Marketing Week
15 February 2007
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'2012 Effect to boost all sports sponsorship'
Thu, 15 Feb 2007
The London 2012 Olympics will generate brand interest in all sports sponsorship, according to leading figures in the sponsorship industry. Industry insiders say that London Organising Committee of the Olympic Games (LOCOG) has been approaching the c...
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Adobe moves marketing focus online
Tue, 20 Feb 2007
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Analysis - Havas
Thu, 15 Feb 2007
Clemmow Hornby Inge mulls Bolloré's proposal
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Analysis - Mars
Thu, 15 Feb 2007
Is Mars really about to join the health push?
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Analysis - Thomas Cook
Thu, 15 Feb 2007
Travel company merger could come down hard on marketers
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Analysis - Unilever
Thu, 15 Feb 2007
Deodorant brands launch innovative rebranding campaigns to sharpen edge
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Analysis - Yahoo!
Thu, 15 Feb 2007
Yahoo!'s new ad platform faces tough competition
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Anheuser to use Chinese New Year for beer push
Thu, 15 Feb 2007
Anheuser-Busch is celebrating Chinese New Year with a major campaign for its Chinese beer brand Harbin at Piccadilly Circus. The billboards, which are currently running Budweiser ads, will carry a new year message from Harbin. The brand is also taki...
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AOL aids Canadian tourism's online push
Tue, 20 Feb 2007
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Assessing the Paperchase Brand
Tue, 20 Feb 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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BBC drops long-term partner PHD
Thu, 15 Feb 2007
Media agency PHD has parted company with the BBC after failing to make the shortlist on its £20m media planning and buying account. The agency has handled the business for more than 10 years.
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Beam poaches Coke chief to spearhead global drive
Thu, 15 Feb 2007
Beam Global Spirits & Wines (BGSW) has poached Coca-Cola GB senior brand manager Paula Jordan to the new position of marketing director, international. It is also seeking to appoint a second marketer to a similar international role. The new roles ar…
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Bhs homecoming for Gossard captain
Wed, 21 Feb 2007
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Brand reputation takes its toll
Fri, 16 Feb 2007
How important is corporate reputation to success? A little? A lot? Or, the wise answer, only over time?
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BSM sponsors E4 youth drama
Thu, 15 Feb 2007
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BT appoints replacement chairman
Mon, 19 Feb 2007
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Budget's rolls out RSS feed in industry first
Fri, 16 Feb 2007
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Cadbury left with egg on its face?
Thu, 15 Feb 2007
Cadbury consumer confidence barometerConfectioner Cadbury Trebor Bassett is facing its second consumer backlash in less than six months after being forced to recall more than 20 core Easter products after they were incorrectly labelled without nut allergy warnings.
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Championship Manager in football transfer first
Thu, 15 Feb 2007
Championship Manager, the computer game, has become the first British brand to purchase a footballer. Non-league defender Adam Garner has been signed from Chippenham Town.
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Channel 4 forms alliances with social network sites
Thu, 15 Feb 2007
Channel 4 is ramping up its use of social networking and sharing sites such as MySpace and YouTube as it puts "community at the core of its online strategy". The channel is planning to regularly leak news, clips and information about forthcoming sho...
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Channel 4 launches own ad sales network
Wed, 21 Feb 2007
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Chief marketing officer exits AOL UK
Fri, 16 Feb 2007
AOL UK's chief marketing officer Tobin Ireland is to leave the internet company after cuts to the marketing department...
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Clear lands Century and Saga radio tasks
Thu, 15 Feb 2007
Guardian Media Group Radio has handed the advertising for Century FM and the recently acquired Saga Radio stations to Manchester-based agency Clear Marketing Communications.
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Commercial director leaves Camelot
Mon, 19 Feb 2007
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Coty creates global cosmetics brands business
Tue, 20 Feb 2007
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Dairy Crest hands spreads to Iris
Thu, 15 Feb 2007
Iris, the independent integrated agency, has been appointed to handle the 1m below-the-line spreads business for Dairy Crest following a four-month review. Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a...
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Disney aims to build brand in emerging markets
Fri, 16 Feb 2007
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Early bird McWilliams catches the GMTV worm as a 'work guru'
Thu, 15 Feb 2007
It is, as they say, the early bird that catches the worm. However, the Diary is always quick to point out that it is not a bird nor does it harbour any desires to catch worms, so it remains a resolutely late riser. However, it has been emerging from...
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Egg and Channel 4 target homeowners with online films
Fri, 16 Feb 2007
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Electronic Arts in virtual battle with Second Life
Thu, 15 Feb 2007
US-based video games publisher Electronic Arts (EA) is planning to take on Second Life with the launch of an online virtual world. It follows the acquisition of online karaoke business SingShot. SingShot, a San Francisco-based online karaoke communi...
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EMAP poised to wield the axe to help drum up efficiency savings
Wed, 21 Feb 2007
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Emirates goes global on sponsorship
Wed, 21 Feb 2007
Emirates gains global strength purely through sponsorship
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FCO hunts for advertising and media agency
Thu, 15 Feb 2007
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FindaProperty launches on-site display ads
Mon, 19 Feb 2007
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Five replaces digital chief after less than six months
Wed, 21 Feb 2007
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flb wins HobbyCraft product revamp
Mon, 19 Feb 2007
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Flybe offers online gambling service
Thu, 15 Feb 2007
Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services. The service will allow visitors to the Flybe website to play games such a roulette and poker through...
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Fury over Cadburys 'DIY sticker' nut allergy plan
Wed, 21 Feb 2007
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Gaydar paves the way for new ventures with 2m investment
Fri, 16 Feb 2007
QSoft Consulting is investing 2m in its Gaydar brand ahead of plans to announce new ventures in publishing, events and real estate this spring...
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GM pulls robot suicide ad amid welter of protests
Thu, 15 Feb 2007
General Motors (GM) has pulled an ad in which a production line robot appears to commit suicide after losing his job with the company following a string of complaints. The ad, which was first shown in front of 93 million people during the Super Bowl...
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Going live
Thu, 15 Feb 2007
Although they may seem at odds with traditional exhibition marketing, more companies are using live events to immerse consumers in their brand experiences. And it's working. By Victoria Furness
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Halifax launches dormant accounts campaign
Mon, 19 Feb 2007
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Head of print marketing parts company with Loot
Mon, 19 Feb 2007
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Hello launches digital edition
Wed, 21 Feb 2007
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HMV Group to consolidate media planning and buying accounts
Thu, 15 Feb 2007
HMV Group is looking to consolidate its 22m media planning and buying accounts for its HMV and Waterstone's brands into one agency.
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Homeserve in trawl for marketing services boss
Thu, 15 Feb 2007
Homeserve, the home emergency services provider, is looking for a marketing services director as it seeks to boost customer awareness of its brand. The new appointee will report to Edward Fitzmaurice, who runs the warranties division at Homeserve. ...
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How Steve Baer Got Ahead
Tue, 20 Feb 2007
"I base my success on my obsessive personality, strong mentors, an abundance of energy, competitive athletics, learning what Im not good at, and a bit of luck/timing."
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HSBC's global dilemma
Wed, 21 Feb 2007
Months ago HSBC announced that Peter Stringham, the bank's global marketing director, was leaving the fold, but nothing has yet been said about his replacement, what the implications are for the marketing department or the direction the bank will now head in. By David Benady
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Hunton joins Y&R to run Land Rover
Wed, 21 Feb 2007
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Innovative platforms meet expectations
Thu, 15 Feb 2007
I was amazed to discover that the old versus new media debate was still on having read the article "All is not as it seems in the old vs new media landscape" (MW February 1).
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Interbrand chief goes to McLaren
Wed, 21 Feb 2007
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It's a living nightmare in this world without perspective
Thu, 15 Feb 2007
That Mars Bars make you fat was once common sense, now it's headline news. To celebrate this, here's a Richter-style scale of the scare story...
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Kate Moss launches own fragrance range
Fri, 16 Feb 2007
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Key to consumer loyalty
Thu, 15 Feb 2007
The development of loyalty key fobs constaining all of the data previously held on cumbersome cards is set to increase uptake and use, says Andrew Hayward
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Landmark ruling on brand names
Thu, 15 Feb 2007
A new European trademark ruling may give brands greater powers to stop companies using similar names or logos, even if they operate in completely different sectors.
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Liquid takes on Ann Summers brief
Tue, 20 Feb 2007
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Living drops TV from name to attract more male viewers
Thu, 15 Feb 2007
Living TV, the digital channel, is dropping TV from its name as part of a relaunch that aims to make the channel more "male friendly". The changes, which follow the relaunch of owner Flextech as Virgin Media Television last week, will include a new ...
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Magic FM raises interactive stakes with Valentine's blog
Thu, 15 Feb 2007
Magic 105.4, the EMAP-owned radio brand, is introducing a Valentine-themed blog service. It will allow listeners to phone in their love messages to be converted into on-screen text. Mellow Magic Love Line will allow users to post their messages onto...
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Masterfoods names new UK marketing director
Mon, 19 Feb 2007
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Minnec departure leaves Jones in control at Draft FCB London
Thu, 15 Feb 2007
Draft FCB London co-president John Minnec is returning to the US, leaving Nigel Jones as sole president of the UK agency.
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MSN lends weight to Save Our Selves environmental campaign
Fri, 16 Feb 2007
MSN is backing the launch of the environmental push called Save Our Selves (SOS) - The Campaign for a Climate in Crisis...
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Multilingual spies reveal Itsu's subtle Japanese PR campaign
Thu, 15 Feb 2007
Far be it from Itsu to allow something as trivial as an incident of alleged international espionage and subsequent closure of its Piccadilly branch pending the police investigation of the murder of ex-spy Alexander Litvinenko to get in the way of busin...
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New campaign - Women's Aid
Thu, 15 Feb 2007
Domestic violence focus of hard-hitting message
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Next seeks replacement for stalwart marketing director
Thu, 15 Feb 2007
Next, the high street clothing retailer, is seeking a marketing director following the retirement of Sue Myatt after 17 years in the role. It is understood the chain is looking for a direct replacement for Myatt, who was responsible for all marketin...
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npower begins ad campaign with hijacked icon
Mon, 19 Feb 2007
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npower cuts fuel prices
Mon, 19 Feb 2007
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Obama's ascendance has put a spotlight on the diversity agenda
Thu, 15 Feb 2007
The rise of the Illinois senator illuminates a push for diversity in American life that the US advertising industry is struggling to come to terms with
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Ofcom to investigate Sky's plans to replace Freeview channels
Fri, 16 Feb 2007
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Ogilvy calls time on GSK Macleans account
Thu, 15 Feb 2007
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Olympics Association launches partner initiative
Thu, 15 Feb 2007
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Pernod marketer to head Puma UK arm
Thu, 15 Feb 2007
German sportswear brand Puma has poached Pernod Ricard marketer Roger Harrison to be its head of marketing for the UK and Ireland.
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Porsche principle
Wed, 21 Feb 2007
With the door open for Porsche to seize full control of Volkswagen and the luxury brand embarking on a successful diversification programme, the future looks bright for the German icon. But Robert Lester finds emissions controls are casting a cloud over car producers
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'Prehistoric' and 'sexist' Rustlers ads enrage members of the public
Thu, 15 Feb 2007
Rustlers, the microwaveable burger and sandwich brand, has caused outrage with its latest TV ads, featuring a scantily-clad girl lounging with a provocative look. The Advertising Standards Authority (ASA) received 93 complaints from members of the p...
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Pritt launches adhesives for 15m adult craft market
Thu, 15 Feb 2007
Pritt, the Henkel-owned glue brand, is targeting the 15m adult craft glue market with the launch of a specialist adhesives range.
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Professional approach to career development
Thu, 15 Feb 2007
I read with interest Rob Bryant's view on the development needs of marketers and that "there is no truly established concept of continuous professional development (CPD) leading to senior accreditation" (MW February 1). At the Chartered Institute of...
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Publicis creates 3m Sugar Puffs campaign
Thu, 15 Feb 2007
Publicis has created a 3m campaign for cereal brand Sugar Puffs to launch its charity initiative.
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Publicis faces up to axing 50 posts after triple blow
Wed, 21 Feb 2007
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Raising the game
Thu, 15 Feb 2007
Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester
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Risks within boundaries
Thu, 15 Feb 2007
Customer titles face the challenge of promoting the brands they are associated with while staying fresh and relevant to their readers. But they have little room for manoeuvre. Jo-Anne Flack reports
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Sekonda strikes two-year sponsorship deal with Subaru rally team
Fri, 16 Feb 2007
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Setting standards in bespoke environment
Thu, 15 Feb 2007
Jo-Anne Flack's feature on live events (MW January 25) once again raised the thorny issue of evaluation. However, although a medium may be considered difficult to evaluate, it doesn't make it any less effective. Evaluation in experiential marketing is challenging, not because ...
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Sotheby's begins agency search
Thu, 15 Feb 2007
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Steven Gerrard fronts Sky and Sony HDTV campaign
Fri, 16 Feb 2007
Sony and BSkyB have signed Liverpool FC and England footballer Steven Gerrard to front a campaign promoting high-definition (HD) TV...
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Surveys pour cold water on blog fever
Thu, 15 Feb 2007
If you were to believe even a fraction of the widespread media reports, the magic of the internet has already taken over the world. Blogging, downloading, file sharing, podcasting and the like, the argument goes, have radically changed the relationship...
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TfL poised to add Meteorite to agency roster
Thu, 15 Feb 2007
Transport for London (TfL) is poised to appoint integrated agency Meteorite to its roster following a six-month pitch.
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Time to plug the water crisis
Thu, 15 Feb 2007
Rising concern about just how much 'embedded' water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption
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Tiscali partnership offers energy savings
Thu, 15 Feb 2007
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Tussauds promotes Marsh to new marketing role
Wed, 21 Feb 2007
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Twinings expands into coffee
Mon, 19 Feb 2007
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USwitch says online sales to soar to 40bn
Fri, 16 Feb 2007
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Viacom Brand Solutions loses Europe vice-president
Tue, 20 Feb 2007
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What did you drink on that night out? If OMD was there
Thu, 15 Feb 2007
The Diary enjoys a good evening out trawling the bars of Soho and slurping on a cocktail or two.
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Which? picks Lateral for digital brief
Thu, 15 Feb 2007
Consumer watchdog Which? has appointed Lateral to handle its digital account following a five-way pitch against undisclosed agencies. The agency has been working with the consumer group on a number of projects, such as an online campaign in the run-...
