Marketing Week
14 September 2006
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Waterstone's appoints Ocado marketer as commercial director.
Tue, 19 Sep 2006
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A Day in the Life of Kathryn Hague
Wed, 20 Sep 2006
Name: Kathryn Hague Company: Boots Retail International Job title: Regional Marketing Manager Europe & Rest of World
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A rotten apple spoils Magners' full barrel
Thu, 14 Sep 2006
Of course, it could be the simple, unvarnished truth. But Mitchell & Butlers' insistence that its subsidiary All Bar One is delisting Magners cider in favour of a small, Suffolk-based brand called Aspall because Magners isn't upmarket enough rings hollow all the same.
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AdConnection wins 5m media for Aquila car launch
Wed, 20 Sep 2006
AdConnection has won the 5m media planning and buying account for specialist car marque Aquila, which is launching in the UK.
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Advertising on mobiles 'worth 6bn in 5 years'
Thu, 14 Sep 2006
The market for advertising on mobile phones will be worth more than 6bn a year within five years, according to industry experts Informa Telecoms & Media.
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Aftersales director takes over running of Kia in UK
Thu, 14 Sep 2006
Kia has appointed aftersales director Hamish McCowan to run the marque in the UK following the departure of managing director Paul Williams. McCowan has taken on the new role of operations director until a permanent replacement for Williams is found.
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Agency turns tables after client pulls a fast one
Thu, 14 Sep 2006
In the fast and furious world of motor racing, things sometimes turn upside down - usually those things are cars, which flip over on account of going far too quickly round a corner.
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All Bar One delists Magners for Aspall
Thu, 14 Sep 2006
Magners, the Irish cider brand credited with rejuvenating the moribund UK cider market, is being delisted by leading bar chain All Bar One in favour of Aspall Cider, effective from the end of this month.
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AMV and DFGW miss out in 20m BBC roster pitch
Thu, 14 Sep 2006
Abbott Mead Vickers.BBDO and DFGW have been knocked out of the pitch for the broadcasting giant's 20m advertising roster.
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Arla hands 5m Cravendale to W&K
Thu, 14 Sep 2006
Arla Foods has moved its 5m account for Cravendale milk into Wieden & Kennedy from DDB London. The move comes just weeks after it appointed W&K to handle the 15m Lurpak butter account.
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B&Q slump hits Kingfisher performance
Thu, 14 Sep 2006
Poor results at do-it-yourself chain B&Q have dragged down results at parent company Kingfisher...
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Big balloons are the perfect vehicle to raise your profile
Thu, 14 Sep 2006
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BLM splits from Hallmark as clash rumours persist
Thu, 14 Sep 2006
BLM Media has resigned its 1m Hallmark Channel account amid rumours of a fall-out. BLM, the UK's largest independent media planning and buying agency, had held the business since 2001.
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BSM leaves the high street
Thu, 14 Sep 2006
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BT hunts agency for international expansion
Thu, 14 Sep 2006
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BT launches online media centre
Thu, 14 Sep 2006
BT has teamed up with US-based Podshow to launch a new online social media network enabling users to access music and video clips across the entertainment and music industry...
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C4 boss Duncan predicts TV ad budget cuts
Fri, 15 Sep 2006
Speaking at the Royal Television Society's 2006 conference, Channel 4 chief executive Andy Duncan has predicted swingeing cuts to TV advertising budgets next year.
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Cash in on a good fit
Thu, 14 Sep 2006
Events sponsorship is a good way of getting your brand noticed, but deals should only be agreed with well chosen partners, and as part of a marketing strategy with defined goals. By Martin Croft
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DDB London wins 5m pitch for FT account
Thu, 14 Sep 2006
DDB London has scooped the 5m advertising account for the Financial Times after a three-way pitch against Miles Calcraft Briginshaw Duffy and United London.
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Diageo names US president as major reshuffle continues
Thu, 14 Sep 2006
Jim Young, who stepped down as joint managing director of Diageo Great Britain in July, has been appointed president of Diageo-Guinness USA.
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DNX snatches Blacks digital task from Wheel
Mon, 18 Sep 2006
Blacks Leisure Group, one of the UK's leading outdoor retailers, has handed its online marketing account to DNX, the creative agency run by former Tesco marketer Drew Nicholson.
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Electrolux in new brand support burst
Mon, 18 Sep 2006
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Estate agents cash in on househunters' net gains
Thu, 14 Sep 2006
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Ex-Toyota boss Moran sets up automotive consultancy
Wed, 20 Sep 2006
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Firstplus calls digital review
Wed, 20 Sep 2006
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Five announces 4m push for launch of new digital channels
Tue, 19 Sep 2006
Five has announced a 4m marketing drive to support the launch of its two new digital channels Five Life and Five US. It is the channel's biggest advertising push to date.
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From hero to Zero? Launch sales flatten as promotion ends
Wed, 20 Sep 2006
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GCap Media launches national jazz station on digital radio
Tue, 19 Sep 2006
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Golley Slater wins 1m Julian Graves account
Fri, 15 Sep 2006
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Good (and bad) vibrations
Thu, 14 Sep 2006
When a disgruntled member of staff interacts with customers, the result in Little Britain terms can be ‘computer says no’ – which makes encouraging positive attitudes that much more important.
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Hallmark hands 2m media task to MediaCom
Fri, 15 Sep 2006
MediaCom is understood to have been handed the 2m pan-European Hallmark Channel media planning and buying account without a pitch. The decision comes days after UK incumbent BLM Media announced it had resigned the business following "relationship difficulties" (MW September 14). It had held the account since 2001.
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Hammerson chooses Isobel for retail property task
Tue, 19 Sep 2006
Isobel has been appointed by retail property developer Hammerson to handle the advertising for three shopping centres. The agency already handles the advertising for the developer's iconic Bullring centre in Birmingham.
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Home and away
Thu, 14 Sep 2006
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How Scott Morrison Got Ahead
Wed, 20 Sep 2006
Name: Scott Morrison Company: Activision (UK) Ltd Job title: UK Marketing Director What made you want to get into marketing?: As a career, it sold me.
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IMG picks two for licensing task
Thu, 14 Sep 2006
IMG, the global sports, entertainment and media company, has appointed two new executive vice-presidents and co-managing directors to head its Worldwide Licensing & Consumer Products business.
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Incoming Ford boss urged to deliver on green pledge
Thu, 14 Sep 2006
Environmental groups have called on new Ford chief Alan Mulally to deliver on his predecessor's promises to cut fuel emissions.
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Intel launches biggest branding campaign since Centrino
Tue, 19 Sep 2006
Computer processing giant Intel is launching a global branding campaign to support the new Intel Core 2 Duo. The "Multiply" campaign is Intel's biggest marketing push since the 3m launch of Intel Centrino mobile technology in 2004...
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Isobel scoops 1m creative work for NHM
Thu, 14 Sep 2006
The Natural History Museum has appointed Isobel to its estimated 1m creative business without a pitch. The agency has previously worked with the museum on a project basis.
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ISP calls in FSA and OFT as 60m coupon row erupts
Wed, 20 Sep 2006
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ISP calls on Mishon to promote sales promotions
Thu, 14 Sep 2006
ISP calls on Mishon to promote sales promotions
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It's a wildlife in marketing
Thu, 14 Sep 2006
It's the news marketers have been waiting for. According to research by Yahoo!, they are officially a foxy bunch - but not as foxy as human resources professionals and accountants.
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ITV in need of some Moonves magic from Allen's successor
Wed, 20 Sep 2006
Last week, the question was enlivened further by the arrival in London of the man "who saved CBS" and "who discovered George Clooney".
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JWT makes Hoare European chief
Thu, 14 Sep 2006
A shake-up at JWT will see Toby Hoare, chairman of the advertising agency's London office, taking over as its European chief.
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Kalahari bushmen lobby DiCaprio
Mon, 18 Sep 2006
The Kalahari Bushmen Of Botswana have called on Leonardo DiCaprio to support their battle to return to their homelands in the Central Kalahari. The tribe was evicted by the Botswanan government following diamond finds in the region.
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King of Shaves uses new range to muscle in on Gillette Fusion
Thu, 14 Sep 2006
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Kraft takes Dairylea into sweet products with Dunkers Fromage Frais
Tue, 19 Sep 2006
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Lego tries TV sponsorship to cut through spot ad 'clutter'
Thu, 14 Sep 2006
Toy brand Lego is seeking to target children more effectively by cutting through the "clutter" of spot advertising on television, according to brand manager Kirstin Bates.
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Lynx Dry TV ads trigger complaints
Thu, 14 Sep 2006
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M2M and Tri-Direct win 2m nip'n'tuck task
Thu, 14 Sep 2006
M2M and Tri-Direct have been appointed to handle the 2m media planning and buying account for cosmetic surgery provider Transform Medical.
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Masterfoods scales back Promises chocolate range
Thu, 14 Sep 2006
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Mission Implausible
Thu, 14 Sep 2006
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Money can't buy everything
Thu, 14 Sep 2006
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New campaign - NSPCC
Thu, 14 Sep 2006
NSPCC
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Next Feels the Squeeze
Wed, 20 Sep 2006
Once the darling of the '80s retail design and branding revolution, Next is beginning to feel its age. Trailing in the wake of a resurgent Marks & Spencer, and under threat from Primark, will its new discount stores and international expansion plans be enough to halt the decline? By Ian McCawley
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Norwich Union Life picks ex-Tesco marketer Davidson as marketing chief
Mon, 18 Sep 2006
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NTL:Telewest set for Valentines Day rebranding as Virgin Media
Wed, 20 Sep 2006
NTL:Telewest is understood to be plotting a major Valentine's Day relaunch using the Virgin name, according to industry sources. An insider at the newly merged cable giant says the NTL and Telewest brands will be ditched in favour of ...
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Nutri-Tech targets health and weight-loss market
Thu, 14 Sep 2006
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Pepsi appoints Quaker's Compton to head North America
Fri, 15 Sep 2006
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PepsiCo appoints UK beverages chief as international food head
Wed, 20 Sep 2006
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PG Tips sponsors London club night
Thu, 14 Sep 2006
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Play Doh teams up with Nick Jr to celebrate 50 years
Mon, 18 Sep 2006
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Premier Foods consolidates 15m media accounts
Thu, 14 Sep 2006
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Red Brick Road focuses on digital and direct marketing
Thu, 14 Sep 2006
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Retailers accuse Coke of neglecting Oasis brand
Wed, 20 Sep 2006
Retailers have accused Coca-Cola of taking its eye off the ball by investing time and money on declining products such as Lilt while neglecting strong brands such as Oasis.
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RMG's Harman takes European role at Carlson
Mon, 18 Sep 2006
RMG Connect chief executive Jonathan Harman is joining Carlson Marketing in a senior European role. The news comes less than two weeks after it emerged that WPP Group was merging Sharpen Troughton Owens Response into RMG.
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Royal Mail starts 40m media review
Fri, 15 Sep 2006
Royal Mail has started a review of its 40m media planning and buying account, which will be overseen by the company's marketing director, Alex Batchelor. It is also looking for an agency to handle communications planning as part of the process
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Secrecy surrounds launch of Mattel's interactive toy
Thu, 14 Sep 2006
US toy company Mattel is gearing up for a "top secret" launch of a new Elmo interactive toy under the Fisher- Price brand.
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So Good appoints Jam to 4m soya brand-building task
Thu, 14 Sep 2006
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Sony holds agency talks on global convergence brief
Wed, 20 Sep 2006
Japanese consumer electronics giant Sony is understood to be talking to agencies about a global campaign to unite the different parts of its business. The company is thought to have ...
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Spreading only so far
Thu, 14 Sep 2006
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Star in their eyes
Wed, 20 Sep 2006
There's never a perfect match between brand and personality, so why do marketers still fall prey to the lure of the big name? as Charles Vallance
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Sue Ryder Care unveils major campaign
Thu, 14 Sep 2006
Sue Ryder Care, the healthcare charity, is to launch its largest advertising campaign for five years.
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TBG strikes deal over TV-style ads on first online channel
Thu, 14 Sep 2006
YourKindaTV, the UK's first online television channel, has signed a deal with full-service digital agency TBG London that sees the portal run TV-style ads in a short-term trial.
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Tesco tipped for paid-TV success
Thu, 14 Sep 2006
Tesco tipped for paid-TV success
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The Conservative Party replaces 'torch' icon with oak tree logo
Fri, 15 Sep 2006
The Conservative Party is ditching its famous "freedom torch" logo after almost 30 years and replacing it with an oak tree.
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The experts' views on mice and men will often go awry
Thu, 14 Sep 2006
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T-Mobile first to sign up to Tabletalk uni network
Mon, 18 Sep 2006
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Toshiba seeks joint HD DVD promotion
Thu, 14 Sep 2006
Toshiba is uniting with leading movie studios and technology companies in an attempt to beat Sony in the race to replace DVDs with a new format.
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Trouble in paradise as advertisers keep distance from segregation
Thu, 14 Sep 2006
The Diary has a murky past, a moderately large part of which was spent lounging under palm trees in the Cook Islands - a tiny nation in the South Pacific and the venue of the forthcoming series of US reality show Survivor.
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Turning the corner
Thu, 14 Sep 2006
Despite more bad news for ITV and GCap Media, big investors are starting to show an interest as they sense an opportunity to buy big. By David Forster.
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Vibrant Media launches user-initiated online advertising service in UK
Thu, 14 Sep 2006
Internet advertising specialist Vibrant Media is launching a new service in the UK that allows brands to deliver user-initiated advertising online.
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Villains at the School Gate
Wed, 20 Sep 2006
Brands and marketers stand accused of hijacking childhood and causing disaffection among youths through their promotion of junk food, video games and alcohol. But is this fair for an industry that claims to have cleaned up its marketing and contributes much to youth culture? asks Nathalie Kilby
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VisitLondon launches US campaign
Wed, 20 Sep 2006
VisitLondon is launching a 1m marketing campaign in North America, but insists the timing is not linked to last month's security alerts at UK airports.Marketing director Martine Ainsworth Wells says the campaign was planned before the alerts...
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Volkswagen picks Schaller to run commercial division
Thu, 14 Sep 2006
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'Water mark' scheme aims to aid product marketing
Thu, 14 Sep 2006
Waterwise, the non-government organisation, is launching a "water mark" that will act as a badge of water efficiency on consumer products in a similar vein to energy efficiency labels carried on white goods.
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'Water mark' scheme aims to aid product marketing
Thu, 14 Sep 2006
Waterwise, the non-government organisation, is launching a "water mark" that will act as a badge of water efficiency on consumer products in a similar vein to energy efficiency labels carried on white goods.
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We're sweet on honey
Thu, 14 Sep 2006
The Diary is always eager to keep its little nook of Marketing Week alive with glitz and glamour. so it's with great pleasure that we present another "stunna" from the world of marketing, whose name begins with Ais.
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Woolworths launches catalogue service
Wed, 20 Sep 2006
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Yahoo! Europe picks Zapatero for new European role
Tue, 19 Sep 2006
Yahoo! Europe has promoted Javier Rodriguez Zapatero to the new role of vice-president, European sales, as it attempts to sell a consolidated proposition to advertisers.
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Yahoo! signs Sainsbury's to sponsor Answers social search service
Tue, 19 Sep 2006
