Marketing Week
14 October
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Bacardi ads entertain the global spirit of adventure
14 October
Bacardi is to launch a global campaign to position the brand as the drink of choice for fashionable and adventurous young people.
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Cathedral City cheese set for £10m relaunch
14 October
Dairy Crest is investing £10m in the relaunch of its Cathedral City cheese brand, supported by updated packaging and a new marketing campaign.
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Cautious optimism gives recruitment sector a new boost
14 October
Marketing recruiters have seen an increase in activity in recent months as confidence and a sense of optimism slowly swells into marketing departments. However, companies are still showing caution when it comes to increasing staff numbers.
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eBay gives European reins to France chief Schirmeister
14 October
Online auction company eBay has promoted Alex von Schirmeister to the role of European marketing director.
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Email offers can help oil the wheels of social networking
14 October
As a marketer, are you getting sick of social media yet? Maybe not; but are you getting the true value from it? Or do you think it’s impossible to measure return on investment around this channel, and it’s just something you must be seen to be doing?
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Fundraisers use social media for mass appeal
14 October
The third sector is using online marketing channels to stimulate interest among the social media generation with campaigns that provide real-time updates.
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Government health body backs calls for booze ad ban
14 October
An advisory body that produces guidance for the NHS has added its voice to calls for a complete ban on alcohol marketing.
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Knowledge proves a wise investment
14 October
An increasing number of companies are learning that tailoring staff training to the needs of the business is a cost-effective way of creating a whole workforce of brand ambassadors. By Robert Lester
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Leaderless ITV plugs £120m gap through bonds release
14 October
ITV is planning to raise £120m through a bonds issue in a bid to reduce debt, while also scrapping plans to sell its digital TV business, SDN.
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Merger could wreck T-Mobile plan to boost business offer
14 October
T-Mobile’s latest attempt to dent Vodafone’s stranglehold on the business market could be stifled by the outcome of its merger with Orange, say analysts.
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Money can’t buy’ offers are key to brand loyalty
14 October
Brands offering consumers exclusive privileges and added value services are more likely to earn their loyalty, according to new research.
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Preschool titles from use CBeebies characters
14 October
BBC Magazines is launching a monthly preschool title under the CBeebies brand.
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Pricing puts me in a perfect storm
Wed, 14 Oct 2009
Pricing is just one of the famed Ps of marketing, yet it seems to represent an unfair share of my time these days. On one side of the equation, my brands are facing record input costs and a further weakening of sterling. On the other, I am struggling as supermarket buyers fend off requests for price increases, preferring instead to beat each other up with unprecedented promotional offers.
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Ruth Mortimer on free magazines
14 October
I picked up my copy of the first issue of Stylist magazine today on the street in London (it’s also in Manchester, Birmingham, Glasgow and various other UK cities). The freesheet from Shortlist Media has a 56-page first issue with 17 pages of ads, featuring clients including Selfridges, Clinique, L’Oréal, Uniqlo, Burberry Fragrance and Yves St Laurent.
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Safe water stance
14 October
I would like to respond to your article regarding P&G’s Children’s Safe Drinking Water programme (MW 24 September), which questioned why we don’t talk more about this fantastic programme.
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Selling a whole new ball game
14 October
The US passion for basketball has always left Britain and the rest of Europe cold - until now. The sport is gaining fans over here, and marketing it is as great a challenge as any championship. By Joe Fernandez
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Simpsons give out mixed message for health campaign
14 October
The Department of Health’s sponsorship of Channel 4’s broadcast of The Simpsons, as part of its latest anti-obesity push, has met with mixed reactions from respondents in the latest Marketingweek.co.uk poll.
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Stuart Smith on (un)healthy drinks
14 October
The Advertising Standards Authority’s rejection of Coca-Cola’s Glaceau Vitaminwater advertising campaign highlights an unappetising facet of the soft drinks giant’s communications strategy. The rejected health claims in the ads reveal an underlying attitude which is at best naive about health trends, and at worst downright cynical.
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Surf plans integrated drive to push up Twilight sales
14 October
Unilever is launching an integrated campaign to encourage trial purchase and increase penetration of its Surf Twilight Sensations laundry detergent range.
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Ten commandments for the modern marketer
14 October
Recession, the rise of digital and the emphasis on media neutrality are just some developments making new demands on marketers and changing marketing’s role in the company structure. Here we glean the ten best ideas from the world’s foremost marketers for embracing this change and steering your brand for the future.
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Tesco’s new coupon policy will aid use
14 October
Tesco’s change of policy to no longer accept coupons which don’t match the product purchased will have a positive impact on the industry as a whole.
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Twittering classes cannot be gagged
14 October
What an astonishing story. A month ago The Guardian revealed secret documents containing details of damages offered to more than 30,000 Africans by British oil trader Trafigura for the dumping of toxic waste in the Ivory Coast.
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UKTV contest is focus of Attenborough joint venture
14 October
UKTV has teamed up with the Natural History Museum and Lonely Planet to launch a cobranded competition to promote its Attenborough season of programming on its factual channel, Eden.
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Why we should defend the BBC from this Sky-led bombardment
14 October
A serious case of bear-baiting has broken out in the UK. While we stand back and watch, various packs of vicious dogs are being released and are sinking their teeth into the hounded animal. It is a cruel thing to observe because the bear seems so defenceless, and yet we have been cajoled into thinking this is fair play.
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Women get thrills from playing games
14 October
New research suggests advertisers looking for a communications channel that allows them to engage with women should focus on computer games.
