Marketing Week
15 September 2005

  • A little backwards thinking

    Thu, 15 Sep 2005

    An increasing number of food brands are using the back of their packaging to engage consumers, build heritage and quell fears that the product contains unhealthy ingredients, says Jo-Anne Flack

  • A loss of innocence?

    Thu, 15 Sep 2005

    As Innocent Drinks develops the brand internationally, it faces a tricky task of expanding while staying true to its ethical beliefs. By Mark Choueke

  • A question of trust for gamblers

    Thu, 15 Sep 2005

    Gamblers are spoilt for choice as online operators vie with high street bookmakers for their custom, but research shows that punters feel more comfortable with established, bricks-and-mortar brands

  • A triumph of embarrassment

    Thu, 15 Sep 2005

    As a devoted Triumph rider, I was dismayed to see news of its recent link with Paul Smith. On the less important side of things, I have to say that this designer-endorsement route is hardly ground-breaking stuff, is it? I mean, this particular one (er, Paul Smith) has only done the same for, oh, let me think⦠at least a dozen other brands over the years, including HP Sauce and Burton Snowboards (a snowboarding suit) in recent weeks.  

  • Analysis: Berliner Guardian

    Thu, 15 Sep 2005

    Will the Berliner Guardian turn the page on falling circulation?

  • Analysis: Saatchi & Saatchi

    Thu, 15 Sep 2005

    Daley has steadied Saatchi & Saatchi - but can he win big accounts?

  • Arc Worldwide London creates Holiday Inn push

    Thu, 15 Sep 2005

    Arc Worldwide London has created an integrated branding campaign for Holiday Inn, part of Intercontinental Hotels Group.

  • ASA investigates Knorr Vie Shots health claim

    Thu, 15 Sep 2005

    The Advertising Standards Authority (ASA) is investigating complaints about ads for Unilever brand Knorr Vie Shots, two years after it upheld complaints about a similar campaign for Knorr Vie soups

  • Audi appoints Volkswagen boss to head UK marketing

    Thu, 15 Sep 2005

    Audi has appointed Volkswagen Commercial Vehicles marketer Nigel Brotherton as head of UK marketing.

  • Bacardi unveils new image with ads that eschew sex

    Thu, 15 Sep 2005

    Bacardi, known for using sexual imagery in its advertising, is launching its first major advertising campaign, worth &£10m, that veers away from sex.

  • BARB to report Sky Plus playback figures

    Thu, 15 Sep 2005

    BARB, the television audience body, will start reporting viewing figures for playback on Sky Plus recorders this month. BARB worked with BSkyB and AGB Nielsen Research to develop a code system for identifying the stored content.

  • Birds Eye launches £5 giveaway promotion

    Thu, 15 Sep 2005

    Birds Eye, the Unilever-owned frozen food giant, is giving away £5 notes in special packs as part of a £50,000 promotion to reinforce its "real food" positioning.

  • Brafilm purchase takes Video Island into Europe

    Thu, 15 Sep 2005

    Video Island, the UK online DVD rental service, has made its first move into Europe, with the acquisition of Scandinavian rental company Brafilm for an undisclosed sum.

  • Brands sign up to London recycle push

    Thu, 15 Sep 2005

    A £1.5m advertising campaign to encourage recycling in London has been launched with the backing of more than 30 household brands, including Aquafresh, Gillette, Heinz, Orangina, Red Bull, Ribena and Sure.

  • Bundle it all in one multi-media chip

    Thu, 15 Sep 2005

    The UK has become a nation of gadget lovers - with huge numbers of people now carrying camera phones, PDAs and iPods, a trend that appeals to muggers and osteopaths alike.

  • Can a league of Yorkshiremen be tempted by t' Tetley's challenge?

    Thu, 15 Sep 2005

    The Diary thinks it's fair to say that Yorkshire folk aren't known for being the most enthusiastic of people.

  • Centura appoints marketing chief

    Thu, 15 Sep 2005

    Centura Foods, the RHM Foods-owned company, has appointed former Allied Domecq marketer Mark Doorbar as its marketing director. He replaces Katherine Rose, who quit in May after less than a year in the role (MW May 12).

  • Charge out of London for those higher rates

    Thu, 15 Sep 2005

    Your analysis looking at the appointment of three more regional agencies to the COI roster was correct in its assertion that the emerging strength of out-of-London agencies is "gaining a head of steam" (MW September 1).

  • Choice Hotels seeks agency for brand push

    Thu, 15 Sep 2005

    Hotel group Choice Hotels Europe (CHE) is looking for an advertising agency for the first time in three years to manage its estimated &£2m advertising for its four brands.

  • CIM urges SMEs to train for the Games

    Thu, 15 Sep 2005

    The Chartered Institute of Marketing (CIM) is to target marketers in small and medium-sized businesses in a bid to boost its membership.

  • Coca-Cola hit by retailer backlash over Powerade

    Thu, 15 Sep 2005

    Coca-Cola is facing a potential backlash from major retailers over the launch of its new sports water drink Powerade Aqua +. Several are refusing to stock what they describe as a variant of a non-performing brand.

  • COI reviews strategic media planning roster

    Thu, 15 Sep 2005

    The Central Office of Information has launched a review of its strategic media planning roster. The incumbent agencies are Naked, PHD, Starcom and Ingram.

  • COI seeks 5m ad agency for alcohol duty stamps scheme

    Thu, 15 Sep 2005

    COI Communications is seeking an advertising agency to handle a campaign outlining a government crackdown on alcohol duty fraud. It is estimated that the business for HM Revenue and Customs (HMRC) will be worth about 5m.

  • Continental Airlines appoints marketing manager

    Thu, 15 Sep 2005

    Continental Airlines has appointed Martin Braisby as marketing manager for the UK and Ireland. He was marketing manager for the UK and Europe for Malaysia Airlines.

  • Diageo picks ex-Smirnoff chief for Guinness GB job

    Thu, 15 Sep 2005

    Diageo Great Britain has appointed Russell Jones as marketing director for Guinness and Kaliber GB.

  • Digital agencies appointed to drive online licences

    Thu, 15 Sep 2005

    Agency.

  • Digital immigrants embrace Net gains

    Thu, 15 Sep 2005

    What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his principal henchmen near his ranch in California? The answer is, in large measure, the internet.

  • Ding dong merrily?

    Thu, 15 Sep 2005

    One established way for companies to reward staff is to throw an end-of-year party. But is this a valued motivational event, or has the traditional Christmas do had its day? asks Martin Croft

  • Display ad revenue starts to slide across Mail titles

    Thu, 15 Sep 2005

    The Daily Mail and The Mail on Sunday have suffered drops in revenue from display advertising in the 11 months to the end of August. The Mail's revenues from display advertising slipped by 2.5 per cent over the period while the Mail on Sunday registered a drop of 1.3 per cent.

  • EasyJet shortlists agencies for £50m creative account

    Thu, 15 Sep 2005

    EasyJet has shortlisted Abbott Mead Vickers. BBDO, Ogilvy & Mather, Saatchi & Saatchi and Lowe London for its £50m creative account. The account was previously handled by its in-house team.

  • Electrolux reshuffles marketers

    Thu, 15 Sep 2005

    Electrolux, the domestic goods company, has restructured its marketing team ahead of a demerger of its outdoor products division early next year.

  • End of the line for Centrica's strategy

    Thu, 15 Sep 2005

    With Centrica preparing to ring more changes by jettisoning telecoms arm One.Tel, it appears the group is reduced to its former core offer of energy production and supply.

  • Energy Savings Trust hunts digital agency

    Thu, 15 Sep 2005

    The Energy Savings Trust (EST) is searching for a lead digital communications agency, in a move that is likely to lead to a review of its entire digital arrangements.

  • Ex-Domestos global chief takes on job at Standard Chartered

    Thu, 15 Sep 2005

    International bank Standard Chartered has appointed former Unilever global marketer Aidan Lisser as head of group brand development.

  • Ex-Orange team launch student mobile service

    Thu, 15 Sep 2005

    Three former Orange marketers have linked up with Vodafone to launch a no-frills "virtual" mobile phone service exclusively for students.

  • Ex-Teletext marketing boss joins Co-operative travel agent group

    Thu, 15 Sep 2005

    Teletext's former marketing director, Marc Bell, is leaving the company to join United Co-op Travel Group (UCTG) as one of two general managers for distribution. His appointment is part of a restructure at the travel company.

  • Ex-Yahoo! chief takes Expedia Euro role

    Thu, 15 Sep 2005

    Patrik Oqvist, former European marketing director for search at Yahoo!, has joined rapidly expanding online travel company Hotels.com as marketing director for Europe, the Middle East and Africa. Before joining Yahoo! in October 2003, he was head of marketing at Air Miles.

  • FA Premier League names director of sales and marketing

    Thu, 15 Sep 2005

    The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.

  • Ford appoints chief marketing officer

    Thu, 15 Sep 2005

    Ford has appointed Hans-Olov Olsson to the new post of chief marketing officer.

  • Ford to sell Hertz

    Thu, 15 Sep 2005

    Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch's private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.

  • Former Express ad boss takes reins at City AM

    Thu, 15 Sep 2005

    Jeremy Slattery, who was axed last year as head of classified advertising at Express Newspapers as part of a major shake-up, has re-emerged as head of advertising at City AM.

  • French Connection reports fall in sales

    Thu, 15 Sep 2005

    French Connection, the fashion retailer, has reported an eight per cent decrease in sales for the six months to July 31. It also saw profits plummet to &£5.1m, compared to &£16.2m for the same period last year.

  • Gateway PCs to make UK return

    Thu, 15 Sep 2005

    Gateway, the personal computer manufacturer, is making a return to the UK after a four-year absence, with Sarah Scott UK country manager in charge of the company's advertising and marketing.

  • Golley Slater wins Heineken Cup business

    Thu, 15 Sep 2005

    The 2006 Heineken Cup has appointed Golley Slater to handle its advertising in the run-up to the European rugby competition, to be held on Saturday May 20, 2006 at the Millennium Stadium in Cardiff.

  • Google faces second Gmail legal battle

    Thu, 15 Sep 2005

    Google is being threatened with another lawsuit over the use of the Gmail name for its advertising-funded free e-mail service. It has already been hit with an injunction restricting its use of Gmail in Germany, but could now face action from UK-based Independent International ...

  • Hewlett-Packard cuts 968 jobs

    Thu, 15 Sep 2005

    Hewlett-Packard, the computer company, is cutting 968 jobs in the UK next year as part of a global restructure. The job losses will affect the IT, human resources and finance departments, but it is not clear what they will mean for marketing.

  • Hutchison Whampoa appoints five banks for flotation

    Thu, 15 Sep 2005

    Hutchison Whampoa has appointed five banks to run the £1bn flotation of its mobile operation 3 in Italy.

  • Joshua wins Pringles business

    Thu, 15 Sep 2005

    Joshua has won Procter & Gamble-owned Pringles' European sales promotion business, worth £3m.

  • LeapFrog pushes toy brands in children's TV sponsorship

    Thu, 15 Sep 2005

    LeapFrog Toys is starting a series of programme sponsorships on children's television network Nickelodeon next week as part of &£2.5m brand push.

  • Lots of money to burn

    Thu, 15 Sep 2005

    The sun shone on AIM-listed shares again in August and companies used their strong valuations to raise money for acquisitions.

  • Lotus unveils luxury toilet paper with £3m TV push

    Thu, 15 Sep 2005

    Georgia Pacific is planning to launch a luxury toilet paper aimed at women, backed by a &£3m television campaign. The tissue, an extension to company's Lotus Freshness range, is being rolled out across retail outlets this month.

  • Make Povery History banned from TV advertising

    Thu, 15 Sep 2005

    Make Poverty History, the coalition of charities campaigning against third world debt, has been banned from advertising on television and radio by media regulator Ofcom. It ruled that Make Poverty History's ads were political and therefore prohibited.

  • Mandelson lacks the fibre to sort out the clothing industry

    Thu, 15 Sep 2005

    To impose quotas on clothing imports halfway through the year ignores trading patterns entirely. While UK retailers incur extra costs, European textile manufacturers will not gain business, says Richard Hyman

  • Mediaedge/CIA wins TFL account

    Thu, 15 Sep 2005

    Mediaedge/CIA has won the £10m media planning and buying account for Transport for London (TfL).

  • Microsoft invests £5m in UK branding push

    Thu, 15 Sep 2005

    Microsoft, the computer software giant, is ploughing more than £5m in the UK into a brand-building campaign for the autumn, which will continue its themes of "Realising Potential" and "Start Something".

  • New Campaigns - Dubai Development Investment Authority

    Thu, 15 Sep 2005

    The Dubai Development Investment Authority (DDIA) is unveiling an outdoor campaign through Taxi Media to underline the growth potential of businesses that set up in Dubai.

  • New Campaigns - Levi's

    Thu, 15 Sep 2005

    Levi's has unveiled its latest television campaign for the 501 anti-fit range. The campaign, produced by Bartle Bogle Hegarty, is due to break later this month and marks a return to the American Dream-style ads for which the company was famous in the 1980s and 1990s.

  • New Campaigns: Southern

    Thu, 15 Sep 2005

    Train company Southern will make its television debut this week, a year after the operator changed its name from South Central and invested £1bn in the operation.

  • Npower battles British Gas over best price-freeze deal

    Thu, 15 Sep 2005

    Npower has come out fighting with an advertising campaign and a new product aimed at attracting disgruntled British Gas customers after the company announced price rises of 14.2 per cent last week.

  • Ottakar's to accept HMV bid

    Thu, 15 Sep 2005

    Ottakar's, the bookshop chain, has recommended that its shareholders accept a takeover bid from music retailer HMV rather than one from the company's management. The HMV offer values the company at &£96.7m.

  • pd3 supports Guardian relaunch with ambient push

    Thu, 15 Sep 2005

    pd3, the brand experience agency, has created an ambient media campaign to support The Guardian's relaunch in the Berliner format. The 'Think in Pictures' campaign includes slide projection and outsize photographs at various locations around London.

  • Premier League to halt BSkyB football monopoly

    Thu, 15 Sep 2005

    The Premier League has indicated to the European Commission that it will no longer permit BSkyB to have a monopoly on live Premiership football and plans to allow about 30 live games to be shown on the BBC or ITV.

  • Promises, promises⦠take to PoP instead

    Thu, 15 Sep 2005

    Sue Farr makes salient points about creating effective integration between brand and consumer (MW last week), but ironically omits to mention the most important form of integration - presentation at the point of sale.

  • Rupert rides back in

    Thu, 15 Sep 2005

    Down the road from Rupert Murdoch's Californian ranch, a group of media executives gathered last weekend to discuss a subject close to their boss's heart.

  • RWE consilodates media planning and buying

    Thu, 15 Sep 2005

    RWE, the German utility company and owner of npower and Thames Water, is understood to be consolidating its media planning and buying business into one agency. Vizeum and MediaCom, which work on the npower account, and Zenith Optimedia, which handles Thames Water, will pitch.

  • Saatchi & Saatchi opens youth insight unit

    Thu, 15 Sep 2005

    Saatchi & Saatchi is launching a new division to help clients promote their brands to young people. It aims to give clients greater insight into the youth market, both strategically and creatively.

  • Seiko seeks agency for ad business

    Thu, 15 Sep 2005

    Watch company Seiko is understood to be in the early stages of reviewing its creative advertising business. The company has not had an agency of record since the start of last year.

  • Sinn Fein makeover is in the can

    Thu, 15 Sep 2005

    As Northern Ireland looks forward to what will hopefully be a more peaceful future, the Diary can't help but wonder what will become of the likes of Gerry Adams and Martin McGuinness.

  • Softer skills to deflate a heavy-handed crisis

    Thu, 15 Sep 2005

    The article on crisis management (MW September 1) focused on how to control a crisis once it has happenedand did not place enough emphasis on how to turn the situation to your advantage. Whatever the crisis, you need to own it from the start. It's rare that you can change negative opinion, but you can contain it. By tracking market issues, you can become part of the debate early and hopefully defuse it. As public interest builds, you can have an impact on the evolution of an issue.

  • Solihull picks a high flier to front its push

    Thu, 15 Sep 2005

    How low would a company have to go before settling on Eddie "the Eagle" Edwards to launch a campaign? The Diary only asks because the acrophobic ski-jump legend has been carefully handpicked to launch the SolihullActive initiative to combat the couch potato culture.

  • Sony signs three-year deal for UEFA sponsorship

    Thu, 15 Sep 2005

    Sony has signed up as an official sponsor of the UEFA Champions League in a three-year deal, which could be worth up to &£25m. The deal is not expected to affect Sony PlayStation's existing deal with the Champions League.

  • Starcom appoints director of digital

    Thu, 15 Sep 2005

    Starcom has appointed Nigel Sheldon to the new role of director of digital at Starcom Digital. Sheldon has been working as an independent consultant but previously held roles at WPP Group, including managing partner of M Digital.

  • Tele2 hunts agency for major direct marketing push

    Thu, 15 Sep 2005

    Swedish telecoms company Tele2 is understood to be looking for an agency to handle a marketing push.

  • The Gate creates drtv ad for Hearing Dogs

    Thu, 15 Sep 2005

    The Gate has created a direct-response television ad for charity Hearing Dogs for Deaf People. The ad, which shows the dogs working, is the first time the charity has used DRTV and will break on September 19.

  • The party's over for online gambling

    Thu, 15 Sep 2005

    The chips are down for online gambling company PartyGaming, which saw its share value cut by almost a third in one day last week, amid fears about its optimistic growth forecasts and heated debate about the industry's marketing strategy.

  • The Times poaches Classic FM sales chief

    Thu, 15 Sep 2005

    Times Newspapers has appointed Simon Redican, head of sales for Classic FM at GCap Media, as director of strategy and business development.

  • The trouble brewing for S&N

    Thu, 15 Sep 2005

    While the rest of the drinks industry is consolidating in a stagnant market, Scottish & Newcastle has invested in technology that should extend the appeal of its beers. The strategy has helped S&N to lift sales, but neglecting an acquisitions policy has left ...

  • Top UK companies ignore online enquiries

    Thu, 15 Sep 2005

    The UK's leading companies are alienating consumers and wasting millions by failing to handle effectively consumer enquiries that come in via their websites.

  • Training to be a knocker on the News of the World

    Thu, 15 Sep 2005

    Now scandalous behaviour is the norm, how are poor tabloid hacks to whip up outrage? Thank goodness our new universities are rising to the challenge

  • Travelodge reviews £4m advertising account

    Thu, 15 Sep 2005

    Hotel company Travelodge is reviewing its £4m advertising account, held by Euro RSCG, in the wake of a rebranding exercise earlier this year.

  • Viacom appoints names group account director

    Thu, 15 Sep 2005

    Viacom Brand Solutions, the television sales house, has appointed Lucas Cridland as group account director. He joins from Walker Media, where he was director of television . Viacom has also appointed Andy Richardson, a former Sci-Fi Channel executive, as operations director.

  • Wall Street Journal appoints MD for European edition

    Thu, 15 Sep 2005

    The Wall Street Journal has appointed Jon Housman as managing director of its European edition. Housman, the co-founder and former chief executive of New York-based media company Jungle Media Group, replaces Rien van Lent, who is leaving the company to establish his own consultancy.

  • Ware Anthony Rust wins Konica Minolta brief

    Thu, 15 Sep 2005

    Ware Anthony Rust has been appointed by Konica Minolta Business Solutions to develop a &£1m direct-response campaign for its range of Bizhub multi-functional products.

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