Marketing Week
15 August 2002
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ABTA to advertise benefits of agents
Fri, 16 Aug 2002
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ABTA to advertise benefits of agents
Fri, 16 Aug 2002
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Adidas poaches global brand chief from Paris-based TBWA agency
Fri, 16 Aug 2002
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Animated Leggsy character
Fri, 16 Aug 2002
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Animated Leggsy character
Fri, 16 Aug 2002
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Are gigs the right theme for Butlins?
Fri, 16 Aug 2002
Butlins is replacing its time-worn offering with themed weekends, gigs and other 'youthful' forms of entertainment. But is this enough to compete with overseas destinations and the British weather?
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Are gigs the right theme for Butlins?
Fri, 16 Aug 2002
Butlins is replacing its time-worn offering with themed weekends, gigs and other 'youthful' forms of entertainment. But is this enough to compete with overseas destinations and the British weather?
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ASA considers sanctions against errant MG Rover
Fri, 16 Aug 2002
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Bauer title launch taps into New Age interests
Fri, 16 Aug 2002
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Boden plans retail stores for its upmarket mail-order clothing range
Fri, 16 Aug 2002
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Burton's Foods in £4m launch of miniature chocolate digestives
Fri, 16 Aug 2002
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Channel Health to air GPs service
Fri, 16 Aug 2002
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Cool for cash
Fri, 16 Aug 2002
There was a time when being cool was the preserve of youth. Today things have changed and in an effort to tap into this trendy concept, brands are turning to self-styled 'cool consultancies' that aim to make brands fashionable and hip. But can
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Digest
Fri, 16 Aug 2002
ITV is to advertise on rival satellite channels for the first time, as part of its autumn marketing push.
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Digest
Fri, 16 Aug 2002
Spirit Integrated Communications has picked up a project for MTV Broadcast Services.
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Digest
Fri, 16 Aug 2002
NTL Home North-west has appointed Andrew Gibbens as its sales and marketing director. Gibbens was previously northern regional director for XO Communications.
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Digest
Fri, 16 Aug 2002
Britvic Soft Drinks is launching a strawberry flavoured variant of its Robinsons Fruit Shoot range next month.
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Digest
Fri, 16 Aug 2002
Samuelson Talbot, the Australian creative agency, has created a £10m UK TV advertising campaign for insurance giant AMP.
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Digest
Fri, 16 Aug 2002
WWF, the wildlife charity, is asking for an independent review of an Advertising Standards Authority ruling which upheld a complaint by the Chemical Industries Association and other bodies against its new print campaign.
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Digest
Fri, 16 Aug 2002
Blackbird Practice has won the planning and brand communications account for yachting clothing brand Gill. The advertising will be created in house.
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Digest
Fri, 16 Aug 2002
Carlsberg is extending its shirt sponsorship deal with Liverpool Football Club by three years.
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Digest
Fri, 16 Aug 2002
Peacocks, the value retailer, has a launched a trial of a fas hion collection of contemporary classics called Background.
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Digest
Fri, 16 Aug 2002
DCLF Integrated has been appointed to handle the £1m advertising business for domestic appliance brand Krup. The campaign will focus on Krup's espresso machines.
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Digest
Fri, 16 Aug 2002
ITV2 is to screen the Virgin Mobile-sponsored V2002 music festival.
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Digest
Fri, 16 Aug 2002
Colgate-Palmolive is adding a variant to its Palmolive Aromatherapy shower gel and bath-foam range, called Tranquility. It will be available on the shelves in September and supported by a &£4m marketing campaign.
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Digest
Fri, 16 Aug 2002
Laird & Partners, the New York advertising agency, has created a global TV, print and outdoor advertising campaign for fashion retailer Gap.
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Digest
Fri, 16 Aug 2002
Comet is using Dennis the Menace from The Beano and the line 'Menacingly low prices' in its below-the-line, back-to-school campaign, which breaks this week.
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Digest
Fri, 16 Aug 2002
Renault Trucks will sponsor the Financial Times' full-colour football supplement, The Premiership, next Thursday.
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Digest
Fri, 16 Aug 2002
MTV UK & Ireland is to launch MTV Dance as a 24-hour music channel on August 13.
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Digest
Fri, 16 Aug 2002
Sundora Foods is launching a snack range called A World of Tastes, targeting adults. The product will be available in three varieties, Chinese, Tandoori and Texan BBQ.
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Digest
Fri, 16 Aug 2002
Pepsi has signed a global marketing partnership with Spanish football club Real Madrid.
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Digest
Fri, 16 Aug 2002
The Interpublic Group of Companies was due to announce its second-quarter earnings after the 4pm close of the New York Stock Exchange yesterday (August 13). It had already delayed publication of the results by one week.
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Digest
Fri, 16 Aug 2002
Publicis Networks has created and designed an online game for the Prostate Cancer Charity, to promote awareness of the prostate gland and the role it plays in sex.
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Digest
Fri, 16 Aug 2002
JJB Sports has launched the JJB Sports Golf Club, a storecard reward scheme that has added customer benefits for golfers, including loyalty points.
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Digest
Fri, 16 Aug 2002
RTL Group has acquired the TV and radio assets of the German publishing group Georg von Holtzbrinck.
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Digest
Fri, 16 Aug 2002
Zenith Media has negotiated a one-year sponsorship of the music and DVD sections of EMAP's celebrity weekly magazine Heat.
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Digest
Fri, 16 Aug 2002
Unilever is rumoured to be searching for a buyer for its Cosmetics International Division, which includes the Calvin Klein and Karl Lagerfeld perfume brands.
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Digest
Fri, 16 Aug 2002
The FIT Partnership, an independent sales house, has been founded by three recently laid-off Mirror Group Newspapers advertising sales managers.
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Digest
Fri, 16 Aug 2002
GET, a brand consultancy and marketing agency, has been launched by Karen Hendry, a former marketer at Marks & Spencer, Arcadia and Oasis.
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Digest
Fri, 16 Aug 2002
Other Creative, the branding company, has designed a logo and identity for the charity Ataxia UK.
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Digest
Fri, 16 Aug 2002
Axon Garside of Manchester has created an advertising campaign to launch the no-frills airline MyTravel Lite, while Smart Media of Birmingham planned and bought the media.
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Digest
Fri, 16 Aug 2002
HSBC, the financial services company, is searching for a head of direct marketing to take charge of its reported £10m budget.
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Digest
Fri, 16 Aug 2002
Publicis Groupe has reported an increase of 0.3 per cent in its second-quarter revenue to e600m (£383.6) from e598m (£382.3m) for the same period last year.
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Digest
Fri, 16 Aug 2002
Selfridges is supporting the revamp of its children's clothing area with a print advertising campaign shot by Austrian photographer Bettina Komenda.
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Digest
Fri, 16 Aug 2002
Diageo is being threatened with legal action by Ian Botham over print ads for Guinness, which he claims breach his image rights.
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Digest
Fri, 16 Aug 2002
The Co-op has called for a radical rethink of the regulations governing the nutritional labelling of products, which it says allow some companies to confuse consumers with over-zealous marketing claims that products are 'healthy'.
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Digest
Fri, 16 Aug 2002
Banksidecentral, the radical marketing services agency, has added public relations to the suite of services available to clients with the addition of Joined Up Communications. The agency operates like a mini market, where clients pay for the services, supplied by eight companies, that they need.
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Digest
Fri, 16 Aug 2002
Pizza Hut has appointed John Derkach, the former marketing director of the Whitbread Beer Company, as chief executive.
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Digest
Fri, 16 Aug 2002
The British Retail Consortium reported that July retail sales were up by 3.8 per cent year on year - 0.2 percentage points below the June rate and half the peak of growth reached in March.
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Digest
Fri, 16 Aug 2002
The Co-op has called for a radical rethink of the regulations governing the nutritional labelling of products, which it says allow some companies to confuse consumers with over-zealous marketing claims that products are 'healthy'.
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Digest
Fri, 16 Aug 2002
The FIT Partnership, an independent sales house, has been founded by three recently laid-off Mirror Group Newspapers advertising sales managers.
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Digest
Fri, 16 Aug 2002
Banksidecentral, the radical marketing services agency, has added public relations to the suite of services available to clients with the addition of Joined Up Communications. The agency operates like a mini market, where clients pay for the services, supplied by eight companies, that they need.
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Digest
Fri, 16 Aug 2002
Pizza Hut has appointed John Derkach, the former marketing director of the Whitbread Beer Company, as chief executive.
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Digest
Fri, 16 Aug 2002
Publicis Networks has created and designed an online game for the Prostate Cancer Charity, to promote awareness of the prostate gland and the role it plays in sex.
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Digest
Fri, 16 Aug 2002
JJB Sports has launched the JJB Sports Golf Club, a storecard reward scheme that has added customer benefits for golfers, including loyalty points.
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Digest
Fri, 16 Aug 2002
RTL Group has acquired the TV and radio assets of the German publishing group Georg von Holtzbrinck.
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Digest
Fri, 16 Aug 2002
GET, a brand consultancy and marketing agency, has been launched by Karen Hendry, a former marketer at Marks & Spencer, Arcadia and Oasis.
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Digest
Fri, 16 Aug 2002
Other Creative, the branding company, has designed a logo and identity for the charity Ataxia UK.
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Digest
Fri, 16 Aug 2002
Axon Garside of Manchester has created an advertising campaign to launch the no-frills airline MyTravel Lite, while Smart Media of Birmingham planned and bought the media.
-
Digest
Fri, 16 Aug 2002
HSBC, the financial services company, is searching for a head of direct marketing to take charge of its reported £10m budget.
-
Digest
Fri, 16 Aug 2002
Publicis Groupe has reported an increase of 0.3 per cent in its second-quarter revenue to e600m (£383.6) from e598m (£382.3m) for the same period last year.
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Digest
Fri, 16 Aug 2002
Selfridges is supporting the revamp of its children's clothing area with a print advertising campaign shot by Austrian photographer Bettina Komenda.
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Digest
Fri, 16 Aug 2002
Diageo is being threatened with legal action by Ian Botham over print ads for Guinness, which he claims breach his image rights.
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Digest
Fri, 16 Aug 2002
The British Retail Consortium reported that July retail sales were up by 3.8 per cent year on year - 0.2 percentage points below the June rate and half the peak of growth reached in March.
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Digest
Fri, 16 Aug 2002
Zenith Media has negotiated a one-year sponsorship of the music and DVD sections of EMAP's celebrity weekly magazine Heat.
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Digest
Fri, 16 Aug 2002
Unilever is rumoured to be searching for a buyer for its Cosmetics International Division, which includes the Calvin Klein and Karl Lagerfeld perfume brands.
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Eden helps UK tourism bloom
Fri, 16 Aug 2002
When the Eden Project opened, UK tourism was suffering and the future seemed bleak. But it's proved to be the UK's most popular tourist attraction
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Eden helps UK tourism bloom
Fri, 16 Aug 2002
When the Eden Project opened, UK tourism was suffering and the future seemed bleak. But it's proved to be the UK's most popular tourist attraction
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EMAP ready to abandon link with Elle
Fri, 16 Aug 2002
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Ethel Austin to launch own-label brands to boost 'street cred'
Fri, 16 Aug 2002
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Everyone's a winner, baby. Well, almost...
Fri, 16 Aug 2002
The Diary's desk is covered in promotional junk, ranging from a rubber chicken to a broken Osbournes mug and even some elbow-pads. Of late, the hard-pressed cleaners have been complaining about the mess. The Diary urgently needs to get rid of some of it and a competition would seem to be the fairest way of doing so.
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Everyone's a winner, baby. Well, almost...
Fri, 16 Aug 2002
The Diary's desk is covered in promotional junk, ranging from a rubber chicken to a broken Osbournes mug and even some elbow-pads. Of late, the hard-pressed cleaners have been complaining about the mess. The Diary urgently needs to get rid of some of it and a competition would seem to be the fairest way of doing so.
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George Pitcher: ITV Digital foul was really Football League own-goal
Fri, 16 Aug 2002
Although running Football League clubs like businesses may be impractical, some management nous is vital to avoid future financial meltdowns, says George Pitcher
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Gillette appoints global supremo
Fri, 16 Aug 2002
Gillette promotes former Euro chief to global position ahead of £274m media business review
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Guerilla secures £2.5m H&B work
Fri, 16 Aug 2002
Holland & Barrett has handed its £2.5m advertising account to start-up agency Guerilla Communications, which was set up in April by former Yellow M Newcastle group account director James Allen.
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Guerilla secures £2.5m H&B work
Fri, 16 Aug 2002
Holland & Barrett has handed its £2.5m advertising account to start-up agency Guerilla Communications, which was set up in April by former Yellow M Newcastle group account director James Allen.
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Iain Murray: Yes minister, your role is in an advisory capacity
Fri, 16 Aug 2002
When Stephen Twigg ousted Michael Portillo in 1997 one might have hoped for great things. It was not to be, but he is minister for young people. By Iain Murray
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Iain Murray: Yes minister, your role is in an advisory capacity
Fri, 16 Aug 2002
When Stephen Twigg ousted Michael Portillo in 1997 one might have hoped for great things. It was not to be, but he is minister for young people. By Iain Murray
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Is there room for another gay title?
Fri, 16 Aug 2002
Refresh, aimed at the affluent gay market, will launch in October. But with the magazine sector struggling, will it follow Fable and Fluid? asks Sonoo Singh
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Is there room for another gay title?
Fri, 16 Aug 2002
Refresh, aimed at the affluent gay market, will launch in October. But with the magazine sector struggling, will it follow Fable and Fluid? asks Sonoo Singh
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Jaguar picks UK marketing boss
Fri, 16 Aug 2002
Ford-owned Jaguar has appointed Ian Major as its UK marketing director.
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KP introduces McCoy's with in-packet dip
Fri, 16 Aug 2002
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M&C Saatchi defends £12m police work
Fri, 16 Aug 2002
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M&C Saatchi defends £12m police work
Fri, 16 Aug 2002
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MacKenzie hits out at Rajar data
Fri, 16 Aug 2002
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MacKenzie hits out at Rajar data
Fri, 16 Aug 2002
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Mail-order in need of first-class ideas
Fri, 16 Aug 2002
Traditional catalogue sales agents are vanishing. Mail-order firms are using direct sales, the Net and even retail to replace them.
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Men & Motors will make you a mod
Fri, 16 Aug 2002
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More Than to launch card in September
Fri, 16 Aug 2002
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MyTravel to open themed hotel to support Disneyland
Fri, 16 Aug 2002
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OTC regulatory body reviews ad regulations
Fri, 16 Aug 2002
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OTC regulatory body reviews ad regulations
Fri, 16 Aug 2002
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P&G Head & Shoulders launch marks drive to revamp core brands
Fri, 16 Aug 2002
Procter & Gamble (P&G) is launching a Head & Shoulders product extension, backed by an estimated £4m advertising and marketing campaign.
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P&G Head & Shoulders launch marks drive to revamp core brands
Fri, 16 Aug 2002
Procter & Gamble (P&G) is launching a Head & Shoulders product extension, backed by an estimated £4m advertising and marketing campaign.
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Piaggio seeks ad agency for congestion charge campaign
Fri, 16 Aug 2002
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Sainsbury's poaches Coca-Cola marketer
Fri, 16 Aug 2002
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Shark baits ASA with fresh campaign
Fri, 16 Aug 2002
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Simply Television adds four channels to range
Fri, 16 Aug 2002
Simply Television is launching four editorially driven TV channels, including a history channel, to complement its existing range of shopping channels.
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Survey shows support for charity deals
Fri, 16 Aug 2002
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Top marketer quits Golden Wonder post
Fri, 16 Aug 2002
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Toy marketing boss jumps ship
Fri, 16 Aug 2002
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Transparency in all things
Fri, 16 Aug 2002
Ending the numbers racket (MW last week) got me thinking: it isn't just the financial services industry that should be held to account for "customer apathy and alienation". Responsibility must also lie with the agencies that hang on the coat-tails of their financial clients, whose money they are quite happy to take to market these products.
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Troubled Parcelforce hands ad brief to Soup
Fri, 16 Aug 2002
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Troubled Parcelforce hands ad brief to Soup
Fri, 16 Aug 2002
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'We could get 3 Britneys for that'
Fri, 16 Aug 2002
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Why media planners are thinking outside the box
Fri, 16 Aug 2002
The proliferation of channels is often blamed for diluting the impact of TV commercials - but changing lifestyles are just as important, says David McEvoy
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Why media planners are thinking outside the box
Fri, 16 Aug 2002
The proliferation of channels is often blamed for diluting the impact of TV commercials - but changing lifestyles are just as important, says David McEvoy
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Working from the ground up
Fri, 16 Aug 2002
For event organisers, the show itself is a small part of a project. There is much to be done both before and after, in briefing exhibitors, signing up visitors and then ensuring that both parties keep in touch afterwards - and return next yea
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Working from the ground up
Fri, 16 Aug 2002
For event organisers, the show itself is a small part of a project. There is much to be done both before and after, in briefing exhibitors, signing up visitors and then ensuring that both parties keep in touch afterwards - and return next yea
