Marketing Week
15 October 1998
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Asda starts cut-price toy offensive
Thu, 15 Oct 1998
Asda is launching a price-cutting attack on the toy market this week, offering leading toy brands - including Barbie, Fisher Price and Lego - at half price.
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Asda starts cut-price toy offensive
Thu, 15 Oct 1998
Asda is launching a price-cutting attack on the toy market this week, offering leading toy brands - including Barbie, Fisher Price and Lego - at half price.
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Authority hikes online transaction charges
Thu, 15 Oct 1998
Online transaction coompany Authority has hiked its charges to online merchants, ending its cut-throat pricing strategy against ricals seeking to offer secure trading and payment collection.
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Auto Suggestions
Thu, 15 Oct 1998
It is generally accepted that when it comes to technological innovation, we in Britain tend to be five years behind the US. According to US research company Forrester there is money to be made from buying and selling through the Internet. But, states Forrester, Europe is already late into the game - and lagging behind America to the tune of billions of dollars of revenue.
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Brief
Thu, 15 Oct 1998
Carlsberg Tetley is launching a 6m advertising campaign for Tetley's Bitter this week. The TV campaign, which was created by Saatchi & Saatchi, is the next stage in a marketing programme for the brand which began with a relaunch last year. It is based on the strapline: 'Tetley's Bitter - Smoothly Does It', and features a hero who finds simple solutions to everyday problems in order to get to his pint of Tetley's Bitter. Clive Briscoe, Carlsberg Tetley's director of brands, says: ...
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Brief
Thu, 15 Oct 1998
Sara Lee desserts will return to TV after a five-year break with an eight- week campaign by Banks Hoggins O'Shea. The ads use a temptation theme and aim to build on the sense of indulgence created by eating Sara Lee desserts. TV commercials use the strapline 'No one needs Sara Lee'. BHO planning director John Crowther says this may seem like a 'brave line', but adds: 'I challenge anyone to watch the commercials and not think "I may not need it, but I definitely want it".'Ads will run ...
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Brief
Thu, 15 Oct 1998
British hockey is looking for sponsorship in its next major tournament - the Sydney Olympics in 2000 - following the success of England's men's and women's teams at last month's Commonwealth Games. Hockey has become one of the country's most successful team sports. In the Kuala Lumpur Commonwealth Games, the England women's team won the silver medal, while the men's team took third place. In the Olympics, the teams compete as a Great Britain side. Both of the teams are looking for 200,000-worth
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Brief
Thu, 15 Oct 1998
Sara Lee desserts will return to TV after a five-year break with an eight- week campaign by Banks Hoggins O'Shea. The ads use a temptation theme and aim to build on the sense of indulgence created by eating Sara Lee desserts. TV commercials use the strapline 'No one needs Sara Lee'. BHO planning director John Crowther says this may seem like a 'brave line', but adds: 'I challenge anyone to watch the commercials and not think "I may not need it, but I definitely want it".'Ads will run ...
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Briefs
Thu, 15 Oct 1998
UK Web-based "corner shops" are to be targeted with the launch of a 49 version of merchandising software package Shop@ssistant, unveiled this week at the Electronic Commerce Show. The package, marketed by the Floyd Consultancy, is a simplified version of its existing 200 Shop@ssistant package. The company has so far sold merchandising systems to 400 clients, mainly in the UK. Existing clients include VisionExpress, JD Sports and Sports Division.
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Burnett nets 170m P&G
Thu, 15 Oct 1998
Leo Burnett and MediaVest's joint pitch for the 170m Procter & Gamble UK media business has paid off with the two agencies scooping the bulk of the business.
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Cash crisis rocks Falmer
Thu, 15 Oct 1998
Falmer Jeans, the only jeans company to manufacture its jeans in the UK, has gone into administration.
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CIA pulls top role fcrom Elms as business losses take toll
Thu, 15 Oct 1998
Mike Elms, chief executive of CIA Medianetwork UK, is understood to have been stripped of his role as a result of recent business losses.
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Coke man's big future as male model
Thu, 15 Oct 1998
The Diary was flicking through British Airways' September edition of Highlife magazine when the spitting image of hunky Chris Banks, UK managing director of Coca-Cola, was spotted modelling for offshore tax company the SCF Group.
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Daily Star axes a third of staff
Thu, 15 Oct 1998
The Daily Star is to lay off about 46 editorial staff and change its editor in an attempt to restore its economic viability.
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Daily Star axes a third of staff
Thu, 15 Oct 1998
The Daily Star is to lay off about 46 editorial staff and change its editor in an attempt to restore its economic viability.
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Digests
Thu, 15 Oct 1998
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Digests
Thu, 15 Oct 1998
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Digests
Thu, 15 Oct 1998
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Edwards groomed as NatMags' heir apparent
Thu, 15 Oct 1998
Duncan Edwards, former director of corporate business development at The National Magazine Company, has been appointed to the new position of deputy managing director and is tipped to be the likely successor to managing director Terry Mansfield.
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Express tests TV campaign in the North
Thu, 15 Oct 1998
The Express is testing a new TV branding campaign in the north of England called "Express Yourself".
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FCB in talks with London agencies over merger
Thu, 15 Oct 1998
FCB is looking to buy a UK advertising agency and is talking to a handful of London shops.
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Fresh approach to cleaning
Thu, 15 Oct 1998
The number of single person households in the UK is rocketing and some industries have woken up to the fact that single people now represent a significant market. But one market which should be in prime position to take advantage of the move to single living seems not to be keeping up with the trend - household cleaning products. Indeed, annual global growth for the category is forecast by Mintel to be under two per cent between 1997 and 2002.
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Fresh approach to cleaning
Thu, 15 Oct 1998
The number of single person households in the UK is rocketing and some industries have woken up to the fact that single people now represent a significant market. But one market which should be in prime position to take advantage of the move to single living seems not to be keeping up with the trend - household cleaning products. Indeed, annual global growth for the category is forecast by Mintel to be under two per cent between 1997 and 2002.
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Gillette moves Oral-B into LH-S after US realignment
Thu, 15 Oct 1998
Gillette-owned dental products company, Oral-B, has moved its 2m advertising business out of Abbott Mead Vickers.BBDO and into Lowe Howard-Spink after a realignment of the business out of BBDO in the US.
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Global alliances
Thu, 15 Oct 1998
Market research agencies are having to come to terms with significant changes in the way they do business. As clients consolidate, forming larger international groups, they are increasingly demanding that their suppliers are able to service them in all the countries in which they operate.
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Global alliances
Thu, 15 Oct 1998
Market research agencies are having to come to terms with significant changes in the way they do business. As clients consolidate, forming larger international groups, they are increasingly demanding that their suppliers are able to service them in all the countries in which they operate.
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GM launches 30m ad campaign
Thu, 15 Oct 1998
General Motors is launching its new Frontera off-road vehicle with an estimated 30m pan-European advertising campaign.
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GM launches 30m ad campaign
Thu, 15 Oct 1998
General Motors is launching its new Frontera off-road vehicle with an estimated 30m pan-European advertising campaign.
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Guinness GB hands top marketing role to Haigh
Thu, 15 Oct 1998
Gary Haigh, Guinness brands portfolio director and former Pizza Hut marketing head, is to become the new marketing director of Guinness in Great Britain.
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GUS hands 6m brief to The Media Business
Thu, 15 Oct 1998
Great Universal Stores (GUS) has handed its 6m TV planning and buying account to The Media Business.
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Ikea avoids free fall in furniture sector
Thu, 15 Oct 1998
It was a mixed week for Swedish furniture chain Ikea. First the group had to deny it supported the Conservative Party after it supplied the Tory conference with eight free armchairs. Then its "Stop being so English" TV ads inspired an anti-Swedish counter-attack from The Daily Mail and London radio station, Heart.
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Jargon busters
Thu, 15 Oct 1998
Financial services marketers could learn a lot from the Marx Brothers. In one scene from A Night at the Opera Groucho tries to get Chico to sign a contract written in high legalese. He objects to every clause, tearing each one up until the only thing Groucho has left is the Sanity Clause. "Don't-a be stupid," says Chico. "Everybody knows there ain't-a no Sanity Claus."
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Leo Burnett takes over 170m P&G business
Thu, 15 Oct 1998
Leo Burnett has won Procter & Gamble's centralised 165m TV media buying account and its 5m outdoor advertising business after pitching jointly with prospective merger partner MediaVest.
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M&S plans joint push for millennium charity
Thu, 15 Oct 1998
Marks & Spencer and the New Millennium Experience Company are launching an ad campaign to attract donations to Children's Promise, the charity scheme at the core of M&S' Millennium Dome sponsorship.
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Masked Brawl
Thu, 15 Oct 1998
It used to be timeshare salesman and hard-sell double-glaziers whose underhand tactics raised the ire of market researchers and respectable direct marketers.
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Nestlé in 7m Crosse & Blackwell relaunch
Thu, 15 Oct 1998
Nestlé is relaunching its Crosse & Blackwell packet sauce range with the sub-brand Creations as part of a multimillion pound renovation of its food division.
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Nestlé in 7m Crosse & Blackwell relaunch
Thu, 15 Oct 1998
Nestlé is relaunching its Crosse & Blackwell packet sauce range with the sub-brand Creations as part of a multimillion pound renovation of its food division.
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New front opens in own-label war
Thu, 15 Oct 1998
Brand manufacturers should be deeply disturbed by the disclosure - straight from the horse's mouth during a recent Marketing Week conference - that Sainsbury's has every intention of widely distributing own-label products outside its own supermarket stores.
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O&M grabs 2m Ragu from APL
Thu, 15 Oct 1998
Van den Bergh Foods has dropped Ammirati Puris Lintas from its 2m Ragu Pasta Sauce account and handed the business to Ogilvy & Mather.
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OK! plans to launch title in the States
Thu, 15 Oct 1998
Northern & Shell is planning to expand its OK! brand overseas and is talking to publishing houses in the US and Australia about joint licensing agreements.
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Own label versus brands war moves to new terrain
Thu, 15 Oct 1998
When Sainsbury's first announced its plan to offer own-label products through village corner shops, it was quick to deny any intention to extend the scheme elsewhere.
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Post Masters
Thu, 15 Oct 1998
Does your company have an address management strategy? Few do, but the reality is that failing to ensure addresses are captured accurately and refreshed regularly could be costing you money. As businesses orientate themselves increasingly around the customer, it is the postcode that is becoming the unique reference point for all individual data. Get it wrong, and you may lose that customer, both metaphorically and literally.
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Post Masters
Thu, 15 Oct 1998
Does your company have an address management strategy? Few do, but the reality is that failing to ensure addresses are captured accurately and refreshed regularly could be costing you money. As businesses orientate themselves increasingly around the customer, it is the postcode that is becoming the unique reference point for all individual data. Get it wrong, and you may lose that customer, both metaphorically and literally.
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Seagram marketing chief to take top Warner Video role
Thu, 15 Oct 1998
Seagram's on-trade marketing director for Chivas, Dominic Chambers, is understood to be leaving the company to join Time Warner subsidiary Warner Home Video (WHV) as director of marketing.
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Sisters are doing it for themselves
Thu, 15 Oct 1998
This column is nothing if not foolhardy, which is why this week you find me pulling my upturned colander down over my ears, seizing my trusty wooden sword and sallying forth into the most dangerous minefield known to man.
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Sporting heroes fall from grace
Thu, 15 Oct 1998
We hear the ads for the British Sporting Heroes photographic exhibition at the National Portrait Gallery are giving cause for concern.
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St Luke's drops out as BBC starts Radio 1 hunt
Thu, 15 Oct 1998
The BBC has put its 1.3m advertising account for Radio 1 out to pitch after parting company with St Luke's, although it says the agency will remain on its roster.
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Style counsel
Thu, 15 Oct 1998
People in the fashion industry are not known for their unassuming ways and, when they get together with the less than gentle souls of the advertising world, egos tend to clash - a fact which has led many fashion companies to create their own ad campaigns.
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Test for success
Thu, 15 Oct 1998
The developers of Barclays Bank's recently launched brand b2 exacted a swift and immediate punishment from members of the project group who took their eyes off the target market during brainstorming sessions. They put a swear box on the table. Anyone who became too obscure or attempted to blind with science or confuse with calculations had to pay up.
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Test for success
Thu, 15 Oct 1998
The developers of Barclays Bank's recently launched brand b2 exacted a swift and immediate punishment from members of the project group who took their eyes off the target market during brainstorming sessions. They put a swear box on the table. Anyone who became too obscure or attempted to blind with science or confuse with calculations had to pay up.
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The comeback trail
Thu, 15 Oct 1998
Two great comebacks will be made at Nestlé in about ten days' time. On October 26, David Glik returns to the company after an absence of five years, this time as consumer marketing director for Nestlé's UK food division, where he was previousl
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The comeback trail
Thu, 15 Oct 1998
Two great comebacks will be made at Nestlé in about ten days' time. On October 26, David Glik returns to the company after an absence of five years, this time as consumer marketing director for Nestlé's UK food division, where he was previousl
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The things you do for business...
Thu, 15 Oct 1998
There is an old marketing axiom: "You have to jump through hoops to keep your clients." Well, in the case of Pretty Polly, an awful lot more is expected.
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Turner out as K-C axes top marketing post
Thu, 15 Oct 1998
Kimberly-Clark has axed the vice-president of marketing role for its struggling European family care sector, leaving Simon Turner jobless.
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Two leave after Britvic reshuffle
Thu, 15 Oct 1998
Britvic Soft Drinks has reshuffled its board, prompting the departure of two directors and the appointment of a new head of operations.
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Utilities watchdog slams consumer councils plan
Thu, 15 Oct 1998
Government plans to set up a "super consumer council" to handle complaints about gas and electricity companies have been slammed by a top consumer watchdog.
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War of words erupts over supermarket budget lines
Thu, 15 Oct 1998
Somerfield/Kwik Save is locked in an advertising war with Asda over the prices of their budget brands.
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Why broadcasters face an uphill struggle to reinvent themselves
Thu, 15 Oct 1998
With one exception, UK Gold, the world of pay-TV in Britain has been dominated by a single brand, Sky.
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Why ceding control of interest rates was Brown's biggest error
Thu, 15 Oct 1998
I have always had a suspicion that, in May last year, Gordon Brown's initiative as new Chancellor to pass control of interest rates to the Bank of England had less to do with a radical commitment to central bank independence and everything to do with political expedience.
