Marketing Week
14 October 2010
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Apps not the only mobile marketing tool in retail
Wed, 13 Oct 2010
John Lewis should be commended for its considered approach to generating sales via mobile in the run-up to Christmas (MarketingWeek.co.uk 5 October).
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Bearing gifts can smooth relationships
Wed, 13 Oct 2010
Marketers’ views vary on the use of vouchers and incentives to build relationships, but many believe they are an effective tool, especially for rewarding staff.
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Data must underpin your creative genius
Wed, 13 Oct 2010
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Finance brand custodian takes his sporting chance
Wed, 13 Oct 2010
Investec has extended its UK sponsorships with a deal with Tottenham Hotspur. Here, the banking and asset management group’s global head of marketing explains the South African brand’s strategy.
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Loyalty has benefits
Wed, 13 Oct 2010
Antony Jones makes a valid point when he says/ “Just adding a loyalty programme does not actually achieve loyalty.” It is true that most shoppers use these schemes to access offers they would otherwise be excluded from, but this isn’t loyalty.
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Mark Ritson: Is this gap's idea of 360-degree branding?
Wed, 13 Oct 2010
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Mobile giant set to explore database possibilities
Wed, 13 Oct 2010
Everything Everywhere says it could cross-promote Orange and T-Mobile products to the company’s newly combined 27 million customer base - one of the largest in the UK.
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Online fashion is extension of the high street
Wed, 13 Oct 2010
The fashion industry can strengthen the identity and reach of its brands by giving retail websites a ’touch and feel factor’ that replicates the in-store experience, according to research exclusive to Marketing Week.
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Policing the new laws of online marketing
Wed, 13 Oct 2010
Will the extension of the ASA’s powers to all online content that can be categorised as advertising make regulations easier to follow, or leave the watchdog chasing shadows in an ungovernable environment?
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Risk/reward: Regulation and the threat of negative publicity
Wed, 13 Oct 2010
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Talent gains due recognition
Wed, 13 Oct 2010
On behalf of the Marketing Academy, we are delighted to announce that Sherilyn Shackell has been shortlisted by the Women in Marketing Awards as the New Female Marketer of the Year 2010.
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Talking books take lead role in latest RNIB ad campaign
Thu, 14 Oct 2010
RNIB, the charity that supports blind and partially sighted people, is launching the second phase of its five-year brand building strategy to increase awareness of the organisation and its work.
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The regulatory regime: who’s who and what’s what?
Wed, 13 Oct 2010
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The science bit takes art of rave review to expert level
Fri, 15 Oct 2010
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The Secret Marketer on corporate transatlantic travel
Wed, 13 Oct 2010
Our ’man on the inside’ provides a view from the top of the marketing tree
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The wider regulation debate
Wed, 13 Oct 2010
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Viewpoints on expanding advertising regulation
Wed, 13 Oct 2010
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Web comment
Wed, 13 Oct 2010
Mark Ritson’s latest column argued for encouraging greater use of a product rather than launching new products and used the films Twilight and Inception as examples. Find the column at www.marketingweek.co.uk/ Markritsontwilight
