Marketing Week
15 May 2008

  • A Day in the Life of Jana Eggers

    Thu, 15 May 2008

    Do not let yourself be boxed in. People want to categorize you. Dont let them limit you. Continue to push yourself and surprise them.

  • Advantage Travel aims to raise awareness

    Thu, 15 May 2008

    Advantage Travel Centres, a consortium of independent travel agents, is launching its first advertising campaign for more than two years in a bid to drive customer awareness.

  • AMV shows retention is key to topping the bill

    Thu, 15 May 2008

    The loss of a 27m piece of business after a 12-year partnership is enough to knock any agency sideways, but despite the heavy loss of Homebase earlier this year, a recent hat trick of wins worth over 80m has given Abbott Mead Vickers.BBDO reason to be cheerful.

  • Annie Swift named ISP chief executive

    Thu, 15 May 2008

    Annie Swift, former publishing director of the marketing and new media divisions of Centaur Media, has been appointed chief executive of the Institute of Sales Promotion.

  • Apple in talks with record labels about expanding iPhone music services

    Wed, 21 May 2008

    Apple is reported to have approached major record labels in a move to expand the music services available on its iPhone. It is understood that several record companies are involved in the talks with Apple to sell tracks as ringtones and ringback tones, and also sell songs from its iTunes Store directly to iPhones.

  • ASA bans C4 ad implying teenage orgy

    Thu, 15 May 2008

    The Advertising Standards Authority (ASA) has banned a poster ad for Channel 4 teenage drama Skins because it implied that an orgy was taking place.

  • Axe hangs over 77 Currys.digital outlets

    Thu, 15 May 2008

    DSG International, owner of Currys and PC World, is closing nearly half of its Currys.digital outlets over the next five years. The move is part of a revival plan for the ailing chain set out by chief executive John Browett today (May 15).

  • BA head turns down bonus following T5 chaos

    Fri, 16 May 2008

    British Airways chief executive Willie Walsh has waived a 700,000 bonus because he believes it would be "inappropriate" to accept a personal reward after the chaotic launch of Terminal 5.

  • Barclays drops Saatchi in global advertising review

    Wed, 21 May 2008

    Saatchi & Saatchi has lost the 20m global advertising business for Barclays Capital, the investment banking division of Barclays Group. The division has already called a review.

  • Bebo announces sponsors for reality TV show

    Mon, 19 May 2008

    Bebo has unveiled the line up for sponsors for its interactive reality show, The Gap Year. Sony PSP, Trident, Canon, The Royal Airforce, Acuvue, Doritos, STA Travel and Tourism Australia and Tourism Auckland are all lined up to appear in the show.

  • BHF hands Grey 5m brief

    Thu, 15 May 2008

    The British Heart Foundation has appointed Grey to handle its 5m advertising account after a four-way pitch against Red Brick Road, Mother and WCRS. Fallon pulled out of the pitch at an earlier stage.

  • BMW launches outdoor ads for fuel-saving programme

    Fri, 16 May 2008

    BMW is launching a targeted outdoor campaign to promote its fuel-saving EfficientDynamics programme. The posters "thank" the various aspects of driving that allow the system to work.

  • Britvic reports profit despite poor Pepsi sales

    Wed, 21 May 2008

    Britvic has posted a 13.2% rise in first-half profit to 17.2m, despite tough trading conditions in 2007. But sales of Pepsi took a hit last year due poor on-trade sales and heavy promotional activity from its rivals.

  • BT appoints consumer marketing chief

    Mon, 19 May 2008

    BT has promoted Matthew Dearden to director of marketing for its consumer division. He takes over the newly created role today (May 19).

  • BT broadband revenue rises 25%

    Thu, 15 May 2008

    BT has reported "pleasing" fourth quarter results, with a 25% increase in broadband revenue marred by falling subscribers to its core services.

  • Call to part-privatise Royal Mail

    Thu, 15 May 2008

    The Royal Mail should be part-privatised, or mail deliveries on Saturdays may be axed, according to a report from PostComm. The report warns that the Post Office is in desperate need of a cash injection to halt its deterioration.

  • Campaign teams join forces

    Thu, 15 May 2008

    Co-operation between design and marketing agencies, brands and retailers is crucial if PoP campaigns are to convince consumers to increase their in-store spending. By Steve Hemsley

  • Can electrical giant BestBuy make US model work across Europe?

    Thu, 15 May 2008

    When the world's biggest electrical retailer, US-based BestBuy, breaks into Europe it can only mean one thing - the first step towards world domination.

  • Citigroup announces closure of two UK divisions

    Tue, 20 May 2008

    Citigroup, the US banking giant hit hard by the credit crunch, is closing two UK sub-prime divisions to concentrate on its core Citi and Egg consumer brands. The unsecured loan business CitiFinancial and the Future Mortgages division will stop offering new loans from today (May 20).

  • Club 18-30 appoints Nexus/H to integrated ad account

    Fri, 16 May 2008

    Club 18-30, the Thomas Cook-owned brand, has appointed Nexus/H to handle its integrated advertising account. It is part of new positioning for the holiday company.

  • Commercial radio sees "very healthy" Q1 revenue

    Tue, 20 May 2008

    Commercial radio has reported a 9.4% year-on-year increase in national advertising revenue in a "very healthy" first quarter for the sector. It comes despite the continuing concern about the tough economic climate in the UK.

  • Computer games role for ex-Ferrero marketer

    Thu, 15 May 2008

    Games publisher Ubisoft has appointed former Ferrero marketer Mark Slaughter to head its casual games marketing team.

  • Coors promotes "infectious party spirit" in 3m ad

    Wed, 21 May 2008

    Coors Brewers is launching a 3m integrated campaign for its Coors Light beer brand. It aims to appeal to 20-something male and female consumers by showing the brand's "infectious party spirit".

  • Department of Health launches first ad in 6m 'Know Your Limits' campaign

    Mon, 19 May 2008

    The Department of Health is today (May 19) launching the first phase of its 6m campaign to raise awareness of the dangers of drinking. The "Know Your Limits" campaign will initially focus on educating consumers about how many units are in their drinks and healthy consumption rates.

  • EasyCar puts media task into Rocket without pitch

    Thu, 15 May 2008

    Rocket has been appointed to handle the media planning and buying account for easyCar, as the online car hire company launches its first above-the-line campaign.

  • Euro RSCG makes global promotions in wake of Chivas Regal win

    Wed, 21 May 2008

    Havas-owned Euro RSCG Worldwide has made two key global promotions following its win of the Chivas Regal business. It has created the new position of global chief marketing officer and appointed Daniel Floyed to the role of global brand director for Chivas.

  • Footlocker signs sponsorship deal with Britain's Next Urban Superstar

    Mon, 19 May 2008

    Footlocker, the sportswear retailer, has signed up to sponsor a TV show that aims to find Britain's next big "urban superstar". The show will launch on July 14.

  • Friends Reunited marketing chief takes wider ITV role

    Wed, 21 May 2008

    ITV has appointed Friends Reunited marketing director Tim Ward to a group marketing role for ITV Consumer, the division responsible for the broadcaster's interactive, online and mobile operations. It comes as Friends Reunited co-owners Michael Murphy and Rob Mogford will also step down from the company.

  • FT.com promotes Grimshaw to managing director

    Wed, 21 May 2008

    The Financial Times has promoted global online advertising director Rob Grimshaw to the role of FT.com managing director. He will replace Ien Cheng, who will leave the company to work for search giant Google.

  • Fundraising body to crack down on DM "shock tactics"

    Wed, 21 May 2008

    The Institute of Fundraising is attempting to crackdown on direct mail campaigns that aim to force consumers to donate for "reasons of financial guilt". It is regulatory body is introducing a new code practice today (May 21).

  • GCap Media chairman takes on mobile advertising role

    Thu, 15 May 2008

    Richard Eyre, the chairman of commercial radio operator GCap Media, has been appointed as non-executive director and chairman of mobile advertising company Rapid Mobile Media. The move comes a month after the GCap board accepted a 375m offer from Global Radio.

  • Gordon Brown launches Question Time on YouTube

    Mon, 19 May 2008

    Prime Minister Gordon Brown is launching regular Q&A sessions that will be open to the public on YouTube. It is the first major online initiative by Number 10 since former adman David Muir was appointed to lead its media strategy.

  • Grade insists ITV turnaround plan on track

    Thu, 15 May 2008

    ITV claims that it will outperform the commercial TV advertising market despite forecasting flat net advertising revenue for the first half of the year. Michael Grade (pictured), ITV chief executive, insists that the group's turnaround plan remains on track.

  • GSK supports new Ribena range with 3m campaign

    Wed, 21 May 2008

    GlaxoSmithKline is launching its first campaign for its new Ribena 100% Pure Juices brand (May 23). The new range aims to move the brand into the breakfast juice category.

  • Heart, Galaxy and Piz Buin's 'al fresco fun' to target women

    Thu, 15 May 2008

    Heart and Galaxy, the Global Radio-owned brands, are launching a series of outdoor events with sun-cream brand Piz Buin. The events willtarget female consumers to encourage them to be safe in the sun.

  • Heineken renews UEFA Champions League sponsorship

    Mon, 19 May 2008

    Heineken has extended its sponsorship with deal with UEFA Champions League by three years until 2012. The beer brand will continue to use the deal as the cornerstone of its sports sponsorship and marketing communications strategy.

  • Help through the sticky patch

    Thu, 15 May 2008

    With new competitor Cadbury's Trident entering the chewing gum market, will the backing of Mars be enough to continue Wrigley's unrivalled success as market leaders? asks Rufus Jay

  • Home Office launches campaign to "deglamourise" cocaine

    Tue, 20 May 2008

    Home Office is launching a campaign to "deglamourise" the celebrity image of cocaine in a bid to tackle use amongst teens. The move follows celebrities such as Kate Moss and Peaches Geldof being in the press for alleged coke use.

  • ITV holds football sponsors to ransom over extra rights

    Wed, 21 May 2008

    ITV has been accused of holding England and FA Cup sponsors Nationwide and e.on to ransom after demanding millions of pounds more to secure sponsorship rights for a handful of games.

  • Ladbrokes profits rise 13%

    Fri, 16 May 2008

    Ladbrokes has reported a 13% increase in profits for the first four months of the year. The bookmaker says its better-than-expected figures have been buoyed by the success of English football clubs in the UEFA Champions League.

  • Large baked beans sales growth revealed

    Fri, 16 May 2008

    Baked beans are back on the menu, with sales increasing 11% over the last two years, according to the latest research from Mintel. Britons spent £300 million on baked beans last year alone.

  • Lobby groups snub top level AA debate

    Thu, 15 May 2008

    Lobby groups Which? and Sustain have snubbed industry body the Advertising Association (AA) after they refused to participate in a debate organised by the AA about self-regulation of digital media.

  • Look magazine launches major push

    Thu, 15 May 2008

    Look, the IPC-owned magazine, is launching a major marketing push in a bid to reinforce its position in the glossy women's weekly category.

  • M&C Saatchi eyes expansion as profits increase 53%

    Tue, 20 May 2008

    M&C Saatchi saw 53% increase in pre-tax profit to 11.9m in 2007, according to its 2007 annual report. The group is now eying further expansion into the Middle East and Eastern Europe following a number of regional and global business wins.

  • M&C Saatchi wins 75m anti-obesity work

    Tue, 20 May 2008

    M&C Saatchi is understood to have won the 75m anti-obesity brief from the Department of Health. Vallance Carruthers Coleman Priest, Abbott Mead Vickers.BBDO and Wieden & Kennedy also pitched for the business.

  • M&S profits hit 1bn

    Tue, 20 May 2008

    Marks & Spencer has reported pre-tax profits of more than 1bn as it warns that market conditions will "remain difficult for the foreseeable future." It says that like-for-like sales in both food and clothing were both down for the year to March 29.

  • Magic to become Sex and the City FM to promote film

    Fri, 16 May 2008

    Magic 105.4 is relaunching as Sex and the City FM for a week from May 19 to promote the launch of the film of the same name. The Bauer-owned radio station will also giveway prizes, including diamond earrings, as part of the promotion.

  • Mars launches first MySpace radio show

    Tue, 20 May 2008

    Mars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12.

  • Mastercard launches Champions League ad campaign in T5

    Tue, 20 May 2008

    Mastercard is launching a campaign targeting football fans travelling to Moscow for the Champions League final tomorrow (May 21). The campaign will run for one day on 51 of JCDecaux Airport's digital airport panels in Heathrow's terminal 5.

  • McCann Ericksons first Hovis campaign breaks cover

    Thu, 15 May 2008

    McCann Erickson has created a new tactical campaign for Hovis to promote its "softness". The outdoor ads for its Soft White bread will break on May 19.

  • McCann wins Barclays Premier business

    Wed, 21 May 2008

    Barclays has appointed McCann Erickson to a multimillion pound pan-European account to launch its premium Barclays Premier banking brand across the region.

  • Mercedes-Benz sharpens its act

    Wed, 21 May 2008

    It is exactly a year since the end of the ill-starred marriage between Daimler-Benz and Chrysler was announced. After almost a decade of problems and billions of pounds in losses, DaimlerChrysler made a deal in May 2007 with private equity group Cerberus Capital Management to take over the ailing Chrysler division, leaving Daimler to concentrate on its Mercedes Benz marque.

  • MG OMD wins 75m anti-obesity brief

    Thu, 15 May 2008

    The Department of Health has handed Manning Gottlieb OMD the communications planning role for its £75m anti-obesity initiative following a pitch against Carat, Mediaedge:cia and Naked.

  • Michael Nutley: Why TV and online ads work better together

    Wed, 21 May 2008

    At first glance, the research unveiled by TV promotional body Thinkbox and the Internet Advertising Bureau seems to be stating the obvious – the principal finding was that advertising on TV and online work better together than either does alone.

  • Microsoft and Yahoo! consider new deal

    Mon, 19 May 2008

    Microsoft has reignited talks with Yahoo! about an alternative deal to its 24.36bn offer to buy the company. The original offer was rejected by the internet company earlier this month.

  • National Trust puts 5m into digital marketing and communications

    Thu, 15 May 2008

    The National Trust is launching a digital marketing division as part of a 5m push to put the internet at the "heart of its communications".

  • Natural and easy does it

    Thu, 15 May 2008

    Consumers' growing awareness and confidence with online shopping is forcing brands to raise the bar and create integrated search and website sales strategies as well as ease the purchasing process

  • Nestlé to cash in on retro trend with Drifter return

    Wed, 21 May 2008

    Nestl?s cashing in on the current trend for nostalgia confectionery with the relaunch of its Drifter brand. It comes just months after Cadburys bought back the Wispa bar.

  • New BT marketing chief to integrate consumer teams

    Wed, 21 May 2008

    Matthew Dearden, BTs new consumer marketing chief, is bringing the marketing for its broadband, fixed line phones and devices together under one team. It aims to integrate the companys offer and improve its customer service.

  • New campaign - GHD

    Thu, 15 May 2008

    Hair ads sort angels from devils

  • New discipline is needed to harness consumer power

    Thu, 15 May 2008

    As more people turn to peer reviews online to make buying decisions, retailers are finding that they need a consistent format for feedback

  • Nintendo unveils games for WiiWare Euro launch

    Thu, 15 May 2008

    Nintendo has announced the first games that will be available for the European launch of download service WiiWare next week.

  • Ofcom moots deregulation of broadband market

    Wed, 21 May 2008

    Ofcom, the broadcast regulator, has announced it will deregulate a majority of the UK wholesale broadband market because competition is thriving. It says regulation is no longer necessary because 70% of the market is served by effective competition.

  • Ofcom seeks global agency

    Thu, 15 May 2008

    Media regulator Ofcom is hunting for an advertising agency to handle a global business-to-business campaign surrounding its high profile auction of the UK digital spectrum.

  • Own titles deliver real value

    Thu, 15 May 2008

    With a turnover topping 352m, the customer publishing industry enables brands to deliver a range of marketing and customer service objectives - both online and in print. By Martin Croft

  • Phd wins 5m BHF media account

    Fri, 16 May 2008

    The British Heart Foundation has appointed Phd to handle its 5m media planning and buying account. It comes as the heart charity also appointed Grey London to handle the advertising business.

  • Post Office appoints former Barclays marketing chief

    Thu, 15 May 2008

    The Post Office has drafted former Barclays marketer Andrew Gillespie to drive its focus on customer services as part of its "People's Post Office" strategy, which was introduced last year.

  • Quiet Storm picks up 1m Haribo and Maoam account

    Thu, 15 May 2008

    Haribo has appointed Quiet Storm to handle the 1m advertising account for its Maoam and Haribo confectionery brands.

  • Recycling practices first set in stone age can give us a sustainable future

    Thu, 15 May 2008

    Cavemen and women were able to devote their entire existence to food, sex and leisure - without leaving a giant carbon footprint on our planet

  • Red Letter Days signs product deal with Visa

    Mon, 19 May 2008

    Experience company Red Letter Days has signed a deal with Visa Europe, giving it access to its products for use in consumer and staff marketing campaigns in the UK.

  • Relate appoints new marketing chief

    Tue, 20 May 2008

    Relate, the relationship support charity, has appointed Arezo Shephard to the new role of director of fundraising and marketing. She will take over the new role imminently.

  • Rufus Leonard wins Beiersdorf corporate work

    Wed, 21 May 2008

    Beiersdorf, the personal care company that owns Nivea, has appointed digital and brand agency Rufus Leonard to handle two major online projects. It pitched against DDB London, Publicis and an undisclosed international agency to win the business.

  • Shop closure sparks NFU review of 5m ad business

    Thu, 15 May 2008

    NFU Mutual, the insurance, pensions and investments company, is reviewing its 5m advertising account following the closure of incumbent agency, Shop.

  • Singha beer hunts first ad agency in UK

    Thu, 15 May 2008

    Thai beer brand Singha is seeking its first advertising agency in the UK to support a £3m marketing and communications plan for this year.

  • Sky Plus lines up British stars to front major push

    Thu, 15 May 2008

    BSkyB is launching a celebrityfronted advertising blitz to celebrate its digital TV recorder Sky Plus.

  • Stop communicating and have a conversation

    Thu, 15 May 2008

    Marketers who are tuned into customer values will steer their companies to rich rewards

  • Surviving the nasty decade

    Wed, 21 May 2008

    Its official. The nice decade is behind us. So said Bank of England governor Mervyn King last week as he sketched out a picture of the new era of austerity facing the UK. Racing inflation, stagnating growth, unemployment and declining house values will stalk the UK for years to come, he warned. So thats it for what he calls nice, or non-inflationary consistent expansion to give it its full moniker.

  • Tag Heuer calls review of worldwide account

    Thu, 15 May 2008

    Tag Heuer, the luxury watch brand, is understood to have called a review of its global advertising account. It comes just over a year after it scrapped its previous review without making an appointment.

  • Texan billionaire supports Icahn Yahoo! bid

    Wed, 21 May 2008

    A second US billionaire investor has taken shares in Yahoo! just days after the internet company reopened talks with Microsoft. T Boone Pickens, a Texan billionaire, has bought 10m shares in the company to support Carl Icahn's bid to unseat the internet company's board.

  • TSB starts the journey to 2012

    Wed, 21 May 2008

    Lloyds TSB has launched a new initiative to support emerging young sports people from across the country. Lloyds TSB Local Heroes will work with SportsAid to provide money every year until the 2012 Olympics.

  • TUI name e-commerce head

    Mon, 19 May 2008

    TUI Travel UK has appointed Alun Williams as director of e-commerce, with overall responsibility for the brand’s websites, including all online marketing, partnerships and content production. It is part of a restructure of its online team.

  • Virgin campaign to aid Kenyan tourism

    Thu, 15 May 2008

    New chiefs at Virgin Media and Sky give peace a chance

  • Virgin Money to sponsor the London Marathon in 17m deal

    Fri, 16 May 2008

    Virgin Group has signed a 17m five-year deal to become the official sponsor of the London Marathon. The move comes after Unilever-owned Flora announced in December it was scrapping its 14-year association with the event.

  • Virgin overhauls Classic Rock digital radio station

    Thu, 15 May 2008

    Virgin Radio Classic Rock is being positioned as the "UK's Rock Authority" as part of an overhaul of the digital station. It will also have a series of new shows and live news and travel for the first time.

  • Vodafone awards football ident task to JWT Germany

    Thu, 15 May 2008

    Vodafone has appointed JWT Germany to develop the sponsorship idents for the UEFA Champions League following a competitive pitch.

  • Vodafone is lead choice on shortlist to buy out Tiscali

    Thu, 15 May 2008

    Vodafone has emerged as an early frontrunner to scoop the Tiscali business after being one of a shortlist of six companies to be drawn up. Virgin Media and BSkyB are also thought to be on the list, according to analysts.

  • Watchdog probes Phones 4U mis-selling claim

    Thu, 15 May 2008

    Ofcom has launched an investigation into allegations of mis-selling at Phones 4U. It is understood that the telecoms watchdog has received "many complaints" about the mobile phone retailer.

  • What comes after the nice decade?

    Fri, 16 May 2008

    Fags, booze, gambling and adult entertainment could be in for a boost if the dire warnings of the Governor of the Bank of England come to pass.

  • WPP appoints ex-Digitas executive as Dell agency head

    Mon, 19 May 2008

    WPP Group has appointed Torrence Boone, a former executive at Publicis-owned Digitas, to head the new global agency set-up to service Dell. Boone will join Project Da Vinci as chief executive next month.

  • WPP Group and Yahoo! enter digital ad buying system partnership

    Fri, 16 May 2008

    WPP Group and Yahoo! have unveiled a strategic partnership that aims to make buying digital display advertising more efficient. Yahoo! will work with GroupM, digital marketing company 24/7 Real Media and WPP Digital.

  • Yahoo! billionaire backs Microsoft bid

    Thu, 15 May 2008

    Billionaire US investor and Yahoo! shareholder Carl Icahn is attempting to oust the board at Yahoo! in a bid to get the Microsoft bid back on the table. Icahn hopes to bring in ten of his own directors.

  • Zurich in fresh recruitment drive

    Thu, 15 May 2008

    Zurich is launching a recruitment drive after it lost about half of its marketers following a consolidation of its team.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank