Marketing Week
15 April 2010
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Appletiser to sponsor ITV's Marco Pierre White show
15 April 2010
ITV Commercial has signed soft drink brand Appletiser to be the official sponsor for ITV1’s new primetime show, Marco’s Kitchen Burnout.
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Asda reshuffle marks a retail turning point
15 April 2010
New Asda CEO will be charged with the supermarket’s post-recession strategy.
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Charities use round-Britain cycle tour to raise profiles
15 April 2010
The Prostate Cancer Charity is supporting the launch of an annual fundraising bike ride in a bid to align the charity with cycling, in a similar way to how Cancer Research has aligned itself with running through Race for Life.
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Contactless technology launches into mobile space
15 April 2010
As the lines blur between traditional prepaid gifting and promotional activity, the digital voucher industry’s star is most certainly on the rise.
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Follow the friendlier face to online opt-in
15 April 2010
Online advertisers are finding a new code of conduct requiring consumer opt-in is challenging data collection methods but the information-swapping culture of Facebook may offer hope of a solution
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Getting the most out of real-time information
15 April 2010
Marketing Week’s roundtable in association with Google explores whether the real-time results now available from digital market research will revolutionise brand insights on and offline. By Morag Cuddeford-Jones
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Liqueur brand plots lifestyle magazine to target women
15 April 2010
Dooley’s Original Toffee & Vodka cream liqueur is launching a consumer lifestyle magazine as part of a direct marketing initiative to target 24- to 40-year-old women.
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Liverpool sponsor in TV push
15 April 2010
Standard Chartered will launch its first brand positioning television campaign for 40 years on 21 April.
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Local strategies for local people
15 April 2010
New research has identified an increasing desire for people to reconnect with their local area. But after years of going global, how can companies and brands best form genuine links on a community level?
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Marketers need to avoid spreading good ideas too thinly
15 April 2010
This week, my marketers set a day aside to review progress and see the first cut of our 2011 plans. This session was restricted to the marketing department only; it was the chance for us to refine our thinking and ask each other some difficult questions before taking our plans out for wider business approval.
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Mental health charities sign up stars to combat stigma
15 April 2010
Time to Change, the initiative run by charities Mind and Rethink, is launching a hard-hitting campaign fronted by Frank Bruno and Trisha Goddard, focused on bringing people face to face with their own prejudices.
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One-off events reach out to an online audience
15 April 2010
As big brands divert more of their marketing budgets from TV advertising into high-profile experiential campaigns, they are benefiting from the social media activity such a move creates.
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Perfect mis-match
15 April 2010
I would like to expand on the point made by Rachel Sprong of TMW where she stated that successful partnerships using celebrities as “brand ambassadors” occur when the celebrity has a genuine interest and enthusiasm in the brand (“Finding the perfect match”, MW 1 April). The opposite to this can be potentially very damaging indeed.
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Ruth Mortimer on surviving scandal
15 April 2010
There’s a way to come back from a scandal.
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Senior roles set for axe as Coca-Cola starts review
15 April 2010
Coca-Cola Europe is undergoing a major business restructure, which could affect several senior marketing roles, as first revealed on MarketingWeek.co.uk.
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Stuart Smith on Digital Britain
15 April 2010
As predicted last year, the Digital Economy Bill - despite swaggering assurances to the contrary from culture secretary Ben Bradshaw - has proved a wash-out, with most of the contentious and significant proposals being axed after grubby horse-trading with the Opposition.
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Taming myths and legends for brand power
15 April 2010
What makes Asda a ’legend’ and Tesco a ’myth’? According to research from Lippincott, it’s all to do with brand power and the relationship between your marketing and the actual consumer experience.
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Tasty additions will keep a brand fresh
15 April 2010
If Mark Ritson was standing in the election for sharpest business columnist, he’d probably be celebrating a landslide victory. Since we announced that Ritson was joining us here at Marketing Week, our own campaign to inspire marketers has received a boost. You can read his first column.
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Traditional advertising gets vote of confidence
15 April 2010
More than 90% of respondents to this week’s MarketingWeek.co.uk poll say that traditional media channels can still influence voters in the digital age.
