital Radio Development Bureau is to launch its first retail promotion campaign in the summer in a bid to boost DAB listenership.

  • Etail 3.0 takes customer service to next level

    Wed, 20 May 2009

    All around the UK high street stores lie abandoned. But this is not just a symptom of the recession taking its toll on consumers. It’s also a sign of “etail 3.0” – a new wave of online retailers offering shoppers a better experience, product range and value than they can find offline.

  • Facebook not doing enough to monitor ads, say agencies

    Fri, 15 May 2009

    Facebook must do more to assure brands that their advertising wont appear against controversial content, media agencies have stressed.

  • Fish4 launches dating site with White Label Dating

    Wed, 20 May 2009

    Online recruitment specialist Fish4 has launched a dating site, Fish4love, in partnership with White Label Dating.

  • FSA sets new salt reduction target for food brands

    Mon, 18 May 2009

    The Food Standards Agency has today (May 18) released revised salt reduction targets for food brands to meet by 2012, but the British Retail Consortium warns the changes could turn off consumers.

  • Future hit by US downturn

    Wed, 20 May 2009

    Future, the special interest media group, has seen a drop in its pre-tax profit in the six months to March 31, despite posting a profit rise in the UK.

  • GE Capital names marketing chief

    Mon, 18 May 2009

    Financial services firm GE Capital has named its senior UK marketers following the recent reorganisation of the company’s global financial operations under the GE Capital brand.

  • Google backs bid to relax media merger rules

    Tue, 19 May 2009

    Google has backed local newspapers bid to relax media merger rules between UK papers.

  • Google will not charge brands for Streetview presence

    Tue, 19 May 2009

    Google says it has no plans to monetise its controversial Streetview service by offering integrated advertising.

  • Havas revenues down, but UK holds up

    Fri, 15 May 2009

    Havas, the marketing services group that owns MPG, saw revenues slide 6% to 325m (289m) after being hit by a cut in spending among financial and healthcare clients and the loss of the Dell account.

  • Highland Spring uses Lassie and Tarzan in campaign

    Wed, 20 May 2009

    Highland Spring has launched a press campaign featuring scenes from classic Hollywood movies. The “Iconic Love” campaign goes live today (May 20) with an outdoor ad. There are four executions that will launch throughout the year featuring Lassie, Charlie ...

  • Honda Insight kicks off UK campaign in cinemas

    Fri, 15 May 2009

    Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.

  • Hostilities between thelondonpaper and ES ratchet up

    Fri, 15 May 2009

    Free newspaper thelondonpaper is launching an aggressive advertising campaign satirising the marketing messages being deployed by rival paid-for London Evening Standard.

  • IN&M given time for financial restructure

    Mon, 18 May 2009

    Independent News & Media has received a six-week extension to negotiate the refinancing of its 200m (178m) bond, while also securing 15m (13.25m) in working capital.

  • Ipsos MORI names new chief

    Wed, 20 May 2009

    Market research firm Ipsos MORI has appointed Ben Page as chief executive of its UK and Ireland business.

  • iTunes to sell Premier League match highlights

    Fri, 15 May 2009

    Classic Premier League matches will be made available on iTunes for the first time following a deal between Apple, IMG Sports Media and the Premier League Archive.

  • ITV confirms forecast revenue losses

    Thu, 14 May 2009

    ITV is predicting higher net TV advertising revenue (NAR) losses in May and June due to a continuing “weak” market.”

  • Jazz FM to launch recession-busting campaign

    Mon, 18 May 2009

    Digital radio station Jazz FM is to launch a marketing campaign that positions the station as an “antidote” to the recession.

  • Juicy Drench launches 5.5m campaign

    Fri, 15 May 2009

    Britvic Soft Drinks is launching an ad campaign for its new Juicy Drench brand, featuring a giant pheasant being ridden by a cowboy.

  • Justin King is heir apparent to the UK retail crown

    Wed, 20 May 2009

    Do all idols have feet of clay? Its tempting to think so after listening to the comprehensive humiliation of Parliament last week, accompanied by its footnote, a further (no doubt justified) trashing of City reputations, courtesy of the scathing Commons treasury committee report.

  • M&S launches campaign to celebrate 125th birthday

    Mon, 18 May 2009

    Marks & Spencer is launching a campaign to celebrate its 125th year on the British high street.

  • M&S lowers marketing spend as profit slumps

    Tue, 19 May 2009

    Marks and Spencer says it plans to lower marketing costs this year as the retailer reports profits crashed 37.5% in the year to March.

  • M&S Money to target disgruntled savers

    Wed, 20 May 2009

    M&S Money is plotting further moves into the savings market as it joins other financial brands looking to exploit public mistrust in traditional banks.

  • Matthew Williamson boosts H&M

    Fri, 15 May 2009

    Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.

  • Northern Rock ad boss leaves

    Fri, 15 May 2009

    David Henderson, director of advertising at state-owned bank Northern Rock has left the firm after 30 years. It is not known whether he has a job to go to.

  • NSPCC DM campaign supports Young Witness Service

    Tue, 19 May 2009

    Childrens charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).

  • Online sales up 14% on last year

    Mon, 18 May 2009

    Online retail sales grew 14% over the last year, according to the IMRG Capgemini E-retail Sales Index.

  • Penguin Classics appoints creative consultancy

    Tue, 19 May 2009

    Publishing giant Penguin has appointed Figtree to help the publisher begin a brand building campaign around its Classics range.

  • Pernod Ricard hands Malibu to Publicis

    Thu, 14 May 2009

    Pernod Ricard has handed the 25 million global Malibu advertising business to Publicis London.

  • Play.com launches credit card

    Wed, 20 May 2009

    Online retailer Play.com has today (May 20) launched a branded credit card that aims to encourage loyalty by offering a reward scheme for customers.

  • Post Office to begin two-year mystery shopping programme

    Tue, 19 May 2009

    The Post Office has appointed ABa Quality Monitoring to carry out a national programme of mystery shopping.

  • Psion names first CMO

    Mon, 18 May 2009

    Psion, the mobile computer company, has appointed Nick Eades to the newly created position of chief marketing officer with immediate effect.

  • Ronaldo set for Nike deal

    Mon, 18 May 2009

    Manchester Uniteds Cristiano Ronaldo is set to sign a 6m-a-year sponsorship deal with Nike.

  • Sony PSP rolls out social campaign to target youngsters

    Wed, 20 May 2009

    Sony Computer Entertainment Europe (SCEE) is to encourage 8-15-year-olds to build an online community as part of a major strategic shift to widen the target market of its PSP console.

  • Splenda unveils press campaign

    Fri, 15 May 2009

    Johnson & Johnson owned McNeil Nutritionals is to launch a press campaign aimed at persuading women to switch to its low calorie sugar alternative Splenda.

  • Steak UK MD steps down after six months

    Tue, 19 May 2009

    Steak UK MD Mary Keane-Dawson is stepping down from her day-to-day role at the media agency after less than six months.

  • Strongbow launches grafters campaign

    Tue, 19 May 2009

    Strongbow is to launch a marketing campaign that positions the brand as the cider of choice for working men of Britain.

  • Talksport owner reports ad slump

    Fri, 15 May 2009

    Talksport owner UTV has reported a 15% slump in ad revenues at its UK radio division for the four months to April.

  • Target Live named as Barbican media agency

    Thu, 14 May 2009

    Target Live has been appointed as the Barbican Centres media agency after a pitch.

  • The Sun slashes cover price

    Mon, 18 May 2009

    The Sun newspaper has dropped its price to 20 pence in the Carlton region in a move that puts pressure on its red top rivals.

  • The teen commandments

    Wed, 20 May 2009

    Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new.

  • Thomson Local unveils new website

    Fri, 15 May 2009

    Thomson Local has unveiled a raft of new features on its site, ThomsonLocal.com, as part of its plan to bolster its online business.

  • Top industry names lined up for new industry event

    14 May 2009

    Birds Eye Iglo chief executive Martin Glenn and M&C Saatchi worldwide chief executive Moray MacLennan are among the industry glitterati scheduled to appear at a new event for integrated marketing.

  • UKTVs Really channel backed by pop art ads

    Tue, 19 May 2009

    UKTV has unveiled the campaign to support the launch of its rebranded lifestyle channel, Really.

  • UTV Media to relaunch Sport magazine

    Tue, 19 May 2009

    UTV Media, owner of Talksport, has confirmed that it is poised to acquire the free weekly magazine Sport.

  • Virgin set for banking push

    Mon, 18 May 2009

    Virgin is set for a further push into financial services in a move designed to take advantage of the public’s mistrust in the UK’s biggest banks.

  • Virgin Trains links to Katie n Pete

    Thu, 14 May 2009

    Virgin Trains are jumping on the Katie Price and Peter Andre split tabloid sensation story bandwagon with a cheeky tactical London press ad launching tomorrow (Friday May 14).

  • Virgin1 gets brand refresh with new logo

    Thu, 14 May 2009

    Virgin Media is rebranding its TV channel Virgin1 with a new logo and on- and off-air identity.

  • VisitEngland unveils television campaign

    Mon, 18 May 2009

    VisitEngland is launching its Enjoy Every Minute campaign with a 40 second television advertisement this evening (18 May).

  • Vodafone accelerates cost-cutting plan

    Tue, 19 May 2009

    Vodafone, the mobile phone operator, will accelerate its 1bn cost-cutting plan in response to the weakening European market.

  • Volvo to launch new spring campaigns

    Thu, 14 May 2009

    Volvo, the Ford-owned car company, is launching two spring campaigns to promote its new Ice White model and push its DRIVe range of cars.

  • Watchdog clears TV ad for oven cleaner of being sexist

    Wed, 20 May 2009

    A television ad for HomePride oven cleaner has been cleared by the Advertising Standards Authority (ASA) of sexism, despite more than 670 complaints.

  • Yell launches search marketing service for advertisers

    Thu, 14 May 2009

    Yell, the international directories company, has launched a new service aimed at helping small to medium businesses promote themselves on search engines such as Google and generate additional sales leads.

  • YouTube to offer full-length shows in UK

    Wed, 20 May 2009

    YouTube is in talks with content owners including ITV, Channel 4 and Sony Pictures to stream long-form video in the UK as the battle to own online TV heats up.

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